EDUCATORS’ #1 SOURCE for EVERYTHING STUDENT TRAVEL!
P h o t o s ( To p L t o R ) © I n t e r n a t i o n a l S p y M u s e u m / @ J o e l G i t t l e / © V I S T N o r f o l k / © C h o o s e C h i c a g o / ( B o t t o m L t o R ) © L i b e r t y S c i e n c e M u s e u m / © i F l y / © V i r g i n i a B e a c h C V B / © P o c o n o C V B
Teach&Travel
THE OFFICIAL
PUBLICATION OF SYTA
MEDIA
PRINT & DIGITAL | 2017
KIT
DID YOU KNOW?
*Source: Student & Youth Travel Digest 2016
STUDENT & YOUTH TRAVEL continues to be the fastest growing
major market in the travel industry, and represents more than 20%
of the total North American travel market.
INDUSTRY FACTS
MORE THAN 1.5 MILLION
YOUTH TRAVELERS
SYTA’s membership
serves annually, with
combined revenues of
MORE THAN
$2 BILLION
$
The majority of 12- to
18-year-olds in the United
States take at least one
significant group trip each
year without their parents,
spending almost
$10 BILLION
A YEAR
39% of teachers organize two or more trips per year
77% of teachers are responsible for selecting the destination
93% of those who initiate student trips are teachers
2.2 The average number of destinations visited on trips
Student groups’ PREFERRED ATTRACTIONS:
4) Museums 3) Theme parks 2) Landmarks 1) Historic monuments
2-11 months prior to the trip, planning commences
Average groups SIZE BY TRIP TYPE:
61 – 1 DAY TRIP; 43 – MULTIDAY DOMESTIC TRIP; 27 – INTERNATIONAL TRIP
This publication is such a valuable resource to us. It’s wonderful that the staff will work with you
and your budget to get the best exposure.
CHERYL CLEMENS, Director of Sales, Toby’s Dinner Theatre
EXTENDED
CIRCULATION
CIRCULATION & READERSHIP FACTS
Teach & Travel has the largest circulation available, compared to other student travel planning
resources, with 40,000 qualified educators and student travel planners throughout the
United States and Canada receiving each issue. Teach & Travel is published five times a year
and is mailed bimonthly during the school year.
Teach & Travel is
distributed at the
following conferences:
STUDENT & YOUTH
TRAVEL ASSOCIATION
SYTA SUMMIT
MORE THAN 95,000 educators and SYTA member
tour operators read each issue of Teach & Travel
NATIONAL TOUR
ASSOCIATION
AMERICAN BUS
ASSOCIATION
94% of readers do not read any other publication for student travel planning
92% of readers plan their trips at least six months in advance of their trip
88% of readers plan overnight travel
HEARTLAND TRAVEL
SHOWCASE
TRAVEL SOUTH
SHOWCASE
ONTARIO MOTOR COACH
ASSOCIATION
NATIONAL MIDDLE
SCHOOL ASSOCIATION
NATIONAL CATHOLIC
EDUCATION ASSOCIATION
Teach & Travel is THE BEST AND ONLY RESOURCE for student travel!
MARIO BARREIRO, National Sales Director, Medieval Times Dinner & Tournament
NATIONAL SCHOOL
BOARD ASSOCIATION
NATIONAL COUNCIL OF
SOCIAL STUDIES
TRIP TYPES PLANNED BY OUR READERS The only student travel publication to target all segments of the student travel market.
93%
29%
SUMMER PROGRAMS
EDUCATIONAL TRIPS
20%
SPRING BREAK
33%
15%
PERFORMANCE GROUPS
OTHER*
*Graduation night celebrations, sporting
groups and volunteer/mission
MIDWEST BAND &
ORCHESTRA CLINIC
NATIONAL SCHOOL
PUBLIC RELATIONS
ASSOCIATION
VALUE-ADDED BENEFITS
Reach an additional audience of 13,000 with bonus
exposure in eNews, social media and the digital edition.
