Celebrating the foodways of Tucson and the borderlands.
Media Kit
Support Local Community, Food & Drink
We Tell the Story
on Local Food
and Drink in
Baja Arizona.
S
ince its debut in June 2013, Edible Baja Arizona has become a bit
of a media sensation. In just nine months, more than 200 local
businesses—eager to reach readers that are passionate about all
things related to food and drink in our special region—have become
advertising partners.
Edible Baja Arizona is a fixture on coffee tables and nightstands,
reaching 90,000 readers every eight weeks. Hundreds of people flock to
our new publication celebration events. The magazine has, quite simply,
changed the media landscape in Baja Arizona. Print is, indeed, very
much alive.
In its beautifully designed pages, printed on a high quality matte
stock and perfect bound, Edible Baja Arizona tells compelling stories that
support and promote the growers, producers, innovative chefs, food and
beverage artisans and other culinary professionals. The oft-repeated
concept of “shelf life” is truly epitomized by Edible Baja Arizona—no
one is throwing this publication away.
Through gorgeous photography and quality journalism, Edible Baja
Arizona celebrates the joys of eating and drinking locally, explores the
rich culinary and cultural heritages of Baja Arizona, and advocates for
the importance of growing a strong local foods economy.
We empower readers to grow gardens, explore urban homesteading,
and pursue sustainable practices like water harvesting and renewable
energy. Our readers are informed, engaged, affluent and passionate
about supporting our mission and our advertising partners that make it
possible.
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Unparalleled editorial and design quality, with worldclass writing, photography and illustration.
Passionate and informed readership of 90,000. A highly
desirable demographic. Geographic reach.
Highly-targeted controlled circulation in the Tucson
metro area and in select outlets in Santa Cruz and
Cochise counties.
We believe in top quality print as an incredibly effective
way to consistently connect with local readers seeking
your product or service.
Edible Baja Arizona publishes 25,000 copies every eight
weeks, reaching more than 500,000 readers annually
(based on a 3.5 per copy pass-along rate). Our circulation
is audited by Verified Audit Circulation, a leading
national provider of services for confirmation of print and
digital media for more than 50 years.
We take great care of our advertisers: We offer free
ad design and marketing consultation, and constantly
work to ensure the ad is as effective as possible through
placement and design.
Why Invest Your Marketing
Dollars in Edible Baja Arizona?
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A top quality editorial environment showcases
your ad. Our advertising to editorial ratio
is designed to create a perfect balance. Our
editorial content is top notch, but readers are
also enthusiastically engaged with tasteful and
well-designed advertising as a valuable source
of consumer information.
A free 40-word listing in our Source Guide, an
annotated directory of advertisers. Your display
ad is complemented with a listing in what is fast
becoming the definitive reference for quality
local businesses in the region.
Outstanding coverage all over Baja Arizona.
The Tucson metro is the predominant focus
of our circulation, with wide and highly select
coverage. You also reach residents and tourists
in select outlets in Cochise and Santa Cruz
counties.
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Your partnership demonstrates your support
of a strong local foods economy. Your
partnership with Edible Baja Arizona enables us
to pursue our mission of promoting businesses,
organizations and individuals who are helping
to forge a sustainable and prosperous local
foods economy in our region—a powerful
economic development strategy that benefits all
businesses.
Targeted, direct access to informed readers
who care passionately about food and drink…
and who value other quality products and
experiences. A high quality editorial product
and incredibly effective distribution to more
than 300 outlets delivers a desirable and
coveted demographic. Reach them in our
pages.
Greetings from Edible Baja Arizona,
We know you are besieged with solicitations to spend money on marketing. In a crowded and noisy
marketplace, we believe we have created an island of calm and quality—and we invite you to consider Edible
Baja Arizona. In less than a year, more than 200 local businesses in Southern Arizona have enthusiastically
embraced the magazine and become advertising partners. The reason? There is simply no other medium with
the combination of editorial and production quality, geographic and demographic reach, incredibly costeffective rates, and a hyper-local niche.
WHO ARE WE?
