Isles of Scilly: Strategy in action
Defining the Scilly brand
Evolving the Scilly image
Engaging audiences
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Ten things we love about islands
Didot
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Ten things we love about islands
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Engagement
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AMBITIOUS
MARKETING
AND BUSINESS
DEVELOPMENT
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to brand
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New brochure
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ST MARY’ S
TR ESCO
ST MARTI N’S
BRY HER
ST AGNES
ST MARY’ S
TR ESCO
ST MARTI N’S
BRY HER
ST AGNES
ST MARY ’S
TR ESCO
ST MARTI N’S
BRY HER
ST AGNES
ST MARY’ S
TR ESCO
ST MARTI N’S
BRY HER
ST AGNES
FOREWORD
MICHAEL MORPURGO
Scilly is used to migrants, or visitors, or invaders, or blow-ins, call us what
you will. For explorers and sailors and birds and tourists this has been over
the centuries a place of refuge, a welcome safe haven. Sometimes one of
these blow-ins stays a and becomes in time a Scillonian, finds a home here.
Then there are others who blow in from time to time throughout their lives
and become almost Scillonian. Certainly they feel a sense of belonging.
My wife Clare is one of those. She first came here when she was 2 in 1944,
faced down the U boats to get here. Back she came every year for a while.
Pentle Bay was her playground, where she first saw oystercatchers and
heard their piping. Back she came with her children and her husband (who
it has to be said did not want to come, how could I get my café au lait and
croissants on this scattering of islands in the Atlantic?) Back we come with
grandchildren and friends, time and again. She reads avidly while she’s
here, I scribble my stories, one or two of them set here. We walk, we talk.
Every footpath on Bryher we know. We know where the best blackberries
are, where the oystercatchers gather before dusk. We’re on Rushy Bay in
wind or sum and look out to Samson and think of how it was to live there
all those years ago, to row out there in a gig in the teeth of a gale to rescue
people (and cows) from a wreck. We stomp over to Hell Bay to get blown
and buffeted about. We have tea at Fraggle Rock, buy a crab for supper
from Mr and Mrs Pender, and then as the evening sun goes down (or the
evening wind blows) sit on a rock on Green Bay and are content.
www.visitislesofscilly.com or call us 01720 424031
TEN REasoNs Why
we love Scilly
01
Everyone who visits the Isles of
Scilly falls in love. You might not
be able to put your finger on it
right away, or it may be a mixture
of emotions. But either way, we
know that when you arrive, you
will have the time of your life and
then, when it’s time to bid your
farewell, you’ll leave yearning
for more.
shining beacons
and shipWrecKs
one ship’s peril is a wreck diver’s dream.
so might say diving enthusiasts who
venture to the isles of scilly year after
year to dive amongst our rich maritime
history as well as abundant marine life.
did you know there are more shipwrecks
around the isles of scilly than anywhere
else in the world? dangerous rocks,
and our wild winter weather - hell bay
really does exist! - have both contributed
to a perilous part in scilly’s history. To
this day, the bishops rock and penninis
head light houses, as well as striking day
marks and highly-skilled local “pilots”
keep passing vessels on the right course,
and salute sailors as they come and go
through the scilly’s “roads”.
02
Life on
The WaTer
deserTed beaches
To caLL YoUr oWn
There’s no better way to experience
scilly than island hopping by boat. You’ll
soon discover that each of the inhabited
islands has a unique charm and character
all its own, and many an hour will be
spent debating with family and friends
about your favourite one. Tripper boats
run daily between all five inhabited
islands as well as the larger uninhabited
isles like samson and annet.
There’s a reason why the isles of scilly
are often compared with the caribbean;
much of it is down to the breath-taking
white sandy beaches, and the equally
breath-taking aqua-blue, sparkling seas.
but we believe we’ve got one up on the
caribbean, and that’s the peace and
tranquillity that we also offer. so if you’re
after an empty beach or a truly deserted
island of your own, you really have come
to the right place!
04
05
The sheer romance
of arriving
Where in the UK can you arrive on holiday
on a scheduled flight in what appears
to be your own private aircraft? With a
personal pilot that doubles as your cabin
attendant and blue-sky tourist guide?
even the most seasoned travellers will feel
their pulse quicken as they approach the
island archipelago as it rises gently from
the sea just 15 minutes from Lands end.
