Faculty of Business Administration
University of Macau
Avenida Padre Tomแs Pereira, Taipa, Macau, China
Tel:
+853 8397 4706
Fax:
+853 2883 8320
e-Mail: [email protected]; [email protected]
OVERVIEW
Dr. Chanthika Pornpitakpan received a Ph. D. in international business/marketing from the University of British
Columbia*, Canada, a MBA (with Distinction) from Sasin Graduate Institute of Business Administration of
Chulalongkorn University*, and a Bachelor of Arts (First Class Honors) from Chulalongkorn University.
She was a full-time faculty member teaching marketing subjects at various famous universities in Asia Pacific,
including (1) Sasin Graduate Institute of Business Administration of Chulalongkorn University*, (2) National University
of Singapore* (as Assistant Professor), (3) Monash University* (as Associate Professor), (4) Universitas 21 Global (an
online graduate business school founded by Thomson Learning and 16 renowned research-intensive universities in
North America, Europe, Asia, Australia, and New Zealand, such as University of Virginia, University of British
Columbia; she was Associate Professor and is presently Honorary Professorial Associate), and (5) Shinawatra
University (as Associate Professor). Her position prior to Associate Professor of Marketing at University of Macau was
Dean and Associate Professor, School of Business, University of the Thai Chamber of Commerce, which is among
the top three private universities in Thailand.
Dr. Chanthika has also taught in doctoral programs, master’s degree programs, and executive training programs at
many institutes in Thailand and France, such as Asian Institute of Technology*, Chulalongkorn University, National
Institute of Development Administration, Thammasat University, University of the Thai Chamber of Commerce,
Burapha University, and Ecole Superieure de Commerce et de Management (ESCEM School of Business and
Management, located in France).
She worked full-time for NEC Corporation, Thai Shell Exploration and Production Company Limited, Bangkok Bank
Public Company Limited, Colgate-Palmolive (Thailand) Limited, and Thai International Products Company Limited.
The latter two positions involved marketing management of consumer products.
Dr. Chanthika has extensive experience in marketing and consumer research. She has published her research in
prestigious international peer-reviewed (refereed) journals like Journal of International Business Studies, Journal
of Global Marketing, Journal of Marketing Management, Journal of International Consumer Marketing,
Journal of Euromarketing, Asia Pacific Journal of Marketing and Logistics, Business Horizons, Journal of
Consumer Marketing, Journal of Cross-Cultural Psychology, Journal of Applied Social Psychology,
Chronobiology International, and Personality and Individual Differences, as well as various international
conference proceedings. Her publications have been widely cited in many top-tiered research papers, books,
dissertations, and have been used as teaching materials in various institutes around the world, such as (1) in the
United States of America: Stanford University, California State University Fullerton, Colorado State University, George
Mason University, Rutgers the State University of New Jersey, San José State University, Troy State University,
Washington State University, (2) in Canada: University of British Columbia, (3) in New Zealand: University of Otago,
(4) in Austria: University of Vienna, (5) in Switzerland: University of Bern, (6) in Malaysia: Monash University Malaysia
(her own courses), (7) in Thailand: Asian Institute of Technology (her own courses), Chulalongkorn University (her
own courses), Thammasat University (Professor Dr. Robert T. Green’s course and her own course), (8) in Singapore:
National University of Singapore (her own courses), and (9) in Taiwan. These attest to the value and usefulness of Dr.
Chanthika’s publications and hence, her international recognition and reputation. That her biography was published in
the special 25th Silver Anniversary Edition of Who’s Who in the World (which features over 60,000 leaders from all
fields of endeavor and from 215 countries and territories), 2000 Outstanding Intellectuals of the 21st Century 2007,
and Who’s Who in Asia 2006 bears witness to her international honor and recognition.
th
th
* Note: University of British Columbia was ranked the 34 , National University of Singapore the 30 , and Monash University the 47
best university in the world according to “World University Rankings,” The Times Higher Education Supplement, October 9, 2008.
Sasin Graduate Institute of Business Administration of Chulalongkorn University was ranked the fifth and Asian Institute of
Technology was ranked the third best MBA school in Southeast Asia in 2004 according to Asia Inc Magazine’s MBA School survey
published in September 2004.
th
EDUCATION
September 1989 August 1995
Ph. D., University of British Columbia, Vancouver, Canada (Ranked the 34th of the world,
according to “World University Rankings,” Times Higher Education Supplement, October 9,
2008).
June 1985 March 1987
Standing = A. Concentrations in international business/marketing, with extensive course work
in statistics and psychology.
Master of Business Administration (with Distinction), Sasin Graduate Institute of
Business Administration of Chulalongkorn University, Bangkok (Ranked the 5th best MBA
school in Southeast Asia in 2004 according to Asia Inc Magazine’s MBA School survey
published in September 2004).
June 1979 March 1983
Grade point average = 3.83/4.00. Concentrations in marketing and international business,
with extensive course work in finance. Nominated class tutor of marketing subjects. Captain
of MBA’85 female basketball and volleyball teams.
Bachelor of Arts (First Class Honors), Chulalongkorn University, Bangkok (Ranked the
th
166 of the world, according to “World University Rankings,” Times Higher Education
Supplement, October 8, 2008).
Grade point average = 3.81/4.00. Concentrations in library science and English. Secretary of
the 1982 Graduation Affairs Committee (by election). Nominated to present bouquets to HRH
the King and HRH the Crown Princess at the commencement ceremony in July 1983 (a very
prestigious role in Thailand). Secretary, librarian, and flutist of the Thai Classical Music Club
of the Faculty of Arts. Member of the Photo Club and the Environment Conservation Club.
Page 2 of 31
WORK EXPERIENCE
February 2008 Present
March 2005 –
June 2007
Associate Professor of Marketing, University of Macau, China.
Conduct practitioner- and academic-oriented research; teach marketing courses for the MBA
and BBA programs (in English); serve on various student/faculty recruitment and promotion
committees; member of the graduate study committee; examine Ph. D. dissertation of (1)
Jennifer Hong Gao, “Performance Appraisal Model and Measurement: A Synthesis of
Eastern and Western Content Areas,” (2) Lida Lingling Zhang, “A New Appraisal Model of
Consumer Dissatisfaction.”
Dean and Associate Professor, School of Business, University of the Thai Chamber of
Commerce, Bangkok, Thailand.
Responsibilities:
•
Recruit faculty and administrative staff.
•
Develop, evaluate, and supervise 75 faculty members and six administrative staff
members.
•
Set the policies and strategies for the School of Business.
•
As a university management board member, shape the policies and strategies of the
University of the Thai Chamber of Commerce.
•
Manage the budget and operations for the School of Business.
•
Liaise with visitors from other universities, deans and department heads in the University
of the Thai Chamber of Commerce.
•
Promote excellence in student achievements and faculty teaching and scholarship.
•
Initiate and oversee the development, assessment, and revision of academic
programs/curricula within the School of Business.
•
Promote the School of Business to raise image and attract students.
•
Communicate the mission and goals of the School of Business to the faculty, students,
staff, alumni, alliances, media, and public interest groups;
•
Motivate and mentor faculty members to publish in international refereed journals.
•
Conduct practitioner-oriented and academic-oriented research.
•
Write copy of certain advertisements (such as the advertisements of the BBA
International Program, the School of Business, the UTCC International Conference in
Business 2006, the Executive MBA Program) and oversee the execution of
advertisements/brochures/public relations materials of the School of Business.
•
Member of various committees.
•
Represent the School of Business in all kinds of ceremonies both as the chairperson (for
the activities of the School of Business) and as a participant (for the activities of the
university and outside parties).
•
Give advices to faculty and staff members, as well as Ph. D. scholarship recipients of
the university.
•
Resolve problems and conflicts within the School of Business.
October 2004 February 2005
May 2004 –
January 2008
Associate Professor of Marketing, Shinawatra University, Bangkok, Thailand.
Conduct practitioner- and academic-oriented research; teach management and marketing
courses for the MBA program (in English); supervise and examine master’s degree theses.
Associate Professor of Marketing (until August 2004) and Honorary Professorial
Associate, Universitas 21 Global, Singapore (Founded by and Thomson Learning and
Universitas 21 Consortium, which consists of 16 renowned research-intensive universities in
North America, Europe, Asia, Australia, and New Zealand).
Conduct practitioner- and academic-oriented research; teach marketing and business
research courses online (in English); manage the creation and development of subjects for
online instruction and delivery; contribute to pedagogy development and the application of
instructional and learning technologies; provide leadership to and supervise adjunct faculty
members; contribute to the overall development of the school, its academic programs, and
educational planning and policy formulation; member of the admission committee; member of
the faculty recruitment committee; conduct open-house sessions and plan marketing
programs for the Thailand market.
Page 3 of 31
April 2003 - June
2004
March 1996 –
June 2003
August 1994 April 2000
January 1992 February 1994
October 1988 June 1989
October 1987 October 1988
April 1987 October 1987
Summer 1986
August 1983 May 1985
March 1983 August 1983
Associate Professor (Tenured) and Chair of Department of Marketing, Monash
University Malaysia (Monash University was ranked the 47th best university of the world,
according to “World University Rankings,” Times Higher Education Supplement, October 9,
2008).
Conduct practitioner- and academic-oriented research; teach marketing and business
research courses (in English); examine theses of undergraduate honor students; supervise
lecturers in Department of Marketing and Department of Management; manage the
department’s resources for delivering courses; handle queries and applications for various
kinds of exemption from students; coordinate with lecturers in Monash University Australia
campuses regarding teaching and examination matters; accredited as a dissertation
supervisor of doctoral candidates.
Assistant Professor, School of Business, National University of Singapore (Ranked the
th
30 best university of the world, according to “World University Rankings,” Times Higher
Education Supplement, October 9, 2008).
Conduct practitioner- and academic-oriented research; teach marketing management,
international marketing, consumer behavior, and marketing research courses (in English) at
both the undergraduate and MBA levels; supervise and examine theses of undergraduate
honor and master’s degree students.
Lecturer, Sasin Graduate Institute of Business Administration of Chulalongkorn University,
Bangkok (Ranked the 5th best MBA school in Southeast Asia in 2004 according to Asia
Inc Magazine’s MBA School survey published in September 2004).
Conduct practitioner- and academic-oriented research; teach consumer behavior courses (in
English); serve in various committees; serve in the Sasin Journal of Management
academic editorial board.
Research Assistant, University of British Columbia, Vancouver, Canada.
Analyze data and search for information.
Brand Manager, Thai International Products Company Limited, Bangkok.
Develop a comprehensive marketing plan including product features, price, promotion, and
distribution; prepare marketing support programs and materials; supervise marketing
research, advertising, promotion campaigns, and sales people; liaise with advertising
agencies and suppliers.
Marketing Assistant, Colgate-Palmolive (Thailand) Company Limited, Bangkok.
Responsible for product planning, marketing research, and new product development;
analyze and control marketing activities; supervise advertising and promotion campaigns;
liaise with agencies and suppliers; coordinate with the sales, production, purchasing,
budgeting, and legal departments.
Credit Administration Officer, Merchant Banking Group, Bangkok Bank Limited, Bangkok.
Inspect offshore loan contracts; negotiate with clients about loan terms and conditions;
monitor clients’ performance in compliance with the loan agreement; execute principal
drawdowns and repayment of loan; coordinate with other banks in syndicated loans.
Banking Trainee, Bangkok Bank Limited, Bangkok.
Trained in client relations, market survey, teller jobs, cheque clearing, imports, exports,
foreign exchange and remittance, financial management, credit analysis, and administration.
Librarian, Thai Shell Exploration and Production Company Limited, Bangkok.
Set up library systems; control library budget; acquire and classify publications; handle
correspondence; supervise an assistant; assist the Petroleum Engineering Department in
technical work and computer operations.
Executive Secretary to the General Manager, NEC Corporation, Bangkok.
Translate documents from Thai to English and vice versa; handle correspondence and
shipping documents; take minutes of meeting; acquire office equipment; supervise a typist.
Page 4 of 31
AWARDS/HONORS
February, 2009
August 2008
July 2008
July 2008
January 2008
February 2008
September 2007
March 2007
2007 – 2008
November 2006
August 2006
February 2006
October 2005
April 2005
April 2005
February 2005
March 2005
August 2004
2003
Semester 1, 2002
June - July 2001
1996 – present
2000
1996 - 2003
1996 - 2000
1995 - 2001
1989 - 1995
1988
Invited reviewer for a paper submitted to the conference of the School of Business
Administration, National Institute of Development Administration, Thailand.
Invited examiner of a DBA dissertation “Consumer Behaviour in the Thai Education Market”
by Nanthawan Leamprecha, University of South Australia.
Invited member of the DBA curriculum review committee, Khon Kaen University, Thailand.
Invited reader for the master’s degree dissertation contest, School of Business
Administration, National Institute of Development Administration, Thailand.
Invited reader for the doctoral dissertation contest, School of Business Administration,
National Institute of Development Administration, Thailand.
Invited by Marquis’ Who’s Who in the World to submit biography for inclusion in the 2009
th
rd
(26 ) edition of Who’s Who in the World and the 2009 (63 ) edition of Who’s Who in
America.
th
Biography published in the special 25 Silver Anniversary Edition of Who’s Who in the
World, which features over 60,000 leaders from all fields of endeavor and from 215 countries
and territories.
st
Biography published in 2000 Outstanding Intellectuals of the 21 Century 2007
(scheduled for publication in early 2008) by International Biographical Centre, England.
Invited to be an editorial board member of International Journal of Management and
Enterprise Development (IJMED).
Invited to join the deans panel discussion on globalization of higher education, Management
International Conference (MIC) 2006, Portoroz, Slovenia.
Invited by the National Research Council of Thailand to give expert suggestions on the
research topics for Thailand.
TM
st
Biography published in Marquis’ Who’s Who in Asia , 1 edition, 2006.
Invited by Marquis’ Who’s Who in the World to submit biography for inclusion in the 2006 th
2007 (9 ) edition of Who’s Who in Science and Engineering®, which was scheduled for
publication in September 2006.
Invited by Thammasat University to be a member of the academic promotion review
committee.
Invited by the Financial Services Academy to be a guest speaker in the “Financial Education
Getaway in Singapore Orientation,” April 30, 2005, Bangkok.
Invited by Marquis’ Who’s Who in the World to submit biography for inclusion in the 2006
rd
(23 Edition of Who’s Who in the World®, which was scheduled for publication in
November 2005. (However, I did not submit my biography.)
Invited guest speaker for the Branding Asia 2005 Conference, March 21 - 22, 2005, Kuala
Lumpur, Malaysia.
Invited examiner of a DBA dissertation “Market Orientation: Fact or Fiction – An Exploratory
Study of Publicly Listed Malaysian Property Companies” by Ooi Poay Lum, University of
South Australia.
Research grant of RM10,000 from Monash University Malaysia.
Nominated by National University of Singapore’s undergraduate students for best teaching
awards.
Visiting Research Fellow, Thammasat University, Bangkok.
Invited ad hoc reviewer for international refereed journals, namely, Asia Pacific Journal of
Management, Asia Pacific Journal of Marketing and Logistics, Asian Journal of
Marketing, International Business Review, International Journal of Testing,
Personality and Individual Differences, Journal of Applied Biobehavioral Research,
Journal of Applied Social Psychology, Management Decision, and Social Behavior and
Personality.
Finalist of a research grant of Baht 1,996,000 (approximately US$45,364) as the principal
investigator from Thailand Research Fund. The grant was withheld due to the move to work
abroad in March 2000.
Research grants from National University of Singapore: S$9,635 as the principal investigator
in 2001, S$9,825 as the principal investigator in 2000, S$8,790 as the principal investigator in
1998, S$17,998 as the principal investigator in 1997, and S$165,386 as a co-investigator in
1997.
Research grant of C$20,000 as the principal investigator from the Association of Deans of
Southeast Asian Graduate Schools of Management.
Editorial board member of Sasin Journal of Management.
Rattanakosindra Thai-Canada Ph. D. scholarship.
“You Can Make a Difference Award” for innovativeness from Colgate-Palmolive (Thailand)
Company Limited.
Page 5 of 31
1987
1985 - 1987
1983
Master of Business Administration (with Distinction), Sasin Graduate Institute of
Business Administration of Chulalongkorn University, Bangkok.
MBA scholarship from Bangkok Bank Public Company Limited.
Bachelor of Arts (First Class Honors), Chulalongkorn University, Bangkok.
PUBLICATIONS IN INTERNATIONAL REFEREED JOURNALS AND CITATION ANALYSIS
Note: The websites given behind certain items may have been revised/removed after the retrieval date.
Summary of citation records in Social Sciences Citation Index, Sciences Citation Index, and Arts &
Humanities Citation Index as of March 12, 2009.
Cited Author
PORNPITAKPAN C
PORNPITAKPAN C
PORNPITAKPAN C
PORNPITAKPAN C
...Pornpitakpan C
PORNPITAKPAN C
Cited Work
Year Volume Page
BANGKOK POST 1116
1994
BUS HORIZONS
2000
BUSINESS HORIZON MAR
BUSINESS HORIZONS
CHRONOBIOLOGY INTERNATIONAL
Title: Transcultural properties of the Composite
Scale of Morningness: The relevance of the
“morning affect” factor
IN PRESS J INT CONSU
JOURNAL OF APPLIED SOCIAL
PSYCHOLOGY
PORNPITAKPAN C
Title: The persuasiveness of source credibility:
A critical review of five decades’ evidence
JOURNAL OF CROSS-CULTURAL
PSYCHOLOGY
...Pornpitakpan C
Title: A typology of animosity and its crossnational validation
PORNPITAKPAN C
PORNPITAKPAN C
PORNPITAKPAN C
J GLOB MARK
J GLOB MARK
J INT BUS STUD
JOURNAL OF INTERNATIONAL BUSINESS
STUDIES
PORNPITAKPAN C Title: The effects of cultural adaptation on
business relationships: Americans selling to
Japanese and Thais
J INT CONSUMER MARKE
PORNPITAKPAN C
PORNPITAKPAN C
PORNPITAKPAN C
Article
ID
J INT CONSUMER MARKE
J MARKETING MANAGEME
PERSONALITY AND INDIVIDUAL
DIFFERENCES
PORNPITAKPAN C
Title: Additional validity of the Basic Language
Morningness (BALM) Scale
PERSONALITY AND INDIVIDUAL
DIFFERENCES
PORNPITAKPAN C
Title: Psychometric properties of the composite
scale of morningness: a shortened version
1
43
61
2
2000
1
2000
1
2005
22
DOI
523 10.1081/CBI200062401
21
1
2004
34
243
37
2002
33
525
2004
17
91
1998
11
41
1
1999
36
317
1
1999
30
317
14
2003
16
55
1
2001
13
77
3
2003
19
179
1
2000
28
59
11
1998
25
699
20
DOI
10.1177/0022
02210223826
7
DOI
10.1300/j042
v17n02_05
** Citing Article counts are for all databases and all years, not just for your current database and year limits.
Page 6 of 31
Citing
Articles **
3
1
#26. Pornpitakpan, Chanthika (2009), “Cross-cultural Generalization of the Effect of Option Choice Framing on
Product Option Choices,” Asia Pacific Journal of Marketing and Logistics. (Accepted for publication). (United
Kingdom).
Note: This journal ranks 35th, compared to Journal of Business Research, which ranks 31st, International
Marketing Review, which ranks 38th, and European Journal of Marketing, which ranks 45th, according to
Polonsky, Michael Jay, Gary Jones, and Megan J. Kearsley (1999), “Accessibility: An Alternative Method of
Ranking Marketing Journals?” Journal of Marketing Education, 21(3), 181-193.
