Storefront Search for
Commerce Cloud Digital
Increasing Conversions with a Smarter Search Bar
Storefront Search allows merchants to personalize results,
create dynamic user engagements, and maintain full control
over how shoppers find - and ultimately buy - the products
they’re looking for.
Shoppers Expect Intelligent Search
Storefront Search functionality is used by shoppers that already
know what they are looking for. According to Commerce Cloud
internal benchmark data, shoppers that use native search
functionality convert at a 3x higher rate, checkout with 11% larger
carts, and spend 15% more than those that just browse.
Rather than navigate through multiple product categories or
breadcrumbs, shoppers turn to Storefront Search for convenience
and efficiency. A poor-performing search experience can generate
inaccurate, noisy results or, worst of all, no results, leading to
dissatisfied customers and increased bounce rates. Search
is a critical component of the unified customer experience.
Commerce Cloud Storefront Search delivers a rich experience for
merchants.
“At Kiehl’s we’re
moving customers
from the search box
to checkout quicker
using best practices
for keyword
hypernyms and
synonyms”
Grace Edinger
Manager, Digital Product
Increase Conversion
Move customers from the search box to checkout faster and
improve search-to-cart rates by connecting shoppers with the right
products.
Enhance the Shopping Experience
Create a compelling search experience by presenting
the most relevant content based on audience segment.
Improve Productivity
Speed time to value in a few clicks by setting custom sorting rules
and building automated search indexes.
commercecloud.com
Site Search Usage & Revenue Contribution
Site search is an important element
30%
Non Holiday Season
year-round, but it’s even more critical
Holiday Season
25%
during the holiday season when
brands see an increase in search bar
20%
usage and a corresponding uptick
15%
in revenue from these searches. In
2016, Storefront Search drove 28%
10%
of holiday revenue for retailers, and
5%
-0%
30% of holiday revenue for branded
manufacturers.
Site Search
Usage
Site Search
Revenue
Site Search
Usage
Branded Manufacturers
Multilingual Search &
Merchandising
Ensure a common search
infrastructure across all
brands and geographic
sites, or set languagespecific rules for maximum
impact.
Site Search
Revenue
Retailers
Accurate & Actionable Search Functionality
Commerce Cloud Digital empowers merchants to deliver personalized and
unified customer experiences. Commerce Cloud has the unique ability to
customize search to pre-defined or dynamic customer groups, which increases
search accuracy, loyalty, and future sales. Merchants can tune search results
based on customer profile, purchase history, marketing campaign, device, or
other variation group.
Commerce Cloud Digital offers numerous embedded tools for search
optimization, including:
• Local language
stemmer and tokenizer
optimizes search
processing
Advanced Search Algorithms
• Site specific search
settings customizes
based on language or
geography
Control the priority of products pushing items higher or lower based on
product, content attribute, or rule such as low inventory or high profit margin.
• Search dictionary
ensures language
consistency
Ensure the best possible result through “search as you type” suggestions and
faceted search.
Active Merchandising & Availability
Fault Tolerant Search
Increase relevance and accuracy with “did you mean,” “autocorrect,” and
“autocomplete” features.
Dynamic Reporting
Utilize search analysis to view top search terms, track conversion, and identify
trends over a given time period.
Optimize Your Site Search Today
Deliver a unified customer experience, increase conversion, and improve
productivity with Storefront Search. To learn more, visit the Commerce Cloud
Digital page.
commercecloud.com
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Salesforce Commerce Cloud
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+1 (781) 425 1400
[email protected]