ALL ADVERTISERS IN PRINT EDITION RECEIVE:
EXTENDED EXPOSURE in the digital edition of Teach & Travel and extended
life of your business profile in digitally archived issues. ($100 value)
SOCIAL SPOTLIGHT of your business via the
Teach & Travel social media outlets reaching
all of our friends and followers. ($150 value)
/TeachandTravelMagazine
@Teach_Travel
/teachtravel
/company/teach-&-travel
teachandtravelmag
eNEWS SPOTLIGHT featuring custom editorial coverage in Teach & Travel’s
biweekly e-newsletter. ($175 value)
ADVERTISERS WITH THREE INSERTIONS RECEIVE:
(in addition to all other benefits)
GUARANTEED EDITORIAL in the Destination Updates
section of the print magazine. ($900 value)
If you are
serious about
the student
and youth
market, you
must have a
presence in
Teach & Travel
magazine. We
have supported
the publication
for many
years and
receive solid
leads from
educators as a
result.
SHARRONA BURNS
CTP, CTIS, Director of Sales,
ROCK AND ROLL HALL OF
FAME & MUSEUM
DIGITAL OPPORTUNITIES
Teach & Travel website, eNewsletter, and digital magazine sponsorships put your brand’s message in front
of an ever-growing audience. Just one click on your sponsored ad from one of Teach & Travel’s audience of
educators and student travel planners could lead to a bus full of happy students!
DIGITAL MAGAZINE
eNEWSLETTERS
SYTA.ORG
By advertising in the digital edition,
you will receive custom editorial
opportunities, greater exposure
(more visitors spending more time
online), and continuous traffic
through archived magazines.
eSYTA newsletter is sent
biweekly to more than 2,000
SYTA members, partners, and
prospective members.
Advertise online and drive viable
prospects from syta.org to your
website. Your banner or box ad will
display on the home page.
SIGNATURE SPONSORSHIP
BANNER AD
BANNER AD
$1,500
$395/wk | $1,185/mo | $3,025/3mo
$700/mo | $3,570/6mo | $6,300/yr
BOX AD
BOX AD
$295/wk | $885/mo | $2,256/3mo
$400/mo | $1,950/6mo | $3,500/yr
Teach & Travel eNews is sent
weekly to more than 8,000
educators and readers of Teach &
Travel magazine.
TARGETED MEDIA SOLUTIONS
SPECIAL SECTIONS
Exclusive advertising section and/or enhanced listing opportunities with extended exposure at SYTAattended shows throughout 2016. Contact your media consultant for more details and rates.
JANUARY: PERFORMANCE FESTIVALS
MARCH: DMOs
NOVEMBER: EDUCATORS’ BUYERS’ GUIDE
TOUR OPERATORS
7M TOURS
ALL WORLD TRAVEL & TOURS
BURKE EDUCATIONAL TRAVEL
672 N. Semoran Blvd., Ste 303
Orlando, FL 32807
www.7mtours.com
(925) 922-2310
P.O. Box 1606
Allen, TX 75013
www.allworldtravel.com
(214) 509-9078
P.O. Box 890
Newton, NC 28613
www.burkeeducationaltravel.com
(828) 465-3900
A+ VOYAGES
AMERICAN CHRISTIAN TOURS
693 Rene Levesque Ouest
Québec City, QC G1S 1T1
www.voyagesaplus.com
(418) 683-6388
201 South St.
Rice Lake, WI 54868
www.acts-tours.com/
(715) 234-6500
ACADEMIC EXPEDITIONS
AMERICAN CLASSIC TOURS
& MUSIC FESTIVALS
P.O. Box 1579
New York, NY 10159-1579
www.academicexpeditions.com
(212) 243-4282
4243 East Piedras Dr., Ste 155
San Antonio, TX 78228
www.amclass.com
(210) 733-8167
AMERICAN STUDENT TOURS
E D U C AT O R S '
SY TA’S
ACADEMIC TRAVEL SERVICES, INC.
As former educators, we are sensitive to the unique
needs and requirements of all types of educational and
performance tours. ATS is dedicated to providing a tailormade experience to all North American and European
destinations.
[email protected]
P.O. Box 547
Hendersonville, NC 28793
(828) 692-7733 / TF: (800) 523-4293
www.academictravel.com
P.O. Box 10
Bothell, WA 98041
www.americanstudenttours.com
(425) 273-7586
BUYERS'
GUIDE
AMERICAN TRAILS WEST
92 Middle Neck Rd.
Great Neck, NY 11021
www.americantrailswest.com
(516) 487-2800
ARTIST TRAVEL CONSULTANTS
250 West 57th St., Ste 1610
New York, NY 10107
www.artisttravels.com/
(212) 707-8170
2015
BENEDICT’S BUS SERVICE
2166 Charleston Rd.
Wellsboro, PA 16901
www.benedictsbus.com
(570) 724-5867
ADVANTEDGE TOURS, LLC
Give your group the Edge. We have years of experience in
travel and are capable of organizing world-class domestic
and international group tours.
