Tech / Trade / Intel / List APRIL 2016 Setting the Pace with Price Setters Nasdaq U.S. Price Setters Index TOM PSAROFAGIS / Product Development Specialist, Nasdaq Global Information Services BACKGROUND Selecting stocks with specific characteristics or factors may provide a way to potentially enhance a portfolio’s return. At its core, the key to sustainable earnings growth stems from a company’s ability to increase pricing power. In an environment of sluggish economic growth, companies that are capable of pushing up prices have advantages over others, who will potentially face margin challenges as costs continue to rise. The Nasdaq U.S. Price Setters Index identifies names that not only possess sustainable pricing power, but also display high quality financial metrics. INDEX METHODOLOGY / The Nasdaq U.S. Price Setters (NQPRCE) Index is designed Quality Factors to provide exposure to companies within the Nasdaq U.S. • Return on Equity Large–Mid Cap Index (NQUSBLM) that exhibit high degrees • Earnings Smoothness of pricing power. Firstly, the top 550 names by market • Earnings Quality capitalization are selected and then securities are screened • Operating Margin Stability by a series of quantitative and qualitative factors. The • Earnings Dispersion top ranked securities are then selected and a proprietary • 12-Month Return Volatility weighting methodology is applied. Securities are ranked based on these 11 factors and the In order to identify names that exhibit sustainable pricing top 150 names are selected and equally divided into three power, a variety of factors are examined to identify those groups, containing 50 names each. The first group (top 50) that can provide inflation protection, as well display receives an aggregate weight of 50%; the second group (51 – consistent sales growth and earnings quality. 100) receives an aggregate weight of 35%; and the last group Inflation Factors • 1-Year EPS Growth (101 – 150) receives an aggregate weight of 15%. Every security within the respective groups is equally weighted. The index is evaluated annually in March. • 3-Year EPS Growth • Operating Margin • 1-Year Operating Margin Growth • 3-Year Sales Growth BUSINESS.NASDAQ.COM/INDEXES NASDAQ U.S. PRICE SETTERS INDEX / 1 INDEX COMPOSITION AND SECTOR BREAKDOWN / The final portfolio consists of 150 names across a broad range of sectors. The proprietary weighting methodology addresses the issue of concentration risk among any one particular security, while still delivering diversified sector exposure. Top 10 Holdings COMPANY NAME TICKER WEIGHT SKYWORKS SOLUTIONS SWKS 1.10% AFFILIATED MGRS GRP AMG 1.10% MOODY'S CORP MCO 1.04% TORCHMARK CP TMK 1.03% UNITED PARCEL SVC UPS 1.03% AMPHENOL CP APH 1.03% WATERS CP WAT 1.03% PUBLIC STG PSA 1.03% CINTAS CORP CTAS 1.02% COLGATE PALMOLIVE CL 1.02% As of market open on 3/21/2016 The current portfolio of securities is spread across several sectors, with Industrials and Consumer Goods as the largest sectors. See table below for additional sector weights. Sector Breakdown 30% 25% 20% 15% 10% 5% 0% Industrials Consumer Goods Health Care Consumer Services Financial Technology Basic Materials Utilities Oil & Gas As of market open on 3/21/2016 BUSINESS.NASDAQ.COM/INDEXES NASDAQ U.S. PRICE SETTERS INDEX / 2 The Index also has some specific financial metrics worth highlighting: As of 12/31/2015 Nasdaq U.S. Price Setters Index Price-to-Book Ratio 3.68 Price-to-Earnings Ratio 24.19 Return on Equity 24.16% Return on Assets 7.76% Debt to Equity 0.88 Cash to Debt 1.42 PERFORMANCE / 600 500 400 300 200 100 0 03/30/2001 03/30/2003 03/30/2005 NASDAQ U.S. PRICE SETTERS (TR) 03/30/2009 03/30/2009 NASDAQ U.S. LARGE/MID (TR) 03/30/2011 03/30/2013 S&P HIGH QUALITY (TR) 03/30/2015 S&P 500 (TR) *The Nasdaq Price Setters Index went live on 1/19/2016. Back-tested data was used for dates prior Over the last 15 years, the Nasdaq U.S. Price Setters TR Index has outperformed its benchmark Nasdaq U.S. Large-Mid Cap Index by a significant margin as well as the S&P 500. In addition, when compared to an index of a similar strategy, the S&P 500 High Quality TR Index, the Nasdaq U.S. Price Setters also outperforms. The tables below highlight performance on an annual basis, as well as annual excess returns over the comparable indexes. BUSINESS.NASDAQ.COM/INDEXES NASDAQ U.S. PRICE SETTERS INDEX / 3 Annual Performance Table Nasdaq U.S. Price Setters (TR) S&P 500 High Quality (TR) Nasdaq U.S. Large/Mid (TR) S&P 500 (TR) 2007 16.7% -7.2% 7.2% 5.5% 2008 -31.0% -32.8% -36.0% -37.0% 2009 34.0% 25.5% 27.4% 26.5% 2010 17.9% 22.1% 16.4% 15.1% 2011 9.9% 6.6% 1.7% 2.1% 2012 16.9% 15.2% 16.2% 16.0% 2013 34.5% 32.4% 33.0% 32.4% 2014 13.7% 16.4% 13.0% 13.7% 2015 3.9% 1.9% 0.9% 1.4% 2016 YTD -1.1% 3.0% -1.9% -1.6% Excess Returns Table Excess Returns 30% 20% 10% 0% 2007 2008 