Home+Table
INFORMED. SOPHISTICATED. LOCAL.
BUCKS COUNTY • PRINCETON • MAIN LINE
A field guide to an honest, meticulously curated life.
PRINT / DIGITAL / EVENTS
2015 - 2016 MEDIA KIT
Refined has come to mean simplified.
We’re eating cleaner and living more efficiently.
This purification’s led to a reawakening of the
senses. Indulgence, now, is biting into a lush
tomato just plucked from our backyard gardens.
It’s dozing on cool, organic cotton sheets
as a gentle breeze pushes through an open
window. And in rediscovering these nuances,
our worlds are drawing closer. Saturday-morning errand runs lead us, more
and more, to outdoor artisan markets instead of strip malls. Dinner parties are
inspired by the farm-to-table meals we’re being served at the ambitious but
humble BYOBs that are spreading throughout our neighborhoods. Intricate
identities are being forged a few blocks at a time all along the Main Line and
the Delaware, through Bucks County and central New Jersey.
Home + Table is your field guide to these fashionable new communities.
In print, in-depth features and honest photography will expose the character
behind the catalysts of this movement. Online, we’ll deliver the latest lifestyle
trends and events with a hyper-local sensitivity to ensure that you’ll know
where to find your next favorite bite and kitchen makeover inspiration. The
new face of our region deserves an embedded,
thoughtful magazine to illustrate its maturation.
Home + Table is it.
A trusted voice. We are chosen by our readers through subscriptions,
newsstand sales and placement at exclusive venues. We are
committed to publishing an editorially-driven magazine comprised
of independent, unbiased content that’s published according to the
strictest journalistic standards. The trust we cultivate with our readers
begets influence.
Not your conventional magazine. We’ll extend your brand to our
targeted audience through our various media entities to increase
brand recognition and consumer awareness. We are home to the
Media Matrix, with interactive and social media outlets that reach a
broader audience.
BLACK DOG MEDIA LTD | PO BOX 682 | NEW HOPE PA 18938 | 215.862.2319
HOMEANDTABLEMAGAZINE.COM
Audience
Today, we spend an average
13.3% of our budgets on food–but
42% of that money is spent in
restaurants. Forbes
Since 2011 US average per household improvement expenditures
has risen 19% Statista
“households with annual income
above $70,000 comprise a third
of all households but account for
56 percent of total spending on
food away from home
National Restaurant Association
Housing
New-home sales rising
22% in 2015 / 23% in 2016
Kiplinger
The housing market seems to
have finally found its footing.
Amid strong employment gains
and higher consumer confidence
in the economy, greater demand
for housing has led to increased
home sales in recent months. We
expect home sales to continue to
improve in the second half of the
year. Specifically, a 6.8% rise in
existing sales and a further 23%
pickup in new-homes sales over
the year. Kiplinger
MAJOR CATEGORIES
Q1 2015
Housing 17.9%
Healthcare
17.0%
Restaurants
28.1%
Bureau of Economic Analysis
For the first time ever, people
in the U.S. are spending more
money dining out then buying
groceries. In March, sales at
restaurants and bars surpassed
those at grocery stories for the
first time since the Commerce
Department started collecting
data in 1992 reports Bloomberg.
2015-16 Editorial and
Advertising Calendar
DECEMBER/JANUARY AD MATERIALS DUE: 11/13/15
Editorial: Travel
Special Advertising Sections:
Wedding / Bridal
FEBRUARY/MARCH
AD MATERIALS DUE: 1/12/16
Editorial: Food
Special Advertising Sections:
Health & Wellness
APRIL/MAY AD MATERIALS DUE: 3/11/16
Editorial: Design
Special Advertising Section:
Outdoor / Indoor
Home Improvement
JUNE/JULY
AD MATERIALS DUE: 5/13/16
Editorial: Trending
Special Advertising Section:
Sustainable Building
AUGUST/SEPTEMBER
AD MATERIALS DUE: 7/8/15
Editorial: Style
Special Advertising Section:
Interior Design /
Private Schools and Colleges
OCTOBER/NOVEMBER AD MATERIALS DUE: 9/09/16
Editorial: Holidays
Special Advertising Sections:
Gift Guide
Our Targeted Market Areas
Bucks County / Chester County / Delaware County / Montgomery
County
Central New Jersey
Frenchtown / Lambertville / Lawrenceville / Pennington / Princeton /
Stockton
Our Targeted Audience
Events
Median Age 42
Taste of the Blues
Bucks County Designer House
Tyler Tasting
Taste of the World - Pearl S. Buck
Manayunk Arts Festival
Manayunk Streat Festival
Signature Events being created
Local Charity Events
Susan G. Komen
Men 45% / Women 55%
Married 58%
Homeowners 72%
Professional & Managerial 54%
Average Household
Income $250,000+
Home Value $450,000+
Our Community
The Home + Table community is a thriving consumer base that is
affluent, educated and deeply invested in shaping the next generation
of its neighborhoods. We deliver these consumers a guide for curating a
dynamic, design-savvy and conscious life right within their backyards.