Abstract. This study examines the cross-cultural generalization of the effect of option choice framing on product option choices
and other managerial and psychological variables. The experiment employs 124 Singaporean and 96 Thai working adults, who
add options to a base model or delete options from a full model in a condominium purchase scenario. Hypotheses are derived
from the different weights for monetary losses and utility gains from adding options versus utility losses and monetary gains
from deleting options. The results show that for both Singaporeans and Thais, compared to additive framing, subtractive
framing results in a higher number of options chosen, higher total option prices, higher expected product prices, and higher
perceived product prestige. For Thais, compared to additive framing, subtractive framing also results in lower perceived
decision difficulty and shorter decision time. For Singaporeans, compared to additive framing, subtractive framing results in
shorter decision time and higher perceived value.
#25. Leong, Siew Meng, Joseph A. Cote, Swee Hoon Ang, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau, and Chanthika
Pornpitakpan (2008), “Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and
Consequences,” Journal of International Business Studies, 39(6), 996-1009. (United States of America).
Note: Regarded as the top journal in international business, this journal has an impact factor of 2.283 according
to Journal Citation Reports, 2007 Social Sciences Edition in comparison with 1.739 for Journal of Marketing
Research, 1.738 for Journal of Consumer Research, 1.133 for Journal of Business, 0.878 for Journal of Business
Research, 0.508 for International Marketing Review, and 0.950 for Journal of International Marketing. It ranks
21st, compared to Journal of Marketing Research (ranks 23rd), Journal of Consumer Research (ranks 24th), and
Journal of Marketing (ranks 25th), according to the Financial Times Journals Ranking List 2003. This particular
article has been assigned for reading in the graduate courses in many universities, for example, Washington
State University in the U.S., Chulalongkorn University in Bangkok, and Thammasat University in Bangkok.
Abstract. The nature, antecedents, and consequences of consumer animosity during the 1997 Asian economic crisis are
investigated, based on a large-scale survey of 2000 adult consumers representative of five affected nations (Indonesia,
Malaysia, Singapore, South Korea, and Thailand). An animosity model was developed and tested with the US and Japan as
target countries. As predicted, stable and situational animosity reduced willingness to buy products from a perceived hostile
national entity. Affective evaluations and cognitive judgments were negatively influenced by situational animosity but not by
stable animosity. As expected, situational animosity was increased by external attribution, perceived external control, and
stable animosity. Implications of these findings are discussed, and directions for future research suggested.
#24. Pornpitakpan, Chanthika and Robert T. Green (2007), “The Effect of Message Appeals Countering Unrealistic
Optimism on Purchase Intentions: A Cross-National Study,” Asia Pacific Journal of Marketing and Logistics,
19(3), 207-226. (United Kingdom).
Note: This journal ranks 35th, compared to Journal of Business Research, which ranks 31st, International
Marketing Review, which ranks 38th, and European Journal of Marketing, which ranks 45th, according to
Polonsky, Michael Jay, Gary Jones, and Megan J. Kearsley (1999), “Accessibility: An Alternative Method of
Ranking Marketing Journals?” Journal of Marketing Education, 21(3), 181-193.
Abstract. This study examines which types of message appeals are more effective in reducing unrealistic optimism (a
tendency for people to believe that they are less susceptible than are others to encounter negative outcomes) and inducing
purchase intentions of preemptive products in collectivist and individualist cultures. An experiment is conducted with 131
American, 111 Singaporean, and 127 Thai undergraduates. The findings confirm the existence of unrealistic optimism in the
marketing setting and show that (1) lower levels of optimism are associated with higher purchase intentions for the product; (2)
hazard-related behavior priming ad appeals lead to higher purchase intentions than do ads without priming; and (3)
Singaporeans show higher purchase intentions than do Americans for both the risk-priming and the expert ad appeals, and
they also show higher purchase intentions than do Thais for expert ad appeals. The study suggests that (1) externalcontrol/collectivist cultures may be more influenced by advertising, regardless of the appeal employed; (2) different types of
cultures may require different amounts of advertising to achieve equal levels of effectiveness; (3) unrealistic optimism needs to
be addressed by marketers of preemptive products; and (4) marketers should use ads that prime risky behaviors when
promoting products for reducing/preventing undesirable outcomes/hazards.
Page 7 of 31
#23. Caci, Hervé, Ana Adan, Philip Bohle, Vincenzo Natale, Chanthika Pornpitakpan, and Andrew Tilley (2005),
“Transcultural Properties of the Composite Scale of Morningness: The Relevance of the ‘Morning Affect’ Factor,”
Chronobiology International, 22(3), 523-540. (United States of America).
Note: This journal has an impact factor of 3.771 according to Journal Citation Reports, 2007 Sciences Edition in
comparison with 2.283 for Journal of International Business Studies, 1.133 for Journal of Business, 1.043 for
Journal of Advertising, 1.071 for International Journal of Research in Marketing, 0.395 for Journal of Advertising
Research, and 0.878 for Journal of Business Research, according to Journal Citation Reports, 2007 Social
Sciences Edition.
Abstract. Morningness scales have been translated into several languages but a lack of normative data and methodological
differences make cross-cultural comparisons difficult. This study examines the psychometric properties and factor structure of
the Composite Scale of Morningness (CSM) in samples from five countries: France, Italy, Spain, Thailand and Australia. Strong
national differences are identified. A quadratic relationship between age and CSM total score was apparent in the Australian
data with a downward trend after age 35. There was no age effect in any sample in the range from 18 to 29 years. Factor
analysis identified a three-factor solution in all groups for both males and females. Tucker’s congruence coefficients indicate (1)
that this solution is highly congruent between genders in each culture and (2) that a Morning Affect factor is highly congruent
between cultures. These results indicate there are national differences in factorial structure and that cut-off scores used to
categorize participants as morning- and evening-types should be established for different cultural and age groups.
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)
16)
17)
18)
19)
20)
Works Citing the Above Publication
Caci, Hervé, Jacques Bouchez, and Franck J. Baylé (no date), “Eveniing-Orientatiion in Adults Suspected of Attentiion
Deficit Disorder,” unpublished manuscript. (http://pagesperso-orange.fr/herve.caci/Comm/assets/WESBP%20ADHD.pdf,
retrieved on March 10, 2009).
Caci, Hervé and Olivier Deschaux (no date), “More Evidence for the Relevance of the ‘Morning Affect’ Component of
Morningness,” unpublished manuscript. (http://pagespersoorange.fr/herve.caci/Comm/assets/AEP2006%20MEQ_MAffect.pdf, retrieved on June 21, 2008).
Cavallera, G. M. and S. Giudici (2008), “Morningness and Eveningness Personality: A Survey in Literature from 1995 up
till 2006,” Personality and Individual Differences, 44(1), 3-21.
Di Milia, Lee, Renee Wikman, and Peter Smith (2008), “Additional Psychometric Evidence and Construct Validity for a
Revised Preferences Scale of Morningness,” Chronobiology International, 25(5), 776-787.
Diaz-Morales, Juan Francisco and M. P. Sanchez-Lopez (2008), “Morningness-eveningness and Anxiety Among Adults:
A Matter of Sex/Gender?,” Personality and Individual Differences, 44(6), 1391-1401.
Diaz-Morales, Juan Francisco (2007), “Morning and Evening-types: Exploring Their Personality Styles,” Personality
and Individual Differences, 43(4), 769-778.
Diaz-Morales, Juan Francisco, Celeste Davila de Leon, and Maria Gutierrez Sorroche (2007), “Validity of the
Morningness-Eveningness Scale for Children Among Spanish Adolescents,” Chronobiology International, 24(3), 435447.
Gil, E., P. L. Abdo, M. Rodriguez, et al. (2008), “Psychometric and Comparative Study of an Argentine Version of the
Morningness Composite and the Early/Late Preference Scales,” Chronobiology International, 25(1), 133-143.
Hogben, Alexandra L., Jason Ellis, Simon N. Archer, and Malcolm von Schantzi (2007), “Consciousness Is a Predictor
of Diurnal Preference,” Chronobiology International, 24(6), 1249-1254.
Natale, Vincenzo, Donatella Ballardini, Romana Schumann, Chiara Mencarelli, and Valentina Magelli (2008),
“Morningness-eveningness Preference and Eating Disorders,” Personality and Individual Differences, 45(6), 549-553.
Pisarski, Anne, Christine Brook, Philip Bohle, Cynthia Gallois, Bernadette Watson, and Sarah Winch (2006), “Extending
a Model of Shift-work Tolerance,” Chronobiological International, 23(6), 1363-1377.
Portaluppi, Francesco (2007), “Consistency and Accuracy of the Medical Subject Headings (R) Thesaurus for Electronic
Indexing and Retrieval of Chronobiologic References,” Chronobiology International, 24(6), 1213-1229.
Randler, Christoph (2008), “Differences in Sleep and Circadian Preference Between Eastern and Western German
Adolescents,” Chronobiology International, 25(4), 565-575.
Randler, Christoph (2008), “Morningness–eveningness, Sleep–wake Variables and Big Five Personality Factors,”
Personality and Individual Differences, 45(2), 191-196.
Randler, Christoph (2008), “Morningness-eveningness and Satisfaction with Life,” Social Indicators Research, 86(2),
297-302.
Randler, Christoph (2008), “Psychometric Properties of the German Version of the Composite Scale of Morningness,”
Biological Rhythm Research, 39(2), 151-161.
Randler, Christoph (2007), “Gender Differences in Morningness-Eveningness Assessed by Self-concept Questionniare:
A Meta-analysis,” Personality and Individual Differences, 43(7), 1667-1675.
Randler, Christoph and Juan Francisco Diaz-Morales (2007), “Morningness in German and Spanish Students: A
Comparative Study,” European Journal of Personality, 21(4), 419-427.
Russo, Paolo M., Oliviero Bruni, Fabio Lucidi, Raffaele Ferri, and Cristiano Violani (2007), “Sleep Habits and Circadian
Preference in Italian Children and Adolescents,” Journal of Sleep Research, 16(2), 163-169.
Tonetti, Lorenzo, Marco Fabbri, and Vincenzo Natale (2008), “Sex Difference in Sleep-time Preference and Sleep Need:
A Cross-sectional Survey Among Italian Pre-adolescents, Adolescents, and Adults,” Chronobiology International,
25(5), 745-759.
Page 8 of 31
#22. Pornpitakpan, Chanthika (2005), “The Effect of Cultural Adaptation on Perceived Trustworthiness: Americans
Adapting to Chinese Indonesians,” Asia Pacific Journal of Marketing and Logistics, 17(1), 70-88. (United
Kingdom).
Note: This journal ranks 35th, compared to Journal of Business Research, which ranks 31st, International
Marketing Review, which ranks 38th, and European Journal of Marketing, which ranks 45th, according to
Polonsky, Michael Jay, Gary Jones, and Megan J. Kearsley (1999), “Accessibility: An Alternative Method of
Ranking Marketing Journals?” Journal of Marketing Education, 21(3), 181-193.
Abstract. This experiment investigates the effect of cultural adaptation by American business people on their trustworthiness
as perceived by Indonesians. The sample consists of 140 Indonesian professionals, who read one of the four stories that differ
in degrees of Americans’ cultural adaptation: none, moderate, high using English, and high using the native (i.e., Indonesian)
language. The results show that there is no difference among the four adaptation levels on disconfirmation of the adaptor’s
stereotypes. The high adaptation using English condition is perceived to be more situationally caused than is the high
adaptation using the native language condition, which in turn is perceived to be more situationally caused than is the moderate
adaptation condition, and the high adaptation using English condition is perceived to be more situationally caused than is the
no adaptation condition. The high adaptation using the native language and the high adaptation using English conditions are
perceived to be trustworthier than is the moderate adaptation condition, which in turn is perceived to be trustworthier than is the
no adaptation condition; these results contradict the findings of some earlier studies but are consistent with those in the cases
of Americans adapting to Thais and Japanese in Pornpitakpan (1998), to People’s Republic of China Chinese in Pornpitakpan
(2002b), and to Malaysians in Pornpitakpan (2004). Marketing implications are discussed.
Works Citing the Above Publication
Eckert, James A. (2006), “Adaptive Selling Behavior: Adding Depth and Specificity to the Range of Adaptive Outputs,” MidAmerican Journal of Business [now American Journal of Business], 21(1), 31-39.
#21. Pornpitakpan, Chanthika (2004), “Cross-cultural Differences in the Effect of Ad Repetition and Ad Size:
Experiments with Americans, Germans, and Singaporeans,” Journal of Euromarketing, 13(2 &3), 49-83.
(United States of America).
Note: This journal issue was simultaneously published as a hardcovered book entitled European
Perspectives in Marketing, edited by Erdener Kaynak, New York: International Business Press.
Abstract. This study examines the effect of ad repetition and size, using a 3 (cultures: American, German, and Singaporean) x
2 (ad sizes: small, large) x 3 (ad repetition levels: low, moderate, high) between-subjects factorial design with 180 German, 180
American, and 180 Singaporean adults. The results show cultural differences in consumers’ responses. For Americans, for the
large ad, the higher is the repetition, the less favorable are attitudes toward the ad and the brand and purchase intention. For
the small ad, moderate repetition results in less favorable attitudes toward the ad and the brand and purchase intention than
does low repetition. The German results show that for the large ad, moderate repetition results in more favorable attitudes
toward the ad and the brand and purchase intention than does low repetition. High repetition induces less favorable attitudes
toward the ad and the brand but not purchase intention. For the small ad, low and moderate repetition are equally effective on
all responses. Finally, the Singaporean results show that for the large ad, high repetition is more effective than low and
moderate repetition levels in terms of attitudes toward the brand and is more effective than is low repetition in terms of
purchase intention. For the small ad, moderate repetition is more effective than are low and high repetition levels in terms of
attitudes toward the ad and purchase intention. The results do not support signaling theory. Theoretical and managerial
implications are discussed.
Works Citing the Above Publication
Ueltschy, Linda C., Michel Laroche, Axel Eggert, and Uta Bindl (2007), “Service Quality and Satisfaction: An International
Comparison of Professional Services Perceptions,” Journal of Services Marketing, 21(6), 410-423
.
Page 9 of 31
#20. Pornpitakpan, Chanthika (2004), “Factors Associated with Opinion Seeking: A Cross-National Study,” Journal of
Global Marketing, 17(2/3), 91-113. (United States of America).
Note: This journal ranks 8th, compared to Journal of International Business Studies (ranks 1st) and International
Journal of Research in Marketing (ranks 6th), according to Table 3 in Dubois, Frank L. and David Reeb (2000),
“Ranking the International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. This study examines the relationship between opinion seeking and cultural values and individual characteristics in
the context of electronic products by surveying cosmopolitan adults of 15 nationalities, namely, American, Australian, British,
Dutch, Filipino, German, Hong Konger, Indian, Italian, Japanese, Malaysian, New Zealander, Singaporean, Swedish, and Thai.
It finds (i) positive correlation between opinion seeking and power distance, category knowledge, category purchase intention,
category innovativeness, opinion giving, market maven, brand loyalty, and susceptibility to interpersonal influence, (ii) negative
correlation between opinion seeking and the masculinity and uncertainty avoidance cultural dimensions, category ownership,
self-esteem, education, and age, and (iii) no correlation between opinion seeking and individualism, long-term orientation, and
risk taking. It then discusses the managerial implications of the findings.
Works Citing the Above Publication
Knotzer, Nicolas and Maria Madlberger (2007), “Consumer’s Interest in Personalized Recommendations: The Role of
Product-Involvement and Opinion Seeking,” Proceedings of the 40th Hawaii International Conference on System
Sciences, p. 168c-?. (http://csdl2.computer.org/comp/proceedings/hicss/2007/2755/00/27550168c.pdf, retrieved on June 6,
2007 and http://ieeexplore.ieee.org/ielx5/4076361/4076362/04076716.pdf?tp=, retrieved on March 10, 2009).
#19. Pornpitakpan, Chanthika (2004), “The Effect of Americans’ Adaptation to Malaysians on Perceived
Trustworthiness,” Journal of International Consumer Marketing, 16(3), 7-23. (United States of America).
Note: This journal ranks 13th, according to Table 3 in Dubois, Frank L. and David Reeb (2000), “Ranking the
International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. This experiment investigates the effect of cultural adaptation by American business people on their trustworthiness
as perceived by Malaysians. The sample consists of 140 Malaysian professionals in Malaysia, who read one of the four stories
that differ in degrees of Americans’ cultural adaptation: none, moderate, high using the English language, and high using the
native language (i.e., Malay language). The results show that the high adaptation using the native language condition results in
higher disconfirmation of stereotypic behavior than does the high adaptation using English and the moderate adaptation
conditions, both of which in turn result in higher disconfirmation than does the no adaptation condition. The high adaptation
using the native language condition is perceived to be more situationally caused than is the moderate adaptation condition,
which in turn is perceived to be more situationally caused than is the no adaptation condition. Despite the support for situational
attribution made for the high adaptation conditions, the high adaptation using the native language condition is perceived to be
more trustworthy than is the moderate adaptation condition, which in turn is perceived to be more trustworthy than is the no
adaptation condition; these results contradict the findings of some earlier studies but replicate the results in the cases of
Americans adapting to Thais and Japanese in Pornpitakpan (1998) and to People’s Republic of China Chinese in Pornpitakpan
(2002b). Explanations for the discrepancies in the findings and managerial implications are discussed.
Works Citing the Above Publication
Wong, David and Michael Yeoh, “Asian Values, Malaysian Style: Imperatives for Building Cross-cultural Partnerships in
Malaysia,” Book chapter, p. 231-251. (http://www.palgrave.com/pdfs/1403916195.pdf, retrieved on March 12, 2009).
Page 10 of 31
#18. Pornpitakpan, Chanthika (2004), “The Persuasive Effect of Circadian Arousal, Endorser Expertise, and
Argument Strength in Advertising,” Journal of Global Marketing, 17(2/3), 141-172. (United States of America).
Note: This journal ranks 8th, compared to Journal of International Business Studies (ranks 1st) and International
Journal of Research in Marketing (ranks 6th), according to Table 3 in Dubois, Frank L. and David Reeb (2000),
“Ranking the International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. This research investigates the influence of circadian arousal, endorser expertise, and argument strength of a
message on attitudes toward the brand and purchase intention. The quasi-experimental design is a 2 (high versus low endorser
expertise) x 2 (strong versus weak arguments) x 2 (morning-type versus evening-type persons) x 3 (advertisement viewing
time: 10 a.m., 3 p.m., or 8 p.m.) between-subjects factorial design with 602 Thai female adults. The results are not in complete
accordance with predictions from the Elaboration Likelihood Model. For both types of persons, higher argument strength leads
to better attitudes toward the brand and higher purchase intention, regardless of endorser expertise and advertisement viewing
time. When morning-type persons view the advertisements in the morning and evening, the highand the low-expertise
endorsers have no different effect on attitudes toward the brand, regardless of argument strength. When they view the
advertisements in the afternoon, the high expertise endorser creates better attitudes toward the brand than does the low
expertise endorser, regardless of argument strength. For evening-type persons, endorser expertise does not affect either of the
dependent variables. Theoretical and managerial implications of the study are discussed.
1)
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Works Citing the Above Publication
Parthasarathy, Venkatesh and Piyush Kumar Sinha (2008), “Processing of Product Communication: A Study of the
Rural Audience,” in Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential,
Ahmedabad, India: Indian Institute of Management, pp. 33-40. (http://dspace.iimk.ac.in/bitstream/2259/421/1/RM11-07002.pdf, retrieved on July 22, 2008).
nd
Refinetti, Roberto (2006), Circadian Physiology, 2 ed., Boca Raton, FL: Taylor & Francis.
(http://books.google.com/books?id=exXIBFLFFkC&pg=PT592&lpg=PT592&dq=pornpitakpan&source=web&ots=a8lV3p9n_O&sig=vCOSWX3CvqHT89_812pc_esW1I&hl=en&sa=X&oi=book_result&resnum=10&ct=result, retrieved on July 22, 2008).
#17. Pornpitakpan, Chanthika (2004), “The Persuasiveness of Source Credibility: A Critical Review of Five Decades’
Evidence,” Journal of Applied Social Psychology, 34(2), 243-281. (United States of America).
