T he Fr y's
the Limit!
Menuing Multiple French Fries
Why multi-fry menus?
Customers like choices. Adding a second fry is one of
the easiest and most effective ways to boost bottom
line profits.
Did you know?
• Sweet potato fries accounted for nearly 80% of the
growth of total fries this past year.2
20%
80%
• 78% of consumers want restaurants to menu
more than one fry.
®
Source: NPD Group Inc. Foodservice Crest , 2013
• 83% of multi-fry operators report an increase in
their fry sales.
Gross Profits per Week
• A premium price can be charged for specialty or
seasoned/coated fries.
(based on actual foodservice operator experience)
• Specialty-cut fries deliver high yield benefits.
Source: Datassential Proprietary Study, 2011
One-Fry Menu
$1,455.00
Two-Fry Menu
$1,867.50
For each store selling 1,500 regular fry servings per week,
a second fry can add over $400 in incremental profits
every week—nearly $21,500 per year per store!
28% Increase
Adding a second fry adds profits!
Example Profit Scenario
Profit Analysis
Type of Fry
One Fry
1
⁄4" Shoestring
Two Fries
⁄4" Shoestring
Seasoned Twister® Or CrissCut® Fries
1
Serving Size (oz.)
5 oz.
5 oz.
3.5 oz.
Cost per Serving
28¢
28¢
27¢
Retail Price per Serving
$1.29
$1.29
$1.69
Gross Profit per Serving
$1.01
$1.01
$1.42
Servings Sold per Week
1,500
1,350
450
$1,515.00
$1,363.50
$639.00
Gross Profit per Week
Days per Year - 360
Gross Profit per Year
$77,914.29
Extra Profit per Store vs. Single Fry Offering
$102,985.71
$25,071.42
Upgrading Fries
High Quality = Higher Profits
The longer length and higher solids in a premium grade (XLF) french fry
produces higher yields. The extra servings per case deliver extra profits to you.
Features
Benefits
• XLF Fries
• Fewer strips were needed to fill the bag, boat,
cup, or plate, delivering more servings per pound.
• Customers receive a better value.
• More fries & less water in the same size case.
• High solids deliver extra potato flavor.
• 1⁄4" shoestrings outyield 5⁄16" thin cuts which
outyield 3⁄8" regular cuts of the same size.
• A 27 lb. case of 1⁄4" shoestrings can yield 5 more
servings than a 30 lb. case of 5⁄16" thin cuts.
• High Potato Solids
• Thinner Cuts
Example Profit Analysis
Type of Fry
1
Retail Price per Serving
$1.29
$1.29
Servings per Case
69
83
Revenue per Case
$89.01
$107.07
Cost per Case
$17.63
$21.60
Gross Profit per Case
$71.38
$85.47
⁄4" FA
⁄4" XLF
1
Cases per Day, Days per Year - 360
Profit Advantage per Case
Gross Profit Advantage per Year
Quality
$10,144.80
Brand
Benefits
GFS®
Best quality
attributes:
Length, Solids,
Defects, and
Oil Absorption
Long Fancy
GFS
Improved
Length, Solids,
and Reduced
Defects
Entry Level
(Line Flow)
Kitchen
Essentials®
Entry level to
provide
economic
solution
Extra Long
Fancy
lower
Less plate coverage,
=
quality
69 servings per 27 lb. case.
$14.09
higher
Better plate coverage,
=
quality
83 servings per 27 lb. case.
Higher Quality =
More Servings & More Profits!
Comparison Chart
REORDER
NO.
CASE
PACK
FRY TIME
(MIN.)
CONVENTIONAL
CONVECTION
/16" Beer Battered w/Skin
6/5 lb.
3–3½
22–27
11–14
/ " Thin Beer Battered
6/5 lb.
3–3½
22–27
11–14
DESCRIPTION
OVEN TIME (MIN.)†
GFS BEER-BATTERED
Best length, exclusive, beer-flavored coating
728520
5
728530
5 16
GFS COATED EXTRA-LONG
Best length, high solids/yield
411991
1 4
412050
5 16
412043
3
6/4.5 lb.
2½–2¾
18–20
7–10
/ " Regular Cut
/ " Shoestring
6/5 lb.
2½–3
20–22
8–11
/8" Regular Cut
6/5 lb.
3–3½
20–22
8–12
6/4.5 lb.
2½–3
18–22
9–12
/16" Regular Cut
6/5 lb.
2¾–4¼
•
•
/ " Regular Cut w/Skin
6/5 lb.
2¾–4¼
18–22
9–12
/ " Regular Cut
6/5 lb.
3¼–3¾
•
•
GFS EXTRA-LONG FANCY
Best length, high solids/yield
412170*
1
412130
5
/4" Shoestring
412070
5 16
412140
3 8
412106
3
/8" Regular Cut w/Skin
6/5 lb.
3–3¼
11–20
8–12
412150
1
/2" Crinkle Cut
6/5 lb.
3¼–3¾
•
•
412160
Steak Cut
6/5 lb.
3¾–4¼
•
•
GFS LONG FANCY
Better length, medium solids/yield
412180
1 4
412200
5
164127*
5
221708
3
119644
1 2
282243*
752452
/ " Shoestring
6/4.5 lb.
2¾–3
•
•
/16" Regular Cut
6/5 lb.
3–3½
•
•
/16" Crinkle Cut
6/5 lb.
2½–2¾
•
•
/8" Regular Cut
6/5 lb.
3½
•
•
/ " Crinkle Cut
6/5 lb.
3–3½
•
•
Steak Cut
6/5 lb.
3½–4
•
•
8-Cut Wedge w/Skin
6/5 lb.
3½–4
•
•
6/5 lb.
3–31⁄4
•
•
5/3 lb.
2½–2¾
•
•
GFS CHIPS
575070
NEW!
Ready to Fry Potato Chip
GFS SWEET POTATOES
245731
Sweet Potato Fries
KITCHEN ESSENTIALS LINE FLOW
Good length, average solids/yield
418440
1 4
727458
5 16
414601
3 8
418450
3 8
412230
Steak Cut
739481
1 4
739490*
3 8
/ " Shoestring
6/4.5 lb.
2¾
•
•
/ " Regular Cut
6/5 lb.
3
•
•
/ " Regular Cut
6/5 lb.
3½
•
•
/ " Crinkle Cut
6/5 lb.
3½
•
•
6/5 lb.
4
•
•
/ " Regular Cut
6/4.5 lb.
2½
•
•
/ " Straight Cut
6/5 lb.
2¾
•
•
† Based on temperature of 400°F
Signifies items available at GFS Marketplace® stores.
*Not available in Florida. Check with your Gordon Food Service® Customer Development Specialist for availability.
UP-37105-VEGE-06
012014/48795/1M
Distributed exclusively by Gordon Food Service®
©2014 Gordon Food Service® • (800) 968-6474 • gfs.com