3rd February 2011
VIVIENNE WESTWOOD DESIGNS A RANGE OF EXCLUSIVE
T-SHIRTS FOR RED NOSE DAY 2011
Iconic British fashion designer, Vivienne Westwood has designed a range of
limited edition T-shirts for this year‟s Red Nose Day taking place on Friday 18th
March 2011. Available exclusively from TK Maxx, all net profits from sales of the
range will go towards helping people living unimaginably tough lives across the
UK and Africa.
A host of celebrities are modelling the T-shirts including Sienna Miller, John
Cleese, David Walliams and Nicola Roberts with photographs taken by Bryan
Adams.
The T-shirts are an eclectic collection of striking black and white prints that
represent a unique fusion of humour and iconic historical images. The designs
feature Rowan Atkinson as „Edmund‟ & Miranda Richardson as „Queenie‟ from
the Blackadder series, William Shakespeare, The Laughing Audience by
Hogarth, a punk girl and a Louis XVI lady. There is also a Pirate Design and a
Mother & Baby Elephant, reminiscent of the days of the Raj, especially for
children. All T-shirts feature Comic Relief‟s signature Red Nose.
Vivienne Westwood said “I once did a collection called „I am Expensiv‟, meaning
that we are supported by the suffering of the whole world in our privilege bubbles
and we must try and help people a bit. Comic Relief does a lot and I try to help
where I can. I do believe we are an endangered species and I think it is great to
try and do anything you possibly can even if to help just one person. But Comic
Relief does more than that.”
The T-shirts have been wholly manufactured in Africa. 100% of the cotton has
been sourced from Fairtrade certified organic cotton co-operatives in Mali. This
ensures good quality, pesticide and GM free cotton and a fair price to farmers in
developing countries.
To own a piece of fashion history, whilst supporting Red Nose Day, get your
limited edition T-shirt. The collection goes on sale online and in TK Maxx stores
nationwide on Thursday 3rd February 2011 with prices from £5.99 for a kid‟s Tshirt to £14.99 for a ladies fashion T-shirt. All net profits from sales of the range
will go to Comic Relief.
Details and Prices:
Adults
Unisex T-shirt (XS-XL)
Shakespeare, Blackadder Queenie, Blackadder Edmund and The Laughing
Audience By Hogarth
£9.99 with at least £5.00 going to Comic Relief
Fashion T-shirt (XS-XL)
Punk Girl and Louis XVI Lady
£14.99 with at least £7.00 going to Comic Relief
Fashion Vest (XS-L)
Punk Girl
£14.99 with at least £7.00 going to Comic Relief
Kids
Unisex Long Sleeve T-shirt (1-6 years)
Elephant available in red, Skull and Shakespeare-available in white
£6.99 with at least £3.00 going to Comic Relief
Unisex Short Sleeve T-shirt (1-6 years)
Elephant-available in red & white, Skull- available in white, Shakespeareavailable in red
£5.99 with at least £2.50 going to Comic Relief
Unisex Short Sleeve T-shirt (7-10 years)
Elephant-available in red & white, Skull- available in white, Shakespeareavailable in red
£6.99 with at least £3.00 going to Comic Relief
Babygrow (0-3 months & 9-12 months)
Elephant- available in white
£6.99 with at least £2.50 going to Comic Relief
-EndsFor further information about the t-shirt, please contact:
Fluorescent PR
Rachel Bishop T: 020 7292 3610 M : 0797 443 4747
E: [email protected]
For further information about Red Nose Day, please contact:
Media Team, 020 7820, 2500, [email protected]
Out of hours number: 07984 510473
www.comicrelief.com/media-centre
Editor’s Notes:
About Red Nose Day
Red Nose Day 2011 is heading your way on Friday 18th March when
the great British public will once again be asked to Do Something
Funny for Money.
To join in the fun go to www.rednoseday.com and find out how you
can get involved.
By raising cash this Red Nose Day, you‟re helping to change lives
forever. That‟s because Comic Relief spends all the money raised
by the public to give extremely vulnerable and disadvantaged
people in the UK and Africa a helping hand to turn their lives around.
Comic Relief was launched on Christmas Day in 1985, live on BBC
One. At that time, a devastating famine was crippling Ethiopia and
something had to be done. That something was Comic Relief. The
idea was simple – Comic Relief would make the public laugh while
they raised money to help people in desperate need. Before too
long, Red Nose Day was created and the first ever event in 1988
raised a staggering £15m. To date, twelve Red Nose Days have
raised more than £500m. That money has helped, and is helping, to
support people and communities in dire need both in the UK and
Africa.
Comic Relief, registered charity 326568 (England/Wales);
SC039730 (Scotland).
About TK Maxx
TK Maxx has been a partner of Comic Relief since 2004 selling the official Comic
Relief T shirt. Over the past six years they have raised £6.4 million for the charity.
TK Maxx has covered the cost of producing, distributing and retailing the T-shirts
TK Maxx is a designer brands-for-less retailer implementing a unique „off-price‟
concept, which originated in the US. It sells designer and high street brands of
womenswear, menswear, homeware, gifts and accessories at up to 60% less
than the recommended retail price (RRP.) TK Maxx launched in the UK in 1994
and now has over 230 stores nationwide. Opportunistic buying and a no frills
operation means TK Maxx can pass huge savings onto customers. For store
locations and further information, please visit www.tkmaxx.com
Vivienne Westwood Biography
Vivienne Westwood began designing in 1971 along with her partner Malcolm
McLaren when London was at the forefront of cultural trends. By the end of the
seventies, Vivienne Westwood was already considered a symbol of the British
avant-garde and for Autumn/Winter 1981 she showed her first catwalk
presentation at Olympia in London. In 1990, Westwood was awarded the
prestigious title of British designer of the year and for the second year running
Westwood was awarded British Designer of the year in 1991. In 2006, her
contribution to British Fashion was officially recognised when she was appointed
Dame of the British Empire by her majesty the Queen Elizabeth the Second.
Today, the Vivienne Westwood brand offers 4 clothing ranges – Gold Label, Red
Label, Anglomania and MAN plus seasonal accessories, jewellery, bags,
eyewear and footwear collections. Vivienne Westwood today continues to show
in Paris, Milan and London. She uses the medium of her shows to talk about
culture and politics, more specifically about the urgent need to act against climate
change. Vivienne Westwood is now recognized as a global brand and Westwood
herself as one of the most influential fashion designers in the world today.
Bryan Adams Biography
Since the late 90's Adams has photographed many of the biggest names in the
entertainment world, including Mick Jagger, Lindsay Lohan, Dustin Hoffman and
Jennifer Aniston. His portraits have graced the pages of top publications such as
Vogue, Vanity Fair, Harper's Bazaar, and Esquire. Adams also publishes his own
art magazine called Zoo in Germany, and has had two photographic tomes of his
work published, Made in Canada (1999) and American Women (2004). His
photography has been exhibited at leading international venues, such as the
Saatchi Gallery and the National Portrait Gallery in London and the Royal Ontario
Museum, in Toronto. In 2002 he was asked to photograph Queen Elizabeth II for
her Golden Jubilee exhibition. Proceeds from his photography go to The Bryan
Adams Foundation, which helps fund projects around the world.