the
Reach Hair Colorists,
Stylists, Educators,
Students, Distributors
+ MORE
5
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2 DIA
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We’ll Connect You to
an Audience of Salon
Industry Professionals
& Decision Makers
2014
Maggie
Award
Winner
for Best Editorial
Layout,Trade
22
The Colorist | SEPTEMBER/OCTOBER 2012 | thecoloristmag.com
WE SPEAK HAIR COLOR
Colorist
the
MEDIA KIT 2015
WE ARE THE ONLY TRADE MAGAZINE
in the professional beauty industry created specifically for colorists. Our readers live
and breathe hair color, and they devour editorial content like ours. Take a look.
77%
12,007
are colorists, hairstylists
or barbers who provide hair coloring services.
specified the
professional hair color
brands they use
10,624 66%
are salon owners and
managers who provide
hair coloring services.
75%
of our
subscribers
earn
TOP 15 HAIR COLOR
BRANDS THEY USE
OF OUR SUBSCRIBERS
REQUESTED
A MAGAZINE
SUBSCRIPTON.
40%
OR MORE OF THEIR INCOME FROM HAIR COLOR SERVICES.
Redken
Matrix
Wella
Paul Mitchell
Goldwell
Pravana
L’Oreal Professionnel
Joico
Clariol Professional
Schwarzkopf
AVEDA
Scruples
Farouk Systems
TIGI
Framesi
Farouk Systems
Source: November/December 2014 issue
Colorist
the
MEDIA KIT 2015
PHOTOGRAPHY: ROBERT LYNDEN
Colorist Madison Loren
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The Colorist
|
FEBRUARY
2012
|
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thecolori
JANUARY/
AUDIENCE
We deliver the content that our hair colorists and stylists, salon owners and
managers, educators, students and distributors want. Inspiring the art of hair
coloring with new hair color formulas, step-by-step techniques and hair style
trends is what we do. Of our 26,500+ subscribers, crossover with Beauty
Launchpad, our sister publication, is around 11,000.
55,911+
RECEIVE DIGITAL MEDIA (DIGITAL EDITION,
E-NEWSLETTER, SOCIAL MEDIA OR EMAILS)
RECEIVE THE MAGAZINE IN PRINT, DIGITAL OR BOTH
PUBLISHED 6X’S ANNUALLY
82,480+
t
s
i
r
o
Col
the
26,569
R
OU NCE
IE UE
AUD
NIQ
IS U
TOTAL REACH
Creative Age Communications, Inc.
7628 Densmore Avenue, Van Nuys, CA 91406-2042
To advertise, contact Associate Publisher Danielle Timsit
[email protected] • 800 442 5667, ext. 215
Source: November/December 2014 issue
Colorist
the
MEDIA KIT 2015
AWARD WINNER
The Western Publishing Association, which promotes the
pursuit of excellence among publishing and media
professionals, presented a 2014 Maggie Award to The Colorist
for “Best Editorial Layout/Trade Under 50,000 Circulation” for
Heart Lands, a feature we published in July/August, 2013.
2014GIE
G
MA ARD IAL
AW OR
T
EDI UT,
T
S
O
BE LAY DE
TRA
Colorist
the
MEDIA KIT 2015
HERE’S WHAT THE BEAUTY
INDUSTRY IS SAYING
Congratulations
➺
on The Colorist.
FROM THE HIGH-GLOSS, HIGH-QUALITY COVER IMAGE TO THE TRICKS OF
THE TRADE AND INSPIRATION TO OUR INDUSTRY, THE COLORIST IS AMAZING.
IT’S GOT EVERYTHING FROM NEW IDEAS TO NEW TECHNOLOGY.
What a beautiful,
informative
and refreshing
publication. I wish
you every possible
success with this
wonderful new book
and can’t wait to see
the next issue.
—GOLDWELL ARTIST JOHN SIMPSON
—BETH MINARDI, JOICO AND MINARDI BEAUTY
I always look forward to my Colorist magazine because it’s
refreshing, inspiring and loaded with the most up-to-date
information about what’s going on now and what’s ahead.
—CHERRY PETENBRINK, JOICO COLOR SPECIALIST AND FREELANCE FILM COLORIST
I love the feature articles
in The Colorist because
they provide up-andcoming news on trends
in the industry. This
magazine is a mustread for any new or
experienced colorist.
