WELCOME WALKER!
THANK YOU for registering for the Walk to End Genocide. JWW delivers life-saving, innovative, on-the-ground
support to those most affected by violence in Sudan and eastern Congo, developing effective programs that have
benefited half a million survivors. Your participation is crucial to implementing those programs, to raising the
consciousness of our community about these crises and the scourge of genocide worldwide, and to inspiring,
organizing and activating those community members to participate in advocacy campaigns in support of policies
that can help end the conflicts.
Now that you have registered, it is time to begin your activism: (1) tell everyone you know about JWW and the
Walk and (2) help raise funds that support survivors of genocide and mass atrocities.
• Remember that the best contact is made through authentic sharing.
Tell your story — why is this cause important to you? Remind people that we are not asking them to
make this their only cause or even to elevate it above other things that they feel committed to, like
healthcare, hunger or homelessness. We are just seeking to educate and involve people who may be
very concerned about hunger in America but could not find Darfur on a map. It is a privilege to be able to
change lives, especially when it takes so little to make such a big impact.
• Remind people that they can participate in many ways.
1. As a Walker: Ask your friends and family to join you as a team member or as a member of
another team. Make it a contest to see who can raise the most money!
2. As a Supporter: Ask people to support your Walk by making a donation on your personal Walk fundraising
page. Either send a direct link to your page or direct them to go to WalktoEndGenocide.org, click on
the correct Walk, click Donate, and search for your name for safe and secure online giving.
3. As a “Virtual Walker”: Anyone can start or join a team — even if they can’t attend the Walk! Tell
your out of town friends and those with other commitments that they can still join the Walkers in Spirit
Brigade and fundraise online (and even get a T-shirt).
• Direct traffic to the website.
Tell people that they can learn about the Walk and JWW’s projects by visiting WalktoEndGenocide.org
or jww.org.
Please let us know if there is something you need that would make your organizing and advocacy efforts easier.
The entire JWW staff is at your disposal – let us know how to help you help others to take that first step.
Jewish World Watch | 5551 Balboa Blvd. | Encino, CA 91316 | 818-501-1836 | jww.org | [email protected]
When you Walk to End Genocide, you help provide the funding that enables JWW to educate, advocate and
support projects that make a difference in the lives of survivors. Donors will want to know where their money
is going.
WHAT JWW DOES
What work does Jewish World Watch do locally?
• Jewish World Watch educates individuals and communities about the effects of genocide and offers them the
opportunity to participate in tangible local activities that produce powerful global results.
• Through our Activist Certification and Training (ACT) program and related activities, we have trained thousands of
students in the essential skills of activism.
• We organize meetings with local, national and international leaders and mobilize thousands of people each year for
our community events, vigils and rallies – including our annual Walks to End Genocide – to demand that our leaders
work to end the crises in Sudan and Congo.
What work does Jewish World Watch do in countries afflicted by genocide?
• JWW works with qualified partners on the ground to identify and develop projects that improve lives quickly,
increase safety effectively and empower survivors to build a better future.
• JWW funds projects serving vulnerable populations from eastern Democratic Republic of Congo and the Darfur
region of Sudan.
• JWW projects focus on three main areas: Education, Economic Development and Health & Safety. People served by
these programs include thousands of rape survivors, war-orphans and former child soldiers.
HOW YOU CAN HELP
ACTION KIVU: Delivers educational assistance (school fees, uniforms, notebooks, slates and
chalk) to at-risk children in South Kivu, DRC who otherwise would not receive an education.
• $12 can provide school uniforms for one child for one year
• $45 can cover the cost of school supplies for three children for one year
CHAMBUCHA RAPE & CRISIS CENTER: Provides obstetric, reproductive and other
medical care to the 30,000 under-served women of the region, including the complex, life-saving
surgery for fistula repair.
• $30 can pay for one year of services for two women
• $60 can train an emergency healthcare worker
HOW SMALL STEPS LEAD TO BIG RESULTS: AN INTRO TO JWW
continued
LITTLE RIPPLES: Provides pre-school education with a focus on Darfuri culture and values
to a refugee population recovering from trauma.
• $18 can supply three children with school uniforms for an entire year
• $50 can cover the cost of a teacher or school health educator’s salary for one month
SOLAR COOKER PROJECT: Eliminates the need for young girls and women to leave the
safety of the Darfuri refugee camps to forage for scarce firewood, thus reducing their exposure
to rape.
• $40 can buy solar cookers for one family for one year
• $80 can pay for two families to have solar cookers for one year
SONS OF CONGO: Offers men of Congo a chance to escape a culture of violence through
lessons in the respectful treatment of women.
• $38 can pay for one hour of radio mentorship program
• $50 can provide the Sons of Congo curriculum to ten men
FIRST STEP: Plan your strategy for personal success
• MAKE IT PERSONAL: Think about why the Walk is important to YOU. Consider how you will use that to
persuade prospective donors or team members.
