Celebrating modern moms

Mother’s Day 2017
keyword expansion
Trending keywords 2017
It’s not too late to optimize your Mother’s Day keyword bids.
The majority of searches happen in the last two weeks before Mother’s day, and peak the day-of.
Searches by device
PC/tablet
Mobile
Two weeks before Mother’s day is a sprint in
searches with more searches happening on
PC/tablet.
1.
Mobile surpasses
PC/tablet searches
on Mother’s Day.
Microsoft internal data, search volume,in selected categories related to Mother’s Day – all devices, US, April 1, 2016 – May 15, 2016.
Top cards & greetings searched terms
Don’t forget brand-term bidding, and keywords for photo cards and e-cards.
Shutterfly, Tiny Prints and Erin Condren are new emerging keywords for Mother’s Day 2017.
shutterfly com
greeting cards
hallmark
someecards
photo cards
hallmark cards
tiny prints
appreciation
cards
jacquielawson com
card
free ecards
american greetings
jacquie lawson cards login
blue mountain ecards
jacquie lawson
ecards
123greetings
paper source
www shutterfly com
ecards free
mark graham
american greetings ecards
bluemountain com
evites
stationery
jackie lawson e cards
moonpig
americangreetings com
123greetings free ecards
sendoutcards
erin condren
american greetings login
stationary
happy mothers day
jacquie lawson cards
greeting
hallmark ecards
greetings
1. Microsoft internal data, search volume in selected categories related to Mother’s Day – all devices, US, March 1, 2017 – April 15, 2017.
Top flowers & arrangements searched terms
Expand unbranded keywords for different types of flowers and famous florists
(“Jeff Leatham,” “David Austin”.)
flower bouquets
jeff leatham
tulip flower
gladiolus
rose
lily ivy
roses
daisies
arrangement
purple flowers
wholesale
flowers
war
roses
spring flowers
tulips
lily
sunflower
orchids
daisy
amaryllis
orchid
calla lily
lilies
calla lilies
types flowers
tiger lily
breck
hawaiian flowers
desert rose
flower arrangements
blue flowers
parts flower
silk flowers
lily valley
floral arrangements
ranunculus
david austin roses
bouquet
pink peonies
crocus
forever rose
1. Microsoft internal data, search volume in selected categories related to Mother’s Day – all devices, US, March 1, 2017 – April 15, 2017.
Top jewelry & watches searched terms
Bid on your competitors and your own brand terms. Closer to Mother’s Day,
we see branded searches rise to the top.
pandora
pink star diamond
sapphire
pandora com
kay jewelers
rolex
www pandora com
watch
apple watch
zales
diamond earrings
pandora jewelry
alex ani
ice
kendra scott
jewelry
tiffany
tiffany co
james avery
kay
jared jewelry
emerald
jared
pandora charms
fossil
watches
jtv jewelryjtv
television
jewelry…
omega
birthstones
swarovski
kay jewelers…
kay jewelers
website
tiffany com
diamond jewelry
her
diamond…
jewelry stores
zales jewelry
blue nile
jtv com
cartier
jomashop
1. Microsoft internal data, search volume in selected categories related to Mother’s Day – all devices, US, March 1, 2017 – April 15, 2017.
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