Symposium – 100th anniversary of the IOC in Lausanne
The evolution of the Lausanne
Olympic Capital strategy
Joël Pinson
[email protected]
Friday, 26th June 2015
Agenda
1. The Olympic’s influence
1. Baron Pierre de Coubertin
2. Olympics’ candidatures
3. Juan Antonio Samaranch
2. Lausanne authorities
3. Challenges of “Lausanne: Olympic Capital” policy
4. Conclusion: 2020 Winter YOG and event portfolio
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« Lausanne: Olympic Capital »
Coubertin’s influence
• The «modern Olympia»
Retrieved from, wp.unil.ch/dorigny40
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« Lausanne: Olympic Capital »
Coubertin’s influence
• Summer Olympic Games
– 1924, Lausanne as candidate city
– The letter to Coubertin
– 1932, 1936, 1944, 1948, 1952
• Two main explanations
– Coubertin’s loss of influence at the IOC
– Transformation of the Olympic Games
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« Lausanne: Olympic Capital »
Olympics’ candidatures
• 1960 Summer Olympic Games
– Rome, third round
• 1994 Winter Olympic Games
– Referendum in 1988
– 62% against the financial risks
• 2020 Winter Youth Olympic Games
– Decision on the 15th of July
Pragmatic evolution of the bids
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Samaranch’s influence
• Lausanne as the cornerstone of his action
• Olympic Capital in 1994
– Symbolic confirmation, along with tangible actions
• Administrative Capital of world sport
– International sports federations and organisations
• First steps of a sports events hosting strategy
– Recurrent and one-off
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« Lausanne: Olympic Capital »
Lausanne’s leadership
• Time of doubts at the end of the 1990’s
– Bribery scandals
– Change of presidency
• 2002, adoption of two public policies:
– “Plan Directeur du Sport”
– “Lausanne: Capitale olympique”
• Two dimensions
– International sports federations and organisations (ISFO)
– International sports events
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ISFO
• 63 ISFO in canton de Vaud (54 in Lausanne)
70
Total
60
50
Federations
40
30
Organisations
20
10
0
Adapted from Pinson & Chappelet (2014)
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Sports events hosting strategy
• Evolution of the events hosted
4
3
2
1
0
80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15
WC-EC 0 0 0 0 0 0 0 1 1 0 1 0 2 2 1 3 0 2 2 0 1 1 1 2 1 2 3 1 2 3 1 1 1 1 0 0
IOOE
0 0 0 0 0 0 0 0 0 1 0 0 0 0 2 0 1 0 0 1 1 1 1 1 2 1 0 0 2 1 0 1 0 3 2 2
Adapted from Pinson & Chappelet (2014)
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“Lausanne: Olympic Capital” policy
• ISFO
– So far, so good, but…
– Limited number of international sports federations
– Ethic and legislation’s issues
• Sports events hosting strategy
– From major events to smaller sports events
– Can they achieve the development objectives?
– What vision behind the hosting strategy? Why and what
kind?
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Conclusion
• Winter YOG 2020
• Why?
Image
Economy
Social
Regeneration
Retrieved from, www.Lausanne2020.com and www.24heures.ch
–
–
–
–
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Conclusion
• Event portfolio
– Something to look at and to think about for Lausanne
– Not a “one event” strategy
• Different objectives and targets
– Economic, social, environmental…
– Tourists, residents, companies…
• Different types of event planned through the year
– Regional, national, international
– One-off, recurrent, heritage
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Reference List
•
AISTS (2015). The Economic Impact of International Sports Organisations in
Switzerland 2008-2013. Available at: http://www.aists.org/ImpactStudy, accessed
4 June 2015.
•
Gilléron, C. (1993). Les relations de Lausanne et du mouvement olympique à
l’époque de Pierre de Coubertin 1894-1939. Lausanne: Edition CIO.
•
Lausanne 2020 official website, www.Lausanne2020.com, accessed 19 June 2015.
•
Morath, P. (2000). Le CIO à Lausanne 1939-1999. Bière: Cabedita.
•
Pinson, J. and Chappelet, J.-L. (2014) Performance de la politique publique
«Lausanne, Capitale Olympique». In Zintz, T. and Winand, M. (eds.) Management
et évaluation de la performance, un défi pour les organisations sportives. De Boeck,
Bruxelles, Belgique, pp. 63-80.
•
Ziakas, V. and Costa, C. A. (2011). Event portfolio and multi-purpose development:
Establishing the conceptual grounds. Sport Management Review, Vol. 14, Issue 4,
pp. 409-423.
•
24 Heures, Local newspaper, Le projet du nouveau Malley est digne d’une ville
olympique, accessed 19 June 2015.
13 « Lausanne: Olympic Capital »
Symposium – 100th anniversary of the IOC in Lausanne
The evolution of the Lausanne
Olympic Capital strategy
Joël Pinson
[email protected]
Friday, 26th June 2015