Note: This journal has an impact factor of 0.657 according to Journal Citation Reports, 2007 Social Sciences
Edition in comparison with 1.043 for Journal of Advertising, 1.071 for International Journal of Research in
Marketing, 0.395 for Journal of Advertising Research, and 0.878 for Journal of Business Research.
Abstract. This paper reviews the empirical evidences of the effect of credibility of the message source on persuasion over a
span of five decades primarily to come up with recommendations for practitioners as to when to use a high or a low credibility
source and secondarily to identify areas for future research. The main effect studies of source credibility on persuasion seem to
indicate the superiority of a high credibility source over a low credibility one. Interaction effect studies, however, show source
credibility to be a liability under certain conditions. The variables found to interact with source credibility are categorized into
five categories: source, message, channel, receiver, and destination variables. The most heavily researched variables have
been the message and receiver variables. Implications for marketers/advertisers and suggestions for future research are
discussed.
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Works Citing the Above Publication
Adams, Barbara D., Jessica Sartori, and Sonya Waldherr (2007), “Military Influence Operations: Review of Relevant
Scientific Literature,” unpublished report, Defence Research and Development Canada Toronto, Toronto, Canada.
(http://pubs.drdc.gc.ca/inbasket/wsullivan.071113_1034.CR_2007_146.pdf, retrieved on June 21, 2008 and
http://pubs.drdc.gc.ca/PDFS/unc69/p528897.pdf, retrieved on March 11, 2009).
Arbour, Brian K. (no date), “Campaigning in the Past Tense: Why and How Campaigns Use Background Appeals to
Develop Credibility,” working paper, Binghamton University, New York, USA.
(http://www.binghamton.edu/polsci/workshop_papers/Arbour%20-Campaigning%20in%20the%20Past%20Tense.pdf,
retrieved on June 19, 2008).
Berry, Tanya R., Wharf-Higgins Joan, and P. J. Naylor (2007), “SARS Wars: An Examination of the Quantity and
Construction of Health Information in the News Media,” Health Communication, 21(1), 35-44.
Dickhaus, Joshua Brandon (2006), “Racism in Contemporary Sports: A Perceptual and Contextual Analysis,”
unpublished Master of Arts thesis, Department of Communication, Miami University, USA.
(http://www.ohiolink.edu/etd/send-pdf.cgi/Dickhaus%20Joshua%20Brandon.pdf?acc_num=miami1153267673, retrieved
on March 11, 2009).
Hsioa, Yi-Ting (2007), “The Determinants of Information Sharing Behaviors on the Internet,” unpublished master’s
degree dissertation, National Chung Hsing University, Taiwan.
(http://www.cetd.com.tw/ec/thesisDetail.aspx?etdun=U0005-0407200715033500&key=eWOM&p1=0&p20=1&p21=0&p22=0&p23=0&p3=%E5%85%A8%E9%83%A8&p40=0&p41=0&p5=%E4%B8%8D%E9%
99%90&p6=15&position=1&kind=searchresult&c1=&c2=&c3=&n1=&n2=&n3=&frombrowse, retrieved on March 11,
2009).
Huber, Frank, Isabel Matthes, Lars Dreckmeier, and Holger Schunk (2008), Erfolgsfaktoren des Sportsponsorings
bei Großereignissen: Eine Empirische Untersuchung, Wiesbaden, Germany: Gabler.
(http://books.google.com/books?id=Q2POqGrhcEC&pg=PA93&lpg=PA93&dq=pornpitakpan&source=bl&ots=TZisaVMPYL&sig=b3zWWwtijXvDDwsBh5vzJkm4Po&hl=en&ei=Oi61Saf7I5z87AOepZS6BQ&sa=X&oi=book_result&resnum=1&ct=result, retrieved on
March 12, 2009).
Matthew J. Bietz, Matthew J. (2008), “Effects of Communication Media on the Interpretation of Critical Feedback,” in
Proceedings of the ACM 2008 Conference on Computer Supported Cooperative Work, San Diego, California,
USA. (http://portal.acm.org/citation.cfm?id=1460637, retrieved on March 10, 2009).
Bryars, Rachel (2008), “Mention of Sponsor Before or After Push Poll: More Truthful, Trustworthy, and Persuasive Than
Anonymous Sponsor?,” unpublished Master of Arts dissertation, John Hopkins University, Baltimore, Maryland. USA.
Page 11 of 31
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(http://advanced.jhu.edu/media/files/communication/Bryars_thesis_final.pdf, retrieved on March 10, 2009).
Buller, Leyna (2005), “Changing Attitudes to Mental Illness,” unpublished term paper for social psychology course,
Australia. (http://web.hopcross.vic.edu.au/bulletin/index.php?act=Attach&type=post&id=796, retrieved on June 9, 2007).
Campbell, Jonathan M. (2006), “Changing Children’s Attitudes Toward Autism: A Process of Persuasive
Communication,” Journal of Developmental and Physical Disabilities, 18(3), 251-272.
Çelebi, Serra Inci (2007), “The Credibility of Advertising vs. Publicity for New FMCGs in Turkey,” Corporate
Communications, 12(2), 161-176.
Chang, Millicent, Juliana Ng, and Karen Yu (2008), “The Influence of Analyst and Management Forecasts on Investor
Decision Making: An Experimental Approach,” Australian Journal of Management, 33(1), 47-67.
Chung, Ting Ting Rachel, Patrick J. Bateman, and Kwangsu Cho (no date), “Expertise Gaps and Profiles: An Integrated
View of Expertise on Knowledge Transfer,” unpublished manuscript, University of Oklahoma, USA.
(http://www.ou.edu/is-core/Papers/Chung-Bateman-Cho.pdf, retrieved on June 19, 2006).
Chung, S., E. L. Fink, and S. A. Kaplowitz (2008), “The Comparative Statics and Dynamics of Beliefs: The Effect of
Message Discrepancy and Source Credibility,” Communication Monographs, 75(2), 158-189.
Connolly, Deborah A., Nathalie C. Gagnon, and Jennifer A. Lavoie (2008), “The Effect of a Judicial Declaration of
Competence on the Perceived Credibility of Children and Defendants,” Legal and Criminological Psychology, 13(Part
2), 257-277.
Corman, Steven R., Aaron Hess, and Z. S. Justus (2006), “Credibility in the Global War on Terrorism: Strategic
Principles and Research Agenda,” unpublished report no. 0603, Consortium for Strategic Communication, Arizona State
University, USA.
(http://www.asu.edu/clas/communication/about/csc/documents/csc_credibility_gwot.pdf#search=%22pornpitakpan%22,
retrieved on August 21, 2006).
Crano, William D., Jason T. Siegel, Eusebio M. Alvaro, and Neil M. Patel (2007), “Overcoming Adolescents’ Resistance
to Anti-inhalant Appeals,” Psychology of Addictive Behaviors, 21(4), 516-524.
Cuellar, Michael J., Mark Keil, and Roy D. Johnson (2006), “The Deaf Effect Response to Whistle-Blowing in
Information Systems Projects,” in Inaugural (First) International Research Workshop on IT Project Management
Proceedings, Milwaukee, WI: Association for Information Systems Special Interest Group on IT Project Management,
December 9, 2006, Hilton Milwaukee City Center, USA, pp. 5-20.
(http://www.sigitprojmgmt.org/WorkshopProceedings.pdf, retrieved on January 9, 2006).
“Diffusion of Innovations Theory,”
(http://mouthfest.blogspot.com/search/label/III.%20Diffusion%20of%20Innovations%20Theory, retrieved on June 9,
2008 and http://mouthfest.blogspot.com/2008/04/communication-channels.html, retrieved on March 10, 2009).
Dzeyk, Waldemar (2005), “Vertrauen in Internetangebote: Eine Empirische Untersuchung zum Einfluss von
Glaubwürdigkeitsindikatoren bei der Nutzung von Online-Therapie- und Online-Beratungsangeboten,” unpublished
doctoral dissertation, Universität zu Köln, Germany. (http://psydok.sulb.unisaarland.de/volltexte/2006/575/pdf/Vertrauen_in_Intenetangebote_W_Dzeyk_2005.pdf and http://www.eberatungsjournal.net/ausgabe_0206/dzeyk.pdf, retrieved on March 11, 2009).
Eastin, Matthew S., Mong-Shan Yang, and Amy I. Nathanson (2006), “Children of the Net: An Empirical Exploration Into
the Evaluation of Internet Content,” Journal of Broadcasting and Electronic Media, 50(2), 211-230.
Fereday, Jennifer Anne (2004), “The Role of Performance Feedback In the Self-Assessment of Nursing Practice,”
unpublished doctoral dissertation, School of Nursing and Midwifery, Division of Health Sciences, University of South
Australia. (http://ariic.library.unsw.edu.au/context/unisa/article/1007/index/1/type/native/viewcontent, retrieved on March
12, 2009).
Forman, Chris, Anindya Ghose, and Batia Wiesenfeld (2008), “Examining the Relationship Between Reviews and Sales:
The Role of Reviewer Identity Disclosure in Electronic Markets,” Information Systems Research, 19(3), 291-313.
Gim, Bonghyeon (no date), “신문의 기사형 광고 활용행태에 관한 내용분석 연구,” unpublished manuscript, Korea.
(http://naver.adic.co.kr/data/sem/pdfdata/080111_5.doc, retrieved on March 12, 2009).
Harr, Jessica K., Diana O’Reilly, Joel T. Mueller, Tracy M. Blad, and Sarah Tomczyk (2009), “The Influence of a
Pseudo-credible Source on Persuasion,” paper presented in the 23rd National Conference on Undergraduate
Research, University of Wisconsin La Crosse, USA.
(https://ncur.uwlax.edu/ncur2009/search/Display_NCUR.aspx?id=22015, retrieved on March 10, 2009).
Hendron, Michael G. and James W. Fredrickson (2006), “The Effect of Strategic Decision Process and Information
Source on Strategy Content,” Academy of Management Proceedings, p. K1-K6.
Hochwarter, Wayne A., Gerald R. Ferris, Robert Zinko, Breda Arnell, and Matrecia James (2007), “Reputation as a
Moderator of Political Behavior-Work Outcomes Relationships: A Two-Study Investigation with Convergent Results,”
Journal of Applied Psychology, 92(2), 567-576.
Hong, Traci (2006), “The Influence of Structural and Message Features on Web Site Credibility,” Journal of the
American Society for Information Science and Technology, 57(1), 114-127.
Hong, Chan-pyo (2006), “An Experimental Study of Persuasion on the Internet: A Functional Approach to Attitudes
Toward Internet Advertising,” unpublished doctoral dissertation, Department of Communication, Florida State University,
USA. (http://etd.lib.fsu.edu/theses/available/etd-11092006-174525/unrestricted/Hong2006-dissertinternetadvertising.pdf, retrieved on March 11, 2009).
Hornikx Jos and Hans Hoeken (2007), “Cultural Differences in the Persuasiveness of Evidence Types and Evidence
Quality,” Communication Monographs, 74(4), 443-463.
Johnston, Allen (2006), “An Empirical Investigation of the Influence of Fear Appeals on Attitudes and Behavioral
Intentions Associated with Recommended Individual Computer Security Actions,” unpublished doctoral dissertation,
Mississippi State University, USA. (http://sun.library.msstate.edu/ETD-db/theses/available/etd-03272006125606/unrestricted/diss_v55_nocodes_final_for_library.pdf, retrieved on June 19, 2006).
Judd, Vaughan C., Lucy I. Farrow, and Betty J. Tims (2006), “Evaluating Public Web Site Information: A Process and an
Instrument,” Reference Services Review, 34(1), 12-32.
Kaplan, Steven E., Edward F. O’Donnell, and Barbara M. Arel (2008), “The Influence of Auditor Experience on the
Persuasiveness of Information Provided by Management,” Auditing, 27(1), 67-84.
Kim, Yo-han (2007), “미디어 공신력에 따른 특집 기사와기사형 광고의 효과 비교 (A Comparison of the Effect of Theme
Features and Advertorials by Media Credibility,” unpublished manuscript, College of Liberal Arts, Anyang University,
Korea. (http://www.kobaco.co.kr/information/adstudy/uploadfile/%EA%B9%80%EC%9A%94%ED%95%9C.pdf,
Page 12 of 31
retrieved on March 12, 2009).
35) Kwak, Nojin, Xiaoru Wang, and Lauren Guggenheim (2004), “Laughing All the Way: The Relationship Between
Television Entertainment Talk Show Viewing and Political Engagement Among Young Adults,” paper presented to the
communication theory and methodology division at the annual meeting of the Association for Education in Journalism
and Mass Communication, August 2004, Toronto, Canada.
(http://www.umich.edu/news/Releases/2004/Aug04/Kwak.pdf, retrieved on June 19, 2006).
36) Lee, Ho-Chi (2008), “The Impact of Endorser Type, Message Receivers’ Age and Perception of Health on Advertising
Effectiveness: Investigation into the Different Product Classifications,” unpublished master’s degree dissertation,
Department of Business Administration, Yuan Ze University, Taiwan.
(http://etds.yzu.edu.tw/etdservice/view_metadata?etdun=U0009-1401200911095500&from=CATE&cateid=B008,
retrieved on March 10, 2009).
37) Leseman, Courtney (no date), “The Impact of Media Sources on Reader Perception,” unpublished manuscript, Winona
State University, USA. (http://course1.winona.edu/CFried/journal/2008%20papers/Courtney%20formatted.docx,
retrieved on March 10, 2009).
38) Liao, Qinyu (2005), “Empirical Findings on Persuasiveness of Recommender Systems for Customer Decision Support in
Electronic Commerce,” unpublished doctoral dissertation, Department of Management and Information Systems,
Mississippi State University, USA. (http://sun.library.msstate.edu/ETD-db/theses/available/etd-08032005123235/restricted/Qinyu%20Liao_Dissertation.pdf, retrieved on June 19, 2006).
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and Human Decision Processes, 98(1), 28-38.
40) Malhotra, Deepak and Max H. Bazerman 2008), “Psychological Influence in Negotiation: An Introduction Long
Overdue,” Journal of Management, 34(3), 509-531.
41) McDade, Keith William (2008), “Greener Grass? Factors Related to Reducing Environmental Impacts of Lawn Care
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Perceptions,” unpublished doctoral dissertation, University of Maryland, College Park, USA.
(https://drum.umd.edu/dspace/bitstream/1903/7304/1/umi-umd-4706.pdf, retrieved on June 21, 2008).
51) Poston, Robin S. and Amy Hennington (no date), “Consider the Source: How Online Ratings Bias Decision Making,”
unpublished manuscript, University of Memphis, USA.
(https://umwiki.memphis.edu/download/attachments/1081450/Apartment+Study+Revision+v1.doc?version=1, retrieved
on March 11, 2009).
52) Pratkanis, A. R. and M. D. Gliner (2004), “And When Shall a Little Child Lead Them? Evidence for an Altercasting
Theory of Source Credibility,” Current Psychology, 23(4), 279-304.
53) Reinhard, Marc-André, Matthias Messner, and Siegfried Ludwig Sporer (2006), “Explicit Persuasive Intent and Its
Impact on Success at Persuasion: The Determining Roles of Attractiveness and Likeableness,” Journal of Consumer
Psychology, 16(3), 249 – 259.
54) Renton, M. S. (2008), “Influencing Consumer Perceptions of a Social Issue: An Experiment on the Effects of Credibility
of the Source, Message Sidedness and Inward/Outward Focus on Consumer Attitudes Toward Genetically Modified
Foods,” unpublished doctoral dissertation, University of Canterbury, New Zealand. (http://digitallibrary.canterbury.ac.nz/data/collection3/etd/adt-NZCU20080224.171227/02whole.pdf, retrieved on June 21, 2008).
55) Richmond, Therese S. and Deborah Becker (2005), “Creating an Advanced Practice Nurse-friendly Culture: A
Marathon, Not a Sprint,” AACN Clinical Issues: Advanced Practice in Acute & Critical Care. Advanced Practice
Nursing, 16(1), 58-66.
56) Rieh, Soo Young and David R. Danielson (2007), “Credibility: A Multidisciplinary Framework,” In B. Cronin (Ed.), Annual
Review of Information Science and Technology (Vol. 41, pp. 307-364). Medford, NJ: Information Today.
(http://www.si.umich.edu/rieh/papers/rieh_ARIST2007.pdf, retrieved on June 7, 2007).
Page 13 of 31
57) Roe, Brian and Mario F. Teisl (2007), “Genetically Modified Food Labeling: The Impacts of Message and Messenger on
Consumer Perceptions of Labels and Products,” Food Policy, 32(1), 49-66.
58) Sawatari, Yuko (2005), “The Impact of the Gender of Celebrity Athlete Endorser on Consumers of Athletic Shoes,”
unpublished master of science dissertation, Department of Sport Management, Recreation Management, and Physical
Education, College of Education, Florida State University, USA. (http://etd.lib.fsu.edu/theses/available/etd-11082006201235/unrestricted/Thesis.pdf, retrieved on March 11, 2009).
59) Schwarzkopf, David L. (2007), “Investors’ Attitudes Toward Source Credibility,” Managerial Auditing Journal, 22(1),
18-?.
60) Shin, KoEun (2007), “Factors Influencing Source Credibility of Consumer Reviews: Apparel Online Shopping,”
unpublished Master of Science thesis, Department of Design and Human Environment, Oregon State University, USA.
(http://ir.library.oregonstate.edu/dspace/bitstream/1957/4370/1/Factors%20Influencing%20Source%20Credibility%20of
%20Consumer%20Reviews_Apparel%20Online%20Shopping.pdf, retrieved on March 11, 2009).
61) Siegel, Jason T., Eusebio M. Alvaro, William D. Crano, Jessica Skenderian, Andrew Lac, and Neil Patel (2008),
“Influencing Inhalant Intentions by Changing Socio-personal Expectations,” Prevention Science, 9(3), 153-165.
62) Smith, Jodi Lisa (no date), “Viral Marketing: The Word of Mouth Epidemic Infecting the Advertising Landscape,”
unpublished manuscript. (http://www.ciadvertising.org/sa/fall_05/adv392/jodilisa/Paper1/docs/VM_101205.pdf,
retrieved on June 1, 2007).
63) Thompson, V. L. Sanders, P. A. Cavazos-Rehg, K. Jupka, N. Caito, J. Gratzke, K. Y. Tate, A. Deshpande, and M. W.
Kreuter (2008), “Evidential Preferences: Cultural Appropriateness Strategies in Health Communications,” Health
Education Research, 23(3), 549-559.
64) Tormala, Zakary L., Pablo Briñol, and Richard E. Petty (2007), “Multiple Roles for Source Credibility Under High
Elaboration: It’s All in the Timing,” Social Cognition, 25, 536-552.
65) Tormala, Zakary L., Pablo Briñol, and Richard E. Petty (2006), “When Credibility Attacks: The Reverse Impact of Source
Credibility on Persuasion,” Journal of Experimental Social Psychology, 42(5), 684-691.
66) Tormala Zakary L. and Joshua J. Clarkson (2007), “Assimilation and Contrast in Persuasion: The Effects of Source
Credibility in Multiple Message Situations,” Personality and Social Psychology Bulletin, 33(4), 559-571.
67) Umeh, Kanayo and Sarah-Jane Stanley (2005), “Effects of Communicator Credibility and Fear on Adaptive and
Maladaptive Coping Reactions to the HIV Threat,” Journal of Applied Biobehavioral Research, 10(3), 183-198.
68) Unger, Michael A. (2008), “After the Supreme Word - The Effect of McCreary County v. ACLU (2005) and Van Orden v.
Perry (2005) on Support for Public Displays of the Ten Commandments,” American Politics Research, 36(5), 750-775.
69) Unger, Michael Andrew (2007), “After the Supreme Word: The Effect of U.S. Supreme Court Decisions on Public
Opinion,” unpublished doctoral dissertation, University of Texas at Austin, USA.
(http://www.lib.utexas.edu/etd/d/2007/ungerd67957/ungerd67957.pdf, retrieved on March 11, 2009).