—TRACEY CUNNINGHAM, REDKEN
CREATIVE CONSULTANT FOR COLOR
A sophisticated publication
➺
that’s loaded with amazing
images and focuses on
the technical, creative and
business aspects of hair color.
A must-have for all those who
aspire to elevate the standard.
I just received
my copy of The
Colorist and have
read it coverto-cover. So well
done and easy
to maneuver
through and
so beautiful.
I love to see the beautiful photographs in The Colorist, and
all the tips from industry masters help keep me up on hair
color trends. Trade magazines are an invaluable resource, a
window on our hairy world, and Marianne is a whip-smart
editor and friend! Here’s to many more issues. I’ll be waiting!
—ANN MINCEY
—CHARLIE PRICE, INTERNATIONAL CREATIVE CONSULTANT FOR SCRUPLES HAIRCARE —WALTER CLAUDIO, FOUNDER OF HEADMAPPING COLOR SYSTEM
➺
Just had to tell you that my clients love your new
magazine. It looks so much like a consumer magazine
that one of the girls at the front desk put it in the
reception area when it arrived and my clients started
raving about it. I can’t tell you how many of them showed
me a photo from the magazine and asked if they could
get color like that. Congratulations.
—CELEBRITY COLORIST KIM VO
I absolutely loved
your story about your
grandmother in the
May/June issue of
The Colorist. It was a
great read!
—BRIG VAN OSTEN,
CELEBRITY STYLIST AND
SHEAR GENIUS WINNER
➺
I have done
color for Eva
Longoria, Victoria
Beckham and
Hilary Duff to
name a few,
and I wanted
to tell you how
much I love this
magazine that’s
all about color.
—CELEBRITY STYLIST
MARISSA MARINO
I LOVE READING THE
COLORIST FOR THE
GREAT HAIR COLOR
ARTICLES AND
STEP-BY-STEPS AND
TO KEEP UP WITH
WHAT’S HAPPENING
IN THE HAIR COLOR
INDUSTRY.
—L’ORÉAL PROFESSIONNEL
ARTIST JENNIFER
MACDOUGALL
Colorist
the
MEDIA KIT 2015
THE POWER OF DIGITAL
Our readers are early adopters of new media. They readily accept and
engage with digital editions, e-Newsletters, websites and social media.
Reach 55,911+ salon professionals through our digital media.
SOCIAL MEDIA
DIGITAL EDITION
5,760
5,976+
DISTRIBUTION
37,752
PAGE VIEWS
TOTAL AUDIENCE
WEBSITE
11,144
VISITS
thecoloristmag.com
18,801
ENEWSLETTER
3RD PARTY EMAILS
10,707 10,650
DISTRIBUTION
DISTRIBUTION
PAGE VIEWS
Creative Age Communications, Inc.
7628 Densmore Avenue, Van Nuys, CA 91406-2042
To advertise, contact Associate Publisher Danielle Timsit
[email protected] • 800 442 5667, ext. 215 • Fax: 818 782 7450
Colorist
the
MEDIA KIT 2015
DEPARTMENTS
Celebrity news, fun facts, fabulous hair color, who’s who, cool tools
TOP SHOP Stellar Salons
STATION TO STATION Experts share their hair color advice
LOCAL COLOR What’s trending in salons nationwide
STEP BY STEP Breaking down our cover look
SHELF LIFE New products
NEWSFEED Industry news
POINT OF VIEW Having your say
TALK SOUP The last word
TIP SHEET
Colorist
the
MEDIA KIT 2015
2015 EDITORIAL CALENDAR
FEATURES
JAN/FEB
JIFFY LUBE Hair oils that instantly transform hair
AD CLOSE
AD MATERIAL DUE
11/24/14
12/1/14
1/27/15
2/2/15
3/27/15
4/2/15
5/29/15
6/4/15
7/27/15
7/31/15
9/25/15
10/1/15
CRIMSON TIDE Ravishing redheads
MAR/APR
HOLLYWOOD ISSUE Trend-setting celebrity styles
NATURAL SELECTION Going green
MAY/JUNE
SILVER LINING Grey coverage demystified
SOAP DISH Shampoos for color treated hair
JULY/AUG
RED, WHITE AND BLONDE The all-American blonde
BEAUTY 911 Problems solved
SEPT/OCT
FOXY BROWN This season’s most beautiful brunettes
UNDER COVER Masks and deep conditioners
NOV/DEC
30 UNDER 30 Our annual list of the top colorists under 30
ual
n
n
0
a
Our DER 3
N
30 U LIST G
SIN
GET SMART Preparing, protecting and preserving color-treated hiar
RI
OF TARS
S
MONTHLY COLUMNS
TIP SHEET Celebrity news, fun facts, fabulous hair color, who’s who, cool tools and more
TOP SHOP Stellar salons
STATION TO STATION Experts share their hair color advice
LOCAL COLOR What’s trending in salons nationwide
STEP BY STEP Breaking down our cover look
SHELF LIFE New products
NEWSFEED Industry news
POINT OF VIEW Having your say
TALK SOUP The last word
BONUS DISTRIBUTION AT ALL INDUSTRY TRADE SHOWS
Colorist
the
MEDIA KIT 2015
FREE FOR ALL
1
2
PUTS PRODUCTS DIRECTLY INTO THE HANDS
OF POTENTIAL CUSTOMERS.
