Senior Manager, Loyalty and Rewards Program
Florham Park, NJ
Job Description:
Design and implement the New York Jets fan loyalty and rewards program, part of the team’s digital ticketing
efforts. Work closely with the Jets Marketing, Ticket Operations, Consumer Sales and Service, Sponsorship, and
Strategy teams to execute the program and manage its ongoing operations. Drive the strategic direction and
evolution of the program, collecting and analyzing data and defining plans for growth.
Responsibilities:
 Take the lead in designing and implementing the New York Jets fan loyalty and rewards program, with
a focus on delivering value to the fan and increasing fan engagement (with special emphasis on Season
Ticket Holders).
 Work through all executional details to ensure a timely and successful program launch.
 Collaborate with a cross-functional team to manage loyalty assets and maintain and grow the program.
 Examine customer data (program engagement, rewards redemptions, general fan behavior) and
develop user experience analytics and business performance metrics associated with the program.
 Prepare and launch program upgrades, both creative and rewards-driven.
 Develop and execute long-term strategic growth plans for the program.
 Work with chosen vendor(s) to ensure program mechanics are best-in-class (i.e., mobile app
integration, portal user interface, etc.).
Competencies:
 Demonstrated project leadership in cross-functional planning and execution.
 Passion for the customer experience balanced with an understanding of the underlying economics of
loyalty programs.
 Strong knowledge of web/digital technologies and services.
 Experience working on a loyalty program from a marketing perspective (branding, acquisition,
retention); track record in successfully developing and deploying loyalty program campaigns.
 Exceptional data evaluation skills with the ability to interpret data from various sources and offer
creative marketing solutions.
 Superior critical thinking, analytical, communication (written and verbal), and presentation skills.
 Creativity, flexibility, adaptability.
 Excellent teamwork, leadership, organizational, and time management skills.
 Strong interpersonal skills; demonstrated ability to interact effectively with all levels of an
organization.
 Well-organized and detail-oriented.
Minimum Qualifications:
 Bachelor’s degree
 4 – 6 years of experience in loyalty operations, loyalty marketing, strategy development and execution,
CRM
 Knowledge of sports generally and the NFL specifically is a plus
Department: Marketing
How to Apply
Interested applicants should complete an application and submit a cover letter and resume at the link below.
Fill out the application and upload your resume and cover letter here.