FULL HOMEPAGE SPONSORSHIP SHOWN KBB.com’s Advertising Specifications Wallpaper 8/6/15 Description Wallpaper is part of Kelley Blue Book’s commitment to providing the largest and most effective creative canvases for our marketing partners. The Wallpaper accents KBB.com’s Homepage Sponsorship program and allows the advertiser to replace the background with branded graphics and messaging that complement the other units. Wallpaper is only available as part of a Homepage Sponsorship program. Contact your KBB Sales Representative for more information. Media Specifications PAGE(S): Homepage DURATION: 1 week (Wed-Tue) SHARE OF VOICE (SOV): 100% impressions GEOGRAPHY: National AD SERVING: Agency provided creative Site-served LEAD TIME: 10 business days KBB.com Advertising Specifications Wallpaper 2 of 4 1 1a 1b CONTENT SAFE AREA COLOR TRANSITION 2 DETAILED SPECIFICATIONS Wallpaper 1 PANELS 2 • Two panels; 250 x 550 each • Hex color NOTE: Critical content must exist within the 140 x 340 content safe area NOTE: Each panel will transition to a background color within 50 px from the base of each panel. Customization of the color is allowed. Default color is Hex #346AB2. • 35KB max file size per panel • GIF, JPG, PNG 1a BACKGROUND COLOR LOGO • 105 x 45 • 35KB max file size NOTE: Logo must be at a minimum of 130 pxls from top of page and appear within the content safe area. 1b WORD MARK AND COPY All marks and copy must appear within the content safe area. WORD MARK COPY • 140 x 40 • 75 characters max (including spaces) ADDITIONAL NOTES • No animation or image tiling. • For maximum effectiveness, we recommend that the wallpaper creative visually tie in with other in-page units. KBB.com Advertising Specifications Wallpaper 3 of 4 Ad Operations AD SERVING: Agency-provided creative Site served LEAD TIME: 10 business days ADDITIONAL NOTES: No fourth-party pixels, JavaScript code or JavaScript calls may be added to ad tags without the prior written consent of KBB. Advertiser and/or agency is expressly prohibited from collecting any data from KBB.com, including website data and user behavioral data, without the prior written consent of KBB. Deliverable Checklist LAYERED PHOTOSHOP FILE(S) Left and Right Panels Must include: Logo Word Mark and Copy Background Color (Only applicable if changed from default) AD TAGS Impression tag All creative is subject to Kelley Blue Book approval. Please submit all creative materials to [email protected]. KBB.com Advertising Specifications Wallpaper 4 of 4
© Copyright 2026 Paperzz