• SET A PERSONAL FUNDRAISING GOAL. If you walked last year, increase your personal fundraising
goal by 25%. It’s also powerful to LEAD BY EXAMPLE. Donate a small sum to your own fundraising to show
your friends and family how serious you are about this cause.
SECOND STEP: Get noticed
• DECORATE your personal donation page with pictures, quotations, facts, personal motivations or whatever
you think will inspire people to donate and encourage them to ask their friends to do the same. Include a bit
about who you are, where you come from, and, of course, why you have decided to join the Walk.
• DRAFT AN EMAIL asking for support. You can write about why you walk and how little it takes to make a
difference (see How small steps lead to BIG results for some great information). You can also use one of our
sample emails. Send it to everyone you know. Have a family member that hasn’t caught up to the internet age?
Print it and mail it the old-fashioned or give them a call.
• INCLUDE A LINK to your personal page in every email and letter that you send. Be sure to post it frequently
on your social media accounts as well. (Check out the Social Media Tips for more info.) The more people who
know, the more people will donate! You’ll be surprised at the people that choose to support you.
THIRD STEP: Recruit or join a team
• SET A TEAM MEMBER GOAL. Get input from your friends before setting the number and make it realistic.
You can always increase the goal if you are getting close. If people can’t make it to the walk, convince them to
become a Virtual Walker instead! They will still count towards your team.
• If you had a team last year, CONTACT each member, and ask them to join you again and to increase their
personal goal just as you did.
• If you did not have a team last year, MAKE A LIST of everyone you know who may want to join your team.
Send a great letter or email telling them about the Walk and Festival and ASK them to join you.
FOURTH STEP: Make it fun
• Get creative! CHALLENGE your team members to help make your team the largest, or the highest money
raiser, or the team with the most people with curly hair or blue eyes.
• HOST a party to get your team excited. If you meet or exceed your goal before the Walk, think about having a
“Goal-changing Party” or something else special to mark your success.
• HELP your team be successful. SEND EMAILS reminding them of the Team goal and help them with
fundraising hints like those in this Toolkit.
continued on next page
FIVE STEPS TO SUCCESS
continued
FIFTH STEP: Stay in the spotlight
• STAY ORGANIZED. Track your donations, thank donors and new team members, and let everyone know
about your team’s progress. They might be encouraged to help you meet certain goals!
• KEEP YOUR PAGE UPDATED. Donors love to hear stories about your passion for the cause, your
fundraising tips and triumphs, and even your training regimen! Post these consistently to your personal
fundraising page and on social media. Have cash or checks from donors? Send to Jewish World Watch
(5551 Balboa Blvd. Encino, CA 91316) and your fundraising page will reflect it. Be sure to include a note with
your name, your contact info, any of your donor’s contact info, and what Walk you are participating in.
• REMIND your supporters via call, email, or social media to tell their own networks about the Walk so they
can join your team or send donations. Don’t be afraid to BE PERSISTENT! Sometimes that extra push is
all someone needs to take action.
• ATTEND the Walk and have fun at the Festival. Remember to THANK your team members, supporters and
donors again when it is all over and REMIND them that we will do it again next year!
Here are some ideas on how to jumpstart
your fundraising potential:
Bake Sale Hold a bake sale at work, faith institution, or school
(try “Cupcakes for Congo”) or sell donuts, bagels and coffee in the morning
(“Donuts for Darfur, anyone?).
Book It! Clean off your shelves and ask a few friends to do the same.
Hold a “book exchange” and charge $20 per bag of books. Ask everyone to
return their books in a few months and do it again!
Coin Saving Ask five to ten people to save their change for you for a month.
h.
Give them decorated JWW “Change for Change” cans or contact us to get
stickers to make your own. At the month’s end, invite them to your home for
a “counting party.”
Garage Sale Have a garage sale in your company parking lot or at your home and have all your friends,
co-workers, and team members bring items from their homes to sell.
Car Wash Get your team together on a weekend to hold a car wash.
Bring your Lunch Bunch Ask your co-workers to bring their lunch to work at least once a week. Ask them to
donate their lunch money to the Walk.
Promote Yourself Put an article in your synagogue bulletin, your church newsletter, or your soccer team
newsflash. Call your local newspaper and let them know what your team is doing. Send a letter or press release about
your team with a photo. Post pictures or videos of your team fundraising efforts on Facebook. Publicity helps generate
donations.
SOCIAL MEDIA TIPS
FACEBOOK
• Messages are most effective when they are short and to the point. No more than 3 lines for each post is best.
• Add a link to your webpage to make it easy for people to donate or join your team.
• Acknowledge donations received or new team members by posting on Facebook.
• To be even more effective, thank the new member or donor on THEIR Facebook page to reach their network of friends. You never
know who else may want to join you or donate.
• Create interest through competition. Challenge your Facebook friends by suggesting that they try to top each other. For example,
send a post that says “I challenge my friends to help me raise $100 in 5 days” or “My team is currently the third highest fundraiser –
who can help us move into second place by next week?”or “I see that team member Mary has almost caught up to John.
