0572_0597_ta9e_c05_tena_a 11/25/03 9:42 PM Section 2 Page 578 2 The Rise of Big Business Prepare to Read SECTION OBJECTIVES 1. Identify factors that were responsible for the growth of huge steel empires after the Civil War. 2. List the benefits corporations and bankers provided to the growing economy. 3. Explain how John D. Rockefeller amassed his huge oil holdings. 4. Summarize the arguments for and against trusts. LESSON PLAN Objectives Key Terms In this section, you will • Identify reasons for the growth of huge steel empires. • List the benefits corporations and bankers provided to the growing economy. • Explain how John D. Rockefeller amassed his huge oil holdings. • Summarize the arguments for and against trusts. Bessemer process vertical integration corporation stock dividend trust monopoly free enterprise system Sherman Antitrust Act Target Reading Skill Clarifying Meaning Copy the concept web below. Include three or four blank ovals. As you read, fill in each blank oval with a major development associated with the rise of big business during the late 1800s. Corporations develop Carnegie builds huge empire STEEL INDUSTRY THRIVES Main Idea As industry boomed, American businesses grew and developed new ways of organizing and limiting competition. 1. Engage Warm-Up Activity Have students consider this question: “How would having a single company produce all video and computer games affect the variety and quality of games available?” Activating Prior Knowledge Ask students to suppose that they have designed a new video or computer game that is unlike all existing games. Have them discuss this question: “Would it be easier to sell your game if there were only one company or several companies that produced such games?” Setting the Scene The copyright holder has not granted permission to display this image in electronic format. Please see the teacher's edition of your textbook for this image. “ A cloud of smoke hangs over it by day. The glow of scores of furnaces lights the riverbanks by night. It stands at the junction of two great rivers, the Monongahela which flows down today in a [slow] yellow stream, and the Allegheny which is blackish. ” —Charles Philips Trevelyan, Letters From North America and the Pacific, April 15, 1898 Trevelyan met some of Pittsburgh’s wealthiest people. He thought they were “a good breed and shrewd and friendly.” Pittsburgh was one of many cities that drew its energy from business and industry in the late 1800s. Its wealthiest citizens were a new breed of American business leaders. They were bold, imaginative, sometimes generous, and sometimes ruthless. By the end of the 1800s, they had made their businesses big beyond imagining. 2. Explore Steel-mill pollution Ask students to read the section. For homework, have them list the industries described and say whether each one is still important today. 3. Teach Divide the class into groups. Have each group choose one of the following factors and explain its role in the rise of corporations: (a) railroad growth, (b) need for investment capital, (c) plentiful natural resources, (d) sale of stocks, (e) vertical integration, or (f) creation of monopolies and trusts. Make a master chart on the board in which each group can add the development that it researched and the development’s impact on the rise of big business. In the spring of 1898, an Englishman named Charles Trevelyan visited Pittsburgh. Trevelyan found Pittsburgh to be a rough town dominated by the steel business. Growth of the Steel Industry The growth of railroads after the Civil War spurred the growth of the steel industry. Early trains ran on iron rails that wore out quickly. Railroad owners knew that steel rails were much stronger and not as likely to rust as iron. Steel, however, was costly and difficult to make. Making Steel a New Way In the 1850s, William Kelly in the United States and Henry Bessemer in England each discovered a new way to make steel. The Bessemer process, as it came to be called, enabled steel makers to produce strong steel at a lower cost. As a result, railroads began to lay steel rails. 578 ★ Chapter 20 Industrial Growth RESOURCE DIRECTORY Teaching Resources Cooperative Learning in the Middle Grades, p. 97 Unit 6/Ch. 20 • Map Mystery: From Competition to Combination, p. 24 • Guided Reading and Review, p. 59 Guide to the Essentials (English/Spanish), p. 111 Other Print Resources Voices of Freedom The Talent for Wealth, pp. 146–147 Technology Section Reading Support Transparencies 578 ★ Chapter 20 Color Transparencies • Corporations, p. B-5 Guided Reading Audiotapes (English/Spanish), Ch. 20 Student Book on Audio CD Prentice Hall United States History Video Collection™ Vol. 11, Ch. 13, “The Modern Corporation,” 4:15 min. Prentice Hall Presentation Pro CD-ROM, Ch. 20 TeacherExpressTM CD-ROM Exploring Primary Sources in U.S. History CD-ROM • Wealth, Andrew Carnegie 0572_0597_ta9e_c05_tena_a 12/8/03 6:36 PM Page 579 Other industries also took advantage of the cheaper steel. Manufacturers made steel nails, screws, needles, and other items. Steel girders supported the great weight of the new “skyscrapers”— the new tall buildings going up in the cities. 