Last June we published the first edition of Edible Baja Arizona to rave reviews. We have published five
issues—every eight weeks—and have grown to 140 pages, the largest of all Edible magazines in North
America. The latest issue is enclosed. We are 100 percent locally-curated and published, though we do license
a national brand that tourists recognize from 80 other cities in the United States and Canada. The magazine
unabashedly celebrates all things local about food and drink in this rich region we call Baja Arizona, telling
compelling stories of artisans, innovators, purveyors and chefs. Beyond just a “foodie” magazine, we seek
cultural intersections, explore heritages and make discoveries, bringing this region to life in our beautiful
pages.
WHERE ARE THE MAGAZINES FOUND? WHO READS THEM?
Edible Baja Arizona can be found all over the metro Tucson area in hundreds of select outlets and in all the
major population centers south of the Gila River (Pima, Cochise, Graham, and Santa Cruz counties). Our
current press run is 25,000 copies. We are constantly improving our distribution system to match target
readers with the magazine. Find us at restaurants and cafes, grocery stores, farmers’ markets, bookstores,
retail shops, fitness centers, hotels and resorts. Since we invest heavily in top quality editorial content, our
magazines are shared widely and are truly collectible. We even do a brisk business selling back issues. The
magazine essentially selects its demographic target: an informed, passionate, affluent consumer that is seeking
quality products and experiences. Your business should make their acquaintance!
DOES PRINT ADVERTISING WORK IN THE DIGITAL AGE?
In the words of New York Times media columnist David Carr: “Print continues to be a remarkable
technology…with its own durable glories.” He’s not talking about newspapers, but the power of excellent
niche print media. There is something almost magical in the juxtaposition of excellent typography, luscious
photographs, the sheer tangibility of holding a well-designed artifact in your hands. You can’t get that
experience from online, radio, TV, a tablet or smart phone.
Edible Baja Arizona features outstanding photography and design, top-notch journalism, and is printed on
a high quality matte stock and perfect bound. It’s something to cherish and return to again and again. And
here’s the secret: This singular editorial package creates an unparalleled environment for your
advertising. Our readers report that they pick up the magazine specifically to read our gorgeous ads. Edible
Baja Arizona is a trusted guide to shopping locally in Baja Arizona for products and services. It is also a
great resource for tourists. We’ve heard this refrain often from Edible Baja Arizona readers: “I didn’t realize
edible BAJA ARIZONA • 307 S Convent Ave, Tucson, AZ 85701 • Advertising: Jared McKinley 520.370.5864
Arizona was so cool.” Celebrating what makes Baja Arizona special is a huge part of our editorial mission.
By advertising with us, you are aligning yourself with the magazine, its mission, and are making a
direction connection with more than 90,000 like-minded readers. (And yes, our magazine also exists in
the digital realm, available on our website and in a dynamic digital flip-book edition.)
DO YOU ACCEPT ADVERTISING FROM NON-FOOD & DRINK-RELATED
BUSINESSES?
Yes! But we do have a filter regarding our acceptance policy and we don’t accept just any ad. Our readers
appreciate the quality of the advertising and we want to keep it that way. We curate ads that we think our
readers will appreciate. We may consult with you about your design. We take extra care in determining ad
placement and creating a special “rhythm” in the pages of the magazine. We run a perfect ad to editorial
ratio. Your ad is just as important as any other component of the magazine.
WE TAKE CARE OF YOU.
We don’t take your business for granted. Our staff constantly works to improve the value and effectiveness of
your ads. We offer free top quality design and production to all contracted clients We are happy to feature
your business in our social media. We consider you to be a partner in building a strong and prosperous local
foods economy.
TAKE ADVANTAGE OF A LIMITED OFFER
TO CELEBRATE OUR ONE-YEAR ANNIVERSARY.
The May/June issue is our sixth, marking our one year anniversary. If you sign a 6x frequency contract
before March 24, receive a 25% discount on your first insertion. This offer is only available to first-time
advertisers. We have group ad opportunities for smaller businesses that can take advantage of being clustered
by category or geographic area. Ask for information on these special rates.
Take a close look at Edible Baja Arizona…and make the intelligent decision to invest your precious marketing
dollars in a medium that is committed to generating a genuine return on that investment. We’d love to have
you join us at the table.
Regards,
Douglas Biggers, publisher
Jared McKinley, associate publisher
edible BAJA ARIZONA • 307 S Convent Ave, Tucson, AZ 85701 • Advertising: Jared McKinley 520.370.5864
MEDIA WATCH
BY JOHN SCHUSTER
JANUARY 9, 2014
EDIBLE BAJA ARIZONA
GAINS TRACTION
Nearly nine months ago, Doug Biggers, co-founder of
the Tucson Weekly, embarked on something rather crazy.
