Go Red For Women® Logo Guidelines for Sponsors and Cause Supporters
(Updated September, 2013)
Local and national sponsors and cause supporters must follow these Go Red For Women logo guidelines whenever
the Go Red For Women logo is used.
Note: • Also follow existing American Heart Association organization-wide branding guidelines. Any use or reproduction
of these marks without the express, prior written consent of the AHA is strictly prohibited.*
• All sponsor-created materials must be approved by the appropriate AHA staff person before production
and/or release to the public.
The Logo
The Go Red For Women logo consists of:
1. Go Red For Women (text)
2. Red Dress (icon)
3. American Heart Association signature (including heart & torch) icon*
4. S
ponsors must also include a statement of relationship such as “locally sponsored by,” or “local sponsor.” While local
sponsors are not required to use national sponsor logos in materials they create, we highly recommend you do so.
The American Heart Association graphic is to be used at all times in conjunction with the Go Red For Women®
logo/brand unless special permission has been granted by the Go Red For Women marketing manager at the AHA
National Center.
Trademarks
• T
he phrase (word mark) Go Red For Women® is a registered trademark of the American Heart Association, Inc., and
is registered with the U.S. Patent and Trademark Office. It is appropriate and necessary when using this phrase to
notice its registration pursuant to Section 29 of the Trademark Act. Notice of registration may be given by use of the
® symbol. Notice of registration must be used in the first instance of the phrase on each page in the printed piece
and on each web page. The registration mark can be made by using a left parenthesis ‘(’, the letter R and a right
parenthesis ‘)’.
• The red dress is a trademark of the U.S. Department of Health and Human Services (DHHS). One of the following
trademark attribution statements must be used when the red dress appears alone or with the Go Red For Women
logo, and must be conspicuous or readable by the average viewer/reader.
TM Go Red trademark of AHA, Red Dress trademark of DHHS.
Or
Go Red and Go Red For Women are trademarks of the AHA. The Red Dress Design is a trademark of the U.S. DHHS.
The attribution statement should appear at the bottom or back side of the printed piece or near the sponsor’s attribution
statements. The statement should not appear on or immediately adjacent to the actual mark.
Important: Any piece that includes health- or science-related content should have a clear attribution statement noting
whether the content is company-provided or AHA-provided.
Example: S
ource: American Heart Association
Or
Source: XYZ & Co.
*The American Heart Association signature is to be used at all times in conjunction with the Go Red For Women® logo/brand unless special
permission has been granted by the Go Red For Women® marketing manager at the AHA National Center.
©2013, American Heart Association. Also known as the Heart Fund. TM Go Red trademark of AHA, Red Dress trademark of DHHS.
9/13DS6982
Use of Registered Mark
The phrase (word mark) Go Red For Women® is registered with the U.S. Patent and Trademark Office. It is appropriate
and necessary when using this phrase to notice its registration pursuant to Section 29 of the Trademark Act. Notice of
registration may be given by use of the ® symbol.
Notice of registration must be used in the first instance of the phrase on each page in the printed piece. The registration
mark can be made by using a left parenthesis ‘(’, the letter R and a right parenthesis ‘)’.
Go Red For Women® URL Guidelines
To ensure consistency in all areas of communications, the Go Red For Women website URL should be bolded and
should always read as GoRedForWomen.org.
Local sponsors may use the following URL format for their local Web page: www.companyname.com/GoRedcityname.
Information may not be placed on sponsor’s national or headquarters’ Web page. It must be posted on a local
community page only.
Which Color Logo Should You Use?
• The Go Red For Women logo uses the AHA’s corporate colors of red and black.
• The AHA’s corporate red is PANTONE® 485 (PMS 485) or the CMYK (four-color process) equivalent of 100 percent
magenta and 100 percent yellow.
The surface of the end product will also determine which logo to use:
1. AHA preference is to always use the three-color screened logo. Add a white box to frame the logo for use on a
colored surface if necessary.
2. Second preference is to use the two-color red-and-black logo. Third preference is the one-color black logo.
3. If the surface of the final product — such as, but not limited to, fabric or embroidery — prohibits the use of the
two-color screened logo, you may use a one- or two-color logo applicable to the final product size.
Refer to the following samples on pages 3–4 for appropriate color usage. Any variation other than what is shown
within these guidelines MUST be approved by the Go Red For Women marketing manager at the AHA National
Center prior to production.
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Go Red For Women® Logo
(horizontal)
The Go Red For Women horizontal logo is the preferred logo version. Use this version in all materials unless the size of
the piece specifically requires a vertical logo.
four-color horizontal
screened logo
two-color horizontal
red-and-black logo
one-color horizontal
black logo
one-color horizontal
white logo
While local sponsors are not required to include Go Red For Women® national sponsor logos on materials designed
and produced by the local sponsor, it is highly recommended that you do so. Please contact your AHA representatives
with questions.
