“Positively Forward”
Fellow Cattlemen and Breeders,
My Grandfather taught me to always look forward, and always have a positive attitude.
The OB Ranch Sale is a positive event and opportunity for all. This milestone will
provide established and new breeders from across the U.S. and Brangus World the
opportunity of owning superior and proven Red Brangus genetics.
We have poured our hearts, knowledge, sweat, and love into this herd. Now we will
share a legendary Red Brangus herd to breeders around the world. A herd that is fertile,
performs, adapts, and works for our clients.
We started our Red Brangus program 23 years ago, with Foundation, ½, ¼, ¾ and 3/8
blood lines. Our cattle had inherent fertility, adaptability, and carcass quality traits but
lacked consistency. In time, we decided to focus our genetic program on 3/8 Brangus x
5/8 Angus using an extensive embryo and AI program. Throughout the years and one
generation to the next, we have placed the highest priority on breeding “Performance”
oriented cattle, making sure that our cattle could adapt and do well in all environments.
To raise our program to the next level, in the past 5 years we have made a concerted
effort to build and refine our “Elite” herd. These cattle and pedigrees has provided us an
additional purebred customer segment and appeal in the breed. The OB “Performance”
and “Elite” herds will meet just about every objective from raising bulls for the
commercial cattleman to registered replacement heifers to a competitive show heifer
We selected our core herd based on the performance of the females, using calving
intervals, and average weaning weights as our first selection criteria. By selecting for
reproductive efficiency, we established our program with problem-free females. From
this solid base, we improved the performance curves of each generation without
sacrificing trait balance.
Most these animals offered have been produced through our AI & Embryo Transfer
program. The OB Donors have generations of offspring in our registered herd; and you
will find their genetics behind many of the powerful Red Brangus cattle in the U.S.,
Mexico and around the Brangus World. With OB Genetics, you will find a wide variety of
pedigrees that will enhance your program with outcross bloodlines and bred in
productivity.
A key aspect of our approach to the development of our genetics has been the
pinpointing and inclusion of bloodlines from across that breed that we believe will
compliment and improve our cattle. We selected and acquired genetics from many
respected U.S herds like: Sureway Farms, Cox Excalibur, TRIO Cattle & Genetics, Dos
XX, BKC, Triangle K, Fagan Ranch, -C- Red Brangus, Markham Cattle, McDonald
Ranches, Buffaloe Cattle, Oak Creek, Triple JR, Broken A Ranch and others. Always
searching for the top trait leaders from each breeder that complemented our program.
I am proud to say that our program is one of the largest owners of the “Sureway” line.
The maternal ability of the OB & Sureway bloodlines blended with the genetics from CX,
TRIO and the brands mentioned give us the experience and confidence to state that
you will see outstanding cattle in this sale.
I would like to thank Paulo Brito and his family that have embraced our Red Brangus
project through the years. We wish them much luck as they launch their new Brazilian
Red Brangus project. May God bless them and their family. Paulo Brito is a believer in
Red Brangus. OB Ranch provided us the opportunity to continually learning and trail
blaze with the spirit of the Borges & Brito Families.
March 12, 2017 is a once in a life time opportunity to evaluate, acquire and own
genetics of one of the elite Red Brangus herds. We are proud of the cows, maternal
families and sire lines presented on the following pages. They have quietly improved the
lives of our family and the families that choose to use our genetics.
My family and I will be continuing to live in the Wharton, Texas area, Lane City to be
precise. Here we have established our new ranch and will be continuing to breed Red
Brangus cattle. I hope to see you through the years and am here to help you and our
breed to be one of the strongest in the world.
The Red Brangus breed is booming all over the world. It’s amazing to see the growth of
and demand for our breed in all the countries where Red Brangus are found. I have
worked and helped to promote the breed for 24 years. I am confident that our cattle are
proving themselves and that Red Brangus is on course to being one of the most sought
after breeds in the global beef industry.
Bid with confidence! OB Ranch has a solid 50 years of experienced selection behind it,
having bred more than 2 million females in our herds in Brazil, the U.S. and Mexico. Our
cattle will work for you! Our tradition and quality is your best guarantee.
Thank you for your support of our program, our cattle and our families over the years.
Thank you for your consideration of this milestone offering.
Looking and moving positively forward,
Marcos Borges Jr.