He launched a print magazine in the digital age.
And then something really crazy happened. As the fourth
issue hits the streets this week, interest in Edible Baja
Arizona has exploded. The page count has nearly doubled
and advertising has tripled.
"To see the growth in advertisers from 60 in the first
issue to 175 in the last issue, we must have touched a
nerve," Biggers said. "I think the main thing is the editorial
quality, from the quality of content to the quality of printing.
There are a lot of magazines, but there's nothing quite like
it. The community was very ready to have this celebratory,
substantive communication focused on growing the local
economy. That's a very broad spectrum, from growing little
tiny businesses into larger companies, to addressing how
we feed ourselves here. Ninety-five percent of the things
you eat are trucked in. If that was to stop, this place would
be a Hohokam village 100 years after they were gone. It's
addressing on a fundamental level how we can change the
food system."
Like-focused publications have popped up in a number
of communities across the country. Biggers pays a small
fee for the rights to the Edibles banner, but beyond that, the
content and the approach of the magazine are his.
"I think we're plugging into a zeitgeist out there as more
people find local food increasingly important to add to an
improved quality of life and strong local economies,"
Biggers said.
Edible Baja is available at locations throughout town. For
more info, check out ediblebajaarizona.com.
Advertiser Checklist
Congratulations on becoming
an Edible Baja Arizona advertiser!
We pride ourselves on being as helpful as possible for our advertisers. If you have any
questions, please call your sales representative or Jared McKinley at 520-370-5864.
please complete this checklist:
❏❏ Fill out the Advertising Agreement Form
❏❏ Send the Ad Artwork.
Refer to the Ad Size Guide for advice on sizes and content.
If you design the ad:
•Send us the file (300+ DPI CMYK JPG or TIFF (preferred), or PDF with outlined text)
•Please do not use cropmarks
•Send them to [email protected]
If we design the ad:
•Refer to the Free Ad Design Guide
❏❏ Send the text for the free 40-word Source Guide entry. A great example:
B&B Cactus Farm A cactus and succulent grower in Tucson, Arizona, B&B has both
seasoned landscape specimens and plants for the collector. 11550 E. Speedway, 520.721.4687,
BandBCactus.com
❏❏ If you participate in the Edible VIP Sustainer Card program, specify the discount you want to offer
❏❏ Send payment (same deadline as the Ad Artwork)
❏❏ Phone:
❏❏ Mail:
Jared McKinley
Edible Baja Arizona
520-370-5864
307 S Convent Ave
Tucson, AZ 85701
❏❏ Follow us on Facebook, and we'll follow you back!
❏❏ Add yourself to our mailing list at ediblebajaarziona.com
❏❏ Add us to your press contact list so we can stay informed on your news!
Deadlines
2015
2015
2015
2015
2015
2015
2016
2016
Publication Date (Issue Date)
Advertising Agreement and
Space Reservation Deadline
Payment/Ad Deadline
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Jan/Feb
Mar/Apr
Nov 17
Jan 26
Mar 30
Jun 1
Jul 27
Sep 28
Nov 16
Jan 25
Nov 24
Feb 2
Apr 6
Jun 8
Aug 3
Oct 5
Nov 23
Feb 1
Checklist for continuing advertisers:
❏❏
❏❏
❏❏
❏❏
If you will be sending new artwork, be sure to send it by the Ad Deadline.
If you will be updating your 40 word Source Guide entry, send it by the Ad Deadline.
If you would like us to create new artwork, contact Steve McMackin ([email protected]).
If you participate in the Edible VIP Sustainer Card program, update any offer changes.