E
E
R
F ALLs
ist
olor win
c
FOgivR
s
e ce to
.
n
a
ts
a chproduc
OUR FREE FOR ALL PROGRAM GIVES OUR ADVERTISERS
AN ADDITIONAL OPPORTUNITY TO MARKET THEIR
PRODUCTS TO OUR READERS AT NO EXTRA COST.
To learn more, contact Associate Publisher Danielle Timsit
[email protected] • 800 442 5667, ext. 215
Colorist
the
MEDIA KIT 2015
ESSENTIALS
Showcase your products to key industry professionals who make buying
decisions. Striking, full-color layouts are designed to grab attention and deliver
your message to a receptive audience. Cost is just $700 per ¼ page. You provide
a photo plus 40 words of copy and your contact information. We do the rest.
1
2
3
4
ENJOY A HIGH RETURN ON A
MINIMAL INVESTMENT.
THERFUL
E ective
eff
e
POcW
ost nativ
BENEFIT FROM THE IMPACT
OF FULL COLOR.
r
alte displayg!
to ertisin
adv
TEST-MARKET NEW PRODUCTS.
MAINTAIN EXPOSURE FOR
MULTIPLE PRODUCTS.
To advertise, contact Associate Publisher Danielle Timsit
[email protected] • 800 442 5667, ext. 215
Colorist
the
MEDIA KIT 2015
2015 RATES
PREFERRED POSITION RATES
Position requirements will incur an additional 10% charge above and
beyond your current size, color and frequency rate.
SPECIAL POSITIONS
All special positions are full-page, four-color ads, and are based on
a per-insertion price. These positions are only available to positionspecific, contracted 12-time advertisers (unless otherwise indicated)
on a first-come, first-available basis.
OTHER COLOR CHANGES
Fifth color rate add $800 for PMS for Metallic or Fluorescent PMS
colors to your current size and frequency four-color rate.
1X
3X
FULL PAGE
$3,335
$3,175
$3,095
$2,800
1/2 PAGE
$2,500
$2,385
$2,250
$2,100
1/3 PAGE
$2,335
$2,225
$2,100
$1,960
FOUR COLOR
6X
12X
To advertise, contact Associate Publisher Danielle Timsit
[email protected] • 800 442 5667, ext. 215
Colorist
the
MEDIA KIT 2015
STANDARD AD SIZES
AND DIMENSIONS
ONE PAGE
(Bleed)
ONE PAGE
Bleed Size 8 7/8” x 11”
Trim Size 8 5/8” x 10 3/4”
Live Area 7 5/8” x 10”
Live Area 7 5/8” x 10”
1/2 PAGE
(Vertical)
3 5/8” x 10”
1/3
PAGE
(Vertical)
2 3/8” x 10”
TWO PAGE SPREAD
(Non-bleed)
TWO PAGE SPREAD
(Bleed)
16 1/4” x 10”
Bleed Size 17 1/2” x 11”
Trim Size 17 1/4” x 10 3/4”
Live Area 16 1/4” x 10”
Colorist
the
MEDIA KIT 2015
PRODUCTION
INFORMATION
PRINTING
DISKS
Web offset. SWOP standards apply.
Multiplatform CD or DVD disk must be submitted
BINDING
Completed Disk Output Request Form (enclosed).
