Marketing Department, Hisense International
28th Issue
Contents
Content
Focus .................................................. - 1 Hisense Eco Product Launch Event Shines in South Africa.................. - 1 Hisense Emphasizes “SMART” Technology during Canton Fair........... - 4 Hisense Officially Enters Japan ............................................................ - 5 -
News Express .................................... - 6 Hisense Commits to Sustainable Development through Global Partnership
.............................................................................................................. - 6 Hisense Makes its Appearance at Germany EP Fair ............................ - 9 Hisense Sponsors “South Africa VS Egypt” Football Match ................ - 11 Hisense Egypt Air Conditioner Dealers Visits Hisense Headquarters . - 12 -
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Marketing Department, Hisense International
28th Issue
Focus
Hisense Eco Product Launch Event Shines in South
Africa
Hisense Becomes the First to Respond to the 49M Initiative in SA
On March 25, the Hisense Eco Product Launch Event was held in South Africa. During the
event, over 200 Hisense agents and distributors around Africa and the Middle East were
present. Notable attendees included Dr. Lan Lin, the EVP of Hisense Group, and Jiangning
Li, the Consul-General of China to Johannesburg.
At this event, Hisense released a series of low energy-consumption products. Such
products included large size LED LCD TVs, A++ energy-saving refrigerators and high-end
inverter air conditioners. With this event, Hisense became the first consumer electronics
company to launch energy-saving, eco-friendly products in South Africa.
The Exhibition Hall
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Marketing Department, Hisense International
28th Issue
This is Hisense’s active response to South Africa’s “49M” initiative. On March 18th, Deputy
President of SA Kgalema Motlanthe made a speech in Newton, Johannesburg to deliver a
nationwide call to decrease energy-consumption. He said that the initiative seeks to make
power saving the "national culture" and support the economic development of the country.
Dubbed '49M', this initiative has direct reference to the role that can be played by the
country's 49-million citizens in stimulating what is sometimes referred to as 'negawatts', or
demand reduction.
Hisense is the first consumer electronics company to respond to the “49M” initiative. Dr. Lin,
the EVP of Hisense Group said in the meeting: “Hisense has been closely tracking industry
trends and are committed to providing consumers with high-quality energy-saving
eco-friendly products. Today, Hisense becomes the first consumer electronics company to
launch energy-saving, eco-friendly products in South Africa. This time, by taking concerted
action together with South African government, we hope to improve the quality of life for
South Africans and promote the sustainable development of SA by providing consumers
with technology-leading eco-friendly products.”
Dr. Lin delivering a speech
The agents and distributors watching the show
All around the world, Hisense is actively adopting eco-friendly technologies and promoting
green development. In 2010, we released the Hisense Green Development Outline, which
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Marketing Department, Hisense International
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implements green concepts into our corporate vision and strategic planning. With this,
Hisense will lead the innovation of green technology in the industry. In 2009, Hisense
co-led the effort in developing international LED backlight specification standards.
Additionally, Hisense broke the world record in daily energy-consumption for refrigerators 6
times and 3 times for air conditioners. This year, Hisense signed a cooperative partnership
agreement with the United Nations Environment Programme (UNEP), becoming the world’s
first corporate sponsor of UNEP’s SEED Award. Hisense’s sponsorship of the SEED Award
and support for green innovations of outstanding SMEs re-affirms the company’s
commitment to green technology.
Brilliant violin show at the launch event
Performance made by Soweto Gospel Choir
Taking the 49M initiative as a good opportunity, Hisense holds this eco product launch event
to help promote green development in South Africa. It is a meaningful step towards
becoming a world-leading brand in the future for Hisense.
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s
South African Staff celebrating a successful launch event
Hisense Emphasizes “SMART” Technology during
Canton Fair
On April 15th, the opening day of the 109th Canton Fair, Hisense displayed its line of
impressive products that included a pair of interactive Gesture Control TVs, a 72-inch 3D
LED Backlight TV. Also among these were the company’s high-end XT68 and XT69 3D
TVs, Hi-Smart and Android TVs, Free Match and Free Multi Air conditioners and
energy-saving inverter refrigerators.
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Marketing Department, Hisense International
28th Issue
Hisense Booth
With “Smart” being Hisense’s central theme for this Canton Fair, a unique Smart TV Zone
was designed at the center of Hisense’s booth to not only capture the attention of visitors
but also indicate Hisense’s growing emphasis on promoting product branding.
John Huang, the Deputy Manager of Hisense International, said that the way for a Chinese
brand to become world famous is by paying more attention to innovation instead of keeping
its eyes on short-term sales volume.
Hisense Officially Enters Japan
According to Nikkei Newspaper，the most influential economic newspaper in Japan,
Hisense officially entered into Japan's consumer electronics market on March
12th .
Hisense is the first Chinese LCD TV manufacturer to enter Japan to compete with
local brands.
Hisense Japan was established on November 4th, 2010 and the company has since
established a partnership with major consumer electronic retail channel Nojima. After
months of preparation, Hisense TVs has started to be placed in Nojima's retail stores on
March 12th. Meanwhile, many other large chain channels have come to Hisense for
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cooperation. Hisense Japan targets to sell 500,000 units this year.
Entering Japan is a major step for Hisense in its pursuit to become a world-leading brand.
The exploration of the Japanese market will help Hisense to access the most advanced
technology and innovative products to enhance the competitive power of the brand.
Hisense will target becoming the second and third TVs in the homes of Japanese families
to occupy the small to medium-sized market while launching high-end self-innovated
products at the same time. In five years, Hisense will be a Top 5 brand in Japan.
