Atos Codex
Better understand and serve customers with
Smart Data
Atos Codex for Telecommunications
– T-Mobile Austria
What is the relation between your phone bill
and big data?
This is a success story about Atos Codex and
T-Mobile Austria.
This helps to identify fraudulent customers
early on, protecting T-Mobile Austria from
potential revenue losses.
Back from the Mobile World Congress?
“Using Big & Fast Data
to deliver more value to end customers
by cutting across traditional information Silos”
Seven overarching themes:
3
1
Connected
Consumers
4
2
Entertainment
5
Sustainable
Development
Goals
The Fourth
Industrial
Revolution
No technology!
6
Ecosystem
Enablers
7
Disruption
The Pervasive
Network
3
Data-driven!
But telco tribes love technology!
No surprise: communications technology is
central to the world’s biggest social and
business changes
Tribes: operational barriers impede progress
Dialogue and focus: accelerate progress:
▶ Customer intelligence
▶ Product and service development
▶ Competitive differentiation
Empirical decision-making:
it’s time for analytics
4
Data analytics
Compare your thinking with your peers …
Over 580 business and IT decision-makers
surveyed
Global scope – Europe, USA and Asia
Multiple business sectors – including special
telco focus
5
Key focus on customer behaviour and experience
Across all sectors
“Which of the following benefits are you experiencing
or do you anticipate by using data and analytics to
analyze your applications and services?”
Analytics Can Bring A Wide Variety of
Benefits To An Organization
Reduced IT cost
36%
Deeper insights from available data
36%
Gain competitive advantage
Increased business agility
Organizations Leverage Analytics In Many
Different Areas
Primary focus on customer
39%
Improved customer interaction and
satisfation
Better understand our existing
customers and their needs
Develop new or better products
or services
Access to valuable data that was
not used before
More IT employees using data/
data analytics
Make better-informed business
decisions
“What are your firm’s plans to use the following types of
analytics?”
37%
35%
22%
18%
18%
21%
34%
14%
33%
20%
33%
32%
32%
Not yet adopted, but planning to in
more than one year
22%
38%
36%
Not yet adopted, but planning to
within one year
6
26%
23%
27%
26%
21%
26%
24%
23%
16%
21%
23%
10% Marketing and campaign analytics
11% 15%
25%
25%
16%
11%
21%
23%
26%
Sales analytics
15%
Supply chain analytics
17%
Product development and
management analytics
16%
Financial analytics
16%
Asset management
15%
Customer service analytics
17%
Competitive analytics
23%
21%
Customer analytics (lifetime value,
segment analytics, loyalty analytics)
25%
21%
eDiscovery
Adopted and among our newest
analytics types
Adopted and among our longest-used
analytics types
And the telco-specific perspective
Current focus:
▶ Market trend analysis
Telco Data and Analytics Use Cases
“For which purpose are you using or considering using data and analytics?”
▶ Social network analysis
50%
45%
▶ Compliance
Future effort:
▶ Customer retention
29%
41%
38%
Simplify/streamline business processes
to support customer engagement
39%
38%
Improve contact center efficiency
41%
35%
34%
▶ Product and service development
33%
32%
40%
29%
Improve service and product portfolio
Create innovative offerings
Reduce customer churn
Analyze market trends
60%
30%
37%
51%
Yes, we do plan to do this
in the next 12 months
7
Ensure threats surveillance
39%
39%
▶ Innovation
Develop two-sided business models
around data modernization and resell
Ensure revenue assurance
Forecast demand
Yes, we are already doing this
How can Atos and Atos Codex contribute?
Full cognitive and analytics
framework
Coupled with deep telco experience
Use-case driven
Rapid prototyping and algorithm
development
High-performance computing –
on demand
8
Your industrialized analytics platform
From Proof of Value to massive scale
The Atos Codex
platform factory
Agility and time-to-value
•
Reduces IT costs by
up to
•
Rollout costs by
up to
•
30%,
50%,
Rollout operation costs by
up to
70%
BIG DATA APPLICATIONS
Business use cases & models
Any
source
Sensors
Logs
Locations
Social
Video
Documents
Math.Models
Historical
Data
CRM
ERP
…
Instant deployment, anywhere
BIG DATA ENABLEMENT PLATFORM
Data Integration
& management
Data Modeling
& Analysis
Data Visualization
& reporting
Workflow Management & BPM
Security & operations
On-Premise
9
Private
Cloud
Public
Cloud
Any
business
scenario
BI,
CPM,
Dashboards
Exploration
& discovery
Context-aware
learning
Predictive
analytics
…
BPO
Set Industry Best Practices using
Atos Codex Use Case Accelerators
Solutions designed for your market, your business process and your customer
RETAIL
Profitable
Customer
Service
new customer
segmentation
based on value
& cost-to-serve
PUBLIC
SECTOR
Urban
Transport
real-time
traffic
forecasting for
a better
service to
citizens
MANUFACTURING
Predictive
Maintenance
problems fixed
before they
occur for
seamless
production &
guaranteed ROI
TELECOM
Telco
Network
Demand
Management
better service
to subscribers
and competitive
differentiator
development
10
ENERGY
& UTILITIES
BANK
& INSURANCE
HEALTHCARE
Fraud
management
Smart
Healthcare
Outage
prediction
fraud detection
and prevention
improvement
data aggregation
and analysis
from clinics and
physician groups
to help improve
disease
treatment
better machines'
running cycle for
better efficiency
for no
breakdowns or
failures in the
supply chain
Thanks
For more information please contact:
Emmanuel Wensink
T +41794597604
M +41794597604
[email protected]
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