Gentlemen always vote – an initiative by Louis Philippe
25 April 2009
A gentleman always gives back to the society
Louis Philippe, the premium international fashion offering for
men for many years, draws its inspiration from the era of
King Louis Philippe of France – known as the Citizen King
for his generosity of spirit and appreciation. A message and
style statement rolled into one, the Louis Philippe wardrobe
announces to the world that one has truly “arrived”.
The brand has created a tradition which symbolises elegance,
class and status among the style conscious contemporary male
and is synonymous to his mark of luxury.
Thus keeping up with the tradition, Louis Philippe proudly
announces its “Luxury to Vote” campaign during the national
elections, which urges all to go and vote on the election day.
In the words of Vishak Kumar, COO, Louis Philippe, “Louis Philippe considers the votemark as another mark of luxury which one can have. After all, the right to vote gives one the
luxury to participate in the decision making process of the country”.
This effort encourages Indians to honour the spirit of citizenship and exercise their franchise.
This campaign, driven through platforms like mobile, internet and in-store, is integrated to
create advocacy for the importance of each vote. It urges one to acknowledge individual
social responsibility and reap its benefits.
Louis Philippe is communicating its agenda to not only gentlemen, who strive hard for social
cause and responsibility and are willing to pledge to act as responsible citizens for betterment
of life, but also with an appeal to him to spread the word around to persuade others to vote as
well.
Louis Philippe accepts its social responsibility and now turns
over to you, to go ahead and vote; and do our bit to get as many
others to vote in order to deliver a mandate. This campaign
intends to achieve proactive participation and urges us all to
contribute towards a superior vision of independent India.
New initiaitves
Show your voting mark @ Louis Philippe Store on 30 April and
1 May and get 20 per cent off in appreciation.
Store located at
Linking Road, Khar (West), Ph: 67033649
Phoenix Mills, Lower Parel, Ph : 66669129
Oberoi Mall, Goregaon, Ph: 402 13112, 3
Inorbit Mall, Vashi, Ph: 67126691