Urte Land, CSTP - President
6480 S. Downing St.
Centennial, CO 80121
(303) 794-4391
M: (303) 641-8738 / F: (303) 794-4392
www.advantedgetours.com
ADVENTURE STUDENT TRAVEL
18221 Salem Trail
Kirksville, MO 63501
www.adventurestudenttravel.com
(866) 831-1720
ADVENTURES AMERICA - WORLDSTRIDES
124 Washington Ave., Ste A
Point Richmond, CA 94801
www.adventuresamerica.com
(510) 234-3144
4
BOB ROGERS TRAVEL
3440 LaCrosse Ln.
Naperville, IL 60564
www.bobrogerstravel.com
(630) 824-4343
BRANSON TOURISM CENTER
220 Branson Hills Pkwy
Branson, MO 65616
www.bransongroups.com
(417) 334-8325
BRIGHTSPARK TRAVEL CANADA
3300 Bloor St. West, Ste 1801
Toronto, ON M8X 2X2
www.schoolvoyageurs.com
(416) 486-6440
DANCE THE MAGIC-SHOWCASE
PRODUCTIONS OF CALIFORNIA
7582 Nancy Dr.
Huntington Beach, CA 92647
www.dancethemagic.com
(714) 841-3913
CAPITAL TOURS, INC.
200 Merrimack St., Ste 401
Haverhill, MA 01830-6111
www.capitaltours.net
(978) 373-9140
DIRECTOR’S CHOICE TOUR AND TRAVEL
10701 Upland Ave.
Lubbock, TX 79424
www.directorschoicetourandtravel.com
(877) 328-2583
CELESTIAL TRAVEL & TOURS
2821 South Parker Rd., Ste 245
Aurora, CO 80014
www.celestialtrvl.com / www.celestialtravel.net
(303) 773-1224
CHA EDUCATIONAL TOURS
107-115 South Second St.
Philadelphia, PA 19106
www.cha-tours.com
(215) 923-7060
DISCOVERY TOURS, INC.
CHAPMAN CULTURAL TOURS LTD
ECE TRAVEL LTD
Royal Parade Mews
Chislehurst Kent BR7 6TN
www.ecetravel.com
+44 (0)20 8295 8620
EDU TRIPS
CHOICE MUSIC TOURS
Choice Music Tours, a subdivision of Underwood Travel
and the Tzell Travel Group, have been planning domestic,
European, Canadian, and Mexican travel since 1978.
Jim Falvo
520 East Main St.
Carnegie, PA 15106
www.choicemusictours.com
(866) 583-6061
M: (724) 344-0827 / F: (412) 278-2990
P.O. Box 19
Orangeburg, NY 10962
www.edutrips.com
(914) 595-7349
EDUCATIONAL DISCOVERY TOURS
P.O. Box 10200
Truckee, CA 96162
www.educationaldiscoverytours.com/
(530) 582-6030
FAME EVENTS
7255 E Hampton Ave., Ste 127
Mesa, AZ 85209
www.fameevents.com
(480) 654-0709
FANTASTIC TOURS & TRAVEL, INC.
EDUCATIONAL TRAVEL SERVICES, INC.
6143 Jericho Tnpk, Ste 101
Commack, NY 85209
www.fantastictours.com
(631) 462-6262
P.O. Box 82605
Portland, OR 97282
www.etsi.ws
(503) 653-3988
FIRST CLASS TOURS, INC.
EDUCATIONAL WORLD TRAVEL
12703 Eastex Frwy
Houston, TX 77039
www.firstclasstours.net
(281) 590-1803
P.O. Box 1492
Camberwell East, VIC 3126
www.ewt.com.au
03-9830-4545
FLAMINGO EDUCATIONAL TOURS
EDUSTAR TOURS
10049 North West 1st Ct.
Plantation, FL 33324
www.flamingoedutours.com
(954) 915-9199
210 Bridge Plaza Dr.
Manalapan, NJ 07726
www.edustartours.com
(800) 426-0157
FLS TOURS
EDUTRAVEL, INC.