70) Van Hoye, Greet and Filip Lievens (2007), “Investigating Web-based Recruitment Sources: Employee Testimonials vs
Word-of-mouse,” International Journal of Selection and Assessment, 15(4), 372-382.
71) van Reijmersdal, Eva., Peter Neijens, and Edith Smit (2008), “Brand Integrations in Magazines: Effects of
Commercialism on Credibility and Purchase Intention” paper presented at the annual meeting of the International
Communication Association, Dresden International Congress Centre, Dresden, Germany, Online.
(http://www.allacademic.com/meta/p91450_index.html, June 9, 2008).
72) Verrochi, Nicole M. (2006), “Fit Theory: Towards a Greater Understanding of Consumer Evaluations and Judgments of
Congruency,” unpublished manuscript, Marketing Department, Wharton School, University of Pennsylvania, USA.
73) Webb, Oliver J. and Frank F. Eves (2007), “Promoting Stair Climbing: Effects of Message Specificity and Validation,”
Health Education Research, 22(1), 49-57.
74) Webb, T. L. and P. Sheeran (2006), “Does Changing Behavioral Intentions Engender Bahaviour Change? A Metaanalysis of the Experimental Evidence,” Psychological Bulletin, 132(2), 249-268.
75) Wilson, Barbara J. (2007), “Designing Media Messages About Health and Nutrition: What Strategies Are Most
Effective?,” Journal of Nutrition Education and Behavior, 39(2), S13-S19 Supplement S.
76) Xiao, Bo and Izak Benbasat (2007), “E-commerce Product Recommendation Agents: Use, Characteristics, and Impact,”
MIS Quarterly, 31(1), 137-209.
Page 14 of 31
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Classes Using the Above Publication
Bosak, Janine and Ingrid Stucki (Instructors), Seminar: Persuasion und Sozialer Einfluss, SS 2007, University of Bern,
Switzerland. (http://www.soz.psy.unibe.ch/lehre/ss07/pdf%60s/persuasion/Themen%20und%20Literatur.pdf, retrieved on
June 1, 2007).
Cerulo, Karen A. (Instructor), Culture, Cognition and the Media, Fall 2005, Department of Sociology, Rutgers the State
University of New Jersey, USA. (http://sociology.rutgers.edu/graduateprogram/grad_courses/Fall2005/cerulo572.pdf,
retrieved on June 18, 2006, http://sociology.rutgers.edu/graduate/Syllabi/Cerulo%20CultCogMedia.doc, retrieved on June 1,
2007, http://sociology.rutgers.edu/graduate/Syllabi/Cerulo%20CultCogMedia.doc, retrieved on September 19, 2007, and
http://sociology.rutgers.edu/graduate/Syllabi/FALL%202005/cerulo572.pdf, retrieved on March 10, 2009).
Chiou, Jyh-shen (Instructor), International Marketing, 2005, Taiwan. (http://140.119.218.108/qry-stat/SYMKphd20051.doc, retrieved on January 9, 2007).
Danielson, David (Instructor), Communication 105S Trust, Credibility, and Computers, Summer, 2005, Stanford
University, USA. (http://www.stanford.edu/~davidd/Trust_Credibility_and_Computers.pdf, retrieved on June 9, 2008).
Lee, Moon J. (Instructor), COMM 599 Health Communication: Theories and Practice, Washington State University,
USA, no date. (http://wsu.edu/%7Emoonlee/com599.html, retrieved on August 21, 2006 and
http://www.wsu.edu/~moonlee/projcalendarcom599.html, retrieved on June 19, 2008).
Oswald, M., Janine Bosak, and I. Stucki (Instructors), Seminar - Persuasion und Sozialer Einfluss, SS 2007, University
of Bern, Switzerland. (http://www.soz.psy.unibe.ch/lehre/ss07/m_se_persuasion.html, retrieved on June 7, 2007).
Zhao, Xiaoquan (Instructor), Comm430-001 Persuasion, Spring 2007, George Mason University, USA.
(https://chimera.gmu.edu/httpd/html/uploaded-files/kequihlpumrroywgqlza.doc, retrieved on March 10, 2009).
#16. Ang, Swee Hoon, Kwon Jung, Ah Keng Kau, Siew Meng Leong, Chanthika Pornpitakpan, and Soo Jiuan Tan
(2004), “Animosity Towards Economic Giants: What the Little Guys Think,” Journal of Consumer Marketing,
21(3), 190-207. (United Kingdom).
Note: This journal has an average rank of 13.32 worldwide, according to Theoharakis, V. and A. Hirst (2002),
“Perceptual Differences of Marketing Journals: A Worldwide Perspective,” Marketing Letters, 13(4), in
comparison with 12.00 for Journal of Advertising, 9.24 for International Journal of Research in Marketing, 11.74
for Journal of Advertising Research, and 11.16 for Journal of Business Research. It ranks 24th, compared to
Journal of Retailing, which ranks 21st, Journal of Business Research, which ranks 31st, International Marketing
Review, which ranks 38th, and European Journal of Marketing, which ranks 45th, according to Polonsky, Michael
Jay, Gary Jones, and Megan J. Kearsley (1999), “Accessibility: An Alternative Method of Ranking Marketing
Journals?” Journal of Marketing Education, 21(3), 181-193.
Abstract. Respondents from five Asian countries were surveyed in terms of their consumer ethnocentrism, animosity, and
attribution towards the USA and Japan in the context of the Asian economic crisis. The results indicated that the more severely
hit a country was, the more ethnocentric respondents were. In general, animosity towards the USA was higher than towards
Japan with regard to the Asian crisis. Koreans held the greatest stable animosity towards the Japanese because of the
atrocities experienced during the Second World War. Respondents attributed the blame of the Asian crisis more to themselves.
They also felt that they and the Japanese could have controlled the turn of events during the crisis. Implications arising from
the findings are discussed.
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6)
7)
Works Citing the Above Publication
Amine, Lyn S., Mike C. H. Chao, and Mark J Arnold (2005), “Executive Insights: Exploring the Practical Effects of
Country of Origin, Animosity, and Price-Quality Issues: Two Case Studies of Taiwan and Acer in China,” Journal of
International Marketing, 13(2), 114-150.
Hao, Wei Andy (2008), “Brand Alliances: An Examination of Partner Brand Selection in a Congruence Paradigm,”
unpublished doctoral dissertation, Kent State University, USA. (http://www.ohiolink.edu/etd/sendpdf.cgi/Hao%20Wei%20Andy.pdf?acc_num=kent1215441240, retrieved on March 12, 2009).
Heslop, Louise A., Irene R. R. Lu, and David Cray (2007), “Reaching New Heightrs After Falling to the Depths:
Recovering from a Country Image Faux Pas,” in Sprott Letters: Frontiers in Business Research and Practice,
Ottawa, Canada: Carleton University. (http://busxt03.carleton.ca/documents/SL07-011.pdf, retrieved on June 7, 2007).
Heslop, Louise A., Irene R. R. Lu, and David Cray (2006), “Reaching New Heightrs After Falling to the Depths:
Recovering from a Country Image Faux Pas,” in Harish Kapoor, ed. Proceedings of the Annual Conference of the
Administrative Sciences Association of Canada, Marketing Division 2006 (pp. 1 - 18), Banff, Alberta, Canada.
(http://luxor.acadiau.ca/library/ASAC/v27/content/authors/h/Heslop,%20Louise/Reaching%20New%20Heights%20After.
pdf, retrieved on December 1, 2007).
Kea, Garick and Ian Phau (2006), “A Conceptual Framework Examining the Effects of Consumer Animosity on
Willingness to Purchase Foreign and Hybrid Products,” in Australian and New Zealand Marketing Academy
(ANZMAC) Conference 2006 Proceedings, Brisbane, Australia: Queensland University of Technology.
(http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/kea_Hwee%20Ping.pdf, retrieved on June 10, 2007).
Sánchez, Carmelo E. Marín (2005), “El Origen Doméstico de los Productos Como Ventaja Competitiva: La
Etnocentricidad del Consumidor,” unpublished doctoral dissertation, Faculty of Economics, Universitat De Valencia.
(http://www.tdr.cesca.es/TESIS_UV/AVAILABLE/TDX-0308106-131515/marin.pdf, retrieved on March 12, 2009).
Torres, Nadia Huitzilin Jiménez and Sonia San Martín Gutiérrez (2007), “The Purchase of Foreign Products: The Role
of Firm’s Country-of-Origin Reputation, Consumer Ethnocentrism, Animosity and Trust,” working paper, Universidad de
Burgos, Spain. (http://www3.uva.es/empresa/uploads/dt_13_07.pdf, retrieved on March 11, 2009).
Classes Using the Above Publication
Advanced Topics in International Marketing, University of Vienna, Austria. (http://www.univie.ac.at/internationalmarketing/CourseDesc/AIM_literatur.pdf, retrieved on March 10, 2009).
Page 15 of 31
#15. Pornpitakpan, Chanthika (2003), “Cultural Adaptation and Business Relationships: Americans Selling to
Indonesians, Malaysians, and People’s Republic of China Chinese,” Journal of Global Marketing, 16(3), 75103. (United States of America).
Note: This journal ranks 8th, compared to Journal of International Business Studies (ranks 1st) and International
Journal of Research in Marketing (ranks 6th), according to Table 3 in Dubois, Frank L. and David Reeb (2000),
“Ranking the International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. A 3 x 4 (culture of participants x degrees of cultural adaptation) experimental design with 124 People’s Republic of
China’s Chinese, 140 Indonesian, and 140 Malaysian professionals is used to investigate the effect of cultural adaptation on
attraction and outcomes when Americans adapt to PRC / Indonesian / Malaysian people. This study extends the research of
Francis (1991) and Pornpitakpan (1999). The curvilinear relationship between adaptation and attraction in Francis’s study is not
replicated. Instead, the results are consistent with those of Pornpitakpan’s study. For Indonesians, the relationship appears
monotonic positive on both attraction and outcomes. For PRC and Malaysian people, the relationship appears monotonic
positive on attraction and reaches a plateau beyond moderate adaptation on outcomes. Participants do not feel their social
identity is threatened when Americans adapt to their culture.
#14. Pornpitakpan, Chanthika (2003), “The Effect of Celebrity Endorsers’ Perceived Credibility on Product Purchase
Intention: The Case of Singaporeans,” Journal of International Consumer Marketing, 16(2), 55-74. (United States
of America).
Note: This journal ranks 13th, according to Table 3 in Dubois, Frank L. and David Reeb (2000), “Ranking the
International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. This research examines the effect of three celebrity credibility dimensions (attractiveness, trustworthiness, and
expertise) on purchase intention with 880 Singaporean undergraduates, using four Asian celebrities as stimuli. In contrast to
the results in Ohanian (1991), which indicate that the dimensions attractiveness and trustworthiness do not affect product
purchase intention, the results in this study show that all of the three credibility dimensions positively relate to purchase
intention. Explanations for the different findings and managerial implications are discussed.
Works Citing the Above Publication
Amos, Clinton, Gary Holmes, and David Strutton (2008), “Exploring the Relationship Between Celebrity Endorser Effects
and Advertising Effectiveness: A Quantitative Synthesis of Effect Size,” International Journal of Advertising, 27(2),
209-234.
2) Charbonneau, Jan and Ron Garland (2004), “Reverse Image Transfer: Does the Product Endorsed Matter for Celebrity
Athlete Endorsers?,” unpublished manuscript, Victoria University of Wellington, New Zealand.
(http://smib.vuw.ac.nz:8081/WWW/ANZMAC2004/CDsite/papers/Charbon2.PDF, retrieved on June 19, 2006).
3) Htwe, Naing Mon (2005), “Costume, Action Impulse and Music Influence on Attitude Towards the Advertisements of
Commercials: Taiwan and Myanmar,” unpublished master’s thesis in International Master of Business Administration,
National Cheng Kung University, Taiwan. (http://etdncku.lib.ncku.edu.tw/ETD-db/ETD-search/getfile?urn=etd-0712105133808&&filename=etd-0712105-133808.pdf, retrieved on June 15, 2006 and http://etdncku.lib.ncku.edu.tw/ETDdb/ETD-search-c/view_etd?URN=etd-0712105-133808, retrieved on March 11, 2009).
4) Ko, Yen-Ling (2007), “Building and Management of Character Brands,” unpublished master’s degree dissertation,
College of Commerce, National Chengchi University, Taipei, Taiwan.
(http://www.cetd.com.cn/ec/thesisDetail.aspx?etdun=U00040611200714212085&key=cute&p1=0&p20=1&p21=0&p22=0&p23=0&p3=%E5%85%A8%E9%83%A8&p40=0&p41=0&
p5=%E4%B8%8D%E9%99%90&p6=15&position=15&kind=searchresult&c1=&c2=&c3=&n1=&n2=&n3=&frombrowse,
retrieved on March 11, 2009).
5) Lasuin, Charlie Albert (no date), “The Effects of Multiple Product Endorsements by Celebrities on Purchase Intentions,”
unpublished doctoral dissertation, Asian Institute of Technology, Thailand.
(http://www.library.ait.ac.th/ThesisSearch/summary/Charlie%20Albert%20Lasuin.pdf, retrieved on March 11, 2009).
6) Lin, Chin-Chieh (2007), “Sportsman Endorsement, National Identity, and Product Purchase Intention: The Case of
Chien-Ming Wang in Acer and McDonald’s Campaigns,” unpublished doctoral dissertation, Nationally Taiwan University,
Taiwan. (http://www.cetd.com.cn/ec/thesisDetail.aspx?etdun=U00010507200715544800&key=MLB&p1=0&p20=1&p21=0&p22=0&p23=0&p3=%E5%85%A8%E9%83%A8&p40=0&p41=0&
p5=%E4%B8%8D%E9%99%90&p6=15&position=10&kind=searchresult&c1=&c2=&c3=&n1=&n2=&n3=&frombrowse,
retrieved on March 12, 2009).
7) Lyu, Yi-Huei (2006), “The Influence of Gender and Credibility of Spokespersons on Advertising Effects: An Example of
Male Razor,” unpublished master’s degree dissertation, Department of Business Administration, National Central
University, Taiwan. (http://thesis.lib.ncu.edu.tw/ETD-db/ETD-search/view_etd?URN=944201036, retrieved on March 11,
2009 and http://thesis.lib.ncu.edu.tw/ETD-db/ETD-search/getfile?URN=944201036&filename=944201036.pdf, retrieved
on March 12, 2009).
8) Mehulkumar, Pajvani (2005), “An Examination of Universal Personality Endorser and the Interaction Between Perceived
Celebrity Image (PCI) and Perceived Brand Image (PBI) Across National Boundaries,” working paper, Business School,
Leeds University, United Kingdom.
(http://lubswww.leeds.ac.uk/researchProgs/fileadmin/user_upload/documents/Pajuani.pdf, retrieved on June 19, 2006).
9) Pornpitakpan, Chanthika and Robert T. Green (2007), “The Effect of Message Appeals Countering Unrealistic Optimism
on Purchase Intentions: A Cross-National Study,” Asia Pacific Journal of Marketing and Logistics, 19(3), 207-226.
10) “Relationship Between People’s Self Concepts and Their Consumption Behaviour,” unpublished paper.
(http://nethgr.com/download/rhul/essay/MN305/Q5 A. Self-Concepts.doc, retrieved on March 11, 2009)
11) Röderstein, Matthias (2005), “Celebrity Endorsements: Theoretical Explanations of Meaning Transfer – and Schemabased-models – Recent Developments,” term paper, Technische Universität Chemnitz, Germany, 24 pages.
(http://www.grin.com/en/preview/47992.html, retrieved on June 6, 2007).
12) Roozen, Irene (2008), “The Relative Effectiveness of Celebrity Endorsement for Beauty, High- and Low Involvement
Product Print Advertisements,” unpublished manuscript, The School of Management for Europe (ESCP-EAP).
(http://www.escp-eap.eu/conferences/marketing/2008_cp/Materiali/Paper/Fr/Roozen.pdf, retrieved on March 11, 2009).
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Page 16 of 31
13) Sawatari, Yuko (2005), “The Impact of the Gender of Celebrity Athlete Endorser on Consumers of Athletic Shoes,”
unpublished Master of Science dissertation, Department of Sport Management, Recreation Management, and Physical
Education, College of Education, Florida State University, USA. (http://etd.lib.fsu.edu/theses/available/etd-11082006201235/unrestricted/Thesis.pdf, retrieved on June 7, 2007).
14) Teng, Hsu-Hung (2005), “The Purchase Intention of the Products with Cartoon Characters’ Portraits and Its Antecedent
Factors (卡通人物肖像授權商品之購買意願研究),” unpublished master’s degree dissertation, National Taiwan University,
Taiwan. (http://etds.lib.ntu.edu.tw/etdservice/view_metadata?etdun=U00012706200518351900&query_field1=keyword&&query_word1=PU&, retrieved on June 7, 2007).
15) Zamudio, C´esar (2008), “Matching with the Stars: The Case of Celebrity Endorsements,” working paper, University of
Texas at Dallas, USA. (http://www.utdallas.edu/~caz062000/Zamudio_MatchingWithTheStars_Rev3_WorkingPaper.pdf,
retrieved on March 10, 2009).
#13. Pornpitakpan, Chanthika (2003), “The Effect of Personality Traits and Perceived Cultural Similarity on
Attraction,” Journal of International Consumer Marketing, 15(3), 5-30. (United States of America).
Note: This journal ranks 13th, according to Table 3 in Dubois, Frank L. and David Reeb (2000), “Ranking the
International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. An experiment on 145 Thai professionals is used to investigate the effect of personality traits of the perceiver and
perceived cultural similarity on attraction and business outcomes when Americans adapt to Thais. The results support the
similarity-attraction theory. The traits empathic tendency and sensation seeking interact with perceived cultural similarity;
however, the patterns differ from those of past studies. No types of participants are attracted to persons of extremely low
perceived cultural similarity. The effectiveness of perceived cultural similarity in inducing attraction reaches a plateau beyond
moderate levels. The individualistic-collectivistic cultural orientation is proposed to explain the discrepancies between past and
current findings.
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2)
Works Citing This Publication
Chu, Chih-Chung (2006), “The Antecedents and Influence of Intrateam Conflict in Cross-function Team: With the
Information System Development Team as an Illustration,” unpublished doctoral dissertation, National Taiwan
University, Taiwan.
DeVito, Joseph A. (2005), Human Communication: The Basic Course, 10th ed., New York: Allyn & Bacon.
(http://www.safarix.com/0205428495/bib01, retrieved on June 7, 2007).
#12. Pornpitakpan, Chanthika (2003), “Validation of the Celebrity Endorsers’ Credibility Scale: Evidence from Asians,”
Journal of Marketing Management, 19(1/2), 179-195. (United Kingdom).
Note: This journal has an average rank of 12.22 worldwide, according to Theoharakis, V. and A. Hirst (2002),
“Perceptual Differences of Marketing Journals: A Worldwide Perspective,” Marketing Letters, 13(4), in
comparison with 12.00 for Journal of Advertising, 9.24 for International Journal of Research in Marketing, 11.74
for Journal of Advertising Research, and 11.16 for Journal of Business Research.
Abstract. Using four Chinese celebrities as stimuli and 880 Singaporean undergraduates as respondents, this research verifies
the factor structure of the celebrity endorsers’ credibility scale, which Ohanian (1990) developed from American samples. The
results show that the original scale’s factor structure fit the Singaporean data well. All indicators are significantly related to their
specified factor, and the inter-factor correlation coefficients are moderate and significant. The composite factor reliability, the
Cronbach’s alpha, and the variance extracted measures are satisfactory.
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7)
8)
9)
Works Citing the Above Publication
“Celebrity Endorsed Advertising,” unpublished manuscript. (http://www.fratfiles.com/essays/103751.html, retrieved on
June 9, 2007).