4. Assess/Reteach To close the lesson, have students write a sentence for each subsection that states the most important main idea. As an alternative, have students complete the Section Assessment. If a student’s Assess activity does not reflect adequate understanding of the lesson, you might assign the Guided Reading and Review worksheet or Guide to the Essentials for this section. Thriving Steel Mills Steel mills sprang up in cities throughout the midwest. Pittsburgh became the steel-making capital of the nation. Nearby coal mines and good transportation helped Pittsburgh’s steel mills to thrive. The boom in steel making brought jobs and prosperity to Pittsburgh and other steel towns. It also caused problems. The yellowcolored river that Charles Trevelyan saw on his visit to Pittsburgh in 1898 was the result of years of pouring industrial waste into waterways. Steel mills belched thick black smoke that turned the air gray. Soot blanketed houses, trees, and streets. BACKGROUND Andrew Carnegie’s Steel Empire Connecting With Many Americans made fortunes in the steel industry. Richest of all was a Scottish immigrant, Andrew Carnegie. Carnegie’s ideas about how to make money—and how to spend it—had a wide influence. Controlling the Steel Industry During a visit to Britain, Carnegie had seen the Bessemer process in action. Returning to the United States, he borrowed money and began his own steel mill. Within a short time, Carnegie was earning huge profits. He used the money to buy out rivals. He also bought iron mines, railroad and steamship lines, and warehouses. Soon, Carnegie controlled all phases of the steel industry— from mining iron ore to shipping finished steel. Gaining control of all the steps used to change raw materials into finished products is called vertical integration. Vertical integration gave Carnegie a great advantage over other steel producers. By 1900, Carnegie’s steel mills were turning out more steel than was produced in all of Great Britain. The “Gospel of Wealth” Like other business owners, Carnegie drove his workers hard. Still, he believed that the rich had a duty to help the poor and to improve society. He called this idea the “gospel of wealth.” Carnegie gave millions of dollars to charities. After selling his steel empire in 1901, he spent his time and money helping people. The Corporation and the Bankers Before the railroad boom, nearly every American town had its own small factories. They produced goods for people in the area. By the late 1800s, however, big factories were producing goods more cheaply than small factories could. Railroads distributed these goods to nationwide markets. As demand for local goods fell, many small factories closed. Big factories then increased their output. Expanding factories needed capital, or money, for investment. Factory owners used the capital to buy raw materials, pay workers, and cover shipping and advertising costs. To raise capital, Americans adopted new ways of organizing their businesses. Culture The copyright holder has not granted permission to display this image in electronic format. Please see the teacher's edition of your textbook for this image. Andrew Carnegie 1835–1919 When Andrew Carnegie was 12, his family left Scotland to immigrate to the United States. He first worked in a cotton factory for $1.20 a week. Then, he worked as a telegram messenger. Carnegie worked long hours during the day and studied Morse code at night. Luck favored Carnegie when Thomas Scott, superintendent of the Pennsylvania Railroad, hired the young man as his telegrapher. Scott introduced Carnegie to other industrial leaders and helped him invest his savings. Although Carnegie earned only a modest salary, shrewd investment made him a millionaire. By the 1890s, he was one of the world’s richest men. How did Carnegie take advantage of his good luck? Chapter 20 CUSTOMIZE FOR . . . ESL Building Vocabulary To review the vocabulary for this section, organize ESL students into pairs, or pair an ESL student with a more proficient English speaker. Give each pair a note card containing one of the key terms for this section. Have student pairs find their word in context in the section and write its definition on the other side of the card. After student pairs have defined their term, have them write a sentence using it correctly. Then, put groups with these terms together: (1) vertical integration, corporation; (2) stock, dividend; (3) trust, monopoly. Have these groups write two or three sentences telling how their terms are related and a sentence that correctly uses both terms. Section 2 ★ Free Libraries After Andrew Carnegie became very wealthy, he donated 2,509 libraries to towns and cities throughout the English-speaking world at a cost of more than $56 million. His intention was that his libraries would be “free to the people forever,” words that often were inscribed