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Go Red For Women® Logo
(vertical)
The Go Red For Women vertical logo is the secondary logo choice over the horizontal logo. Use this version only if the
size of the piece specifically requires a vertical logo.
four-color vertical screened logo
two-color vertical red-and-black logo
one-color vertical black logo
one-color vertical white logo
While local sponsors are not required to include Go Red
For Women national sponsor logos on materials designed
and produced by the local sponsor, it is highly recommended
that you do so. Please contact your AHA representatives
with questions.
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Red Dress Icon
The Red Dress icon may only be printed in PANTONE® 485 (PMS 485), or the
CMYK (four-color process) equivalent of 100 percent magenta and 100 percent
yellow, if used without the Go Red For Women® logo. It should be used sparingly
and not as an overpowering decorative element.
Please remember to include the attribution statement when using the Red Dress
icon. When the Red Dress icon appears without the rest of the Go Red logo, the statement should read, “Red Dress
trademark of DHHS.” The attribution statement can be printed on the back of collateral or in an unobtrusive location on
the printed piece and should not appear adjacent to the Red Dress icon..
NOTE: It is not acceptable to print the Red Dress reversed completely out to white. When using the Red Dress,
either within the logo brand or alone, the Red Dress must be printed in red or in a white outlined format. The only
exception is when using the approved one-color black logo.
The Red Dress may be used alone as a graphic element as long as the full GRFW logo appears somewhere else on the
piece. The Red Dress may NOT be altered in any way. No embellishments of any kind can be added to the Red
Dress. Examples include bows, stripes, hearts, color variations, copy blocks or any other element.
Area of Non-Interference
The area of non-interference around the Go Red For Women logo should equal the
cap height of the “o” in the word “Go.” This will ensure the logo is clearly visible in
all presentations. This area is to be applied to all versions of the logo (with or without
sponsor logos).
Printing Go Red For Women Logo on Merchandise and Apparel
While it is important to display both the AHA and DHHS Attribution Statements wherever the Red Dress is used, it
is not always possible or practical to include it on all merchandise or apparel items. To address this issue, when
and where appropriate, these items should be included with a small card that includes one of the two acceptable
versions of the Trademark Statement (shown on page 1). For example, a card could say “Thank you for your support!”
above a Go Red For Women logo and one of the acceptable attribution statements printed in the bottom left-hand
corner of the card.
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Guidelines for Developing Sponsor Materials (for Go Red For Women® and Go Red Por Tu
Corazón™ sponsors and supporters)
To ensure the most efficient use of time when creating marketing materials, companies should keep the following dos
and don’ts in mind:
• It should be apparent from looking at the piece that it is coming from the company, not from GRFW/GRPTC.
The Company logo should be larger and more prominent than the GRFW/GRPTC logo.
• T
here should be a clear and conspicuous statement of relationship between the company and GRFW/GRPTC (e.g.,
the words “Nationally supported by” or “Locally supported by” just above the GRFW/GRPTC logo).
• A
nywhere the GRFW/GRPTC logo appears, the following trademark attribution statement must appear somewhere on
the printed piece, Web page, etc. in small legal type: TM Go Red trademark of AHA, Red Dress trademark of DHHS.
• In text, always capitalize the “f” in Go Red For Women and the “p” and “t” in Go Red Por Tu Corazón.
• Include a ® registered trademark symbol after the first reference of “Go Red For Women” and a TM trademark symbol
after the first reference of “Go Red Por Tu Corazón” in copy.
• T
he preferred noun to follow “Go Red For Women” or “Go Red Por Tu Corazón” is “movement” (vs. “campaign,”
“program,” etc.).
• W
hen talking about co-venture products and promotions, you must provide specific information to the consumer
about what dollar amount or percentage of their purchase will go to GRFW/GRPTC. General terms such as “a portion
of the proceeds” are not acceptable.
• If including a recipe in a piece that has AHA marks, the recipe and nutritional information must be submitted to the
AHA for review. Some language on the piece should make it clear this is the company’s recipe, not an AHA recipe.
• If the piece includes a coupon, no AHA marks can be on the coupon itself, and the piece should be designed to give
as much separation as possible between the coupon and any AHA marks.
• T
he AHA cannot be associated with games of chance; so if there is any mention of a sweepstakes in a company
piece, there must be clear separation between that and the AHA. Additionally, the following should be included in
the legal disclaimers on the piece: Sweepstakes is conducted by [Company] and is not connected in any way to the
American Heart Association.
• T
he AHA can never be seen as endorsing a company or product; avoid creating that perception. If you have any
questions, please contact your AHA representative for clarification.
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