Lifestyle ESCAPE The island of Boracay offers a tranquil escape from the pressures of the boardroom. By Robert La Bua Shangri-La Boracay Resort & Spa beachfront dinner party A s the beautiful waters surrounding the 7,000 islands of the Philippines and the energy of the country’s vibrant capital gain greater international recognition as destinations worth the journey, the country better known for maids than moguls is making a statement this year, which has been declared Visit the Philippines Year by a national tourist board intent on increasing awareness of the Philippines on the global stage. As featured in The CEO Magazine Fostering start-ups How to be an iconic CEO Financial infidelity For more info visit theceomagazine.com Destination: The Philippines Hyundai Genesis PETITENGET, Bali Style: Sports luxe ISSN 2201-876X 9 772201 876005 26 AUGUST 2015 $14.95 Incl. GST Flight Centre Travel Group’s Managing Director Australia Melanie Waters-Ryan reinvents the company as a world-class travel and adventure retailer The campaign seems to be paying off; with a notable increase in air links and frequencies to Manila, the principal port of entry for visitors to the country, adding to the efforts of the tourist board, the number of visitors is on the rise. True to our reputation for global exploration, Australians are already there, now ranking among the top five nationalities for inbound travellers to the Philippines. It may seem that, until now, the Philippines has been the forgotten 146. The CEO Magazine - August 2015 theceomagazine.com theceomagazine.com country among East Asian holiday destinations, but the country’s unusual history makes it a unique place to visit. With three centuries of Spanish rule followed by three decades of American administration, the multiple layers of contemporary Filipino culture make this one of Asia’s more interesting destinations. The concentration of cultural highlights in Manila is impressive, but most visitors to the Philippines come to enjoy the exceptional beauty of the country’s outer islands where the colours of the sea are at their most resplendent. One legacy of the American period is the excellent English spoken by the great majority of the population; as in India, where English serves as a linguistic unifier among various subcultures with their own languages, the Philippines’ many distinct cultural groups, spread out as they are over thousands of square kilometres of ocean, use English in a similar manner. What already existed before the arrival of either the Spanish or the Americans was the extraordinarily warm hospitality of the Filipino people, who see visitors to their country as honoured guests to be welcomed with utmost respect and graciousness. Back when the world was a simpler place and constant connectivity was still many years in the future, certain isolated places (isolated in the literal sense that they were islands) became the ultimate getaways for dropping out of sight for a week or a year. Though other islands in the country have grown in international reputation as new resorts catering to sophisticated travellers have opened in recent years, Boracay remains the quintessential Filipino destination where collective enjoyment of a good time is had along the famous White Beach, a strip of powdery white sand that first attracted bohemian visitors in the 1960s and 70s and remains high on many lists of the most beautiful beaches in the world. Like fellow Asian (former) hippie destinations such as Goa and Bali, Boracay has With three centuries of Spanish rule followed by three decades of American administration, the multiple layers of contemporary Filipino culture make this one of Asia’s more interesting destinations. The CEO Magazine - August 2015 147. Except for the months of the northern summer when cyclonic conditions can churn the ocean and generate strong waves, the beautiful shades of blue and green are an effective visual elixir for eyes more accustomed to looking at a computer screen all day. A sunset cruise enjoying drinks as the deep orange circle drops into the ocean is one of the nicest ways to appreciate the relaxing effect that water can have on a set of nerves usually standing on end. Have you ever noticed how quickly the sun sets near the equator? locals, increasingly a favourite location for call centres and other telephone-service companies. The modern business district of Makati City is just as impressive a mass of sleek skyscrapers as any found in Singapore, Kuala Lumpur, or Bangkok. About those maids and moguls. The Philippines is well known as a source of labour for construction teams, ship crews, and domestic help all over the world, and those expatriate remittances are a major contributor to the Filipino economy. There is, as any visit to Metro Manila’s Makati City will reveal, much local wealth as exhibited in an abundance