MOVIE THEATRE DESIGN SYSTEM EXPLORATORY
RD 2. ADDITIONAL ELEMENTS // 8.21.2014
MOVIE THEATRE DESIGN SYSTEM
THE MOVIE-GOING EXPERIENCE IS FUN AND MOVIES HAVE TONS PERSONALITY.
THAT’S WHAT DRAWS CONSUMERS TO THEM SO STRONGLY.
SO OUR CREATIVE SYSTEM IN THIS ENVIRONMENT SHOULD REFLECT THAT MINDSET AND
SPEAK IN OUR BRAND VOICE IN A FUN ENGAGING WAY.
MOVIE THEATRE ELEMENTS OPPORTUNITIES
DESIGNS EXPLORED FOR:
• COUNTER CARDS
• MENU BOARDS
• CONCESSIONS WALL WRAPS
• FOUNTAIN CUPS
• POPCORN BUCKETS
• TICKET BUYING ENHANCERS
• POSTERS
• DYNAMIC STANDEES
• PRE-ROLL STATIC MEDIA BUY IMAGE
• PRE-ROLL ANIMATION
CREATIVE DIRECTION EXPLORATORY
ADDITIONAL INSPIRATION
CREATIVE
MOVIE THEATRE DESIGN SYSTEM EXPLORATORY
MOVIE THEATRE DESIGN SYSTEM
GRAPHIC STYLE EXPLORATORY
MOVIE THEATRE DESIGN SYSTEM
GRAPHIC STYLE EXPLORATORY
MOVIE THEATRE DESIGN SYSTEM
360 CONSUMER EXPERIENCE
IN THEATRE
CONCESSIONS STAND
MOVIE GOING
EXPERIENCE
IN LOBBY
CONCESSIONS PRODUCTS
TICKET BUYING
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS STAND
COUNTER CARD
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS STAND
MENU BOARD 1
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS STAND
MENU BOARD 2
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS STAND
MENU BOARD 3
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS STAND
CONCESSIONS WALL WRAPS
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS STAND
FULL TAKE OVER
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS PRODUCTS
CUP SYSTEM
MOVIE THEATRE DESIGN SYSTEM
CONCESSIONS PRODUCTS
POPCORN BUCKETS
MOVIE THEATRE DESIGN SYSTEM
TICKET BUYING
KIOSK HEADER
KIOSK ADD-ONS
KIOSK FLOOR GRAPHIC
MOVIE THEATRE DESIGN SYSTEM
TICKET BUYING
FANDANGO BANNERS
MOVIE THEATRE DESIGN SYSTEM
IN LOBBY
THEATRICAL STANDEES REFERENCE
DYNAMIC STANDEES
MOVIE THEATRE DESIGN SYSTEM
IN LOBBY
FUN MOVIE PARODY POSTERS
MOVIE THEATRE DESIGN SYSTEM
IN LOBBY
FUN MOVIE PARODY POSTERS
MOVIE THEATRE DESIGN SYSTEM
IN THEATRE
PRE-ROLL ANIMATION STYLE
MOVIE THEATRE DESIGN SYSTEM
IN THEATRE
PRE-ROLL STATIC AD
MOVIE THEATRE DESIGN SYSTEM
360 CONSUMER EXPERIENCE
IN THEATRE
CONCESSIONS STAND
•
•
•
COUNTER CARDS
MENU BOARDS
CONCESSIONS WALL WRAPS
•
•
PRE-ROLL ANIMATION
PRE-ROLL STATIC MEDIA BUY AD
MOVIE GOING
EXPERIENCE
IN LOBBY
CONCESSIONS PRODUCTS
•
•
FOUNTAIN CUPS
POPCORN BUCKETS
•
•
TICKET BUYING
•
•
KIOSK ENHANCERS
ONLINE TICKETING SITES
FUN MOVIE PARODY POSTERS
DYNAMIC STANDEES
THANK YOU