Advertising Rates
Premium Placement
Size: W x H
Pixels W x H
1-2
issues
3-5
issues
6+
issues
Back Cover (includes bleeds)
(live area: 8.375" x 10.875")
8.625” x 11.125”
3,019 x 3,894
$3,000
$2,600
$2,300
Inside Front or Back Cover
8.625” x 11.125”
3,019 x 3,894
$2,600
$2,200
$2,000
Full Page (includes bleeds)
(live area: 8.25" x 10.875")
8.5” x 11.125”
2,975 x 3,894
$2,200
$1,800
$1,600
Half Page (horizontal)
7.5” x 4.75”
2,625 x 1663
$1,300
$1,000
$950
Half Page (vertical)
3.625” x 9.75”
1,269 x 3,413
$1,300
$1,000
$950
Quarter Page
3.625” x 4.75”
1,269 x 1,663
$800
$600
$550
Eighth Page
3.625” x 2.25”
1,269 x 788
$500
$400
$350
(live area: 8.25" x 10.875")
Display Ads
Full Page Printed Area
Standard
Ad Sizes
1/8
Full Page Bleed Area
1/4" Buffer Without
Text for Full-Page Ads
1/2
Vertical
1/4
1/2
Horizontal
Here are some terms you may need to know:
• Bleed - To print right up to the edge of the page, printers print past the edge of the page, then
cut it to size. The area that's printed on, but is cut off, is called the bleed.
• High-res/DPI - Dots Per Inch, also called resolution. This describes how many dots are
printed in one square inch of paper. Computers monitors have much lower resolution (72) than
print (300+), so images that look big on your computer need to look huge on your computer to
look good in print.
• CMYK/RGB - Our printer combines Cyan, Magenta, Yellow, and BlacK to make colors.
Computers use Red, Green, and Blue.
• TIFF - An image file format that is very large, but doesn't compress the image to save space, and
so is great for print.
• JPG - A compressed image file format that trades quality for a smaller file size. JPG's can be
used as long as they are set to high quality (low/no compression) and are at least as big as the size
required (see the opposite side for pixel dimensions for ads)
If you would like to have
your ad designed, refer to
the free ad design guide
Other Advertising Options:
• Guaranteed positioning available
for an extra 15%.
• Insert information & quotes
available on request.
• Professional advertising and design
services are available at reasonable
rates through Impulse Nine Media
for services beyond ad design
(logo, website, newsletter, etc.).
Ad File Format
Specifications:
• 300+ DPI TIFF or highest-quality
JPG, CMYK
• EPS or PDF file with fonts
embedded or outlined
• Please make sure your ad is the
correct dimensions (see opposite
side) and is CMYK, not RGB.
• Full-bleed ads: Please make sure
no text is within ¼th inch of the
trimline.
Templates in PDF and JPG formats
are available at:
ediblebajaarizona.com/adtemplates
Advertising Agreement
Advertising Consultant
Business Information
Contact Information
Design Notes:
Business Name
l Issue:
Ad Size: Price: $
Ad Design:
❍ In-House (by Impulse Nine Media/Edible Baja Arizona)
❍ Camera-Ready (by advertiser or agency)
Contact Name
Business Address
Design Notes:
Business City, State, ZIP
m Issue:
Ad Size: Price: $
Ad Design:
❍ In-House (by Impulse Nine Media/Edible Baja Arizona)
❍ Camera-Ready (by advertiser or agency)
Mailing Address, if different
Mailing City, State, and Zip
Design Notes:
Phone
Email Address
Billing Information
❍ Check here if same as Contact Info
Email Address
Agency Name
Contact Name
Phone
Email
Mailing address
Mailing City, State, and ZIP
n Issue:
Ad Size: Price: $
Ad Design:
❍ In-House (by Impulse Nine Media/Edible Baja Arizona)
❍ Camera-Ready (by advertiser or agency)
Design Notes:
Contact Name
Ad Agency Info
k Issue:
Ad Size: Price: $
Ad Design:
❍ In-House (by Impulse Nine Media/Edible Baja Arizona)
❍ Camera-Ready (by advertiser or agency)
(if applicable)
o Issue:
Ad Size: Price: $
Ad Design:
❍ In-House (by Impulse Nine Media/Edible Baja Arizona)
❍ Camera-Ready (by advertiser or agency)
Design Notes:
Ad Size: Price: $
p Issue:
Ad Design:
❍ In-House (by Impulse Nine Media/Edible Baja Arizona)
❍ Camera-Ready (by advertiser or agency)
Design Notes:
Advertising Agreement
Credit Authorization
Payments
Credit Card: ❍ MC ❍ Visa ❍ Amex ❍ Discover
Charge Date
❍ Charge on Due Date (see below)
❍ Charge if alternate payment is not received
Card Number
Expiration Date
All advertisers are required to have a credit card on file to charge
in the event of non-payment. This card will not be charged unless
invoice has reached 40 days aging or 10 days past due.