News Express
Hisense Commits to Sustainable Development through
Global Partnership
Partnership with UN Environment Programme supports local Entrepreneurs
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On April 15th, the awarding ceremony of SEED Award was held in Johannesburg, South Africa
by United Nations Environment Programme (UNEP) and Hisense. Leading international
consumer electronics and home appliances company, Hisense has shown its commitment to
sustainable development through its partnership with UNEP in becoming the first major
corporate sponsor in the annual SEED Awards. The SEED Awards, a component of the SEED
Initiative program supports innovative and small-scale entrepreneurs worldwide who integrate
environmental and social benefits into their business models.
Awarding Ceremony
Hisense announced that it will loyally support the award, which was founded at the World
Summit on Sustainable Development in Johannesburg in 2002, for the next three years.
General Manager for Hisense South Africa, Jerry Liu says, “As a company we have recognized
the need for sustainable, green development and believe in taking this into the grass roots of
South African enterprises. We believe that the SEED Awards strongly mirror our company
culture of innovation through hard work and are extremely proud to be associated with UNEP.”
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The goal of SEED is to support the ability of small to medium-scale businesses to scale up or
replicate their activities in a way that helps local economies and communities while promoting
the sustainable management of natural resources and ecosystems and reducing poverty.
Winners of the annual award cover a diverse range of promising business models which tackle
poverty and environmental stewardship in areas such as water and waste management,
sustainable energy, recycling, and fish farming.
Achim Steiner, UN Under-Secretary General and UNEP Executive Director, says, “The SEED
Award winners are shining examples of what can be achieved through the lens of the Green
Economy and with very little in terms of funds but an extraordinary amount of innovation and
hard work. The challenge for the coming year, as governments prepare for the crucial Rio+20
conference in 2012, is how to scale-up and accelerate the kinds of transitions that SEED
represents. Companies have a lot to gain from partnering with civil society and public sector
initiatives in order to catalyze change. Hisense is today demonstrating how its commitment to
corporate and social responsibility is evolving, underlining that striving to achieve sustainability
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in the 21st century is as much a developing country agenda as it should be a developed-country
goal.”
Hisense has made a monetary investment of R4.1 million lasting from 2011 – 2013, being the
first consumer electronics focused company to make an investment on such a significant scale
to locally driven start-up’s; assisting in tackling poverty and improving the livelihoods of the
country.
“We will continue to look for ways in giving back to the local community and supporting the
country in the development of the economy,” concludes Liu.
Hisense Makes its Appearance at Germany EP Fair
The 2011 Germany EP Fair has officially come to an end. As a global leading consumer
electronics company, Hisense participated in the fair together with other world leading
companies, such as Samsung, LG, Sharp and Panasonic.
Hisense Booth at EP Fair
At this fair, Hisense 3D TVs, Gesture Control TVs, Internet TVs and many other high-end
electronics products were on display drawing a large amount of attention from the visitors.
In addition to these electronics products were Hisense’s refrigerators and appliances,
showing the company’s wide range of products.
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The visitors experiencing Gesture Control TV
Hisense Germany proactively posted our displayed products a day before the fair opened
on its website. Accordingly, distributors and customers can easily access the information of
Hisense and the EP Fair at any time.
Hisense Germany Website
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Marketing Department, Hisense International
28th Issue
Hisense Sponsors “South Africa VS Egypt” Football
Match
On March 26th, the “South Africa VS Egypt” friendly football match was held by FIFA at
ELLIS Park, Johannesburg. After fierce competition, the South African team won by 1:0 at
home.
This is the second time that Hisense sponsors an international football match since the
“South Afirca VS America” Nelson Mandela Challenge Cup in November, 2010. During the
game, Hisense’s LED TV advertisement was broadcasted continuously on the big screen in
front of the court and on the screen around the court, promoting the high-tech and
high-quality image of Hisense LED TVs. The advertisement attracted the attention of nearly
50,000 people in the stadium.
Hisense’s LED TV advertisement
Taking the opportunity of Hisense South African eco product launch event, Hisense invited
more than 200 agents and distributors to watch this game. After the match, they were very
excited and epressed their admiration to Hisense. Many distributors sent emails to Hisense
to look for further cooperation and were willing to build Hisense into a world-leading brand in
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the future.
Hisense Egypt Air Conditioner Dealers Visits Hisense
Headquarters
On March 13 to 19, Hisense Egypt air conditioner dealers visited Hisense Headquarters
separately in Qingdao and Shunde, and visited the air conditioning factory as well.
Hisense Egypt air conditioner dealers’ photo in the exhibition hall
In the exhibition room at Hisense Tower, the dealers showed great interest towards
Hisense’s advanced products. In the 3D TV experience area, they came across first hand
the 3D LED and 3D plasma TV. In the refrigerator area, the dealers showed great interest
in the large volume side by side and multi-door refrigerators.
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Marketing Department, Hisense International
28th Issue
The dealers visiting the exhibition hall
During the visit to Hisense's commercial air conditioner factory, Hisense Egypt dealers were
impressed by the advanced manufacturing facilities and production process. The dealers
expressed their admiration and willingness to further cooperate on commercial air
conditioning with Hisense.
A dealer is observing the air conditioner production line
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Marketing Department, Hisense International
28th Issue
Editorial Committee
Consultants: Dr. Lan Lin, John Huang, Henry Liu, Hanson Han, Rolland Zhang
Editors: Jessie Ma, Kelley Zhou, James Dotson, Yizhen Guan
Everyone is welcome to contribute. Please send your articles or proposals to:
[email protected]
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