Charbonneau, Jan and Ron Garland (2005), “Celebrity or Athlete? New Zealand Advertising Practitioners’ Views on
Their Use as Endorsers,” International Journal of Sports Marketing & Sponsorship, 7(1), 35-41.
Charbonneau, Jan and Ron Garland (2005), “Talent, Looks or Brains? New Zealand Advertising Practitioners’ Views on
Celebrity and Athlete Endorsers,” Marketing Bulletin, 16(3), 1-10.
Charbonneau, Jan and Ron Garland (2005), “The Use of Celebrity Athletes As Endorsers: Views of the New Zealand
General Public,” ANZMAC 2005 Conference: Sports, Arts and Heritage Marketing.
(http://smib.vuw.ac.nz:8081/WWW/ANZMAC2005/cd-site/pdfs/18-Sports-Arts-Heritage/18-Charbonneau.pdf, retrieved
on June 9, 2007).
Chen, Yi-Ling and Stephan C. Henneberg (2004), “Political Pulling Power: Celebrity Political Endorsement and
Campaign Management for Taipei City Councillor Election 2002,” working paper, School of Management, University of
Bath, United Kingdom. (www.bath.ac.uk/management/research/pdf/2004-02.pdf, retrieved on February 24, 2005).
Chih, Jia-Min (2005), “Effect of Source Credibility of Online Word-of-Mouth on Online Purchase Intention: An Online
Auction Website Analysis,” unpublished doctoral dissertation, National Taiwan University of Science and Technology,
Taiwan. (http://etds.ncl.edu.tw/theabs/site/sh/detail_result.jsp?id=093NTUST121017, retrieved on June 10, 2007 and
http://pc01.lib.ntust.edu.tw:1793/ETD-db/ETD-search-c/view_etd?URN=etd-0606105-234326, retrieved on March 11,
2009).
Hansegård, Malin and Jenny Taavo (2004), “En Empirisk Studie om Företags Användande av Celebriteter Som
Talesmän,” unpublished thesis, Luleå Tekniska Universitet, Sweden. (http://epubl.luth.se/1402-1552/2004/08/LTUDUPP-0408-SE.pdf, retrieved on June 9, 2007).
Kurzman, Charles, Chelise Anderson, Clinton Key, Youn Ok Lee, Mairead Moloney, Alexis Silver, and Maria W. Van
Ryn (2007), “Celebrity Status,” Sociological Theory, 25(4), 347-367.
Lee, Ho-Chi (2008), “The Impact of Endorser Type, Message Receivers’ Age and Perception of Health on Advertising
Effectiveness: Investigation into the Different Product Classifications,” unpublished master’s degree dissertation,
Department of Business Administration, Yuan Ze University, Taiwan.
(http://etds.yzu.edu.tw/etdservice/view_metadata?etdun=U0009-1401200911095500&from=CATE&cateid=B008,
retrieved on March 10, 2009).
Page 17 of 31
10) Liu, Yi-Hung (2007), “Online Word-of-Mouth Communication: A Literature Review,” unpublished master’s degree
dissertation, National Taipei University of Technology, Taiwan.
(http://www.cetd.com.tw/ec/thesisDetail.aspx?etdun=U00061607200717295300&key=housing+need&p1=0&p20=1&p21=0&p22=0&p23=0&p3=%E5%85%A8%E9%83%A8&p40=0
&p41=0&p5=%E4%B8%8D%E9%99%90&p6=15&position=13&kind=searchresult&c1=&c2=&c3=&n1=&n2=&n3=&from
browse, retrieved on March 12, 2009).
11) Nijhuis, Thomas (2006), “De Invloed van Identificatie van de Consument Met Een Bekendheid op de Effecten van
Reclame,” unpublished doctoral dissertation, Universiteit van Amsterdam, Netherlands.
(http://dare.uva.nl/document/22682, retrieved on June 10, 2007).
12) Roy, Subhadip (2006), “An Exploratory Study in Celebrity Endorsements,” Journal of Creative Communications, 1(2),
139-153.
13) Penny M. Simpson, Penny M., David L. Sturges, and Jesús Tanguma (2008), “The Eyes Have It, or Do They? The
Effects of Model Eye Color and Eye Gaze on Consumer Ad Response,” Journal of Applied Business and
Economics, 8(2), 60-71.
14) van der Veen, Robert (2006), “Communication Effectiveness of Celebrity Endorsement in Print Destination Advertising,”
unpublished doctoral dissertation proposal, Hong Kong Polytechnic University, Hong Kong.
(http://www.polyu.edu.hk/htm/programmes/proposal_sample_robert.pdf, retrieved on June 9, 2008).
15) Zamudio, C´esar (2008), “Matching with the Stars: The Case of Celebrity Endorsements,” working paper, University of
Texas at Dallas, USA. (http://www.utdallas.edu/~caz062000/Zamudio_MatchingWithTheStars_Rev3_WorkingPaper.pdf,
retrieved on March 10, 2009).
#11. Pornpitakpan, Chanthika (2002), “The Effect of Adaptors’ Race and Cultural Adaptation on Attraction: Americans
Adapting to Thais,” Asia Pacific Journal of Marketing and Logistics, 14(1), 59-72. (United Kingdom).
Note: This journal ranks 35th, compared to Journal of Business Research, which ranks 31st, International
Marketing Review, which ranks 38th, and European Journal of Marketing, which ranks 45th, according to
Polonsky, Michael Jay, Gary Jones, and Megan J. Kearsley (1999), “Accessibility: An Alternative Method of
Ranking Marketing Journals?” Journal of Marketing Education, 21(3), 181-193.
Abstract. A 3 x 3 (adaptors’ race x degrees of cultural adaptation) factorial between-subjects design with 216 undergraduate
Thai students is used to investigate the effect of adaptors’ race and cultural adaptation on attraction when American
salespersons adapt to Thai buyers. The results support the hypothesis that the race of foreigners, despite the fact that they
were born and raised in the same country, moderates the effect of adaptation on attraction. Specifically, when the Americans
do not adapt their behavior at all, the attraction is the same regardless of their race. When they do, adaptation by those who
are more racially different from the Thai perceivers (i.e., the black and the white Americans) is more effective than adaptation
by those who are less racially different (i.e., the Japanese Americans). Replicating the results from the Thai executive sample
in Pornpitakpan (1999), this study finds that in the cases of both the black and the white American adaptors, moderate
adaptation elicits more attraction than does no adaptation. An adaptation beyond a moderate level appears to increase
attraction but the increment is not statistically significant.
Works Citing the Above Publication
Eckert, James A. (2006), “Adaptive Selling Behavior: Adding Depth and Specificity to the Range of Adaptive Outputs,” MidAmerican Journal of Business [now American Journal of Business], 21(1), 31-39.
#10. Pornpitakpan, Chanthika (2002), “The Effect of Cultural Adaptation on Perceived Trustworthiness: Americans
Adapting to People’s Republic of China Chinese,” Journal of International Consumer Marketing, 15(2), 25-41.
(United States of America).
Note: This journal ranks 13th, according to Table 3 in Dubois, Frank L. and David Reeb (2000), “Ranking the
International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. This study is an experimental investigation of the effect of cultural adaptation by American business people on their
trustworthiness as perceived by Chinese business people in the People’s Republic of China. The sample consists of 124
Chinese professionals, who read either one of the four stories that differ in degrees of Americans’ cultural adaptation: none,
moderate, high using English language, and high using the native language (i.e., Chinese language). The results show that the
high adaptation using the native language condition results in higher disconfirmation of the adaptor’s stereotypes than does the
no adaptation condition, and the high adaptation using English condition leads to more disconfirmation than do the moderate
adaptation and the no adaptation conditions. The high adaptation using the native language condition is perceived to be more
situationally caused than is the high adaptation using English condition, which in turn is perceived to be more situationally
caused than is the no adaptation condition. The moderate adaptation was not perceived to be more situationally caused than
was the no adaptation. Although the no adaptation condition is attributed to relatively more dispositional (i.e., less situational)
causes than are the two high adaptation conditions, it is rated lower in perceived trustworthiness than is high adaptation using
the native language, contradicting the findings of some earlier studies in the case of Japanese adapting to Americans but
replicating the results of Pornpitakpan’s (1998) study in the case of Americans adapting to Thais and Japanese.
Page 18 of 31
#09. Jung, Kwon, Swee Hoon Ang, Siew Meng Leong, Soo Jiuan Tan, Chanthika Pornpitakpan, and Ah Keng Kau
(2002), “A Typology of Animosity and Its Cross-National Validation,” Journal of Cross-Cultural Psychology,
33(6), 525-539. (United States of America).
Note: This journal has an impact factor of 1.524 according to Journal Citation Reports, 2007 Social Sciences
Edition in comparison with 1.133 for Journal of Business, 2.283 for Journal of International Business Studies,
2.054 for Journal of Retailing, 1.043 for Journal of Advertising, 1.071 for International Journal of Research in
Marketing, 0.395 for Journal of Advertising Research, and 0.878 for Journal of Business Research.
Abstract. Four types of animosity, the emotional antagonism felt toward a specific entity, were identified as a function of their
sources (situational vs. stable) and locus (personal vs. national) of manifestation. A five-country survey was conducted in Asia
to validate the typology, using the United States and Japan as target entities. Results affirmed the four-factor structure of the
proposed typology. Several cross-national differences in animosity were also uncovered. Indonesians, Malaysians, and Thais
tended to have greater situational animosity toward the United States than Japan, except for Koreans and Singaporeans. Not
surprisingly, Koreans showed greater stable animosity toward Japan than the United States. Asians also demonstrated a
higher level of animosity at the national than personal level. Implications arising from the findings are discussed and directions
for future research suggested.
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Works Citing the Above Publication
Gu, Fang Flora (2006), “Three Studies on Business-to-Business Relations Effects of Fairness, Guanxi, and National
Animosity on Firm Performance in China,” unpublished doctoral dissertation, Hong Kong University, China.
(http://sunzi.lib.hku.hk/hkuto/record/B3625342X, retrieved on March 12, 2009).
Javalgi, Rajschekhar G., Virginie Pioche Khare, Andrew C. Gross, and Robert F. Scherer (2005), “An Application of the
Consumer Ethnocentrism Model to French Consumers,” International Business Review, 14(3), 325-344.
Kea, Garick and Ian Phau (2006), “A Conceptual Framework Examining the Effects of Consumer Animosity on
Willingness to Purchase Foreign and Hybrid Products,” in Australian and New Zealand Marketing Academy
(ANZMAC) Conference 2006 Proceedings, Brisbane, Australia: Queensland University of Technology.
(http://smib.vuw.ac.nz:8081/WWW/ANZMAC2006/documents/kea_Hwee%20Ping.pdf, retrieved on June 10, 2007).
Leong, Siew Meng, Joseph A. Cote, Swee Hoon Ang, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau, and Chanthika
Pornpitakpan (2008), “Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and
Consequences,” Journal of International Business Studies, 39(6), 996-1009.
Leung, Kwok, Rabi S. Bhagat, Nancy R. Buchan, Miriam Erez, and Cristina B. Gibson (2005), “Culture and International
Business: Recent Advances and Their Implications for Future Research,” Journal of International Business Studies,
36(4), 357-378.
Riefler, Petra and Adamantios Diamantopoulos (2007), “Consumer Animosity: A Literature Review and a
Reconsideration of Its Measurement,” International Marketing Review, 24(1), 87-?.
“UK Retailers’ Perceptions of Manufacturers from LDC’s With Negative Country Image: Search for Survival Strategies in
a Post-WTO Era: A Special Case of Pakistan,” unpublished manuscript. (http://infomgt.bi.no/euram/material/p-amir.doc,
retrieved on June 10, 2007).
#08. Pornpitakpan, Chanthika (2001), “The Environmental Concern in Thailand: Managerial Implications,” Journal of
International Consumer Marketing, 14(2/3), 123-136. (United States of America).
Note: This journal ranks 13th, according to Table 3 in Dubois, Frank L. and David Reeb (2000), “Ranking the
International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. This study presents a survey of the environmental concern based on 271 Thai adults in Bangkok, using the Socially
Responsible Consumption Behavior Scale of Antil and Bennett (1979). Mean scores and standard deviations for each item and
for the whole scale are reported. The results indicate that respondents are moderate on environmental concern. There is no
difference between males and females. Older respondents exhibit more concern than do younger ones on 18 out of 40 items.
Lower educated respondents show more concern than do higher educated ones on a few items. The managerial implications of
the environmental concern in Thailand are discussed.
Page 19 of 31
#07. Pornpitakpan, Chanthika and June N. P. Francis (2001), “The Effect of Cultural Differences, Source Expertise, and
Argument Strength on Persuasion: An Experiment with Canadians and Thais,” Journal of International Consumer
Marketing, 13(1), 77-102. (United States of America).
This journal ranks 13th, according to Table 3 in Dubois, Frank L. and David Reeb (2000), “Ranking the
International Business Journals,” Journal of International Business Studies, 31(4), 689-704. This particular article
has been cited in one publication already according to Social Sciences Citation Index as of September 19, 2007.
Abstract. The predictions derived from the Elaboration Likelihood Model and Hofstede’s culture model are tested with 76
Canadian and 185 Thai undergraduate students in a 2 (cultures) X 3 (source expertise levels) X 2 (argument strength levels)
factorial between-subjects quasi-experiment. Three dimensions of culture—power distance, uncertainty avoidance, and
individualism-collectivism—are predicted to affect the weight of source expertise and argument strength in persuasion. As
expected, source expertise has a greater impact on persuasion in the Thai culture than in the Canadian culture, whereas the
argument strength has more influence in the Canadian than in the Thai culture.
Works Citing the Above Publication
Anderson, Betsy Diane (2008), “How Social Networks Influence Attitudes: Social and Informational Effects of Attitude
Heterogeneity and Arguments,” unpublished doctoral dissertation, University of Minnesota, USA.
(http://conservancy.umn.edu/bitstream/45635/1/Anderson_Betsy%20August%202008.pdf, retrieved on March 12, 2009).
2) Hoeken, H. (2002), “Culture and Choice of Arguments,” Document Design, 3(3), 261-263.
3) Jacobs, G. (2002), “New Media, Old Institutions: Two Stories About Absent Participants,” Document Design, 3(3), 263266.
4) Parthasarathy, Venkatesh and Piyush Kumar Sinha (2008), “Processing of Product Communication: A Study of the
Rural Audience,” in Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential,
Ahmedabad, India: Indian Institute of Management, pp. 33-40. (http://dspace.iimk.ac.in/bitstream/2259/421/1/RM11-07002.pdf, retrieved on July 22, 2008).
5) Pornpitakpan, Chanthika and Robert T. Green (2007), “The Effect of Message Appeals Countering Unrealistic Optimism
on Purchase Intentions: A Cross-National Study,” Asia Pacific Journal of Marketing and Logistics, 19(3), 207-226.
6) Saad, Gad (2007), “Chapter 2 Consumer Research: Domain-general and Proximate-level Theorizing,” in The
Evolutionary Bases of Consumption, Mahwah: NJ: Lawrence Erlbaum. (http://books.google.com/books?id=tKPIUpsc5kC&pg=PA325&lpg=PA325&dq=pornpitakpan&source=bl&ots=YpIc5aOyI5&sig=Qev9rSDperUFTOu92t_GG__e_M&hl=en&ei=hC21Sd_WMIG86gPZk4m6BQ&sa=X&oi=book_result&resnum=4&ct=result#PPR7,M1,
retrieved on March 12, 2009).
7) Srnka, Katharina J. (2002), “Forschungsbericht: Kulturelle Einflüsse auf das Käuferverhalten,” unpublished report,
Universität Wien, Austria.
(http://www.univie.ac.at/marketing/Mitarbeiter/Srnka/Srnka_Fo_Bericht_2002_Kultur_und_Kaeuferverhalten.pdf,
http://public.univie.ac.at/fileadmin/user_upload/private_seiten/srnkak6/Dokumente/Srnka_Fo_Bericht_2002_Kultur_und
_Kaeuferverhalten.pdf, retrieved on June 7, 2007, and
http://public.univie.ac.at/fileadmin/user_upload/private_seiten/srnkak6/Dokumente/KV_und_Kultur__Srnka_2002_.pdf,
retrieved on December 1, 2007).
8) Yoon, Sukki, Patrick T. Vargas, and Sangpil Han (2005), “‘I’ Versus ‘They’ and ‘East’ Versus ‘West’: Cross-cultural
Differences in Perceived Impact of Source Expertise,” Advances in Consumer Research, 32, 287-293.
(http://www.ctcpress.com/ACRVol32Part2.pdf, retrieved on June 20, 2006).
9) Yoon, Sukki and Patrick T. Vargas (2006), “A Cultural Third-person Effect: Actual and Expected Effects of Source
Expertise Among Individualists and Collectivists,” in Lynn R. Kahle and Chung-Hyun Kim (Eds.), Creating Images and
the Psychology of Marketing Communication, Mahwah, NJ: Lawrence Erlbaum, pp. 171-190.
(http://books.google.com/books?id=HhwXPb3U13AC&printsec=frontcover#PPA171,M1, retrieved on July 22, 2008).
10) [DOC] Neutelings, Ron en Daniël Janssen
File Format: Microsoft Word 2000 - View as HTML
... Piller, Ingrid. - Passing for a native speaker: identity and success in
second language learning 2003-1-s. Pornpitakpan, C. en JNP Francis. ...
www.coutinho.nl/tekstblad/ register_literatuur_tekstblad.doc - Similar pages (Retrieved on August 7, 2004).
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Classes Using the Above Publication
Gass, R. (Instructor), SpCom 335, Fall 2002, California State University Fullerton, USA.
(http://commfaculty.fullerton.edu/rgass/SpCom%20335%20Fall%202002/ReportReadings-F2002.htm, retrieved on June
7, 2006).
Gass, R. (Instructor), SpCom 335, Fall 2003, California State University Fullerton, USA.
(http://commfaculty.fullerton.edu/rgass/335%20Fall%202003/ReportReadings-F2003.htm, retrieved on June 18, 2006).
Gass, R. (Instructor), PowerPoint slides, Fall 2008, California State University Fullerton, USA.
(http://commfaculty.fullerton.edu/rgass/HCOM%20308%20Fall%202008/credibility9.ppt, retrieved on March 10, 2009).
Slater, Micha D. (Instructor), Psychology Seminar: PY692/792 Beliefs, Attitude Change, and Behavior, Fall 2002,
Colorado State University, USA. (http://www.savirweb.org/assets/14_slaterbeliefsattitudechan.doc, retrieved on March
11, 2009).
Page 20 of 31
#06. Pornpitakpan, Chanthika (2000), “Additional Validity of the Basic Language Morningness (BALM) Scale,”
Personality and Individual Differences, 28(1), 59-72. (United Kingdom).
Note: This journal has an impact factor of 1.400 according to Journal Citation Reports, 2007 Social Sciences
Edition in comparison with 1.133 for Journal of Business, 2.054 for Journal of Retailing, 1.043 for Journal of
Advertising, 1.071 for International Journal of Research in Marketing, 0.395 for Journal of Advertising Research,
and 0.878 for Journal of Business Research.
Abstract. This study examines the psychometric properties of the Basic Language Morningness (BALM) Scale on 100
Singaporean students. The alpha of 0.79 is comparable to that reported in Brown’s study. The predictive validity of the scale is
established on study schedules but not class schedules. The percentage of study time in the morning of morning type persons
is higher than that of evening types whereas the percentage of study time at night of evening type persons is higher than that of
morning types. Morning type individuals spend more time studying in the morning than they do at night whereas evening type
individuals spend more time studying at night than they do in the morning. The shortened 7-item scale improves the full scale
by deleting items that are redundant or have poor statistical properties. It retains the reliability (alpha = 0.70) and validity. Items
9, 11, 10, 6, and 8 load on the factor “Self-Reported Morningness-Eveningness/voluntary Schedules”. Items 12 and 5 load on
the factor “Alertness After Waking up”. Morningness scores do not differ by gender.
