THE AGE, Saturday 20 October
198{
Bogie awards celebrate
ads' certifiable inanity
Tb€ Good gous.l.€9ioa
!v' MA|OAIEI i|rci|t
Asard. lor adv.rtbcndtl .G
Torltlt ll Gnrd Eo€i€ litll courarinr ob€.s$v.oes rtrb
Nollrhg lodo Plt! d.ad rlh.dlts cEaniot-ret boets, may e.n So to
but AUt' Upt trlDljle to lbc iDd@ ! Drcduci rro,'r aj tte 6t|et
try ll ldd lo !6te
dua!- M! Vocet said: ..The advcn
- a.lv€rUslo&
Blubc-rd tatl! aboul 6€ tenE !Dd.r ttrc
Buta UD, or raltrat
Unlislllt Graffltllts Aaaiosl Uc rt; ot |}.loitet-bort
ard uDd.t
b.rltby PromotioN, bas_ €bon: tDe s€aL Vic. you have gpt rtd ot
eith "Zip zlp loot at tiat dD,
lool at that
Nomine€s lor tbe Mo3t
S€r objecl Asa.d i
"Perlet" uDd€nar
and advededentq dr
typ€vrit€rs. The M8cho Mat
Arrsrd ls llk€ly to 80 to €lu€.
8Dd
strd
dooed spraycr$
do.ed
sprayca$ aod atalltu
aElfiU
rhen
strn i€€d
n€€d ln€
in€ toll€t
ducl Wntraler iaaN (a pictrre ol a
them vor
vol| sun
lo-iler duct
appl led lts ral$a cons.louln€.s to to rea.h rcund Oe b€nd. '
ma!'s crotcn aod tnc sords
a asla ee€teDd ol semtnor! snd AnolDer cate$ry r€fog!|!€s the han sno s 8ol evert4hing )
lndudry awar(ls.
eitc
b G;ptolt to MeoaF coloto€ "lor ltre mal
.. advcrr t* metrrsBogt€s eiu b€
ln 20
m€ favonE cotriend_ who do€sn't have to try nard'-orrrdcd
caleaorl€€, iDcludha
ti._ n9d D;trlotllm.
Favorlle lor tbe Mod Fr€udlan
ir ts a McDooatds hambur8.r proinsne JinSl€, lb€ m6l otf.oslve mo on rhicb sDogs.ent siots A*ard is the S.orched Deatrui
advcrtls€mcnl U. m6tFrcudi.n ot AyeE nocl strd rb€ Olgs! rum. advertbement vlrlch sloes a
dvlrlts€me-trl (mo6t ol lb? nomr ttr* inro saam. s€cd€d b;mburS- ma. cultlds down a trc€,
oatrotrs ar. torriocollte b{lr.pp eri au b6E, ot chipe. Mr vodr astrlde tbe trunt, aod a *omat
motlons) and lt. M.D ln wDlle 3a|d: -A loi-ot in€s€_3ites ar€ -sa- strckina the trulk as b€ eals tbe
Co6ts Aslrd lor dwriis.h€nts cr€d to Abori8ines.
rDsgioe Dot
thol u!€ "Gxp.rl!" to patrools€ ,h.v ret - _
Carti€r clSarctt€s, Pith aD
houswiv.i
fa€ Most hon€ JtDgle Awlrd i3 v.nbehent that Promot€s
gafirs
ot tltc cotty_ tlDDed tosot. MllloriYello*sofi Caru€r as a Dar wbo .r€-sl6
s.v.dl
rrlte/s rn hrrc b€.n oomioare.r drht - -Lool out mourh. ratcn Droducts of such quallly tnat they
lor c6cb calctory, a spot6mao out biD6, I h brirgtoS t[e rorld s becohe a "must", b lllely to Aai!
ror Buta Up, Mr Pcler vo8Fl. said: tast€si solt drtd io ;y u!!.'
a sp€clal m€Dtlon. Eu€a UD ha
'w. uouaDi thli tb€ sdvertrsroa Th. ttoet uohtormltiv€ Aesrd dnwn a drten ol M. Carder
lbd8lry ras aFays givlnS ill€ll could ro to Sourtem Crmtolt
vlth a lot ot "mu5t" b3ll@E coma*ards, ro r€ muld l.l Uem 14. Mr Vor€t satdt "You hlve a in8 out ol bb bead saylnt "I musl
ehat *e O al as tcll .
F.car biAli|lb@rd ond att ll telt! walt $e do& I musl rasn my
Nomr.auoE tmm Brtdy Euoch you abbut tbe product ls han.b sfter Soing lo tlc toilel
lward cor tbc
mo6t $r-role UMMMMMMIIUUM. Ml[d you,
st€r€otyD.d adv€rtiscm€nt) tF Cokc could b€ a clo6. coatend€r.
cludc an adv€rtb€melt to. SimP 'Cole B it h ! mluioo ard oft
A
yoo tnlSlt lmadre, advertls
lry copyr leE are not
lappy
rort beiot mocted iD
applhncG.
sltualiods' i3r't r€ally vcry
this way. The deputy director
Mr V@el eld: . It shoss all i.lol]Etive, '
Adventdq Fed.ratio!
h* -in nnr. r.J"r" i"rnir" Tn. Mo6l Ina.e copy Botic 15 tbe
wsbiD! aod ctaDrne aod c@tine lil€ly to 80 to Toyota lor "r rsled Auslnlia, Mr Davld Jsclrson, sr
thc awar(ls wer€ ridiculous,
ana rm"n sn rler Simma ov; 'Ioyoh tb€ queslion- ll sald 'y€3.
the associatloo lad s€dt a l€t-^,r.^ k;' r^ ri-u t"-n,-* Bul lloldcll ls a clo€. .onleodcr sid
ter lo the New South vsles lnstltut€ of TecDooloty, wn€r€ fte
son
sbout their
awa.ds
WE YE ha.l the Os.ots. the Sal.nies, the Emnls, the c.admies.
Nole cone the Bosies. the 1984
BUGA UP lnsies,
lnties, btuught to rou
by rhe peopte- who hai def,;ced.
bitlboa,.ls att oy.t Svdn;r rD
.eteb.ar. B(JGA Up" ifut 6iandar, 'Ihe
daJ.
the awaftls
awads iitl
wll be Dreserted
oa O.tobet 20at the Nslittnsrilute
oI
Technolos,
afie. a
one-dor
se iaot on adlerusinp rclom. 2
DUGA U P Dless ret 6:es;vs: Ihz
Rosies will b. awded rc the ndtr
desenns o,ls u snerut .arepmes.
such as Most Misleadnr,- Leasr
Ptodud lnfomanon, Most taone
CoD an,l th. ad thot brcok the
Thursday, October 4, 1984
will b€ n6d€, prot€stlot
But Bu8a Up ls nol dlscoum€€dTbe last svard ol the ev.ni4 eill
80 lo the advenisers wbo Dav€
most belp€d it io ils *o* by comirt !p with edily modiled bUlboards. The award rs called Tb€