Innovation @ VRT
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Pioneering for tomorrow’s VRT
Ý
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by @ezraeeman
Ý
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Our Approach
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Design Thinking/Lean
insights
empathy
ideas
prototyping
validation
Ý
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ÝEMPATHY
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ÝINSIGHTS
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ÝIDEA
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ÝIDEA
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PROTOTYPE
Ý
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ÝVALIDATE
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Year 1.
Ý
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Give VRT an essential place
in the life of the Youtube
generation
#news, #digital
Ý
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Ý
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Ninjanieuws
Ý
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Ý
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Year 2.
Ý
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Find products & services
that serve a more and more
digitale audience between 25
en 45 year.
Ý
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Ý
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AHA
Ý
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INCUBATIEFASE
1
2
PUBLIEK
AANTREKKEN
EXPERIMENTEREN OM
DUURZAAM TE GROEIEN
Ý
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Ý
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Broaden the world of digital
for 60+ in Flanders.
Ý
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Ý
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Ý
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Snap Shot December 15
Ý
Jasmine - Insights
Maarten – Creative Dev
Ezra – Strategy/Com.
Camille – Community
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One more thing.
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Ý
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ACCELERATE MEDIA STARTERS
THE OFFER:
3M TESTCASE
CONNECTION TO MEDIA CREATIVES
CONNECTION TO MEDIA SYSTEMS
REAL DEMONSTRATORS
ACCESS TO MANAGED USER PANELS
PROSPECT VISITS
30
7 START-UPS 4 WE TALK TO 1 CONTRACT UP TO 15 PROSPECT VISITS 1 EVENT
Metadata
Videoplayer
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Network
THE OPPORTUNITY…
33
EUROPEAN NETWORK
EUROPEAN NETWORK
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THE OPPORTUNITY…
INTERNATIONAL NETWORK OF SANDBOXES
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38
THANKS! QUESTIONS?
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