Color proof or laser with instructions and color
with the following:
Saddle stitched.
percentages.
Must be CMYK, 300 dpi with fonts embedded and print
Printout of all items on disk.
Disk must include all images, TIFFs, fonts, EPS files
optimized. PDFs sent in any format other than stated are NOT
and InDesign documents.
PDFS (PREFERRED FORMAT)
ACCEPTABLE and will need to be resubmitted in the correct
format and will be subject to late charges.
PROOFS
ACCEPTABLE PROGRAMS
All ad submissions must be accompanied by a proof.
For four-color ads, provide color Fuji print, Rainbow
Macintosh-based programs only:
or equivalent according to SWOP standards, processed on
Adobe InDesign, Photoshop, Illustrator.
publication-grade stock.
FTP GUIDELINES
Color rotation is black, cyan, magenta, yellow.
Proper color reproduction is not guaranteed without
Please use your web browser to access our File
acceptable color proof.
Transfer server:
For Macintosh we recommend using a current version of
INSERTS
Firefox (OS 10.4 or newer).
Standard, multifold and die-cut inserts accepted.
For Windows we recommend either Internet Explorer or a
Contact production director for specifications at least three
current version of Firefox.
weeks prior to space closing date in order to determine exact
The user name is: colorist
The password is: drup4Lcms
The URL is https://76.79.242.58
(please note the ‘s’ in https://...)
production requirements and costs.
Inserts must meet all applicable postal requirements.
APPLICABLE PRODUCTION CHARGES
$40/hour with $40 minimum charge
the certificate. Click OK to continue.
Enter user name launchpad and the password
copy due date.
You will see a warning message that the browser is not able
to verify the certificate. This is normal, please click OK to
continue. You will see a similar, second warning concerning
66trUllima and click the Login button.
You are now connected to our File Transfer server and ready
to upload/download your documents.
PLEASE MAKE SURE YOU PLACE THE FILE
IN THE ADS ONLY FOLDER.
Computer design, production or typesetting.
Resizing of ad to meet required specifications.
Copy additions or deletions.
Late charges will be applied for materials received past
MAILING INSTRUCTIONS
Send all contracts, insertion orders, copy corrections, disks or
other material pertaining to advertisements to:
Flora Robinson
[email protected]
The Colorist Magazine
Please click on the provided buttons to upload, download,
7628 Densmore Ave. Van Nuys, CA 91406-2042
delete or rename your documents.
Ph: 800.442.5667 Fax: 818.782.7450
Colorist
the
MEDIA KIT 2015
CONTRACTUAL
REGULATIONS
1 | Advertisements are accepted upon the representation that the advertiser and its
representations, sketches, maps, trademarks, labels or other copyrighted matter) of
agency have the right to publish the contents thereof.
advertisements printed, or the unauthorized use of any person’s name or photograph
2 | All contents of advertisements are subject to publisher’s approval. The publish-
arising from the publisher’s reproduction and publishing of such advertisements pur-
er reserves the right to reject or cancel any advertisement, insertion order, space
suant to the advertiser’s or agency’s order. The publisher reserves the right to reject,
reservation, or position commitment at any time. There is no guarantee of results for
discontinue or omit any advertising or any part thereof. This right shall not be deemed
advertising accepted.
to have been waived by acceptance or actual use of any advertising matter.
3 | Positioning of advertisements is at the discretion of the publisher except where
17 | All advertising is subject to the publisher’s approval. The publisher reserves the
a request for a specific preferred position is acknowledged by the publisher in writ-
right to reject advertising which he/she feels is not in keeping with the publication’s
ing. Fourteen days’ written notice is needed for cancellation of a preferred position.
standards and policies. The publisher reserves the right to modify such standards
4 | All insertion orders are accepted subject to the provisions of our current rate
and policies from time to time.
card. Rates are subject to change upon notice from the publisher. Should a change
18 | The advertisers’ index is prepared under the regulations and policies of the
in rates be made, space reserved may be cancelled by the advertiser or its agency
publisher as an extra service to the advertiser over and above his space order. The
at the time the change becomes effective without incurring short-rate charges,
publisher, therefore, does not assume liability for errors in the index notwithstanding
provided the advertisements published to the date of cancellation are consistent
all normal precautions.
with the appropriate frequency or volume rate. Cancellations of space reservations
19 | The publisher’s liability for any error will not exceed charge for the advertise-
for any other reason in whole or in part by the advertiser will result in an adjustment
ment in question.
of the rate (short-rate) based on past and subsequent insertions to reflect actual
20 | The publisher assumes no liability if for any reason it becomes necessary to
space used at the earned frequency or volume rate.
omit an advertisement.