on the buildings. Many of these libraries are still in use today. ACTIVITY Group Work Planning for a Business To reinforce the concept of vertical integration, tell students that they own a company. Have them form small groups, and assign each one a business or industry, such as car manufacturing or electronics. Say: “List the companies you would need in order to control the supply of raw materials and parts, transportation of new products, and sales outlets.” To begin, students can list the steps from raw materials to finished products. Have the groups share their lists with the class. (Logical/Mathematical) 579 ANSWER Carnegie used his position as telegrapher for Thomas Scott to make contacts with wealthy people and then make shrewd investments. Chapter 20/Section 2 ★ 579 0572_0597_ta9e_c05_tena_a 11/25/03 9:42 PM Page 580 The Rise of the Corporation Many expanding businesses became corporations. A corporation is a business that is owned by investors. A corporation sells stock, or shares in the business, to investors, who are known as stockholders. The corporation can use the money invested by stockholders to build a new factory or buy new machines. In return for their investment, stockholders hope to receive dividends, or shares of a corporation’s profit. To protect their investment, stockholders elect a board of directors to run the corporation. Stockholders face fewer risks than owners of private businesses do. If a private business goes bankrupt, the owner must pay all the debts of the business. By law, stockholders cannot be held responsible for a corporation’s debts. BACKGROUND Connecting With Government and Citizenship Saving the Gold Standard John Pierpont Morgan provided loans to the United States government to help save the gold standard. The gold standard fixes the basic unit of currency—the dollar—equal to a set amount of gold. His influence extended to other areas of American life as well, including the arts. He was one of the early supporters of the Metropolitan Museum of Art in New York City. BACKGROUND Summarize Read the paragraphs under the heading “Banks and Industry.” Write a brief summary explaining how banks were linked with the development of big business. Add this information to your concept web. Turning Points A Slick Operator Like Carnegie, Rockefeller valued vertical integration. He bought railroad tanker cars to carry his oil and forced a 10 percent rebate from the railroads. He also got kickbacks on his competitors’ oil shipments. When pipelines began to carry oil, Rockefeller set up a pipeline network. By 1890, he was worth $800 million, an incredible fortune at the time. Banks and Industry In the years after the Civil War, corporations attracted large amounts of capital from American investors. Corporations also borrowed millions of dollars from banks. These loans helped American industry grow at a rapid pace. At the same time, bankers made huge profits. The most powerful banker of the late 1800s was J. Pierpont Morgan. Morgan’s influence was not limited to banking. He used his banking profits to gain control of major corporations. During economic hard times in the 1890s, Morgan and other bankers invested in the stock of troubled corporations. As large stockholders, they easily won seats on the boards of directors. They then adopted policies that reduced competition and ensured big profits. “I like a little competition, but I like combination more,” Morgan used to say. Between 1894 and 1898, Morgan gained control of most of the nation’s major rail lines. He then began to buy up steel companies, including Carnegie Steel, and to merge them into a single large corporation. By 1901, Morgan had become head of the United States Steel Company. It was the first American business worth more than $1 billion. Rockefeller’s Oil Empire Industry could not have expanded so quickly in the United States without the nation’s rich supply of natural resources. Iron ore was plentiful, especially in the Mesabi Range of Minnesota. Pennsylvania, West Virginia, and the Rocky Mountains had large deposits of coal. The Rockies also contained minerals, such as gold, silver, and copper. Vast forests provided lumber for building. In 1859, Americans discovered a valuable new resource: oil. Drillers near Titusville, Pennsylvania, made the nation’s first oil strike. An oil boom quickly followed. Hundreds of prospectors rushed to western Pennsylvania ready to drill wells in search of oil. Rockefeller and Standard Oil Among those who came to the Pennsylvania oil fields was young John D. Rockefeller. Rockefeller, however, did not rush to drill for oil. He knew that oil had little value until it was refined, or purified, to make kerosene. Kerosene was used as a fuel in stoves and lamps. So Rockefeller built an oil refinery. 580 Summarize Banks loaned corporations money that allowed the businesses to grow. Bankers also gained control of companies by buying up stock and combining the acquired businesses into huge corporations. 