FULL HOMEPAGE SPONSORSHIP SHOWN
KBB.com’s Advertising Specifications
Wallpaper
8/6/15
Description
Wallpaper is part of Kelley Blue Book’s commitment to providing the largest and most effective
creative canvases for our marketing partners.
The Wallpaper accents KBB.com’s Homepage Sponsorship program and allows the advertiser to
replace the background with branded graphics and messaging that complement the other units.
Wallpaper is only available as part of a Homepage Sponsorship program. Contact your KBB Sales
Representative for more information.
Media Specifications
PAGE(S):
Homepage
DURATION:
1 week (Wed-Tue)
SHARE OF VOICE (SOV):
100% impressions
GEOGRAPHY:
National
AD SERVING:
Agency provided creative
Site-served
LEAD TIME:
10 business days
KBB.com Advertising Specifications
Wallpaper
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1
1a
1b
CONTENT
SAFE AREA
COLOR TRANSITION
2
DETAILED SPECIFICATIONS
Wallpaper
1
PANELS
2
• Two panels; 250 x 550 each
• Hex color
NOTE: Critical content must exist within
the 140 x 340 content safe area
NOTE: Each panel will transition to a background color within 50 px from the base of each
panel. Customization of the color is
allowed. Default color is Hex #346AB2.
• 35KB max file size per panel
• GIF, JPG, PNG
1a
BACKGROUND COLOR
LOGO
• 105 x 45
• 35KB max file size
NOTE: Logo must be at a minimum of 130 pxls from top
of page and appear within the content safe area.
1b
WORD MARK AND COPY
All marks and copy must appear within the content safe area.
WORD MARK
COPY
• 140 x 40
• 75 characters max (including spaces)
ADDITIONAL NOTES
• No animation or image tiling.
• For maximum effectiveness, we recommend that the wallpaper creative visually tie in with other in-page units.
KBB.com Advertising Specifications
Wallpaper
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Ad Operations
AD SERVING:
Agency-provided creative
Site served
LEAD TIME:
10 business days
ADDITIONAL NOTES:
No fourth-party pixels, JavaScript code or JavaScript calls may
be added to ad tags without the prior written consent of KBB.
Advertiser and/or agency is expressly prohibited from collecting
any data from KBB.com, including website data and user behavioral
data, without the prior written consent of KBB.
Deliverable Checklist
LAYERED PHOTOSHOP FILE(S)
Left and Right Panels
Must include:
Logo
Word Mark and Copy
Background Color (Only applicable if changed from default)
AD TAGS
Impression tag
All creative is subject to Kelley Blue Book approval. Please submit all creative materials to [email protected].
KBB.com Advertising Specifications
Wallpaper
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