5 | Conditions, other than rates, are subject to change by the publisher without notice.
6 | The publisher shall have the right to hold the advertiser and/or its advertis-
21 | The publisher is not liable for delays in delivery and/or non-delivery in the event
of Act of God, action by any governmental or quasi-governmental entity, fire, flood,
ing agency jointly and severally liable for such monies as are due and payable
insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material
to the publisher for advertising which the advertiser or its agent ordered and
shortage, transportation interruption of any kind, work slowdown, or any condition
which advertising was published. If it should become necessary for Creative Age
beyond the control of the publisher affecting production or delivery in any manner.
Communications to initiate any legal proceedings to collect any balance due, the
22 | Failure to make the order correspond in price or otherwise with the rate sched-
advertiser and/or its agency agrees to the jurisdiction of Los Angeles, California.
ule is regarded only as clerical error and publication is made and charged for upon
The advertiser and/or its agency shall also pay a reasonable attorney’s fee to be
the terms of the schedule in force without further notice.
fixed by the court and all other collection costs.
7 | If advertising materials are received past due date, the publisher is not respon-
23 | The publisher reserves the right to limit the size of space to be occupied by an
advertisement.
sible for position, reproduction of late materials or coupon positioning. Proofs for
24 | When change of copy, covered by an uncancelled insertion order, is not
pub-set ads cannot be supplied when materials are late. Opportunity for make-
received by closing date, copy run in previous issue will be inserted.
good is lost and late charges will apply when materials are received past due date.
8 | Insertion instructions shall be supplied for every advertisement and shall clearly
25 | The publisher assumes no liability for errors or omissions in key numbers, or
its reader service program, and/or reader service numbers, or advertisers’ index.
state the following information: name of publication, name of advertiser, date to be
26 | Advertisements offering prizes, or contests of any nature, are accepted provided
inserted, size of advertisement, identification of advertisement (proof of ad to be
prior approval has been obtained from the post office at place of publication entry.
furnished if possible) plus any special instructions such as bleed, color, etc.
27 | Requests for specific position at R.O.P. rates are given consideration but no
9 | No conditions, printed or otherwise, appearing on the space order, billing
instruction or copy instructions which conflict with the publisher’s stated policies will
be binding on the publisher.
10 | A contract year, or twelve-month period, starts from the date of the first
guarantee is made unless the position premium has been provided for in the contract.
28 | Advertisements ordered set and not used will be charged for composition.
29 | No conditions other than those set forth here shall be binding on the publisher
unless specifically agreed to in writing by the publisher. The publisher will not be
insertion. Twelve-month periods do not overlap; in other words, space counted in
bound by conditions printed or appearing on order blanks or copy instructions
one contract period to determine the rate for that period cannot be counted again
which conflict with provisions stated here.
toward determining the rate for the subsequent or past periods.
As used in this section entitled “Contractual Regulations” the term “publisher” shall
11 | Space orders whenever possible should specify a definite schedule of insertions, issues and sizes of space.
12 | The forwarding of an order is construed as an acceptance of all the rates and
conditions under which advertising is sold at the time.
refer to Creative Age Communications, Inc.
COMMISSIONS
15% of gross to recognized agencies on space, color and position if total amount is
13 | Contracts may be discontinued by either party on 30 days’ written notice.
14 | Cancellation of space order forfeits the right to position protection.
15 | The publisher reserves the right to give better position than specified in the
paid in full within 30 days from invoice date; otherwise, no agency commission will be
order, at no increase in rate.
TERMS
allowed. No commission can be taken on production charges or binding charges. All
orders accepted for space subject to credit requirements. No cash discount.
16 | The advertiser and advertising agency agree to indemnify, defend, and save
Payment is due 30 days from date of invoice. A late charge of 11/2% per month will
harmless the publisher from any and all liability for content (including text, illustrations,
be charged on unpaid amounts thereafter.
Colorist
the
MEDIA KIT 2015