301 N. Lake Ave., Ste 310
Pasadena, CA 91101
www.flstours.com
(626) 795-2912
272 Avenue Rd.
Toronto, ON M4V 2G7
www.edutravel.com
(416) 923-4683
FOUR SEASONS TOURS
EF EDUCATIONAL TOURS CANADA
1553 Boren Dr.
Ocoee, FL 34761
www.fourseasons-tours.com
(407) 654-2500
60 Bloor St. West, Ste 501
Toronto, ON M4W 3B8
www.eftours.ca
(416) 927-1911
FOUR WINDS TOURS AND TRAVEL
EF EXPLORE AMERICA
30 Jericho Executive Plaza, Ste 500E
Jericho, NY 11753
www.fourwindstours.com
(516) 334-2400
One Education St.
Cambridge, MA 02141-1883
www.smithsonianstudenttravel.com
(617) 619-2001
FREEDOM TOURS
80 Charlotte St.
Saint John, NB E2L 2L2
www.freedomtours.com
(506) 632-1012
EDUCATIONAL EXPERIENCES
CLASSETROTTEUR
1000 Universal Studios Plaza Blvd.
Orlando, FL 32819
www.educationalexperiences.org
(386) 575-2356
17 Rue Webster
St Lambert, QC J4P 1W9
www.classetrotteur.com
(450) 321-2443
EDUCATIONAL TOURS
CLUB AVENTURE JEUNESSE
1079 E Riverside Dr., Ste 101
St. George, UT 84790
www.ettours.com
(435) 656-4849
739 St Pierre
Terrebonne, QC J6W 1E1
www.clubaventurejeunesse.com
(450) 961-2848
EDUCATIONAL TOURS INVERNESS, FL
CORPORATE TRAVEL SERVICE, INC.
1123 Sterling Rd.
Inverness, FL 34450
www.edtours-us.com
(352) 344-3589
23420 Ford Rd., Ste 1
Dearborn Heights, MI 48127
www.ctscentral.net
(313) 565-8888
BRIGHTSPARK TRAVEL USA
CULTURE QUEST TOURS
15 South 3rd St., Ste 200
Philadelphia, PA 19106
www.cqtours.com
(215) 923-1415
SYTA's EDUCATORS' BUYERS' GUIDE / 2015
EDUCATIONAL TOURS, INC.
4205 Charlar Dr., Ste 4
Holt, MI 48842
www.tours-eti.com
(800) 654-4560
syta.org
/ 2015
BUYERS' GUIDE
820-1111 Melville St.
Vancouver, BC V6E 3V6
www.DCStudentAdventures.com
(604) 689-8128
6501 Wilson Mills Rd., Ste B1
Mayfield Village, OH 44143
www.tourwithdiscovery.com
(216) 531-8884
213-10720 Yonge St.
Richmond Hill, ON L4C 5V7
www.chapmantours.ca
(905) 737-8687
111 S Pfingsten Rd., Ste 100
Deerfield, IL 60015
www.brightsparktravel.com
(847) 509-0088 x3316
RS'
SYTA's EDUCATO
DISCOVER CANADA STUDENT
ADVENTURES / CLUB ESL
EDUCATIONAL TRAVEL ADVENTURES
4400 Route 9 South, Ste 1000
Freehold, NJ 07728
www.ETAdventures.com
(732) 410-5677
syta.org
FRIENDSHIP TOURS WORLD TRAVEL
ELLISON TRAVEL & TOURS, LTD.
Ellison Travel & Tours, in business since 1980, is a full
service agency specializing in customized tours for
special interest groups and is a receptive tour operator for
Canada, USA, Britain and Europe.
Erika Korstrom, [email protected]
Vancouver Office | #101-315 West 1st St.
North Vancouver, BC V7M 1B5
(604) 983-2470 / (866) 983-2470
EPN TRAVEL SERVICES
1784 West Schuylkill Rd.
Douglassville, PA 19518-9100
www.epntravel.com
(610) 970-3751
EXPLORICA
145 Tremont St., 6th Fl
Boston, MA 02111
www.explorica.com
(617) 210-6100
5142 Hollister Ave., #25
Santa Barbara, CA 93117
www.friendshiptoursworld.com/
(205) 685-8687
G.E.T. EDUCATIONAL TOURS
P.O. Box 145
South Melbourne, VIC 3205
www.getours.com.au
+61 38842 1100
GERBER TOURS, INC.
