Introducing…
The Grounds to Grow On™ program
The Grounds to Grow On™ program converts brewed
K-Cup® packs into useable alternatives.
While we continue to research and develop other earthfriendly packaging solutions for our K-Cup® pack, our
recovery program provides an alternative method of
disposal, outside of the landfill.
We think a second life spent enriching soil and creating
energy sounds like a second life worth living. So say
goodbye to your brewed K-Cup® pack. We’ll make sure
its next journey is a good one.
An initiative of Green Mountain Coffee Roasters, Inc.
Where We’ve Been
An initiative of Green Mountain Coffee Roasters, Inc.
Our Pilot Programs
In 2010, we launched a small pilot program, with select distributors, to
recover brewed K-Cup® packs in offices. Our program was a success; it
provided tools for Keurig Authorized Distributors to offer an alternative
disposal solution for brewed packs – from there the Grounds to Grow On™
program was born.
In 2011, we expanded the Grounds to Grow On™ program to include
roughly half of all our workplace customers in the United States. The
program continued to be a success, and led us to where we are today; a
program that has expanded nationally to the 48 contiguous states.
An initiative of Green Mountain Coffee Roasters, Inc.
Where We Are
An initiative of Green Mountain Coffee Roasters, Inc.
Our Approach to Disposal
The recovered K-Cup® packs are sent to our disposal partner, g2
revolution, where they are separated into two parts: the grounds &
everything else.
The grounds are turned into compost and the remaining components
are sent to an Energy-from-Waste (EfW) facility, owned by Covanta,
where they are converted into energy.
An initiative of Green Mountain Coffee Roasters, Inc.
Our Recovery Bins
In an effort to reduce our overall carbon footprint, recovery
bins are made from 75% recycled content, reused
approximately 15 times, and shipped via the UPS Carbon
Neutral Shipping program.
Each bin includes:
• Pre-affixed UPS return label
• Pre-affixed bag and zip tie seal for brewed pack collection
• 2-way shipping; from us to you and back again
Please note:
Due to organic waste, each bin should be
replaced at least every 2 weeks.
An initiative of Green Mountain Coffee Roasters, Inc.
Our Area of Availability
The Grounds to Grow On™ program is currently available in the
contiguous 48 states
Please note: The G2GO program is not available in Alaska, Hawaii, or Canada.
An initiative of Green Mountain Coffee Roasters, Inc.
Our Program’s Website
Visit us at:
www.GroundsToGrowOn.com
From there you can:
• Easily order recovery bins with a
credit card
•
Download marketing resources
•
Get answers to frequently asked
questions
•
Take a quick survey to tell us how
we’re doing
An initiative of Green Mountain Coffee Roasters, Inc.
Our Collateral Materials
PROGRAM BROCHURE
Customer facing, informational
brochure
Available for reorder from
www.GMCRMarketingSolutions.com
MARKETING RESOURCES
Download collateral materials
from the learn more page of
www.GroundsToGrowOn.com
An initiative of Green Mountain Coffee Roasters, Inc.
Thank You!
We remain passionately involved in our effort to
help brew a better world.
Thank you for joining us on this journey!
An initiative of Green Mountain Coffee Roasters, Inc.
Contact Information
Have Questions?
We’d love to hear from you.
Phone:
888.CUP.BREW (287.2739)
Email:
[email protected]
Web Site:
www.GroundsToGrowOn.com
An initiative of Green Mountain Coffee Roasters, Inc.