Always digitally connected.
Web / App / Mobile / Enewsletters
Home +Table is a print and digital publication. Across those platforms,
we aim to illuminate and inspire.
We’re constantly striving to be the go-to resource
in Greater Philadelphia for home design, dining and
lifestyle trends. Within each
issue, and online, we mine
professional and savvy amateur
designs and expertise and
translate our findings into fresh,
user-friendly tactics.
Though it varies in each market, we can be found in:
Book Stores: Barnes & Noble • Farley’s • Doylestown Bookstore
West Chester Book & Music
Grocery Stores: GIANT • ACME • Wegmans • CVS • McCaffrey’s
Various Medical and Real Estate Offices • Office Complexes • Salons
Spas • Restaurants
Distributed nationally through Kable Inc. and local contracted distributors.
Rates
FULL COLOR Full Page
Two Thirds
Half Horizontal/Vertical
One Third Vertical/Square
Quarter Page
One Sixth Spread
PREMIUM POSITIONS*
1x 2x3x4x 6x
$3,375 $2,750 $2,325 $1,650 $1,235 $800 $6,225 $3,190 $2,650 $2,185 $1,560 $1,160 $750 $6,000 $3,050 $2,525 $2,060 $1,465 $1,100 $700 $5,695 $2,875 $2,395 $1,935 $1,400 $1,050 $650 $5,475 $2,650
$2,235
$1,800
$1,255
$975
$600
$5,175
Inside Front Cover
$4,625 $4,450 $4,265 $4,075 $3,800
Inside Back Cvr.
$4,625 $4,450 $4,265 $4,075 $3,800
Back Cover
$5,390 $5,200 $5,000 $4,800 $4,600
Table of Contents $4,125 $3,900 $3,675 $3,495 $3,175
Page 3
$4,125 $3,900 $3,675 $3,495 $3,175
Other Premium
$4,125 $3,900 $3,675 $3,495 $3,175
Advertise in
our special
supplements
and reach
over 600,000
readers.
Special rates apply for supplied inserts of four or more pages.
Terms: Advertisers without established credit with Black Dog Media are required
to prepay their first ad insertion. All advertisements created by Black Dog Media
will remain the property of Black Dog Media and may not be reproduced by another
publication without express permission and payment to Black Dog Media. Credit
for increased frequency during a contract year will be applied to future billing for
space. No cash rebates will be made. All advertisements created by the Production
Department of Black Dog Media will be subject to production charges.
Spread
Non Bleed:
17 x 10.5
Bleed:
18.25 x 11.75
Digital Ad Specs
Full Pg.
Non Bleed:
8 x 10.5
Bleed:
9.25 x 11.75
Final trim size is 9” x 11.5”.
Add 1/8” to trim for bleed ads. Keep all live matter at least 3⁄8” from trim.
Only digital ads are accepted.
What we request from our advertisers: A high-res PDF file with all fonts embedded
and all colors CMYK.
If you do create your own ad and cannot provide a PDF file please follow these rules:
1) Use a professional page layout program such as Quark, Illustrator, InDesign.
Always send all of your fonts and graphics files along with the file and pre-flight
your files using preflighting software.
2) Do NOT use Microsoft Publisher or similar “business”- oriented programs.
3) Do NOT use word processing programs such as Microsoft Word or PPT.
4) Scan all images to at least 266-300 dpi (72 dpi is low resolution and will print
as such).
5)Turn all images to CMYK; do not leave them in RGB format.
Email: You can send files via email to:
[email protected]
SALES:
P.O. BOX 401,
EDGEMONT, PA 19073
610.417.9261
[email protected]
Half-Pg. Horiz.
Non Bleed:
8 x 5.5
Bleed:
9.25 x 5.875
Half-Pg. Vert.
Non Bleed:
3.875 x 10.5
Bleed:
4.5 x 11.75
Third-Pg. Vert.
Non Bleed:
2.5 x 10.5
Quarter-Pg.
Non Bleed:
4x5
Sixth-Pg.