Works Citing the Above Publication
Cavallera, G. M. and S. Giudici (2008), “Morningness and Eveningness Personality: A Survey in Literature from 1995 up
till 2006,” Personality and Individual Differences, 44(1), 3-21.
2) Di Milia, L. (2005), “A Psychometric Evaluation and Validation of the Preferences Scale,” Chronobiology International,
22(4), 679-693.
3) Kasof, J. (2001), “Eveningness and Bulimic Behavior,” Personality and Individual Differences, 31(3), 361-369.
4) Koscec, A, B. Radosevic-Vidacek, and M. Kostovic (2001), “Morningness-Eveningness Across Two Student
Generations: Would Two Decades Make a Difference?,” Personality and Individual Differences, 31(4), 627-638.
5) Morales, Juan Francisco Díaz and María Pilar Sánchez-López (2004), “Composite and Preferences Scales of
Morningness: Reliability and Factor Invariance in Adult and University Samples,” Spanish Journal of Psychology,
7(2), 93-100.
6) Morales, Juan Francisco Díaz and María Pilar Sánchez-López (2005), “Composite Scales of Morningness and
Preferences: Preliminary Validity Data In Peruvian Undergraduates, Ergonomics, 48(4), 354-363.
7) Morales, Juan Francisco Díaz and María Pilar Sánchez-López (2005), “Propiedades Psicométricas de la Escala de
Preferencias y la Escala Compuesta de Matutinidad [Psychometric Properties of Morningness Composite and
Preferences Scales],” Psicothema, 17(3), 471-477.
8) Morales, Juan Francisco Díaz, Maria Pilar Sánchez-López, and Cecilia Thorne (2005), “La Escala de Preferencias y la
Escala Compuesta de Matutinidad en Universitarios Peruanos,” Revista Interamericana de Psicología/Interamerican
Journal of Psychology, 39(2), 203-210.
9) Natale, V. and A. Alzani (2001), “Additional Validity Evidence for the Composite Scale of Morningness,” Personality
and Individual Differences, 30(2), 293-301.
10) Randler, Christoph (2007), “Gender Differences in Morningness-Eveningness Assessed by Self-concept Questionniare:
A Meta-analysis,” Personality and Individual Differences, 43(7), 1667-1675.
11) Randler, Christoph and Juan Francisco Diaz-Morales (2007), “Morningness in German and Spanish Students: A
Comparative Study,” European Journal of Personality, 21(4), 419-427.
12) Zickar, Michael J., Steven S. Russell, Carlla S. Smith, Philip Bohle, and Andrew J. Tilley (2002), “Evaluating Two
Morningness Scales with Item Response Theory, Personality and Individual Differences, 33(1), 11-24.
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#05. Pornpitakpan, Chanthika (2000), “Trade in Thailand: A Three-Way Cultural Comparison,” Business Horizons,
43(2), 61-70. (United States of America).
Note: This journal ranks 11th, compared to Harvard Business Review, which ranks 10th, according to Polonsky,
Michael Jay, Gary Jones, and Megan J. Kearsley (1999), “Accessibility: An Alternative Method of Ranking
Marketing Journals?” Journal of Marketing Education, 21(3), 181-193. It has an average rank of 13.85 worldwide,
according to Theoharakis, V. and A. Hirst (2002), “Perceptual Differences of Marketing Journals: A Worldwide
Perspective,” Marketing Letters, 13(4), in comparison with 9.19 for Harvard Business Review, 12.00 for Journal
of Advertising, 9.24 for International Journal of Research in Marketing, 11.74 for Journal of Advertising Research,
and 11.16 for Journal of Business Research.
Abstract. The characteristics of Thai culture are elaborated in comparison with American and Japanese cultures in the areas of
social structure, values, communication styles, and development levels. The U.S. is a horizontal society whereas Japan and
Thailand emphasize hierarchy. The U.S. is highly heterogeneous in race, language, habit; Thailand is moderately heterogeneous
whereas Japan is homogeneous. All three are materialistic. Americans are individualistic, moderately low in power distance and
uncertainty avoidance, moderately high in masculinity, low context, principle-oriented. Japanese are moderately collectivistic,
moderately high in power distance, high in uncertainty avoidance, very high in masculinity, high context, and situation-oriented.
Thais are highly collectivistic, moderately high in power distance, uncertainty avoidance, and femininity, high context, and situationoriented. Americans prefer confrontation and plain direct communication, whereas Japanese and Thais avoid confrontation and
prefer indirect, nonassertive communication. The U.S. and Japan are wealthy and highly developed in economy, technology, and
education whereas Thailand is poor and underdeveloped. Except for the development levels, the differences between American
and Japanese cultures are pronounced on nearly all aspects. Japanese and Thai cultures do share several characteristics, but it
will be a big mistake to presume that Japanese and other Asian cultures are alike. These cultural differences have many significant
business implications and should be clearly understood.
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2)
Works Citing the Above Publication
Barua, Priyanka (n.d.), “Globalization versus Localization of Brands: A Case Study of Procter & Gamble in Thailand,”
MBA research study, Asian Institute of Technology, Pathumthani, Thailand.
(http://www.library.ait.ac.th/ThesisSearch/summary/Priyanka%20Barua.pdf, retrieved on March 10, 2009).
Bauer, Talya (2009), “Chapter 2 Managing Demographic and Cultural Diversity,” Organizational Behavior, Nyack, NY:
Page 21 of 31
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Flatworld Knowledge. (http://www.flatworldknowledge.com/beta-0.1/organizational-behavior/managing-demographicand-cultu/cultural-diversity, retrieved on March 11, 2009).
Cateora’s book by McGraw-Hill, cited in Chapter 17 (http://highered.mcgrawhill.com/sites/dl/free/986157042x/284402/footnote.doc, retrieved on June 21, 2006).
Chaidaroon, Suwichit Sean (2004), “Effective Communication Management for Thai People in the Global Era,” paper
presented at the International Conference on Revisiting Globalization & Communication in the 2000s, August 5-6, 2004,
Chulalongkorn University, Bangkok, Thailand. (http://www.commarts.chula.ac.th/revisiting/pdf/08_SUWIC.PDF, retrieved
on June 19, 2006).
Chen, Guo-Ming (2006), “Asian Communication Studies: What and Where to Now,” Review of Communication, 6(4),
295-311.
Ding, Cherng G. and Lin Chieh-Peng (2006), “Comparing the Effects of Determinants of Turnover Intentions Between
Taiwanese and U.S. Hospital Employees,” Human Resource Development Quarterly, 17(4), 403-421.
Graham, John L..(2001), “Culture and Human Resources Management,” In Alan M. Rugman and Thomas L. Brewer
(Eds.), Oxford Handbook of International Business, New York: Oxford University Press, pp. 503-536.
Hongladarom, Soraj (2004), “Chapter 11 Electronic Surveillance in the Workplace: A Buddhist Perspective,” in John
Weckert (Ed.), Electronic Monitoring in the Workplace: Controversies and Solutions, Hershey, PA : Idea Group.
(http://books.google.com/books?id=TAsqjLo735IC&pg=PA223&lpg=PA223&dq=pornpitakpan&source=bl&ots=RqVVoqs
Eh&sig=AaYJ4YvrDAWyvSjsfKtRVCYWvxg&hl=en&ei=hC21Sd_WMIG86gPZk4m6BQ&sa=X&oi=book_result&resnum=6
&ct=result#PPP1,M1, retrieved on March 11, 2009).
Jantavongso, Suttisak, Raymond Koon-Ying Li, and Benedict Tootell (2003), “Culture and e-Business in Thailand,” in
Managing Globally with Information Technology, Hershey, PA: Idea Group, pp. 177-195.
Jaruwachirathanakul, Bussakorn and Dieter Fink (2005), “Internet Banking Adoption Strategies for a Developing
Country: The Case of Thailand, Internet Research, 15(3), 295-311.
Kini, Ranjan B. and Charles J. Hobson (2003), “Making Total Quality Initiatives Successful in Thailand: The Motivation
Theory Effect,” Journal of Transnational Management Development, 9(1), 21-37.
Kini, Ranjan B., H. V. Ramakrishna, and B. S. Vijayaraman (2004), “Shaping of Moral Intensity Regarding Software Piracy:
A Comparison Between Thailand and U.S. Students,” Journal of Business Ethics, 49, 91-104.
Lloyd, Shannon L. Charmine Härtel, and Daungdau Youngsamart (2003), “Working Abroad: Competencies Expatriates
Need to Successfully Cope with the Intercultural Experience,” Journal of Doing Business Across Borders, 2(2), 54-66.
Lusk, Edward J., Ralf Opierzynski, Michael Halperin, and Zhuo Li (2006), “ISO 14000 IT Software Transfer from Europe to
Thailand: Issues to Be Addressed,” Environmental Quality Management, 16(1), 47-58.
Mann, Joan, Nipon Parinyavuttichai, and James P. Johnson (2003), “Identifying and Explaining Risk Factors Associated
with Information Systems Projects in Thailand: A Model and Research Propositions,” In The Seventh International
Conference on Global Business and Economic Development Proceedings, January 8-11, 2003, Hotel Plaza
Athenee, Bangkok, Thailand (http://blake.montclair.edu/~cibconf/conference/DATA/Theme3/Usa.pdf, retrieved on June
9, 2007).
Mooradian, Todd A. and K. Scott Swan (2006), “Personality and Culture: The Case of National Extraversion and Wordof-mouth,” Journal of Business Research, 59, 778-785.
Muenjohn, Nuttawuth (no date), “Expatriate Management: Getting a Perspective on Host-nation Subordinates’ Cultural
Values,” unpublished manuscript, Asian University of Science and Technology, Thailand.
(http://www.jgxysx.net/DAOM/094_NattawuthMuenjohn.pdf, retrieved on June 7, 2007).
Niffenegger, Phillip, Songpol Kulviwat, and Napatsawan Engchanil (2006), “Conflicting Cultural Imperatives in Modern
Thailand: Global Perspectives,” Asia Pacific Business Review, 12(4), 403-420.
Nilsson, Karolina Fredén Fredrik (2003), “The Individual’s Expectations on Competence Development in a Transnational
Organization,” unpublished thesis, Department of Management and Economics, Linköpings Universitet, Sweden.
(www.diva-portal.org/diva/getDocument?urn_ nbn_se_liu_diva-1780-1__fulltext.pdf, retrieved on March 11, 2009).
Park-Westman, Misook (2006), “Managing Competence Development Programs in a Cross-Cultural Organisation: What
Are the Barriers and Enablers?,” unpublished thesis, Department of Computer and Information Science, Linköpings
Universitet, Sweden (www.diva-portal.org/diva/getDocument?urn_nbn_se_liu_diva-7570-1__fulltext.pdf, retrieved on
March 12, 2009).
Rattanapongpaisan, Jiriya (2001), “Impact of Cultural Differences on Privacy and Security Concerns of Internet Users,”
unpublished dissertation, Swedish School of Economics and Business Administration, Sweden.
(http://www.pafis.shh.fi/~jirrat01/thesis/miniseminar.html, retrieved on June 7, 2006 and
http://www.pafis.shh.fi/graduates/jirrat01.pdf, retrieved on March 11, 2009).
Stringfellow, Anne (2008), “Offshoring Customer Service: Communicating Across the Cultural Divide,” in Tom Brown
and Zeynep Gurhan-Canli (Eds.), 2008 AMA Winter Educators’ Conference: Marketing Theory and Applications,
Chicago, IL: American Marketing Association, pp. 38-47.
(http://www.marketingpower.com/Community/ARC/gated/Documents/Connections/ARC_AMA_WINTER2008.pdf,
retrieved on March 11, 2009).
Wang, Christina Yu Ping, Bih-Shiaw Jaw, and P. Louis White (2004), “Cross-Cultural Influence on Strategic International
Human Resource Control of Taiwanese High-Tech Subsidiaries in USA,” unpublished manuscript.
(http://jgxysx.net/DAOM/032_ChristinaWang.pdf and http://www.wenkoo.cn/wendang/886-525, retrieved on June 10,
2007).
Vijayaraman, B. S., H. V. Ramakrishna, and Ranjan B. Kini (no date), “An Empirical Study of Ethical Attitudes of
University Students Towards Software Piracy,” unpublished manuscript, University of Akron, USA.
(http://webdev.cob.asu.edu/content/dsi/abstracts/AN%20EMPIRICAL%20STUDY%20OF%20ETHICAL%20ATTITUDES
%20OF%20UNIVERSITY%20STUDENTS.pdf, retrieved on October 20, 2004).
[PDF] Consulting in Thailand 1 Running head: Consulting in Thailand
File Format: PDF/Adobe Acrobat - View as HTML
... the Chinese immigrants have blended into the “Thai society and culture through
intermarriage and education in Thai schools” (Pornpitakpan, 2000, p. 62). ...
www.werenfels.com/My%20Papers/ Consulting%20in%20Thailand-%20the%20Thaiway%20of%20doing%20Business%20(Aug... - Similar pages (Retrieved on October 20, 2004).
[PDF] AN EMPIRICAL STUDY OF ETHICAL ATTITUDES OF UNIVERSITY STUDENTS ... File Format: PDF/Adobe
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Acrobat – View as HTML
(Stage, 1999; Pornpitakpan, 2000). The US society. however, is horizontal with a strong principle of equality. and
egalitarianism. ...
www.sbaer.uca.edu/research/dsi/ 2001/pdffiles/PAPERS/Volume2/pt2/1129.pdf – (Retrieved on June 7, 2006).
Classes Using the Above Publication
Osland, Asbjorn (Instructor) (2005), BUS 202 Global Business Environment BBC 021, Fall 2005, San José State University,
USA.
#04. Pornpitakpan, Chanthika and Jason Tze Ke Tan (2000), “The Influence of Incongruity on the Effectiveness of
Humorous Advertisements: The Case of Singaporeans,” Journal of International Consumer Marketing, 12(3),
27-45. (United States of America).
Note: This journal ranks 13th, according to Table 3 in Dubois, Frank L. and David Reeb (2000), “Ranking the
International Business Journals,” Journal of International Business Studies, 31(4), 689-704.
Abstract. An experiment involving 140 Singaporean students with 4 advertisements classified as either high or moderate in
degrees of incongruity is used to investigate the influence of incongruity on the effectiveness of humorous advertisements. As
predicted, participants’ perceived humor, attitudes toward the advertisement and the brand, and purchase intention are higher
for the humorous advertisements containing moderate incongruity than for those containing extreme incongruity.
Works Citing the Above Publication
Beard, Fred K. (2007), Humor in the Advertising Business: Theory, Practice, and Wit, Lanham, MD: Rowman & Littlefield
Publishers.
(http://books.google.com/books?id=ICoMF3xMGjQC&pg=PA186&lpg=PA186&dq=pornpitakpan&source=web&ots=N_sM0W
vuzk&sig=4WEUFoWr8o_24E9EthsQzsXsnJI&hl=en&sa=X&oi=book_result&resnum=1&ct=result, retrieved on March 11,
2009).
#03. Pornpitakpan, Chanthika (1999), “The Effects of Cultural Adaptation on Business Relationships: Americans
Selling to Japanese and Thais,” Journal of International Business Studies, 30(2), 317-338. (United States of
America).
Note: Regarded as the top journal in international business, this journal has an impact factor of 2.283 according
to Journal Citation Reports, 2007 Social Sciences Edition in comparison with 1.739 for Journal of Marketing
Research, 1.738 for Journal of Consumer Research, 1.133 for Journal of Business, 0.878 for Journal of Business
Research, 0.508 for International Marketing Review, and 0.950 for Journal of International Marketing. It ranks
21st, compared to Journal of Marketing Research (ranks 23rd), Journal of Consumer Research (ranks 24th), and
Journal of Marketing (ranks 25th), according to the Financial Times Journals Ranking List 2003. This particular
article has been assigned for reading in the graduate courses in many universities, for example, Washington
State University in the U.S., Chulalongkorn University in Bangkok, and Thammasat University in Bangkok.
Abstract. A 2 x 4 (culture of participants x degrees of cultural adaptation) experimental design with 145 Thai and 101 Japanese
professionals is used to investigate the effect of cultural adaptation on attraction and outcomes when Americans adapt to
Japanese and Thais. The research of Francis (1991) is extended. The curvilinear relationship between adaptation and
attraction found in Francis is not replicated. For Thais, the relationship appears monotonic positive. For Japanese, it reaches a
plateau beyond moderate adaptation.
Works Citing the Above Publication
Asgary, N. and M. C. Mitschow (2002), “Toward a Model for International Business Ethics,” Journal of Business
Ethics, 36(3), 239-246.
2) Baack, Daniel W. and Donald Baack (2005), “Culture and International Business: An Exploratory Review of the
Empirical Research in JIBS and MIR from 1992 to 2002,” Southwest Decision Sciences Institute 2005 Proceedings,
University of Southern Mississippi, USA.
(http://www.swdsi.org/swdsi05/Proceedings05/paper_pdf/Culture%20and%20international%20business%20(f4A2).pdf,
retrieved on June 10, 2007).
3) Bechtold, D. J., D. P. S. Bhawuk, R. W. Brislin, and J. A. Lee (2002), “Estudios Transculturales en Comportamiento
Organizacional y del Consumidor,” Boletin de Psicologia, No. 76, 77-107.
4) Bhaskaran, Suku (2002), Processed Asian Foods: Commercial Outcomes of Projects, Australia: Rural Industries
Research and Development Corporation. (http://www.rirdc.gov.au/reports/AFO/02-129.pdf, retrieved on June 7, 2007).
5) Brush, Gregory J. and Nexhmi Rexha (2007), “Factors Influencing Supplier Share Allocations in an Overseas Chinese
Context,” Journal of International Marketing, 15(4), 119-154.
6) “Differences in Japanese & U.S. Companies,” unpublished manuscript.
(http://www.lotsofessays.com/viewpaper/1696230.html, retrieved on June 9, 2007).
7) “Expatriate American Managers,” unpublished manuscript. (http://www.lotsofessays.com/viewpaper/1709763.html,
retrieved on June 9, 2007).
8) Friedman, Ray., Shu-Cheng Chi, and Leigh Anne Liu (2006), “An Expectancy Model of Chinese-American Differences in
Conflict Avoiding,” Journal of International Business Studies, 37(1), 76-91.
9) “Global Human Resource Management,” unpublished manuscript.
(http://www.lotsofessays.com/viewpaper/1695188.html and http://www.lotsofessays.com/viewpaper/1698641.html,
retrieved on June 9, 2007).
10) “Globalization,” unpublished term paper no. 32699, no date. (http://www.researchassistance.com/paper/32699/netessays/globalization.html, retrieved on August 21, 2006).
11) Godkin, Lynn, Graeme Doughty, and Brooke Hoosier (2003), “Japanese-Focused Organizational Behavior Research
1981-2001: Content and Comment,” International Journal of Organizational Analysis, 11(4), 303-318.
12) Jun, S. and J. W. Gentry (2005), “An Exploratory Investigation of the Relative Importance of Cultural Similarity and
1)
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Personal Fit in the Selection and Performance of Expatriates,” Journal of World Business, 40(1), 1-8.
13) Larpsiri, Ravira and Mark Speece (2004), “Technology integration: Perceptions of Sales Force Automation in Thailand’s
Life Assurance Industry,” Marketing Intelligence and Planning, 22(4).
14) Larsen, Trina, Bert Rosenbloom, and Brent Smith (2002), “Satisfaction with Channel Communication Strategies in High
vs. Low Context Cultures,” Journal of Business-to-Business Marketing, 9(1), 1-24.
15) Lee, Dong-jin, Insik Jeong, Hyoung Tark Lee, Hye Jin Sung (2008), “Developing a Model of Reciprocity in the ImporterExporter Relationship: The Relative Efficacy of Economic Versus Social Factors,” Industrial Marketing Management,
37(1), 9-22.
