2016
HOLIDAY
E
O
C
R
DI
TI
NS
P
11/11
for Retail Marketers
SINGLES’ DAY 2015
Singles’ Day (Nov. 11)
will come to the
U.S. because of the
huge amount of
revenue it produced
in China last year.
4x
Retailers will find
greater efficiencies
in their marketing
channels, automating
campaigns across
all touchpoints.
85
%
of holiday revenue
came from in-store
sales last year.
Channels will continue to blur as
retailers arm in-store associates with
digital tools while using emails to
drive customers to in-store events.
Retailers will focus
less on the transaction
and more on the
interaction this
holiday season.
APPS
MORE REVENUE
THAN CYBER
MONDAY.
Mobile will be adopted in
many different forms including:
• Mobile Apps
• mPOS
• Beacons
• Click-and-Collect
• SMS
SALES ON MOBILE
DEVICES WILL HIT
AN ALL TIME HIGH.
47
%
PROJECTED
GROWTH RATE
40
Retailers will bridge
the gap between
responsive sites &
responsive emails.
%
RETAILERS WILL CONTINUE
TO PULL THE HOLIDAYS
FORWARD TOWARDS
HALLOWEEN.
Gone are the days
of the one-size-fits-all
holiday email!
Retailers will adopt
better segmentation
& personalization
strategies.
YEAR-OVER-YEAR
EMAIL VOLUME
WILL INCREASE
25
%
of customers started
shopping before
Halloween in 2015.
Earlier sales and promos
will lessen the revenue
attributed to Black Friday
and Cyber Monday.
More retailers will send
browse abandonment
messages to holiday
shoppers, personalizing
these messages with
customer intent data.
See more at http://in.listrak.com/holiday-predictions