Who do you think will come out on top this week?”
• Posting on your wall is great, but don’t stop there. Send direct, individual messages to friends and family.
• The best weekday to post on Facebook is on a Tuesday (go figure…that’s also the best day to go to Disneyland!)
• The best time to post on Facebook is between 10 am and noon and again between 8 pm and 10 pm.
TWITTER
• Follow JWW on Twitter. Retweet, reply and react to our tweets. Create your own and start some noise!
• Remember the 140 character rule! Here are some tweet suggestions to get you started:
– Come join my team and Walk to End Genocide.
– You can make a difference in the lives of women, men and children surviving the horrors of genocide. Ask me how!
– Do Not Stand Idly By! When we Walk to End Genocide we show the world that we care about human rights.
Be an upstander, not a bystander.
– I need your help to make my goal of raising $xxx to help fight genocide and mass atrocities.
Please donate today at walktoendgenocide.org
Fundraising is NOT all about heavy lifting.
Want to make a fast $500? It can add up quickly. Try this:
1. Start the ball rolling with your own contribution of $25. ($25)
2. Ask your 3 closest friends to contribute $25 each. (+ $75)
3. Ask all of those friends who have sold you Girl Scout cookies and raffle tickets
over the years to kick in — you probably can raise $25 from at least 5 more
people this way. (+ $125)
4. Skip Starbucks once a week for the next 3 months. (+ about $45)
5. Ask 5 friends to do the same. (+ $225).
6. Take the spare change you have at the end of the day and put it in a collection box.
Count it after a month. (+ $5)
Going for $1000? We can help you there too.
1. If you can, sponsor yourself for $25. ($25)
2. Ask your significant other or best friend to sponsor you for $25. (+ $25)
3. Ask two family members to sponsor you for $50. (+ $100)
4. Ask four friends on Facebook to each contribute $50. (+ $200)
5. Ask four co-workers to each contribute $25. (+$100)
6. Ask three neighbors to each contribute $25. (+$75)
7. Ask five people from your camp days to contribute $25. (+$125)
That’s it! And you can do it
without breaking a sweat!
8. Expand your network and ask four friends of friends to donate $25. (+$100)
9. Ask four businesses that you frequent (i.e. coffee shop, dry cleaners, hair salon, etc.) to sponsor you for $50.
(+$200)
10. Bring your lunch to work for the week instead of eating out and sponsor yourself for $50 with the money saved.
(+$50)
Other tricks that will make your numbers add up
• 40 Contacts in 4 minutes: Use the worksheet included in this packet to generate a list of people to ask for
donations or to join your team. It is easier than you think.
• 30 Contacts in 3 minutes: If you are a teen or student, you can make the same kind of list as the 40 in 4.
The list is somewhat different but it is just as easy!
• 20 Calls in 20 Days: Set a goal for the next twenty days to contact twenty people to join your team.
You only need to make one call each day and if you have already made a “40 in 4” or “30 in 3” worksheet —
it’s a piece of cake!
Think you don’t know enough people to recruit for your team or to ask for support? We bet you are wrong.
Take this four minute challenge and see how many names you can write down.
Relatives
CO-WORKERS
1 _________________________
1 _________________________
People you do
business with
(hairdresser, dentist, etc.)
2 _________________________
2 _________________________
1 _________________________
3 _________________________
3 _________________________
2 _________________________
4 _________________________
4 _________________________
3 _________________________
5 _________________________
5 _________________________
4 _________________________
5 _________________________
Neighbors
1 _________________________
People you know from
synagogue or church,
etc.
2 _________________________
1 _________________________
3 _________________________
2 _________________________
4 _________________________
3 _________________________
5 _________________________
4 _________________________
Groups you belong to
(book group, walking group, etc.)
1 _________________________
2 _________________________
3 _________________________
4 _________________________
5 _________________________
5 _________________________
FRIENDS
Friends of your family
1 _________________________
1 _________________________
2 _________________________
2 _________________________
3 _________________________
3 _________________________
4 _________________________
4 _________________________
5 _________________________
5 _________________________
Hey students! Think you don’t know enough people to recruit for your team or to ask for support? We bet you are
wrong! Take this three minute challenge and see how many names you can write down.
Relatives
Friends and classmates
1 ________________________________
1 ________________________________
2 ________________________________
2 ________________________________
3 ________________________________
3 ________________________________
4 ________________________________
4 ________________________________
5 ________________________________
5 ________________________________
Neighbors
Groups you belong to
(like Scouts, sports teams, camp buddies)
1 ________________________________
1 ________________________________
2 ________________________________
2 ________________________________
3 ________________________________
3 ________________________________
4 ________________________________
4 ________________________________
5 ________________________________
5 ________________________________
People who live out of town
Friends of your parents
or brothers and sisters
1 ________________________________
1 ________________________________
2 ________________________________
2 ________________________________
3 ________________________________
3 ________________________________
4 ________________________________
4 ________________________________
5 ________________________________
5 ________________________________