2009 2010 2011 2012 2013 2014 2015 YTD -10% NASDAQ PRICE SETTERS VS S&P HIGH QUALITY NASDAQ PRICE SETTERS VS NASDAQ US LARGE MID NASDAQ PRICE SETTERS VS S&P 500 BUSINESS.NASDAQ.COM/INDEXES NASDAQ U.S. PRICE SETTERS INDEX / 4 QUALITY ACROSS MARKET CYCLES / Perhaps one of the strongest charactertics of the Nasdaq U.S. Price Setters Index is its ability to remain resilient and adapt to varying market cycles. The index displays steady outperformance over a several year span, but the index stands out from the crowd during times of market uncertainty. The chart below highlights relative performance of the Nasdaq U.S. Price Setters Index to both the S&P 500 High Quality Index and the Nasdaq U.S. Large-Mid Cap Index. In times of market uncertainty, investors have tended to flock to stocks that display higher quality financial metrics. In addition, names that are best able to sustain their pricing power during a recession are better positioned to weather any storm and have the potential for outperformance. During the last U.S. recession, the Nasdaq U.S. Price Setters index outperformed by an even greater margin. Relative Performance 1.55 1.45 1.35 1.25 1.15 0.95 12/29/2006 12/29/2007 RECESSION 12/29/2008 12/29/2009 12/29/2010 12/29/2011 NASDAQ PRICE SETTERS VS S&P HIGH QUALITY 12/29/2012 12/29/2013 12/29/2014 12/29/2015 NASDAQ PRICE SETTERS VS NASDAQ US LARGE/MID PRICE SETTERS AS AN INFLATION HEDGE / After years of perhaps the most accommodative monetary policy in history, the Federal Reserve raised its target funds rate by 25 basis points in December 2015. Looking forward, the path of future rate hikes will depend on the strength of economic data, possibly most importantly to the Fed-inflation. Fed policy makers want to be assured of a steady inflation gauge as an indication of economic health. The impact of inflation can have various effects across asset classes, but the Nasdaq U.S.Price Setters Index is positioned to withstand accelerating inflation. Names included in the index have attractive operating margins and thus, the flexibly to impose pricing power when compared to lower margin companies, especially in an environment of steadily rising inflation. The graph below highlights that during times of rising inflation, the Nasdaq U.S. Price setters Index displays strong performance characteristics. . Rolling Performance: Nasdaq U.S. Price Setters and Inflation 2.5 2.0 1.5 1.0 0.5 0 -0.5 01/01/2002 01/01/2004 01/01/2006 01/01/2008 U.S. PERSONAL CONSUMPTION CORE PRICE INDEX (YOY) BUSINESS.NASDAQ.COM/INDEXES 01/01/2010 01/01/2012 01/01/2014 NASDAQ U.S. PRICE SETTERS INDEX (YOY) NASDAQ U.S. PRICE SETTERS INDEX / 5 When inflation and interest rates move higher, companies NOTES / with lower return on equity become less competitive. When compared to both the S&P 500 and the S&P 500 High Quality Data as of 3/7/2016 unless otherwise noted. Index, the Nasdaq U.S. Price Setters Index displays a higher *ROE data as of 12/31/15 return on equity over time. Nasdaq Global Indexes, Factset, Bloomberg Return on Equity 30% MORE INFORMATION / 25% 20% Licensing Email: [email protected] 15% Phone: +1 212 231 5836 10% Sales Email: [email protected] 5% Phone: +1 212 231 5880 or +45 33 93 3366 0% 2011 2012 2013 2014 2015 NASDAQ U.S. PRICE SETTERS INDEX S&P 500 S&P HIGH QUALITY INDEX DISCLAIMER / Nasdaq® is a registered trademark of Nasdaq, Inc. The SUMMARY / information contained above is provided for informational and educational purposes only, and nothing contained As history has proven, the financial markets experience some herein should be construed as investment advice, either turmoil every decade or so. With the Fed set to seemingly on behalf of a particular security or an overall investment raise rates, potential market inflation and general market strategy. Neither Nasdaq, Inc. nor any of its affiliates uncertainty, turn to Nasdaq for the newest offering in the makes any recommendation to buy or sell any security or quality space – the Nasdaq U.S. Price Setters Index. The index any representation about the financial condition of any holds a basket of 150 stocks across industries that exhibit company. Statements regarding Nasdaq-listed companies strong pricing power and have historically proven to combat or Nasdaq proprietary indexes are not guarantees of future inflation and performed well during times of heightened performance. Actual results may differ materially from those market stress. When in doubt, set the pace with Nasdaq U.S. expressed or implied. Past performance is not indicative of Price Setters. future results. Investors should undertake their own due diligence and carefully evaluate companies before investing. ADVICE FROM A SECURITIES PROFESSIONAL IS STRONGLY ADVISED. © Copyright 2016. All rights reserved. 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