Security Code
Billing Address
Charge Frequency
❍ Weekly
❍ Monthly❍ Per Issue
❍ Per Contract (10% discount for annual payments)
All credit card information will be kept confidential.
Name on Card
City / State / Zip
Deadlines
2015
2015
2015
2015
2015
2015
2016
2016
Publication Date (Issue Date)
Advertising Agreement and
Space Reservation Deadline
Payment/Ad Deadline
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Jan/Feb
Mar/Apr
Nov 17
Jan 26
Mar 30
Jun 1
Jul 27
Sep 28
Nov 16
Jan 25
Nov 24
Feb 2
Apr 6
Jun 8
Aug 3
Oct 5
Nov 23
Feb 1
TERMS AND CONDITIONS
A. All contents of advertisements are subject to Edible Baja
Arizona’s approval. Edible Baja Arizona (EBA) reserves the
right to reject or cancel any advertisement, insertion order
or space reservation, or position commitment at any time
without cause. EBA reserves the right to insert the word
“advertisement” above or below any copy.
B. An advertising contract can be canceled by the advertiser in
writing thirty (30) days prior to the next scheduled deadline
date for space reservations. The penalty for cancellation is
25% of the per issue ad rates stated on the contract. If a
contract is canceled before the contract has been completed,
cancellation is also subject to prorated payment of any
charges previously waived or discounted, such as discounts
for multiple ad insertions. Repayment of discounts, waived
charges and the penalty charge will be billed upon receipt
of notification of the cancellation of the contract, and is due
immediately.
C. Positioning of advertisements is at the discretion of EBA,
except where a request for a specific preferred position is
acknoweldged by EBA in writing.
D. EBA shall have no liability for errors in key numbers or
advertisers’ index (Source Guide).
Signature:
E. EBA shall have the right to hold advertiser and or
advertising agency jointly and severally liable for such
monies as are due and payable to EBA for advertising which
advertiser or its agent ordered and which advertising was
published.
F. Conditions other than rates are subject to change by EBA
without notice.
G. In the event that any amounts due EBA under this
agreement are not paid in accordance to prescribed
payment terms (net 10 days), EBA reserves the right to
charge interest for delayed payment of 1 ½% per month
with a maximum legal rate of interest allowed by law for all
invoices past due in excess of 30 days.
H. This agreement shall be governed and constructed in
accordance with the laws of the State of Arizona. In the
event that commercial collection or legal proceedings be
instituted by EBA to collect any amount due under the
agreement, advertiser agrees to pay reasonable attorney’s
fees or collection fees of 20% of the unpaid balance plus any
other court costs and charges incurred.
Date:
Ad Size Guide
What Should I Put On My Ad?
Deciding just what to do with your ad space can be tough, but after creating hundreds of ads for our advertisers, we can rely on
a few general guidelines. See below for advice on what will work best for your ad.
I Have An Ad That’s This Size ...
Full Page / Double Page
•
These sizes are great for making a big impact.
•
Be cautious about feeling the need to fill it up with
information. Events and announcements should give
readers what they need to know, but don’t forget to get
readers’ attention first, with a great graphic or photo, and
give details second.
•
Be sure to send very high-resolution imagery (logos and
photos), as ads this large demand very large files.
•
If you’re going to do a huge ad, invest in great imagery hire a local photographer to get just what you want. We
work with some of the best, and would be happy to refer
you to them.
•
Note that left-side Full-Page ads are different from rightside, as there is no crop to the spine. Since it’s impossible
to tell if your ad will be on the left or right (unless you
paid extra for guaranteed placement), it’s best to simply
leave plenty of room for cropping on the vertical axes.
Vertical Half Page
•
Half Verticals are very narrow compared to their height,
which makes them great for lists, such as concert dates.
•
Your photography or graphics will have to take the
narrow size into account.
Horizontal Half Page (“Junior” size in group ads)
•
These sizes are great for making a big impact without
having to buy an entire page.
•
This size is good for businesses with multiple locations,
whose information wouldn’t fit onto a quarter.
Quarter Page (“Junior” size in group ads)
•
Quarter pages are big enough to get across one big idea,
plus the usual logo and contact information.
•
The 1/4 page is our most versatile ad - big enough to
make an impact, but not too expensive. Advertisers who
sign up for a year get a free upsize annually, so that gives
them a half-page annually.
