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Create your first task today
task Ideas for market research
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Run the concept by students before you execute on it to ensure it resonates.
Select beta testers.
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Ask students to create a marketing plan.
Create a focus group.
Ask questions about your industry and use answers to direct your back-to-school
marketing plan.
Who is the decision maker on your campus for X, Y, Z?
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Use the survey tool as a method of data collection.
Ask survey questions and use the data in your next blog article.
(Below is a snapshot of a financial survey conducted)
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Where is the new hottest spring break destination, popular bar, etc?
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Have students ask professors questions that they normally wouldn’t be able to
answer.
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Video testimonials.
(Below is a snapshot from a video testimonial reviewing the BackBeat Pro
Headphones by Plantronics)
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Ask students to review your new product / website / service.
Gather intel about local businesses.
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Use the survey tool for a simple data entry opportunity at a live event.
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Campus Intelligence Report - What does a typical day in the life of a student on
your campus look like?
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Get thousands of multiple choice, checkbox, open box, and more responses fast.
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Find students who are good at social media posting.
(Below is a social post by a student recruited for Coca-Cola based on their social
media abilities and reach)
Task Ideas for recruitment
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Scale - get students at more campuses.
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Students can get your brand involved in a classroom competition for you to identify
the best HR talent.
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Schedule talks in front of relevant student organizations before you show up for a
career fair.
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Show a recruitment video in front of hundreds of student organizations during a
single day.
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Start a Campus Rep Program now.
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Talk to your professor about sharing our position.
Be at more campuses at once.
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Turn your existing summer internship program into a Campus Rep Program in the
fall / spring.
Collect .edu email addresses for those students interested in learning more about
your opening.
task Ideas for Improving your program
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Measurement tools to prove work.
Instant gratification! Pay students instantly for their completed work.
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Faster response time.
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Vetting process.
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Create a before / after survey to better understand how people are using the
product.
Achieve lower turnover.
Test at a small number of campuses and immediately scale to a larger number
upon success.
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Allow some flexibility to enter your program.
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Have students upload videos of the event(s).
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Use a GPS check-in to keep track of students.
(Below is a view of the tools on the students’ dashboard)
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Competitions - Keeps track of how your students are rated on each project across
an entire campaign.
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Stop chasing reports from your reps! Have them all in one place.
(Below is a report received by HP from a student handing out flyers at orientation)
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Message your students all at once or individually.
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Create consistency that you can scale.
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Do more with less staff.
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Amplify your existing activity by having more students execute on it.
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Use one tool instead of multiple.
Engage students in the way they are engaging with everything else - their mobile
device.
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Go beyond the traditional way of Campus Rep Programs by incorporating
technology.
Able to do multiple types of marketing activities - market research, social media,
boots on the ground.
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Create a student organization on campus.
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Download your app.
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Demo your product.
task Ideas for brand awareness / sales
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Pass out samples before the campus movies on the weekends.
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Hand out samples of your product to your peers.
(Below is a student handing out Sharpies on campus to his peers)
Write on classroom whiteboard / chalkboard a specific message.
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Pass out noise canceling headphones in library.
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Branded static clings in all dorm bathrooms prior to move in.
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Stock dorm room fridges prior to move in.
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Have students change their Facebook profile and banner images to ones provided
by you.
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Weekly coupon distribution.
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Speak in front of a class.
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Speak in front of a student organization.
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Reserve space on campus for your tour vehicle.
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Get your peers to download our app.
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Order pizza to be delivered by students who are wearing your branding in a surprise
and delight fashion on campus.
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Give students a link to your website with a unique coupon code.
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Hire students weekly to engage with students at the dining halls.
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Create bookmarks with your information and have students drop them off to their
peers studying at the library.
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Get us involved in the largest event on campus.
Make a homemade video advertising the product (include the product’s name, uses,
benefits, etc).
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Share an article we just posted on our social media accounts to your friends.
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Go on our website and post your favorite product to your social media account.
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Create a carnival game that includes the brand’s product and set it up for people on
campus to play (ex: beanbag toss).
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Photoshop a picture of you with the product’s mascot and post.
Take a picture of your display in the store to ensure the image you want to portray
is being met.
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Impromptu fashion show runway in the Union.
Share our song list on Spotify.
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Put up flyers about your upcoming event.
Stencil sidewalk chalkings with #stencilmania.
Get front row of your student section and hold up this poster.
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Walk around campus with a sign up sheet.
Create an intramural sports team with each opposing team played getting samples.
Take a picture of you in your college gear at a rival’s campus.
Host a shoe lover’s party in a sorority house.
(Shoe Lover’s Party for DSW at sorority houses on campus)
Pass out branded moving boxes during moveout week.
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Give parents water during move in and tell them about the nearest location to buy
what they forgot.
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Engage greek life with your idea.
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Gather the mailing addresses of Greek Houses then send the houses a surprise and
delight package.
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Street teams.
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Amplify a social media post with more likes, comments, and shares.
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Build a student sales team.
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Drive student traffic to our existing event.
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Get involved in sports on campus.
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Help students move in with your brand seen first.
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Talk to student organizations about how to put their best suit forward before a
career fair.
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Sign your peers up during back-to-school for cable / internet.
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Pass out samples in the recreation center.
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#iworkforcokaca on instagram type posts.
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Setup a spin wheel on campus.
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Organize a group of students for a pre-screening.
Create custom frisbees and tape gift cards to the bottom of them. Then have your
reps throw them around campus.
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Get a table on campus.
Pass out condoms to your Resident Advisor on your dorm room floor.
Use Go Commando App to execute on your idea!