of shopping malls, fine-dining restaurants, and excellent hotels. With a population close to 100 million, the Philippines is a growing economy and, thanks to the high level of English spoken by the Shangri-La makes a stay at its Boracay property easy from start to finish, beginning with private launches meeting commercial flights to the island’s Caticlan airport for transfers direct to the Shangri-La’s private dock. Easier still are helicopter transfers from Manila airport direct to the Shangri-La property. Caticlan is the smaller of the two airports serving Boracay and can only accommodate propeller planes, but it is also the most convenient being only 15 minutes away from Shangri-La by private launch if arriving on a commercial flight. Kalibo airport is able to Complementing Shangri-La’s resort on the island of Boracay is Shangri-La Makati, located adjacent to the deluxe Greenbelt mall and an ideal place to spend a few days in transit to or from other destinations in the country. Shangri-La Boracay Resort & Spa infinity pool View from Two Bedroom Ocean Villa moved up in the world, now attracting a more elite range of travellers accustomed to the best in accommodation, dining, and recreation in beautiful surroundings. These travellers head straight for Shangri-La’s Boracay Resort & Spa, located on a private headland with its own beach for the exclusive use of Shangri-La guests. A range of superb accommodation options includes rooms, suites, and private villas where spaciousness is the rule rather than the exception. The two-level Tree House Villas offer the most expansive views of the beach below, easy to appreciate while soaking in the whirlpool bath on the deck. The very large villas are sought after by wealthy weekenders from Manila and foreign dignitaries visiting the Philippines for conferences such as the APEC summit this past May. The resort’s presidential villa 148. The CEO Magazine - August 2015 On an island like Boracay, water is the main attraction. Whether swimming in it, dashing across it in a catamaran, or simply admiring it from the balcony of a villa, the sea is the undisputed star of the show. complex consists of a living room and two bedrooms occupying two buildings; between them is a beautiful private garden and pool with stunning views of the sea. Life at Shangri-La is such that there is no reason to leave the property at all; for this reason, it has become a favourite for weddings, honeymoons, and corporate retreats in tropical splendour. If in doubt, have a traditional Filipino hilot massage and think it over under the relaxing warmth of a herbal balm and hot banana leaves; Shangri-La’s Chi spa offers an array of other treatments as well. For more active reflection, private boat excursions can be arranged for the fishermen among us and for those who simply enjoy being on the water. Unlike Goa and Bali, much of Boracay remains undeveloped, the exception being the strip of sand Presidential Villa ocean view along White Beach, which now has a continuous stretch of resorts, shops, and restaurants lining the narrow road that serves as the island’s main artery. Some people do prefer to be in the thick of things on White Beach and seek accommodation there. Discovery Shores is an award-winning resort recognised for its family-friendly layout and amenities; the twobedroom Premier suites are spacious options for families or friends travelling together. Life at Discovery Shores centres on the popular swimming pool in the middle of the property onto which almost all the rooms have a direct view. On an island like Boracay, water is the main attraction. Whether swimming in it, dashing across it in a catamaran, or simply admiring it from the balcony of a villa, the sea is the undisputed star of the show. theceomagazine.com Shangri-La Boracay Resort & Spa Two Bedroom Beach Villa take jets, but then a 90-minute boat transfer is required on arrival and departure. If pulsating cities are a favourite, world travellers will be happy to know that Philippine Airlines has recently extended its global network to include New York, offering the tantalising possibility of having a brisk January visit to the Big Apple during Australian summer holidays balanced with a restorative stopover in the Philippines on the way back. For many travellers who expect the highest-quality service in the air as on the ground, arriving into JFK on an international flight rather than changing to a domestic connection in Los Angeles or San Francisco is a very appealing option for a trip to Broadway, Wall Street, or Bergdorf Goodman. philippineairlines.com experiencephilippines.org phl2015.itsmorefuninthephilippines.com discoveryshoresboracay.com shangri-la.com/boracay/boracayresort shangri-la.com/makati theceomagazine.com The CEO Magazine - August 2015 149.
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