580 ★ Chapter 20 ★ Chapter 20 Industrial Growth RESOURCE DIRECTORY Other Print Resources Voices of Freedom Founding Standard Oil, pp. 148–149 Technology Color Transparencies • Business Cycle, p. B-7 0572_0597_ta9e_c05_tena_a 11/25/03 9:43 PM Page 581 Rockefeller believed that competition was wasteful. He used the profits from his refinery to buy up other refineries. He then combined the companies into the Standard Oil Company of Ohio. Rockefeller was a shrewd businessman. He was always trying to improve the quality of his oil. He also did whatever he could to get rid of competition. Standard Oil slashed its prices to drive rivals out of business. It pressured its customers not to deal with other oil companies. It forced railroad companies eager for his business to grant rebates to Standard Oil. Lower shipping costs gave Rockefeller an important advantage over his competitors. The Standard Oil Trust To tighten his Cause and Effect BACKGROUND Causes Connecting With Economics • Railroad boom spurs business • Businesses become corporations • Nation has rich supply of natural resources • New inventions make business more efficient THE RISE OF INDUSTRY Effects • Steel and oil become giant industries • Monopolies and trusts dominate important industries Noble Barons? Some historians once labeled all giants of industry “robber barons.” Railroad owner Jay Gould was called “one of the most sinister figures that [has] ever flitted batlike across the vision of the American people.” Some recent historians see these industrialists as a diverse group: some were vicious and cutthroat, but others showed creativity and vision. • Factory workers face harsh conditions hold over the oil industry, Rockefeller • Membership in labor unions grows formed the Standard Oil trust in 1882. A trust is a group of corporations run by a single board of directors. Effects Today Stockholders in dozens of smaller oil • United States is world’s leading economic power companies turned over their stock to • American corporations do business around the world Standard Oil. In return, they got stock in the • Government laws regulate monopolies newly created trust. The trust paid the stockholders high dividends. However, the board of Standard Oil, headed by GRAPHIC ORGANIZER Rockefeller, managed all the companies that Skills had previously been rivals. American industry boomed The Standard Oil trust created a monopoly of the oil industry. A after the Civil War. The monopoly controls all or nearly all the business of an industry. The effects of industrial growth Standard Oil trust controlled 95 percent of all oil refining in the are still being felt today. United States. 1. Comprehension List two Other businesses followed Rockefeller’s lead. They set up trusts causes for the rise of and tried to build monopolies. By the 1890s, monopolies and trusts industry. controlled some of the nation’s most important industries. The Case For and Against Trusts Some Americans charged that the leaders of giant corporations were abusing the free enterprise system. In a free enterprise system, businesses are owned by private citizens. Owners decide what products to make, how much to produce, where to sell products, and what prices to charge. Companies compete to win customers by making the best product at the lowest price. 2. Critical Thinking Drawing Conclusions Why do you think the government now tries to regulate monopolies? Economics The Case Against Trusts Critics argued that trusts and monopolies reduced competition. Without competition, there was no reason for companies to keep prices low or to improve their products. It was also hard for new companies to compete with powerful trusts. Critics were also upset about the political influence of trusts. Some people worried that millionaires were using their wealth to Chapter 20 TEST PREPARATION Use the graphic organizer on this page and your knowledge of social studies to answer the following question. How did geography play a role in the rise of industry in the United States? A The United States is a large, geographically diverse country. B The United States was home to many immigrants who succeeded in business. C The United States has a bountiful quantity of natural resources. D The United States has a vast network of railroads to transport finished products. Section 2 ★ ACTIVITY Linking Past and Present Comparing Industrial Giants Billionaire Bill Gates is chairman of Microsoft, the nation’s top computer software firm. Gates has been compared with the industrial giants of the late 1800s. Have students research and write a report on Gates’s life and achievements and compare him with one of the industrial giants of the late 1800s. (Verbal/Linguistic) ACTIVITY Connecting With Economics Writing an Essay Ask students to use the information in the graphic organizer on this page as the basis for a short essay on the causes and effects of the growth of industry in the late 1800s. Point out that the chart shows both short-term and long-term effects. (Verbal/Linguistic) 581 GRAPHIC ORGANIZER Skills ANSWERS 1. Possible answers: Railroad boom spurs business; new inventions make business more efficient. 