September | October 2016
SPICE GIRLS
FALL’S
HOTTEST
HAIR COLOR
LOOKS
DRY SPELL
MUST-HAVE
WATERLESS
SHAMPOOS
POP
ART
GET THE
LOOK FROM
MALIBU C
September | October 2016
30
sugar rush
16 | UPFRONT
Falling for Fall Color
Autumn’s hottest brunette
and redhead trends
44
Beverly Hills, CA, plus
what’s happening at
salons in New York City;
Boston; and Saint Louis
Park, MN
18 | COVER LOOK
A Color How-To
Pulp Riot and Dinair;
Goldwell reveals U.S.
Color Zoom finalists;
buzz-worthy news; and
Nick Stenson on taking
blondes into fall.
FEATURES
34 | DRY RUN
Eight must-have
waterless shampoos
26 | SHELF LIFE
Get the Malibu C look.
New Products
44 | POINT OF VIEW
Good Chemistry
point
of view
20 | TIP SHEET
Hot launches from
Oribe, GKhair, Tressa,
JKS and others
Industry icon
Leland talks about
his new launch.
A powdery, blonde
crop from Schwarzkopf
Professional; contrasting
fringe at Dolce &
Gabbana; Eufora goes
bronde; and more.
What’s New, What’s
Hot, What Works
28 | CLASSROOM
Celeb Luxury founder
Leland explains the
technology behind his new
Fashion Color Care lines.
Walk the Line
Toni Garcia-Jackson
shares her Incuravated
Mane Lines technique.
48 | COLOR STORY
Kim Vo
Industry News
Stellar Salons
Celebrating NAHA’s
newest Haircolor winner;
new debuts from Matrix,
THE COLORIST (ISSN 2168-4758 & USPS 008-150), Volume 5, No. 5, September, October 2016 is published bi-monthly by Creative Age
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12
The Colorist | SEPTEMBER/OCTOBER 2016 | thecoloristmag.com
36 | FIRE & SPICE
Expert techniques and
products for achieving
fall-ready brunette and
redhead looks
The celebrity colorist’s alltime favorite blondes
40 | NEWSFEED
22 | TOP SHOP
Kazumi Morton’s new
namesake salon in
30 | SUGAR RUSH
Matrix taps the strobing
hair color technique to
produce this exclusive
candy-inspired collection.
➺ | ON THE COVER
PHOTOGRAPHY | Greg Carter/
NuVisions Studio
HAIR COLOR | Missy Peterson
COLOR LINE | Custom
color developed by Malibu
Wellness Labs; Wella
point of view
good
chemistry
Celeb Luxury founder Leland
delves into the technology and
his mission behind the launch
of his new Gem Lites and Viral
Fashion Color Care systems.
Gem Lites
and Viral
Colorwash
44
The Colorist | SEPTEMBER/OCTOBER 2016 | thecoloristmag.com
PHOTOGRAPHY: COURTESY OF CELEB LUXURY
B
eauty industry veteran Leland has no shortage of career achievements
already under his belt, including hair color developmental consultant for both
Redken and Clairol; founder of the original Hair Color USA educational seminars;
recipient of a NAHA Lifetime Achievement Award; and co-founder of ARTec
Systems Group, which launched a successful color-depositing shampoo in 1989
and was sold to L’Oréal in 2002. Now, after a 12-year hiatus from the beauty
industry and four years of research and development, he’s back in the limelight
with the launch of his new company, Celeb Luxury, and two new Fashion Color
Care systems formulated to improve the appearance of hair color and prevent
color from visible washout and fading between salon visits: Gem Lites for brilliant
hair color shades and Viral for bold, fashion colors. Both lines include Colorwash,
which utilizes performance patent-pending Colorposit technology to add color
while cleansing. “This is not a color shampoo or color-enhancing shampoo,”
Leland explains. “In our industry we have demi-permanent, semi-permanent
and permanent color as categories. We started a new category: Colorposit.” The
versatile Colorwash can be used in-salon at the shampoo bowl for toning, foil
highlights, balayage, creating special effects or color correction. At home, it can be
used to maintain color when alternated with each system’s “clear” shampoo. Both
lines also include conditioners and a signature styling treatment.
Leland says that Gem Lites and Viral Colorwash are totally unlike colordepositing shampoos of the past, including ARTec. “As a colorist and a chemist, I
can be a visionary with what I want to make, but I just didn’t have the technology
before,” he says. “Now, the technology has caught up. The proprietary Colorposit
technology is unlike any other.” The difference, he explains, is that the formulas
have a high tinctorial strength with low dosages of pigment, which means they
provide the right amount of color—from the palest blondes and richest browns to
extreme, high-fashion tones and pastels—while minimizing or eliminating staining
to the skin. “In addition, the sulfate-free surfactant provides delicate cleansing;
rich, creamy, high-lather; and intense conditioning for soft, satin hair,” Leland says.
To ensure the products’ efficacy, Leland says
that thorough testing was a critical part of the
development process, with more than 500 people
in different climates and geographies tested.
“We’ve conducted multiple statistical tests with
a third-party, independent lab to substantiate
our claims, including instrumental color testing,
strength testing, shine testing, comb testing and
repeat grooming,” he says.
With Celeb Luxury, Leland stresses that his
mission is to create innovative, superior products
that inspire and empower hairdressers to raise the
expectations of their own creativity. “For me, it’s not
just about creating a product,” he says. “It’s about
creating, dreaming and inventing what should be
that’s not and giving hairdressers and colorists the
tools to be more successful and refine our craft,
while at the same time, increasing our revenue.”