16) Lee, Dong-jin, Moonkyu Lee, and Francis M. Ulgado (2007),”The Effect of Cultural Familiarity and Value Similarity on
Benevolence in the Export-Import Relationship,” Seoul Journal of Business, 13(1), 99-123.
17) Lee, Dong-jin, Moonkyu Lee, and Jaebeom Suh (2007), “Benevolence in the Importer-Exporter Relationship: Moderating
Role of Value Similarity and Cultural Familiarity,” International Marketing Review, 24(6), 657-677.
18) Lee Kam-hon, Guang Yang, and John L. Graham (2006), “Tension and Trust in International Business Negotiations:
American Executives Negotiating with Chinese Executives,” Journal of International Business Studies, 37(5), 623641.
19) Mababaya, Mamarinta P. (2003), International Business Success in a Strange Cultural Environment, USA:
Universal Publishers.
(http://books.google.com/books?id=hoZH4j1v7fcC&pg=PA46&lpg=PA46&dq=pornpitakpan&source=web&ots=rJtGhYLc
hI&sig=ioWoHt_qfgn8AuL_YYaVml2xAig&hl=en&sa=X&oi=book_result&resnum=4&ct=result#PPP1,M1, retrieved on
July 23, 2008).
20) Mababaya, Mamarinta (2002), The Role of Multinational Companies in the Middle East: The Case of Saudi Arabia,
London: University of Westminster.
(http://books.google.com/books?id=NCzB_RVu65kC&pg=PA117&lpg=PA117&dq=pornpitakpan&source=bl&ots=SgiIvw
rWUo&sig=D_PHHJQGaEwR_p2T727fBJSocwQ&hl=en&ei=li21SdvoMJCw6wPLgq26BQ&sa=X&oi=book_result&resnu
m=6&ct=result, retrieved on March 11, 2009).
21) Molinsky, Andrew (2007), “Cross-cultural Code-Switching: The Psychological Challenges of Adapting Behavior in
Foreign Cultural Interactions,” Academy of Management Review, 32(2), 622-640.
22) Molinsky, Andrew (2005), “Language Fluency and the Evaluation of Cultural Faux Pas: Russians Interviewing for Jobs in
the United States,” Social Psychology Quarterly, 68(2), 103-120.
23) Niffenegger, Phillip, Songpol Kulviwat, and Napatsawan Engchanil (2006), “Conflicting Cultural Imperatives in Modern
Thailand: Global Perspectives,” Asia Pacific Business Review, 12(4), 403-420.
24) Niffenegger, Phillip and Wisaneu Krutngeon (no date), “East Versus West: The Struggle to Create a Workable
Economic Model in Modern Thailand,” unpublished manuscript, Murray State University.
(http://campus.murraystate.edu/academic/faculty/phil.niffenegger/struggle.doc and
http://campus.murraystate.edu/academic/faculty/phil.niffenegger/doc02.html, retrieved on June 10, 2007).
25) Peterson, Richard B. (2004), “Empirical Research in International Management: A Critique and Future Agenda,” in
Rebecca Marschan-Piekkari and Catherine Welch (Eds.), Handbook of Qualitative Research Methods for
International Business, Cheltenham, UK: Edward Elgar, pp. 25-55.
(http://books.google.com/books?id=r5oYx6NPJJ4C&pg=PA43&lpg=PA43&dq=pornpitakpan&source=web&ots=uFoEZC
4IiP&sig=jftlU22ro86JwREeBhVz5vvYVrM&hl=en&sa=X&oi=book_result&resnum=10&ct=result, retrieved on July 23,
2008).
26) Pornpitakpan, Chanthika (2002), “The Effect of Adaptors’ Race and Cultural Adaptation on Attraction: Americans
Adapting to Thais,” Asia Pacific Journal of Marketing and Logistics, 14(1), 59-72.
27) Ramström, Joachim (2005), “West Meets East: A Study of Cross-Institutional Business Relationships Between
Finnish/Swedish and Overseas Chinese Firms,” unpublished doctoral dissertation, Åbo Akademi University, Finland.
(https://oa.doria.fi/dspace/bitstream/10024/4140/1/TMP.objres.9.pdf, retrieved on June 9, 2007).
28) Reynolds, Nina., Antonis Simintiras, and Efi Vlachou (2003), “International Business Negotiations: Present Knowledge
and Direction for Future Research, International Marketing Review, 20(3), 236-261.
29) Schaffer, Bryan S. and Christine M. Riordan (2003), “A Review of Cross-Cultural Methodologies for Organizational
Research: A Best-Practices Approach,” Organizational Research Methods, 6(2), 169-215.
30) Sivabrovornvatana, Nilubon (2005), “Technology Usage, Quality Management Systems and Service Quality: A Study of
Thai Hospitals,” unpublished doctoral dissertation, Asian Institute of Technology, Thailand.
(http://www.library.ait.ac.th/ThesisSearch/summary/Nilubon%20Sivabrovornvatana.pdf, retrieved on June 10, 2007).
31) Sivabrovornvatana, Nilubon, Sununta Siengthai, Donyaprueth Krairit, and Himangshu Paul (2005), “Technology Usage,
Quality Management System, and Service Quality in Thailand,” International Journal of Health Care Quality
Assurance Incorporating Incorporating Leadership in Health Services,18 (6/7), 413-423.
32) So, Stella Lai Man and Mark W. Speece (2000), “Perceptions of Relationship Marketing Among Account Managers of
Commercial Banks in a Chinese Environment,” International Journal of Bank Marketing, 18(7), 315.
33) Sousa, Carlos M. P and Frank Bradley (2006), “Cultural Distance and Psychic Distance: Two Peas in a Pod?,” Journal
of International Marketing, 14(1), 49-70.
34) Sousa, Carlos M. P. and Frank Bradley (2005), “Global Markets: Does Psychic Distance Matter?,” Journal of Strategic
Marketing, 13(1), 43-59.
35) Srijumpa, Rapeeporn, Mark Speece, and Himangshu Paul (2002), “Satisfaction Drivers for Internet Service Technology
Among Stock Brokerage Customers in Thailand,” Journal of Financial Services Marketing. 6(3), 240-253.
36) Srijumpa, Rapeeporn, Ravipa Larpsiri, and Mark Speece (2004), “Qualitative Exploratory Research on Customer
Acceptance of Technology in Financial Services,” in Sharma, R. D. and Hardeep Chahal (Eds.), Research
Methodology in Commerce and Management, New Delhi, India: Anmol Publications, pp. 60-86.
(http://books.google.com/books?id=wqfC6b08bTEC&pg=PA64&lpg=PA64&dq=pornpitakpan&source=bl&ots=ovACaHjd
2J&sig=7uWf3lbTsMFVcrSWEZaVXvkykzg&hl=en&ei=li21SdvoMJCw6wPLgq26BQ&sa=X&oi=book_result&resnum=7&
ct=result#PPA60,M1, retrieved on March 11, 2009).
37) Srivardhana, Thongchai and John James Cater (2006), “Thailand: Southeast Asian Tiger or Historical Underachiever,”
Journal of International Business Research, 5(2), 107-128.
38) Su, Serena (2005), “Trust Earning Components of Salesperson on Customer-Firm Relationships: The Life Insurance
Company as an Example,” unpublished master’s degree thesis, Graduate Institute of International Trade, Feng Chia
University, Taiwan. (http://ethesys.lib.fcu.edu.tw/ETD-search/view_etd?URN=etd-0802105-002705 and
Page 24 of 31
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http://ethesys.lib.fcu.edu.tw/ETD-db/ETD-search/getfile?URN=etd-0802105-002705&filename=etd-0802105-002705.pdf,
retrieved June 9, 2007, and https://etds.ncl.edu.tw/theabs/site/sh/detail_result.jsp?id=093FCU05323013&mod=2,
retrieved on September 20, 2007).
Tran, Phong (2008), “Similar Cultural Factors Compensate for Communication Problems in Japan’s Software
Globalization Business,” International Journal of Humanities and Social Sciences, 1(2), 58-63.
Usunier, Jean-Claude (2003), “Chapter 5 Cultural Aspects of International Business Negotiations,” in Pervez N. Ghauri
nd
and Jean-Claude Usunier (Eds.), International Business Negotiations, 2 ed., Boston: Pergamon.
(http://books.google.com/books?id=YdLV7JpM90C&pg=PA134&lpg=PA134&dq=pornpitakpan&source=bl&ots=bwEOZ8koKX&sig=oVYROZ3_jXOXBNLCC-Ru_Obwj4&hl=en&ei=hC21Sd_WMIG86gPZk4m6BQ&sa=X&oi=book_result&resnum=1&ct=result#PPP1,M1, retrieved on
March 11, 2009).
Wang, Christina Yu Ping, Bih-Shiaw Jaw, and Chuan-Yuan Huang (2008), “Towards a Cross-cultural Framework of
Strategic International Human Resource Control: The Case of Taiwanese High-tech Subsidiaries in the USA,”
International Journal of Human Resource Management, 19(7), 1253-1277.
Werner, Steve. (2002), “Recent Developments in International Management Research: A Review of 20 Top
Management Journals,” Journal of Management, 28(3), 277-305.
White, Steven (2002), “Rigor and Relevance in Asian Management Research: Where Are We and Where Can We Go?,”
Asia Pacific Journal of Management, 19(2, 3), 287.
Wiley, James, Ian Wilkinson, and Louise Young (2002), “The Impact of Connected Relations on Firm Performance: A
Comparison of European and Chinese Results Using the IMP Data Base,” unpublished manuscript, Victoria University
of Wellington, New Zealand. (http://www.business.uq.edu.au/events/speakers/iwilkinson_paper.pdf, retrieved on June
19, 2006).
Wiley, James, Ian Wilkinson, and Louise Young (2006), “The Nature, Role and Impact of Connected Relations: A
Comparison of European and Chinese Suppliers’ Perspectives,” Journal of Business and Industrial Marketing, 21(1),
3-13.
Wiley, James, Ian Wilkinson, and Louise Young (2005), “The Development and Functions of Connected Relations: A
Comparison of European and Chinese Customer Perspectives,” in IMP 2005 Conference Proceedings, Perth,
Australia: Curtin University of Technology. (Conference held in Phuket, Thailand)
(http://muresk.curtin.edu.au/conference/imp05/proceedings/cs3a3_048.pdf, retrieved on June 9, 2007).
Classes Using the Above Publication
Harrington, Jonathan (Instructor), POL 6601 - Research Methods, Term 1 Academic Year 2003-2004, Troy University,
USA. (http://spectrum.troyst.edu/~tsufl/pol/ pol6601-j.harrington-t1-03-ms.pdf, retrieved on November 7, 2003).
Harrington, Jonathan (Instructor), POL 6601 - Research Methods, Term 2 Academic Year 2003-2004, Troy University,
USA. (http://www.greennation.com/pol6601 Research methods syllabus t2 ft lewis dl.rtf, retrieved on October 4, 2004).
Harrington, Jonathan (Instructor), POL 6601 - Research Methods, Term 2 Academic Year 2004-2005, Troy University,
USA. (http://spectrum.troy.edu/~tsufl/pol/pol6601-j%20harrington-t2-04-malmstrom.pdf, retrieved on June 7, 2006).
Management in the Asia Pacific. MANT 341 Understanding different cultures in relation to management practice,
University of Otago, New Zealand, 2006.
(http://www.business.otago.ac.nz/mgmt/course_outlines/mant341_s1_2006.pdf, retrieved on March 10, 2009).
Management in the Asia Pacific. MANT 341 Understanding different cultures in relation to management practice,
University of Otago, New Zealand, 2007.
(http://www.business.otago.ac.nz/mgmt/course_outlines/mant341_s1_2007.pdf, retrieved on June 9, 2007).
Management in the Asia Pacific. MANT 341 Understanding different cultures in relation to management practice,
University of Otago, New Zealand, 2006.
(http://www.commerce.otago.ac.nz/mgmt/course_outlines/MANT341_S1_2006.pdf#search=%22pornpitakpan%22,
retrieved on August 21, 2006).
Tansuhaj, Patriya (Instructor), IBUS 595: Seminar In Theory Development, Fall 2001, Washington State University,
USA. (http://ibi.cbe.wsu.edu/tansuhaj/Ibus595/syllabus.htm and http://ibi.cbe.wsu.edu/tansuhaj/Ibus595/calendar.htm,
retrieved on August 16, 2001).
#02. Pornpitakpan, Chanthika (1998), “Psychometric Properties of the Composite Scale of Morningness: A Shortened
Version,” Personality and Individual Differences, 25(4), 699-709. (United Kingdom).
Note: This journal has an impact factor of 1.400 according to Journal Citation Reports, 2007 Social Sciences
Edition in comparison with 1.133 for Journal of Business, 2.054 for Journal of Retailing, 1.043 for Journal of
Advertising, 1.071 for International Journal of Research in Marketing, 0.395 for Journal of Advertising Research,
and 0.878 for Journal of Business Research
Abstract. The Composite Scale of Morningness published in Smith et al. (1989) was translated into Thai and tested on 321
Thai students to assess its cross-cultural applicability. The internal consistency (Cronbach’s alpha = 0.79) of the full Thai
Composite Scale of Morningness is comparable to that of the English scale. The shortened 7-item scale improves the full scale
by deleting items that are redundant or have poor statistical properties. It retains high internal consistency (Cronbach’s alpha =
0.70). Two components are extracted from the seven items:’Voluntary Schedule’ (items 2, 8, 10 and 11) and ‘Alertness After
Waking up/Self-Reported Morningness-Eveningness’ (items 5, 12 and 9). The mean composite scores of morningness do not
differ by gender.
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Works Citing the Above Publication
Adan, A., H. Caci, and G. Prat (2005), “Reliability of the Spanish Version of the Composite Scale of Morningness,”
European Psychiatry, 20(7), 503-509.
Ahn, Yong Min, Jaeseung Chang, Yeon Ho Joo, Seong Chan Kim, Kyu Young Lee, Yong Sik Kim (2008), “Chronotype
Distribution in Bipolar I Disorder and Schizophrenia in a Korean Sample,” Bipolar Disorders, 10(2), 271-275.
Caci, H., P. Robert P. and P. Boyer (2004), “Novelty Seekers and Impulsive Subjects Are Low in Morningness,”
European Psychiatry, 19(2), 79-84.
Caci, H., L. Nadalet, P. Staccini, et al. (2000), “The Composite Scale of Morningness: Further Psychometric Properties
and Temporal Stability,” European Psychiatry, 15(4), 278-281.
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Caci, Hervé, Ana Adan, Philip Bohle, Vincenzo Natale, Chanthika Pornpitakpan, and Andrew Tilley (2005),
“Transcultural Properties of the Composite Scale of Morningness: The Relevance of the ‘Morning Affect’ Factor,”
Chronobiology International, 22(3), 523-540.
Di Milia, L. (2005), “A Psychometric Evaluation and Validation of the Preferences Scale,” Chronobiology International,
22(4), 679-693.
Di Milia, Lee, Renee Wikman, and Peter Smith (2008), “Additional Psychometric Evidence and Construct Validity for a
Revised Preferences Scale of Morningness,” Chronobiology International, 25(5), 776-787.
Dresch, V., M. D. S. Lopez, and M. E. A. Garcia (2005), “Diferencias de Personalidad Entre Matutinos y Vespertinos
(Differences in Personality Between Morning and Evening Types),” Revista Latinoamericana De Psicologia, 37(3),
509-522.
Gil, E., P. L. Abdo, M. Rodriguez, et al. (2008), “Psychometric and Comparative Study of an Argentine Version of the
Morningness Composite and the Early/Late Preference Scales,” Chronobiology International, 25(1), 133-143.
Koscec, A., B. Radosevic-Vidacek, and M. Kostovic (2001), “Morningness-Eveningness Across Two Student
Generations: Would Two Decades Make a Difference?,” Personality and Individual Differences, 31(4), 627-638.
Morales, J. F. D. and M. P. S. Lopez (2005), “Composite Scales of Morningness and Preferences: Preliminary Validity
Data in Peruvian Undergraduates, Ergonomics, 48(4), 354-363.
Morales, J. F. D. and M. P. S. Lopez (2005), “Propiedades Psicométricas de la Escala de Preferencias Y la Escala
Compuesta de Matutinidad [Psychometric Properties of Morningness Composite and Preferences Scales],”
Psicothema, 17(3), 471-477.
Morales, Juan Francisco Díaz and María Pilar Sánchez-López (2005), “Propiedades Psicométricas de la Escala de
Preferencias y la Escala Compuesta de Matutinidad [Psychometric Properties of Morningness Composite and
Preferences Scales],” Psicothema, 17(3), 471-477.
Morales, Juan Francisco Díaz and María Pilar Sánchez-López (2004), “Composite and Preferences Scales of
Morningness: Reliability and Factor Invariance in Adult and University Samples,” Spanish Journal of Psychology,
7(2), 93-100.
Morales, Juan Francisco Diaz and Marta Aparicio García (2003), “Relaciones Entre Matutinidad-Vespertinidad y Estilos
de Personalidad,” Anales de Psicologia, 19(2), 247-256.
Morales, Juan Francisco Díaz, M. Pilar Sánchez-López, and Cecilia Thorne (2005), “La Escala de Preferencias y la
Escala Compuesta de Matutinidad en Universitarios Peruanos,” Revista Interamericana de Psicología/Interamerican
Journal of Psychology, 39(2), 203-210.
Natale, V. and A. Alzani (2001), “Additional Validity Evidence for the Composite Scale of Morningness,” Personality
and Individual Differences, 30(2), 293-301.
Randler, Christoph (2008), “Psychometric Properties of the German Version of the Composite Scale of Morningness,”
Biological Rhythm Research, 39(2), 151-161.
Randler, Christoph (2007), “Gender Differences in Morningness-Eveningness Assessed by Self-concept Questionniare:
A Meta-analysis,” Personality and Individual Differences, 43(7), 1667-1675.
Randler, Christoph and Juan Francisco Diaz-Morales (2007), “Morningness in German and Spanish Students: A
Comparative Study,” European Journal of Personality, 21(4), 419-427.
Sánchez-López, M. Pilar and Juan Fco. Díaz Morales (2006), “Tipología Circadiana y Estilos de Personalidad en
Mujeres Universitarias Argentinas,” unpublished manuscript, Universidad de Palermo, Argentina.
(http://palermo.edu/cienciassociales/publicaciones/pdf/Psico2/2Psico%2006.pdf, retrieved on March 11, 2009).
Smith, C. S., S. Folkard, R. A. Schmieder, et al. (2002), “Investigation of Morning-Evening Orientation In Six Countries
Using the Preferences Scale,” Personality and Individual Differences, 32(6), 949-968.
Zickar, Michael J., Steven S. Russell, Carlla S. Smith, Philip Bohle, and Andrew J. Tilley (2002), “Evaluating Two
Morningness Scales with Item Response Theory,” Personality and Individual Differences, 33(1), 11-24.
Page 26 of 31
#01. Pornpitakpan, Chanthika (1998), “The Effect of Cultural Adaptation on Perceived Trustworthiness,” Journal of
Global Marketing, 11(3), 41-64. (United States of America).
Note: This journal ranks 8th, compared to Journal of International Business Studies (ranks 1st) and International
Journal of Research in Marketing (ranks 6th), according to Table 3 in Dubois, Frank L. and David Reeb (2000),
“Ranking the International Business Journals,” Journal of International Business Studies, 31(4), 689-704. This
particular article has been cited in one publication already according to Social Sciences Citation Index as of
September 19, 2007.
Abstract. A 2 x 4 laboratory experiment investigates the effect of degree of cultural adaptation on perceived trustworthiness
when Americans adapt to Japanese and Thais. As hypothesized, for both Thai and Japanese subjects, high adaptation by
Americans results in higher disconfirmation of stereotypic expectations and is perceived to be more situationally caused than is
no adaptation. High adaptation also induces higher trustworthiness than does no adaptation; however, this contradicts the
results in earlier studies (e.g., Francis 1989). The cultural dimension of collectivism is proposed to explain why high adaptation
is perceived to be more trustworthy when Americans adapt to Japanese and Thais.
