Creating Shinerama Awareness
Media & Promotional & Fundraising Ideas
1) Signs
2) Posters
3) Stories in local papers
4) Letters to the Editor in local papers
5) Ads in the local papers
6) Interviews on local television
7) Presentations to community groups and associations
8) Presentations to university community (during Orientation week)
9) Songs, chants for others to learn
10) Booths at summer festivals
11) Distribute flyers to homes
12) Enter a Shinerama float in your Canada Day Parade
13) Declaration from your town
14) Press conference
15) Photo opportunity with local celebrity
16) Window painting
17) Lawn signs (similar to Electoral signs)
18) T-Shirts to give or sell
19) Balloons for children (check with parent or guardian)
20) Volunteer for summer programs (with school or city)
21) Flags flown in good locations (town hall?)
22) Competition for a Shinerama mascot/song/cheer, etc.
23) Mail-outs to new first-year students
24) Mail-outs to other school students
25) Create a Shinerama challenge with professors, administrators & office personnel
26) E-mails to new first-year students
27) E-mails to University professors
28) Posters in Department Offices and Lounges
29) Mentions on your University's Web site
30) Mentions on your Student Union's Web site
31) Sell Orange & Blue glowsticks on Canada Day or during other local festivals.
32) Laser writers (pens)
33) Decorating a prime area on campus
34) Signs & Posters at your schools' Summer Orientation
35) Radio spots
36) Dedications on the radio ("To all the shiners ...")
37) Sponsorship with radio
38) Sponsorship with TV
39) Sponsorship with newspaper
40) Volunteer with local CCFF chapter events
41) Do a unique local event (pie eating contest)
42) Give out stickers or tattoos – ask permission first & don’t place on buildings or the
sidewalk
43) Sponsor a local hole at the golf course
44) Sponsor local sporting events
45) Help people carry grocery bags at the store
46) Print logo on grocery bags
47) In August, ask to "round up for Shinerama" at stores
48) Put out donation boxes at stores – please work with the local CFC chapter.
49) Get a cool animal for a mascot & walk them around in busy places
50) Sidewalk chalk your campus
51) Sidewalk chalk your town
52) Paint everywhere - just make sure it's water-soluble
53) Paint a Shinermobile - Tempera paint & Baby shampoo
54) Get flashy costumes for you and your committee
55) Early Bake sales
56) Early Car washes
57) Press Release
58) Press Kits
59) Ask businesses to donate a billboard
60) Announcements at city council meetings
61) Get help from local Lion's Clubs, Kin Canada, Rotary, etc.
62) Get help from local churches, etc.
63) Put announcements in church newsletters
64) Call in contacts and friends to help spread the word
65) Tell your parents.
66) Throw out the first pitch at the local championship baseball game
67) Paint faces at summer festivals
68) Send thank-you letters to everyone who helped
69) See if you can get someone to dress like CAPTAIN SHINERAMA to come to your
campus!
70) Go on Speaker’s Corner and make a fun announcement
71) Knock on doors and let people know what's coming
72) Put signs up on bridges, overpasses in your city – GET PERMISSION FROM THE
CITY OR MUNICIPALITY OR TOWN – Be safe
73) Run BBQs in the summer
74) Put big banners EVERYWHERE in your city - around guard rails, etc. (this requires
the same as # 74)
75) Selling suckers (or another candy) at a bar in the summer with a Shinerama sticker on
the wrapper
76) Giving out Shinerama stickers at the bar
78) Float helium-filled balloons in your student centre atrium
79) Rent a hot-air balloon with a Shinerama logo (alright we’re stretching here, too)
80) Paint windows of local businesses and malls (get their permission, though)
81) Make Shinerama Friend/Sponsor plaques for major sponsors and them get them to
put them up in their place of business
82) Hand out little Shinerama business cards with cystic fibrosis facts, and web site
address for donations to everyone who walks into a summer concert
83) Try to get some free things (like suntan lotion samples) and stick on a Shinerama
sticker and give them to everyone
84) You could cover those IKEA (3 for $3) frames with stickers and sell them during
Shinerama to the shiners for their pictures. (Perhaps not for publicity, however I'm sure
that everyone will love it!)
85) Sell/Give away orange and blue Freezies with Shinerama stickers on it to children on
hot days in your city. Even better go around to the summer classes on campus too.
86) For a photo-op, shine something famous in your city (i.e. the parliament stairs in
Ottawa, big Nickel in Sudbury, the big boot in Edmonton, etc.)
87) Announce your event or your coming event over the PA at things like malls, stadiums,
etc.
88) Send flyers home with local elementary and secondary schools - maybe get them to
participate and get a challenge going
89) Flyers as an insert in local papers. Don’t forget to add web site for donations.
www.shinerama.ca
90) Obtain a mention in your school’s registration package going to all students or on the
registration Web site.