Eighth/Sixth Page (“Sophomore” size in group ads)
•
8th/6th/12th ads are essentially business cards.
They should only have the basic information about
your business: Name, logo, website or other contact
information, and maybe a small picture.
If Your Business ...
•
... has more than two locations, you should get at least
a quarter-page, and consider a half, in order to list your
locations properly.
•
... has a big annual event, consider signing a year-long
contract, because we give businesses a free upsize once
per year. This is particularly great for advertisers with a
half-page, because you can have a full-page ad for your
event.
•
... is part of a group of other similar businesses that
would like to share an ad space, we have customized sizes
and rates for groups (such as a plaza, industry grouping,
or regional group).
•
... is highly seasonal, we can customize your contract to
reflect your business cycle.
•
... needs a logo, or has other design needs such as a
website or other branding, we work with Impulse Nine
Media to bring those things to your company.
General Ad Requirements ...
•
Ads must be submitted to be the proper size. Refer to
the Advertising Rates document for dimentions and pixel
counts.
•
You can download templates from our website at
ediblebajaarizona.com/ad-templates.
•
You can also download other ad resources from
ediblebajaarizona.com/advertise
•
Be sure to use the Advertiser Checklist (available on the
Advertise webpage above).
•
Do not include crop marks with your ads
•
If you have any questions about your ad’s placement,
contact Jared McKinley at [email protected]
•
If you have any questions about your ad’s design, contact
Steve McMackin at [email protected]
Advertisement Examples
Tucson Herb Store
Junior Group Ad
March 2014
This ad was derived from a drawing
sent in by the business - it was the
wrong proportion, but a little time
in Photoshop is all it took.
Cut Color Polish
Sophomore Group Ad
March 2014
Armitage Wine Bar
Half-Page Horizontal
July 2014
Sophomore and Eigth ads look
best with a great image and only
the essential information: Logo,
website, contact, and a photo.
The illustrations for this series of ads
was done by an Armitage manager. We
sat down with them and planned out an
entire year’s woth of themes and ads,
making this series both a lot of fun, and
one of the lowest-stress to make.
Seed & Sow
Full Page
July 2014
Full page ads are great for
making a big impression
with events, as there’s
a lot of room for info,
but you can still have an
uncluttered design that
makes an impression.
Miss Saigon used this ad to announce their
new downtown location, and to showcase their
Half-Page Vert. cuisine. They invested in some photography
to accommodate its tall shape. It has plenty of
July 2014
information, but doesn’t feel cluttered because
of its large size. This ad was later resized for a
Junior spot in the downtown group ad (below).
Miss Saigon
Van Haren Meat
Eighth
September 2014
We had to tweak it to change
proportions and add texture,
but otherwise used a business
card to make this ad, as eighth
ads are really business cards
themselves.
Sahuaro Trophy
Sophomore Group Ad
November 2014
A few quick ideas, location,
and an exhibition of products:
This is what fits best onto a
small ad like this.
ACE Hardware
Half-Page Horiz.
November 2014
This ad’s strength lies in its simplicity, and
its use of the great stock photography
from KitchenAid to relay a single, simple
message: ACE has KitchenAid mixers in
stock for the holidays.
Plaza Liquors
Hayden Flour Mills
Quarter
September 2014
This is the quintessential “Big
Idea” ad. Plaza wanted to
emphasize something specific,
and that made it easy to find
a great graphic and a great
message.
Junior Group Ad
September 2014
Hayden’s logo has a small bit
of text that is really important
and is very relevant to Edible
readers, so we made it
huge, and found the perfect
background stock image.
Free Ad Design Guide
Edible Baja Arizona offers free advertisement design for
our supporters. We offer this service because we want our
advertisements to be effective, to help small businesses who
couldn’t otherwise advertise, and to increase the visual appeal
of the entire magazine.
This guide outlines our policies, best practices for ads,
and guidelines to creating an effective ad. If you have any
questions, please contact Art Director Steve McMackin at
520-777-9551 or steve@ediblebajaarizona.
Advertisers taking advantage
of our free design services
are expected to read and
understand this guide.
How Our System Works
What Ad Design Covers
1. Gathering Materials
Send all the company assets for the ad through your ad
rep. This includes anything that might be used in the
ad, including: Logo, company colors, business hours and
other information, photos you’d like to use, etc.