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03
WiLd for
The WiLdLife
The isles of scilly are home to a rich
tapestry of wildlife – and not just the
incredible variety of rare birds and
our own scilly bees, although these
in themselves, together with our very
own “scilly shrew”, do fully justify the
existence of our resident ornithologists
and naturalist experts and their hugely
popular nature walks.
www.visitislesofscilly.com or call us 01720 424031
ISLAND
GUIDE
ST MARY’S
TRESCO
ST MARTIN’S
BRYHER
ST AGNES
16
www.visitislesofscilly.com or call us 01720 424031
ST AGNES
DeTeRMineDLY DiFFeRenT, RUGGeDLY BeAUTiFUL,
UnMiSTAKABLY ST AGneS
ISLAND
ESSENTIALS
The Turks Head
The most south westerly
pub in Britain in a magnificent
location. Take a boat trip
over for an evening drink.
Open throughout the season
serving delicious food,
CAMRA ales, whiskies
and rums.
01720 422434
theturksagnes@googlemail.
com
Troytown Farm & Dairy
Milk and cream from
Troytown’s tiny herd makes
our delicious ice cream and
dairy produce. Visit our little
farm shop and try some.
Farm reared pork & beef
also available. We deliver
anywhere in Scilly.
01720 423713
www.troytown.co.uk
Coastguards Cafe
Situated above Santa Warna
cove behind Coastguards
cottages with one of the most
wild and untamed views over
the Western Rocks, Bishop
Rock Lighthouse and the
endless Atlantic ocean.
St Agnes is a craggy rock of
working farms, creative flair and
a proud, proactive community
intent on maintaining its
reputation for romance and
resourcefulness.
The island also boasts one of the best
views from a pub garden anywhere in
the UK, with campsite views not far
behind! Together with neighbouring
Gugh, separated by a sandbar only at
high tide, St Agnes is Britain’s most
south-westerly community. When all the
other islands were connected as a single
land mass, a deep channel separated
St Agnes from St Mary’s. This feeling
of independence remains even today.
You’ll notice straight away the island’s most
notable landmark - the lighthouse, which
was built in 1680 by Trinity House with
copper lamps and 21 revolving reflectors.
Today it is a private house and simply
serves as a daymark for shipping.
On your trails, you’ll soon come across
Beady Pool and the cricket pitch where
legends tell of shipwreck victims buried
under the chamomile lawns. We also
recommend you sneak a peek at the tiny
church’s striking, newly-commissioned
stained glass window, before heading off
in search of the circular maze of rounded
beach stones on the west side of Castella
Down, rumoured to have built by a
lighthouse keeper centuries ago. Periglis
meanwhile, is a shell collector’s paradise
with views across to Annet, the Western
Rocks and Bishop Rock Lighthouse. Check
out the sculptured rocks and cairns that dot
Wingletang Down, and then head for Gugh
to find the Old Man – a standing stone 9ft
tall, believed to be associated with Bronze
Age rituals.
And don’t even think about leaving before
you’ve sampled the delicious ice-creams
from Scilly’s only dairy farm! Added to that,
the pub, restaurants, cafes and campsite,
farm stalls and impressively-stocked
grocery store all add up to make St Agnes
a fabulous destination full of delights.
01720 423747
[email protected]
28
www.visitislesofscilly.com or call us 01720 424031
PERFECT DAYS
Carolyn Mendelson is a film maker, photographer, writer and
mother of three. She visits the Isles of Scilly every easter for
a week, and has shared her feelings with us.
Feeling free
I remember my first visit; my youngest child Poppy was 10 weeks old, I had over packed,
and was over prepared (a hang-up from my short stay in the Brownies) Our intention
was to visit once, to explore a part of the country we had never seen. But the magic of
these special Islands entered our lives, and the white sandy beaches, the unique qualities
of the off Islands, the quality of light, keep our interest and hold us in their thrall. I don’t
think I have been anywhere where I have felt so free.
Eight years on and the children are still excited to visit, and sad to leave. According to
the youngest, the Easter Bunny is from the islands and there is magic in the sand. As we
walk through the lanes, we come across little stalls filled with freshly grown vegetables,
eggs, fudge, fish, flowers, and crafts. Really, what is not to love! Early every morning the
children get up and run to the nearest stall to buy eggs and freshly picked vegetables.
There is always an honesty box to place the money in, and somewhere to return the egg
boxes for recycling. A simple but wonderful thing.
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www.visitislesofscilly.com or call us 01720 424031
Growing online share
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