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Diagram 1
Performance Profile of China
Quality
5
4
InnovDesign
Price
3
2
1
0
FlexLargeOrder
RespTime
FlexSmallOrders
Punctuality
Diagram 2
Performance Profile of India
Quality
5
4
InnovDesign
Price
3
2
1
0
FlexLargeOrder
RespTime
FlexSmallOrders
Punctuality
Diagram 3
Performance Profile of Brazil
Quality
5
4
InnovDesign
3
Price
2
1
0
FlexLargeOrder
RespTime
FlexSmallOrders
Punctuality
Diagram 4
Performance Profile of Italy
Quality
5
4
InnovDesign
Price
3
2
1
0
FlexLargeOrder
RespTime
FlexSmallOrders
Punctuality
Average Europe
Average USA
Average Overall
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Diagram 5
Performance Comparison, India - China
Quality
5
4
InnovDesign
Price
3
2
India
1
China
0
FlexLargeOrder
RespTime
FlexSmallOrders
Punctuality
Diagram 6
Performance Comparison, Brazil - Italy
Quality
5
4
InnovDesign
Price
3
2
1
0
Brazil
FlexLargeOrder
RespTime
FlexSmallOrders
Italy
Punctuality
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1.
Which countries are your most important suppliers?
(1)
(2)
(3)
(4)
;
;
;
;
% of imports
% of imports
% of imports
% of imports
2.
Do you have your own factories in these countries or do you buy from other firms?
3.
What percentage of your imports come from:
China
India
%
%
Italy
Brazil
%
%
4.
What types of shoes do you buy from these countries:
5.
Based on your own experience, how would you rate Italy, China, India, Brazil? See
criteria in attached table and use five-point scale
(Different colour pen for each country)
6.
Do you expect that in 5 years from now the percentage you buy from India, etc. will have
increased or decreased? Why?
India
China
Brazil
Italy
7.
In what aspects do these countries need to improve most over the coming 5 years?
India
China
Brazil
Italy
8.
What do you give to your supplier apart from the opportunity to sell? Check for
assistance in:
-
achieving reliable quality
upgrading technology
speeding up response
punctual delivery
9.
If you compare the present with the past how has your role in upgrading producers changed?
Did you play a more important role then?
Do you now provide different things?
10.
Do you take your suppliers from country X to visit factories in other supplier countries?
11.
Do you engage in joint product development with your suppliers in India (etc.) or do you
provide a final design?
Do your suppliers participate in the product specification?
12.
Was this different in the past?
13.
Do you put your producers in direct contact with your customers, i.e. retailers?
Do you help your producers to make their own assessment of the final market?
14.
Do you provide training/internships to employees of your producers?
15.
Do your suppliers work exclusively for you – with regard to the European/US market?
16.
Do your suppliers also sell direct to other European/US retailers?
If not, would they be free to do so?
17.
Do your suppliers exhibit at European/US trade fairs?
18.
The importance of traders for upgrading is increasingly acknowledged. If
DFID/USAID/TNO/UNIDO etc. were to ask you to collaborate how would you react?
What practical suggestions would you make?
19.
At some stage of the interview, ascertain total sales in 1998.
value
number of pairs
20.
Where do you rank in the league of importers of your country?
Weakness
Strength
Country
Brazil: blue
Italy: black
China: red
India: green
1
2
Regular and reliable product
quality
Price
Response time (from order to
delivery)
Punctual delivery
Coping with small orders
Coping with changes in large
orders
Innovative Design
3
4
5
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