Please keep in mind that print publications require
high-resolution images, particularly with larger ad sizes.
Consult the Advertising Rates sheet, which details pixel
sizes for the various ads. This is true for both pictues as
well as logos. If needed, we offer design services to create
a new logo, or to recreate a low-resolution logo at print
resolutions.
2. Gathering Information
Your ad representative should also ask about your goals
with the ad, such as getting more soccer teams in to a
trophy shop, announcing a new location, or promoting
an event. Additionally, try to get a sense of the “vibe” you
want to get across: High-end, family friendly, etc.
3. Designing the Ad
Art Director Steve McMackin is in charge of ad creation,
and makes most of them himself. As the publication
deadline approaches, graphic designer Lyric Peate from
Steve’s graphic & web design company Impulse Nine
Media often comes in to design ads while Steve shifts
to doing magazine layout. They are both excellent
designers.
4. Proofing
Once a design has been made, we’ll send an email
through the ProofRocket system. The email will have
a link, and from that link you can see the ad proof, add
notes to Steve, and accept or decline the proof. If you
decline the proof, please give concrete advice about what
you’d like to change (“I think the logo should be bigger”),
and avoid vague language (“it needs to pop”).
5. Revisions and Approval
We’ll create ad proofs for you, and take feedback until
you have an ad that will run in the magazine. We try to
complete ads within about 1-3 revisions.
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Assembling your ad from elements provided by the
company.
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Several proofs or iterations of the ad.
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Ads may be changed each issue. If you plan on having a
new ad each issue, we recomend having a basic template
that can be changed to suit the changes, and to develop a
year-long plan on exactly what you’d like to emphasize in
each issue.
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Finding stock images, good fonts, etc., for use in the ad.
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Advice on content, placement, and general design.
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Use of your free ad in other publications (although we do
not offer resizing to others’ specifications).
What Ad Design Does Not Cover
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Logo design. Your logo is the face of your company, and
deserves more time and thought than we can offer for
free.
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Logo resizing. A common problem is that companies
have a logo, but do not have a high-resolution image.
Steve & Lyric can be hired to do this, usually for between
$35-100, depending on the complexity and source
materials.
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Excessive iterations/proofs. We don’t like putting a
number on how many proofs is too many, because some
changes are trivial, and others are complex. In general, we
try to finish within 1 to 3 revisions of the design, and 5 is
outside the norm.
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Resizing for other publications’ specs. Although we
have no problem with businesses reusing ads designed by
Edible Baja Arizona in other publications, they often need
to be resized to match their ad sizes. Impulse Nine Media
is available for this service, as well.
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Photography. We work with a variety of fantastic
photographers, and enthusiastically endorse their work.
We’d be happy to refer them to your business.
Get in Touch
Jared McKinley
Associate Publisher
520-370-5864
[email protected]
Our Readers
Edible readers (there are 80 independently-owned Edible
publications in North America) are intelligent, informed
and passionate consumers that place a premium on quality
food and beverage products and culinary experiences. They
look for value, but don’t mind paying more for exceptional
quality—especially if there is a good story behind it.
Edible readers are champions of local businesses—and
not just when it comes to food and drink. They dine out
frequently, but are also terrific home cooks, gardeners,
active in pursuing healthy lifestyles. They are seeking
an experience and a relationship with businesses they
patrontize. They can discover your business in the pages
of Edible Baja Arizona.
By the Numbers
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51% are women, 49% are men. Median reader age is 34.
Each copy of an Edible magazine is shared with an
average of 3.5 readers.
Average household income exceeds $100,000.
84% are college graduates; 81% are professionals,
educators and entrepreneurs.
When planning a trip, 76% make a restaurant
reservation before a hotel reservation.
89% would pay more for a product that was
locally produced, organic, humanely raised,
sustainably made or had a story behind it.
Edible readers travel for pleasure 14 days per year.
Circulation is 25,000 copies every eight weeks,
audited by Verified Audit Circulation.
This data was derived from a readership survey of Edible readers
across North America. Readers of Edible publications discover their
communities and the businesses they want to patronize in the pages of
Edible magazines.
Edible Baja Arizona is an independently-owned magazine published by
Coyote Talking, LLC, a Tucson media company owned by Douglas Biggers