2. Possible answers: to control prices, to ensure safety for workers, to maintain health standards for consumers Chapter 20/Section 2 ★ 581 0572_0597_ta9e_c05_tena_a 11/25/03 9:43 PM Page 582 buy favors from elected officials. John Reagan, a member of Congress from Texas, said: Section 2 Assessment 1. (a) Scottish immigrant who was the richest steel magnate in America (b) process that enabled steel makers to produce strong steel at a lower cost (c) built and bought out oil refineries that he then formed into a trust to create a monopoly of the oil industry (d) act of Congress that banned the formation of trusts and monopolies 2. (a) p. 579 (b) p. 580 (c) p. 580 (d) p. 580 (e) p. 581 (f) p. 581 (g) p. 581 3. Steel rails, girders for buildings, and screws were used to build railroads and factories. 4. Corporations provided the capital that expanding companies needed. Banks provided the capital for corporations. These loans helped American industry grow at a rapid pace. 5. He drove his competition out of business. He slashed prices, pressured customers not to deal with other companies, and persuaded railroad companies to grant rebates to Standard Oil. 6. Supporters: Giant corporations brought lower production costs, lower prices, higher wages, and a better quality of life for millions of Americans. Opponents: Trusts reduced competition, raising prices to the consumer and lowering quality. Trusts used their riches to buy favors from elected officials. 7. Possible answers: formation of corporations, growth of investment banking, rebates, pools, monopolies, trusts 8. Possible answer: Carnegie carried out this philosophy by giving away much of his fortune to various charities. “ There were no beggars till Vanderbilts . . . shaped the actions of Congress and molded the purposes of government. Then the few became fabulously wealthy, the many wretchedly poor. ” —John Reagan, Austin Weekly Democratic Statesman, 1877 Under pressure from the public, the government slowly moved toward controlling giant corporations. Congress approved the Sherman Antitrust Act in 1890, which banned the formation of trusts and monopolies. However, it was too weak to be effective. Some state governments passed laws to regulate business, but the corporations usually sidestepped them. The Case for Trusts Naturally, some business leaders defended trusts. Andrew Carnegie published articles arguing that too much competition ruined businesses and put people out of work. In an article titled “Wealth and Its Uses,” he wrote: “ It will be a great mistake for the community to shoot the millionaires, for they are the bees that make the most honey, and contribute most to the hive even after they have gorged themselves full. ” —Andrew Carnegie, “Wealth and Its Uses” Defenders of big business argued that the growth of giant corporations brought lower production costs, lower prices, higher wages, and a better quality of life for millions of Americans. They pointed out that by 1900, Americans enjoyed the highest standard of living in the world. Section 1 2 Assessment Recall 5. How did John D. Rockefeller 1. Identify Explain the significance of (a) Andrew Carnegie, (b) Bessemer process, (c) John D. Rockefeller, (d) Sherman Antitrust Act. 2. Define (a) vertical integration, (b) corporation, (c) stock, (d) dividend, (e) trust, (f) monopoly, (g) free enterprise system. Comprehension 3. Why did the steel industry grow so quickly after the Civil War? 4. How did corporations and banking help the United States economy to expand? monopolize the oil industry? 6. What arguments did supporters and opponents of trusts each use? Critical Thinking and Writing 7. Exploring the Main Idea Review the Main Idea statement at the beginning of the section. Then, list the ways that the need for capital led to new ways of running businesses. 8. Applying Information Andrew Carnegie once said of people who held onto their fortunes, “The man who dies thus rich, dies disgraced.” How did Carnegie follow this philosophy? ACTIVITY Guided Instruction Have students first go over the reasons for the growth of corporations. Then, have the class discuss what advantages corporations held for individual investors. These include sharing in the corporation’s profits without incurring responsibility for the corporation’s debts if it went bankrupt. Encourage students to express their ideas with catchy slogans. 582 ★ Chapter 20 582 ★ Chapter 20 Industrial Growth RESOURCE DIRECTORY Teaching Resources Unit 6/Ch. 20 • Section 2 Quiz, p. 28 Connecting With . . . New Industries and New Inventions, pp. 122–126 ACTIVITY Creating an Advertisement It is 1875, and you have been given the job of designing a one-page advertisement for the financial pages of a newspaper. The assignment: Explain the advantages of a corporation to a public that is not familiar with it. The goal: to get people to invest in corporations.
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