Non Bleed:
2.5 x 5
Two-Thirds
5.25 x 10.5
PRODUCTION:
P.O. BOX 682
NEW HOPE, PA 18938
215.862.2319
[email protected]
Third Sq.
5.5 x 5
Digital Offerings
Brand advertising is important and so is the impression
extensions to your brand. Do you have a Facebook page?
A Twitter feed? Do you post to YouTube? In other words,
are you targeting the rapidly-growing consumers who rely
almost exclusively on social media for retail promotions
and trends? If not, let us put you there.
Web Site Ad Offerings / Per Month
You can specify which particular page you would like to appear.
468 x 60 728 x 90 220 x 90 300 x 250 300 x 150 125 x 125 125 x 350 Top Page Ad
Top Page Ad Top Page Ad Right Side Ad Right Side Ad Right Side Ad
Left Side Ad
$250
$350
$150
$250
$200
$75
$125
E-newsletters
4 posts/monthly
Exclusive Email Campaign
Packages Available.
Creative Fees
$300/ppost
$600
Talk to your rep for details.
Ad creation $150 for flat digital web ads.
Requirements:
• HTML 5, Flash (swf), Javascript,
jpeg
• Color: RGB
• Size: 40 kb
• Resolution: 72 dpi
• Links: Full URL links must be
supplied.
Requirements:
• Color: RGB
• Size: 40 kb
• Size: 300w x 250h
• Resolution: 72 dpi
• Links: Full URL links must be
supplied.
Our Audience
Reaching Our Audience — 600,000 Readers
The Affluent Style Leaders
That You Want to Reach
Digital — Through our web postings and weekly enewsletters, we will
Average age 35 to 65
Men 45%
Women 55%
Professional & Managerial 85%
keep our audience in the conversation and engage them in discussions
through our various social media applications. Our web exclusive content
will help link our audience with new trends and fads that are crossing our
region. We are in a unique space between New York and
Philadelphia, thus pulling from those markets some interesting editorial
and insights. All to add to our regional tastes and creativity.
Average Household Income
$250,000+
Print — With our vast newsstand distribution and local distribution
Home Value $450,000+
Events — Bringing the community together is what we are all about.
channels we will be there and be seen.
Through our local themed events we will help bridge the gap
between our advertisers and audience. Creative in approach and inventive
in our planning we will create inspiring events. We will also team up with
leading events within the communities we serve.
BLACK DOG MEDIA LTD | PO BOX 682 | NEW HOPE PA 18938 | 215.862.2319 | HOMEANDTABLEMAGAZINE.COM
+Table
Home
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BUCKS
MANA
YUNK.COM
P.O. BOX 682
NEW HOPE, PA 18938
Black Dog Media, Ltd.
t: 215.862.2319
P.O. Box 682 • New Hope, PA 18938
f: 215.862.9524
Tel: 215-862-2319 Fax: 215-862-9524
[email protected]
[email protected]
Advertising Contract
Life
INSERTION
CONTRACT
ADVERTISER/AGENCY INFO:
Billing Address (if different)
Advertiser:
Address:
Contact:
City
Title/Position:
Phone:
Mailing Address:
Fax:
City
State
ZIP
State
ZIP
Website:
Phone:
Date:
Fax:
Email:
ISSUE
SIZE
COLOR
INSERT
RATE
DISCOUNT
NET
PRODUCTION
FEES
Production Fees will be
charged accordingly.
POSITION/COMMENTS
Winter
Dec/Jan
Jan/Feb
Ad assembly from art
and supplied copy:
check one:
Spring
Feb/Mar
Mar/Apr
Fall
June/July
July/Aug
❏ $500 for 1/2, Full Pg
❏ $350 for 2/3
❏ $250 for 1/3, 1/4
Winter
Sept/Oct
Aug/Sept
❏
Tables of Distinction [TOD]
❏
Supplement [SUP]
❏
Spotlight [SL]
Apr/May
Summer
May/June
Oct/Nov
Spring
Nov/Dec
Total Net Billing:
Media Consultant:
Full
1/2 Horiz.
1/2 Vert.
2/3 Vert.
1/3 Sq.
1/3 Vert.
1/4 Sq.
TERMS:
subject
to credit
Net 20 days.
TERMS:Contract
Contract
subject
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credit approval.
Net 30 days.
A payment equal to 100%
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proof (or facsimile, if one is not available) of any furnished insert must be supplied to Black Dog Media prior to printing of the insert. The Advertiser or advertising agency shall be responsible for any additional charges
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Name
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