100 Crossways Park Dr. West, Ste 400
Woodbury, NY 11797
www.gerbertours.com
(800) 645-9145
GLOBAL TOURISME
1020 Avenue Des Erables
Québec, QC GIR 2M9
www.globaltourisme.com
(418) 684-0662
SYTA's EDUCATORS' BUYERS' GUIDE / 2015
5
1
syta.org
CONTEST SPONSORSHIP
Sponsor a custom contest that gives your business exclusive branding throughout the contest period
and direct leads. Contact your media consultant for more details.
($1,500)
With a limited
advertising budget, I
was skeptical about
seeing measureable
results from my
advertising in
Teach & Travel. Boy
was I wrong. Your
publication definitely
gets to the right
people. Almost
immediately after
advertising Boxed
Lunches, I saw sales
increase more than
20%. On-site sales
increased more than
10% overall in my first
year of advertising
with Teach & Travel.
It’s as though Teach &
Travel legitimized me
with the student travel
market.
MIKE MAGILL
Magill’s Famous Pizza & Buffet
THE ESSENTIALS
GROSS RATES
FULL PAGE:
1X – $7,565 | 2X – $7,295 | 3X – $6,830 | 4X – $6,250 | 5X – $5,845
2/3 PAGE:
1X – $5,975 | 2X – $5,680 | 3X – $5,395 | 4X – $4,860 | 5X – $4,615
1/2 PAGE:
1X – $4,670 | 2X – $4,435 | 3X – $3,890 | 4X – $3,790 | 5X – $3,600
1/3 PAGE:
1X – $3,355 | 2X – $3,195 | 3X – $3,035 | 4X – $2,730 | 5X – $2,595
1/4 PAGE:
1X – $2,650 | 2X – $2,520 | 3X – $2,395 | 4X – $2,160 | 5X – $2,050
1/6 PAGE:
1X – $1,865 | 2X – $1,775 | 3X – $1,690 | 4X – $1,515 | 5X – $1,445
15% discount for camera-ready artwork | 15% discount for SYTA Members
DEADLINES
JANUARY/FEBRUARY:
EARLYBIRD October 7, 2016
DEADLINE October 21, 2016
MARCH/APRIL:
EARLYBIRD December 9, 2016
DEADLINE December 23, 2016
MAY/JUNE:
EARLYBIRD February 10, 2017
DEADLINE February 24, 2017
SEPTEMBER/OCTOBER:
EARLYBIRD June 9, 2017
DEADLINE June 23, 2017
NOVEMBER/DECEMBER:
EARLYBIRD August 18, 2017
DEADLINE September 1, 2017
Teach & Travel is published by:
SERENDIPITY
M E D I A
LLC
Each time I get a Teach &
Travel issue, I look through
every page for ideas on
what other educators are
doing to bring experiential
learning to their students.
I scout the magazine,
always looking for creative
approaches that others are
using to teach differently.
What I like best about the
magazine is that it takes
a balanced approach. It
not only gives educators
ideas on where to take
their students, but also
offers back resources, such
as where to find funding
sources and scholarships for
students’ travel.
DERICK B. STRODE
Assistant Director, Academic Services
Carol Martin Gatton Academy of Mathematics
and Science in Kentucky
535 Cascade West Parkway SE, Grand Rapids, MI 49546 | P: (866) 252-7108 | F: (616) 458-8609 | syta.org | serendipity-media.com
Teach&Travel ADVERTISING SOLUTIONS
PRINT: GROSS RATES
FULL PAGE
1/3 PAGE
__
__
__
__
__
__
__
__
__
__
1x – $7,565
2x – $7,295
3x – $6,830
4x – $6,250
5x – $5,845
1x – $3,355
2x – $3,195
3x – $3,035
4x – $2,730
5x – $2,595
2/3 PAGE
1/4 PAGE
__
__
__
__
__
__
__
__
__
__
1x – $5,975
2x – $5,680
3x – $5,395
4x – $4,860
5x – $4,615
1x – $2,650
2x – $2,520
3x – $2,395
4x – $2,160
5x – $2,050
1/2 PAGE
1/6 PAGE
__
__
__
__
__
__
__
__
__
__
1x – $4,670
2x – $4,435
3x – $3,890
4x – $3,790
5x – $3,600
1x – $1,865
2x – $1,775
3x – $1,690
4x – $1,515
5x – $1,445
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SPECIAL SECTIONS
Performance Festivals (January), DMO’s
(March), Educators’ Buyers’ Guide (November)
See Media Consultant
*15% discount for camera-ready artwork
*15% discount for SYTA Members
COMMUNITY ENGAGEMENT
eNEWS
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