BDNA Solutions for Software Asset
Management (SAM)
Software asset data is spread across multiple
disparate systems, and is highly complex, nonstandard and changing constantly. As a result
organizations lack visibility into their
environment, waste money from sub-optimal
asset usage, risk being out of compliance, and
are unable to execute initiatives.
KEY BENEFITS OF BDNA SOLUTIONS
 Align SAM with business goals
 Optimize asset usage and spend
 Be prepared for software vendor audits
 Gain complete visibility into assets
BDNA Solutions for Software Asset Management
IT Asset Discovery
License Compliance
/Optimization
Procurement
Systems
IT Cost/GRC
Endpoint
Management
IT Asset
Management
BDNA
Common Language of IT
Monitoring Systems
CMDB
Others
Others
Downstream
Applications
Disparate Data
Sources
Software Asset Management Challenges
Multiple Data Sources and
Downstream Applications:
Data required for SAM needs to
be gathered from multiple
systems across the organization
and is also consumed by
various downstream
applications with different
workflows and data
architectures. This leads to the
various functions not aligning
with the business goals.
*Data sourced from Technopedia
Raw Discovery data is
complex and unusable: Lack
of standards and maintenance
of product meta-data by
manufacturers has made raw
discovery data unusable. Data
is incomplete, inaccurate, has
up to 95% noise*, and requires
complex logic to establish
product identity and licensing
structures, resulting in
inaccurate deployment profiles.
Naming and versioning are
complex and non-standard:
Products have inconsistent
naming, proprietary versioning,
and complex licensing
structures with edition and
platform variations, that make it
difficult to manage in an
automated way. The problem
explodes for organizations
managing thousands of
products from multiple vendors.
Asset data is exploding and
constantly changing: There is
a proliferation of products. The
top five vendors by new
software releases in 2013,
together published more than
10,000 new products in just one
year*. Manually tracking and
maintaining this information
requires dedicated resources
and results in low accuracy
rates downward of 60%*.
Inability to establish accurate
entitlement profiles: Critical
information required to establish
license entitlements is locked in
Purchase Orders (PO).
Processing POs is complex due
to missing manufacturer SKU
numbers, inconsistent naming
formats and embedding of
pack/bundle, licensing and
other key information within
unstructured fields.
Non-discoverable data and
missing market information:
Many of the critical data points
required for asset lifecycle
management, license
compliance and asset
optimization are nondiscoverable. Often this data is
also constantly changing. Some
examples are end-of-life dates,
vendor-specific licensing data,
and OS compatibility.
BDNA Benefits for Software Asset Management
Align SAM with business
goals by standardizing data:
BDNA consolidates the various
systems and applications
around a single data
architecture to provide the
Common Language of IT that
feeds downstream applications
like license management and
optimization, IT Cost/GRC etc.
This helps centralize and
consolidate enterprise-wide
SAM functions to align with
common business goals.
Be prepared for software
vendor audits: BDNA provides
non-discoverable market data
required to determine license
compliance position for top
vendors like Microsoft, Adobe,
Oracle and IBM. Together with
the entitlement and deployment
profiles, it provides enables
organizations to be prepared for
vendor audits.
Gain complete visibility into
assets: BDNA Normalize
cleanses and normalizes both
the discovery data from BDNA
Discover (or sources like MS
SCCM) and the procurement
data from digital POs to provide
accurate deployment and
entitlement
profiles. BDNA
.
delivers accurate and current
data for complete visibility.
Optimize asset usage and
realize immediate savings:
Consistent asset data and
accurate entitlement and usage
information enable accurate
determination of asset
utilization. This leads to
immediate savings from
decommissioning or
redeploying unused and underutilized assets.
To learn more about BDNA solutions for Software Asset Management visit:
www.bdna.com/SAM
339 North Bernardo Avenue, Suite 206, Mountain View, CA 94043, USA, T +1 (650) 625-9530, [email protected]
Copyright © 2014. All rights reserved. BDNA, BDNA Technopedia, and BDNA Normalize are trademarks of BDNA Corporation.
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