1)
2)
Works Citing the Above Publication
Alteren, Gro (2007), “Does Cultural Sensitivity Matter to Maintaining Business Relationships in the Export Markets?: An
Empirical Investigation in the Norwegian Seafood Industry,” unpublished doctoral dissertation, Department of Marketing,
BI Norwegian School of Management, Norway.
(http://web.bi.no/forskning/papers.nsf/349b2672a809db42c1256e620044a25f/fcda62cc0d0efebec12572cf00327708/$FI
LE/2007-04-altern.pdf, retrieved on March 12, 2009).
Šuštar, Boris (2001), “The Involvement of Slovene Companies in the Export Marketing Process,” Eastern European
Economics, 39(4), 25-52.
PUBLICATIONS IN REGIONAL/LOCAL REFEREED JOURNALS
Weinberg, Charles B. and Chanthika Pornpitakpan (1997), “Social Change and Marketing Management for Nonprofit
Organizations,” Sasin Journal of Management, 3(1), 75-81. (Thailand).
Abstract. This paper discusses the role of marketing in nonprofit organizations, shows how a marketing approach helps
nonprofit organizations operate more effectively, and suggests the socially significant role that marketing can play beyond the
business sector.
1)
2)
Classes Using the Above Publication
Commerce 460: Marketing Management in Public and NonProfit, Sauder School of Business, University of British
Columbia, Canada. (http://www.sauder.ubc.ca/bcom/docs/course_outlines/comm460.pdf, retrieved on June 1, 2007,
http://www.sauder.ubc.ca/Programs2/BachelorofCommerce/AcademicProgram/CourseOutlines/1768comm460.pdf,
retrieved on March 11, 2009, and
http://www.sauder.ubc.ca/AM/Template.cfm?Section=Course_Outlines&Template=/CM/ContentDisplay.cfm&ContentID
=18643, retrieved on June 20, 2008).
Krug, Kersti (Instructor) (2003), Commerce 460: Marketing Management in Public and NonProfit, Sauder School of
Business, University of British Columbia, Canada, July 5, 2003.
PUBLICATIONS IN REGIONAL/LOCAL NON-REFEREED JOURNALS
Pornpitakpan, Chanthika (2001), “The Effect of Source Expertise on Attitudes Toward the Brand: Results from
Canadians and Thais,” Singapore Polytechnic Graduates’ Guild Journal, 114-120. (Singapore).
Abstract. The prediction derived from studies of source credibility effects on persuasion was tested with 66 Canadian and 134
Thai students in a 2 (cultures) x 3 (source expertise levels) between-subjects design quasi-experiment, using shampoo print
advertisements as stimuli. As expected, the high expert source (dermatologist) induced more favorable attitudes toward the
advertised brand than did the low expert source (song composer). Canadian subjects showed more favorable attitudes toward
the brand than did Thai subjects, regardless of the source expertise.
Pornpitakpan, Chanthika (2001), “The Effect of Information Accessibility on Perceived Risk of Aids Contraction and
Effectiveness of Aids-Prevention Advertisements: Propositions on Cross-National Differences,” Singapore
Polytechnic Graduates’ Guild Journal, 44-52. (Singapore).
Abstract. Given the importance of the AIDS problem worldwide, the urgent need to persuade people to take preventive actions
against AIDS, the methodological drawbacks of past research, and the possibility that findings from Hong Kongers in Raghubir
and Menon (1998) are not applicable to other countries, this paper points out the need to investigate the effects of information
accessibility on perceived risk of contracting AIDS and effectiveness of AIDS-prevention advertisements in other countries,
namely, the U.S., Canada, Singapore, and Thailand. These countries differ in many aspects, particularly individualismcollectivism, long- versus short-term orientation, and uncertainty avoidance. These cultural differences are predicted to
moderate the effects of information accessibility on perceived risk of contracting AIDS and effectiveness of AIDS-prevention
advertisements.
Pornpitakpan, Chanthika (2001), “The Persuasiveness of Source Credibility: Capturing the Essence of Five Decades’
Evidence,” Singapore Polytechnic Graduates’ Guild Journal, 101-111. (Singapore).
Abstract. Empirical evidences of the effect of credibility of the message source on persuasion are reviewed. The main effect of
source credibility on persuasion seems to indicate the superiority of a high credibility source to a low credibility one. Interaction
effect studies, however, show source credibility to be a liability in certain conditions. The variables found to interact with source
credibility are categorized into source, message, channel, receiver, and destination variables. The most heavily researched
variables have been message and receiver variables. Implications for marketers/advertisers and suggestions for future
research are discussed.
Page 27 of 31
Pornpitakpan, Chanthika (2000), “A Case Study of the United States Airline Deregulation: Outcomes and Policy
Issues,” Singapore Polytechnic Graduates’ Guild Journal, 61-66. (Singapore).
Abstract. Through reviewing the literature in transportation economics and public policies, this paper investigates why the U.S. airline
industry was regulated despite the fact that it was a multi-firm industry and did not involve any property rights issue. It then examines
the consequences of the regulation, which led to the perceived need for deregulation. It analyzes the outcomes of the deregulation
and provides some theoretical account for the anomalies. Finally, the paper presents conclusions and discusses continuing policy
issues. The experience learned from the case of U.S. airline deregulation provides valuable insights for any other business/industry
deregulation attempts or proposals.
Pornpitakpan, Chanthika (2000), “A Review of the Persuasive Effect of Physical Attractiveness of the Message
Source,” Singapore Polytechnic Graduates’ Guild Journal, 121-127. (Singapore).
Abstract. This paper reviews laboratory and field experimental studies dealing with the effect of source physical attractiveness
on attitude change and/or compliance in publications in the areas of social psychology, consumer behavior, communications,
and related disciplines to answer these two important questions: (i) Does source attractiveness affect persuasion; if yes, under
what conditions? (ii) What mechanisms underlie the persuasiveness of source attractiveness? This study presents the findings
in a format that is concise and easy to grasp. Then, it discusses the patterns of results, theoretical accounts of the effect of
source attractiveness, and implications for marketers.
Pornpitakpan, Chanthika (2000), “A Survey of Ah Bengs’ and Ah Lians’ Lifestyle, Attitudes, and Consumption
Behavior,” Singapore Polytechnic Graduates’ Guild Journal, 117-120. (Singapore).
Abstract. Bengs and Lians represent one of the contemporary subcultures of Singapore. These are male (Beng) and female
(Lian) teenagers with atypical appearance and lifestyle. They make themselves stand out of the crowd by way of dress codes,
adornment, hairstyle, and hair color. No matter how strange they may appear to conventional people, Bengs and Lians are
quite easy to talk to. They form close relationships and are group-oriented. They represent a market segment that should not
be ignored. This paper surveys the attitudes, lifestyle, and consumption behavior of Bengs and Lians to give some insights to
marketers and advertisers.
Pornpitakpan, Chanthika (1998), “A Critical Evaluation of Classical Conditioning Effects in Consumer Behavior: Are
They Real or Illusory?” Singapore Polytechnic Graduates’ Guild Journal, 31-35. (Singapore).
Abstract. Extant research in classical conditioning effects in consumer behavior and advertising contexts are evaluated. The
empirical results reveal that in cases where classical conditioning effects were found, they could be discounted by the deficiencies in
research methodologies, demand artifacts, the mediating role of contingency awareness, or some alternative mechanisms. In cases
where the effects were not observed, the failure could be attributed to violations of the conditions for classical conditioning to occur, or
the absence of contingency and demand awareness. It is concluded that thus far there have been no convincing evidences for
classical conditioning effects in the consumer behavior and advertising realm.
Pornpitakpan, Chanthika (1998), “Subliminal Advertising: Is It Really Effective?” Singapore Polytechnic Graduates’
Guild Journal, 37-42. (Singapore).
Abstract. This paper reviews the empirical evidence of the effects of subliminal stimulation in advertising contexts and discusses the
practical problems in using subliminal stimulation. The findings seem to suggest that subliminal stimulation via extremely brief
exposure may have effect on drive such as thirst or hunger and cognition such as recall of word associates and brand
appropriateness rating. It is highly unlikely to impact on buying behavior. Results from embed studies reveal sexual embed impact on
affect, attitudes, and physiological reactions such as galvanic skin response or sexual stimulation for certain types of product and
certain types of embeds.
Pornpitakpan, Chanthika (1998), “Understanding Thai Cultural Values and Communication Style,” Singapore
Polytechnic Graduates’ Guild Journal, 43-46. (Singapore).
Abstract. This paper elaborates the social structure, cultural values, and communication style of Thai culture based on empirical
evidence, as well as expert opinions and general observations. Failure to understand these various elements may lead to
misinterpretation and misunderstanding of Thai behavior and manners, inappropriate ways to deal with Thai people, unforgivable
blunders or offences.
OTHER PUBLICATIONS
Pornpitakpan, Chanthika (2006), “The Effect of Option Choice Framing on Product Option Choices: A Cross-Cultural
Study,” in Leonora Fuxman, Nejdet Delener, Hilmi Elifoglu, Charles Wankel, and Ivan Abel, eds., Global
Business and Technology Association International Conference Readings Book: Management and
Technology in the Global Economy: Nurturing Innovations and National Heritage, Moscow, Russia: Global
Business and Technology Association, p. 1137 (abstract only).
Pornpitakpan, Chanthika (2002), “The Effect of Circadian Arousal, Endorser Expertise, and Argument Strength on
Attitudes Toward the Brand and Purchase Intention,” In Association for Consumer Research 2002 AsiaPacific Conference Proceedings, Beijing, People’s Republic of China.
Pornpitakpan, Chanthika (2001), “Additional Evidence of the Monotonic Positive Relationships Between Cultural
Adaptation and Business Relationships: Americans Selling to Asians,” In The 8th Cross Cultural Research
Conference Proceedings, sponsored by the Association for Consumer Research and the American
Psychological Association (Section 23), Kahuku, Oahu, Hawaii, USA.
Page 28 of 31
Pornpitakpan, Chanthika (1998), “A Profile of American and Thai Social Structures and Values: Implications for
Management,” In Managing Across Borders: Cross Cultural Issues in Management Studies, Proceedings
of the Third AIDEA Giovani International Conference, Luca G. Brusati, ed. Lugano, Switzerland: Università
della Svizzera Italiana, 171-174.
Pornpitakpan, Chanthika (1997), “The Effect of Perceived Cultural Similarity, Empathic Tendency, Social Anxiety, and
Sensation Seeking on Attraction,” In Australia and New Zealand Marketing Educators’ Conference
Proceedings 1997, Volume 1, Peter W. Reed, Sandra L. Luxton, and Michael R. Shaw, eds. Melbourne:
Monash University, 246-261.
Pornpitakpan, Chanthika (1996), “The Effect of Source Expertise, Argument Quality, and Circadian Arousal on
Persuasion,” In Marketing: Moving Toward the 21st Century, Proceedings of the Annual Meeting of the
Southern Marketing Association 1996, Elnora W. Stuart, David J. Ortinau, and Ellen M. Moore, eds. Rock Hill,
SC: Winthrop University, 318-321.
Pornpitakpan, Chanthika (1996), “The Impact of Cultural Differences on the Relative Weight of Source Expertise and
Argument Quality in the Elaboration Likelihood Model,” In Proceedings of Academy of International Business
Southeast Asia Regional Conference 1996: Competitive Advantage Through Global Networks, V. Gray
and V. Llanes, eds. Dunedin, New Zealand: University of Otago, 19-25.
Pornpitakpan, Chanthika (1996), “Sales Promotion,” Shell Business Card, November.
Pornpitakpan, Chanthika (1995), “Effective Cultural Adaptation: Americans Selling to Thais,” In Proceedings of
Academy of International Business Southeast Asia Regional Conference 1995: Asia Pacific International
Business Regional Integration and Global Competitiveness, Greg Tower, ed. Perth, Australia: Murdoch
University, 135-141.
Pornpitakpan, Chanthika (1994), “A Brilliant Solo Effort in Depicting a Psychotic Killer,” Bangkok Post, November 16.
Works Citing the Above Publication
Diamond, Catherine (2006), “Mae Naak and Company: The Shifting Duality in Female Representation on the Contemporary
Thai Stage,” Asian Theatre Journal, 23(1), 111-148.
Vaivanichkul, Narasri, Chanthika Pornpitakpan, Chaiyute Thanpithayakul, Virulh Sa-yakanit, and Nattachet
Pooncharoen (2000), The Study of How to Increase the Competitive Advantage of the Food Industry: The
Case of Processed Food Industry (Vegetable, Fruit and Cereal) [Karn Perm Keet Kwam Samart Nai Karn
Kaengkan Kong Utsahakam Arhan: Saka Utsahakam Prae Roop Puet (Pak, Ponlamai, Lae Tanyapuet)],
Research report submitted to the National Center for Genetic Engineering and Biotechnology, Bangkok: Sasin
Graduate Institute of Business Administration of Chulalongkorn University, 5 vols.
Vaivanijkul, Narasri, Chanthika Pornpitakpan, and Nattachet Poonchareon (2000), The Study of How to Increase
Competitive Advantage in Banana, Research report submitted to the National Center for Genetic Engineering
and Biotechnology, Bangkok: Sasin Graduate Institute of Business Administration of Chulalongkorn University.
Vaivanijkul, Narasri, Chanthika Pornpitakpan, and Nattachet Poonchareon (2000), The Study of How to Increase
Competitive Advantage in Mango, Research report submitted to the National Center for Genetic Engineering
and Biotechnology, Bangkok: Sasin Graduate Institute of Business Administration of Chulalongkorn University.
Vaivanijkul, Narasri, Chanthika Pornpitakpan, and Nattachet Poonchareon (2000), The Study of How to Increase
Competitive Advantage in Durian, Research report submitted to the National Center for Genetic Engineering
and Biotechnology, Bangkok: Sasin Graduate Institute of Business Administration of Chulalongkorn University.
Vaivanijkul, Narasri, Chanthika Pornpitakpan, and Nattachet Poonchareon (2000), The Study of How to Increase
Competitive Advantage in Mushroom, Research report submitted to the National Center for Genetic
Engineering and Biotechnology, Bangkok: Sasin Graduate Institute of Business Administration of Chulalongkorn
University.
Vaivanijkul, Narasri, Chanthika Pornpitakpan, and Nattachet Poonchareon (2000), The Study of How to Increase
Competitive Advantage in Cereals, Research report submitted to the National Center for Genetic Engineering
and Biotechnology, Bangkok: Sasin Graduate Institute of Business Administration of Chulalongkorn University.
Vaivanijkul, Narasri, Chanthika Pornpitakpan, and Nattachet Poonchareon (2000), The Study of How to Increase
Competitive Advantage in Sweet Corn, Research report submitted to the National Center for Genetic
Engineering and Biotechnology, Bangkok: Sasin Graduate Institute of Business Administration of Chulalongkorn
University.
Page 29 of 31
WORKING PAPERS
“The Effectiveness of Cultural Adaptation: Americans Selling to Japanese and Thais,” unpublished doctoral
dissertation, The University of British Columbia, August 1995.
“Attitudes Toward Advertising in the United States: A Review,” 1990.
“A Content Analysis of Advertising Research in the 1980’s,” December 1990.
PRESENTATIONS AT INTERNATIONAL CONFERENCES
November 2006
June 2003
May 2002
December 2001
February 2000
December 1999
June 1998
November 1997
December 1996
June 1996
June 1995
Invited to join the deans panel discussion on globalization of higher education, Management
International Conference (MIC) 2006, Portoroz, Slovenia.
Present the paper “Cross-cultural Differences of the Effect of Ad Repetition and Size:
Experiments with Americans, Germans, and Singaporeans” at the European Applied
Business Research Conference 2003, Venice, Italy.
Present the paper “The Effect of Circadian Arousal, Endorser Expertise,
and Argument Strength on Attitudes Toward the Brand and Purchase Intention” at the
Association for Consumer Research 2002 Asia-Pacific Conference, Beijing, People’s
Republic of China.
Present the paper “Additional Evidence of the Monotonic Positive Relationships Between
Cultural Adaptation and Business Relationships: Americans Selling to Asians” at The 8th
Cross Cultural Research Conference, sponsored by the Association for Consumer
Research and the American Psychological Association (Section 23), Kahuku, Oahu, Hawaii,
USA.
Present the paper “The Environmental Concern of Thais: A Heavy Trend and Its Managerial
Implications” at The 15th Louis Vuitton-Moët Hennessy Conference on Asia Pacific and
Management Education in Europe, INSEAD Euro-Asia Centre, Fontainebleau, France.
Present the paper “The Effect of Source Expertise on Attitudes Toward the Brand: Results from
Canadians and Thais” at The 25th European International Business Academy Conference,
University of Manchester Institute of Science and Technology, Manchester, United Kingdom.
Present the paper “A Profile of American and Thai Social Structures and Values: Implications
for Management” at The Third AIDEA Giovani International Conference, Università della
Svizzera Italiana, Lugano, Switzerland.
Present the paper “The Effect of Perceived Cultural Similarity, Empathic Tendency, Social
Anxiety, and Sensation Seeking on Attraction” at the Australia and New Zealand Marketing
Educators’ Conference, Monash University, Melbourne, Australia.
Present the paper “The Effect of Source Expertise, Argument Quality, and Circadian Arousal
on Persuasion” at the Annual Meeting of the Southern Marketing Association, New
Orleans, USA.
Present the paper “The Impact of Cultural Differences on the Relative Weight of Source
Expertise and Argument Quality in the Elaboration Likelihood Model” at the Academy of
International Business Southeast Asia Regional Conference, University of Otago,
Dunedin, New Zealand.
Present the paper “Effective Cultural Adaptation: Americans Selling to Thais” at the
Academy of International Business Southeast Asia Regional Conference, Perth,
Australia.
PROFESSIONAL AFFILIATIONS
2002
1995, 1996, 2000,
2001
1999
1997
1996
Association for Consumer Research, USA.
Academy of International Business, USA.
European International Business Academy.
Australia and New Zealand Marketing Academy.
Southern Marketing Association, USA.
RESEARCH INTERESTS
Cross-cultural consumer behavior, cultural adaptation in doing business, advertising effects, persuasion, consumers’
information processing, brand management, packaging effects, services marketing, social marketing, green
marketing, and personality assessments.
Page 30 of 31
TEACHING INTERESTS
Consumer behavior, advertising and promotion, marketing research, marketing management, international marketing,
marketing strategy, channel management, retail management, services marketing, sales force management, change
management, and postgraduate seminars in marketing and research methodology.
OTHER INFORMATION
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Very fluent in oral and written Thai and English.
Able to speak Tiachiew Dialect of Chinese. Knowledge of some spoken Mandarin.
Knowledgeable about library management and advanced statistical analyses.
Achievement-oriented while maintaining interpersonal relationships, conscientious, decisive, impartial and
righteous, compassionate, willing to listen to comments/suggestions, compromising, responsible, mature,
disciplined, hardworking, devoting to work and career, independent, patient, pleasant, approachable, cooperative,
and healthy.
Excellent control and management of negative emotions like anger, frustration, and so forth.
Full of leadership, management, communication, and analytical skills.
Available for any overseas assignment.
Interested in fitness, tennis, photo, travel, music, theater, and social activities.
Multinational exposure through living in and traveling: Australia, Bangladesh, Canada, China, France, Germany,
Hong Kong, Italy, Japan, Laos, Macau, Malaysia, Mexico, Myanmar, New Zealand, Singapore, Slovenia, South
Korea, Switzerland, Taiwan, Thailand, United Kingdom, Vietnam, and USA.
Able to operate computer software: SPSS, Microsoft Word, Excel, PowerPoint, FrontPage, Adobe Acrobat,
Adobe Photoshop, and so forth.
Freelance writer for Bangkok Post, the most popular English newspaper in Thailand, during 1991 - 2000.
Freelance writer for Post Today, a popular Thai newspaper, during 2006 - 2007.
Page 31 of 31