Page Index: Identifying
Hyper-Relevant Endemic Content
PAGE INDEX is a solution that is unique to the programmatic advertising industry in that it enables advertisers to
cost effectively extend the reach of their campaigns by identifying hyper-relevant endemic content in new places.
PROBLEM: Finding new pages with relevant
content for your brand is time consuming
and difficult to do.
DIGILANT’S PAGE INDEX identifies hyper-relevant content on new pages by
creating a customized network of URLs and
domains, based on campaign specific
keywords and content. By locating webpages
that are meaningful to a brand’s target
audience, ads reach consumers in an
environment where they are pre-disposed
to engage, leading to an organic increase
in conversion. This allows brands to
contextually target at a granular level and
expand reach onto new pages.
USING DATA SCIENCE PAGE INDEX IDENTIFIES CONTENT EXPLICITLY FOR
THE INDIVIDUAL ADVERTISER THAT IS RELEVANT TO THEIR CONSUMERS
A client was looking to drive registration
for an annual fundraiser to raise
awareness for ALS.
Results
• Demonstrated a conversion rate of 0.0243%:
10X higher than the industry average of 0.0028%
They wanted to reach consumers that
fit one more of the following criteria: • Average CTR of 0.09%, compared to industry
average of 0.06%
• Has to be local
A hard
niche
to find
• Gains in inventory discovery at below-market rates
• Beers enthusiasts
• Proven performance in brand lift: effectively
impacting a target audience’s purchase intent,
brand awareness, and perception
• People passionate about
the ALS fight
• All of the above ABOUT DIGILANT
Digilant, a global programmatic media pioneer, partners with the world’s leading agencies and brands to provide customized and scalable programmatic
media solutions. Powered by insightful and actionable data science, Digilant’s display, video, mobile, and social solutions are delivered through a worldclass service offering. The company’s advanced technology platform, which includes a data management platform (DMP), connects brands with relevant
and unique audiences by activating first party, third party and its own proprietary data. Headquartered in Boston, Digilant has offices in Barcelona,
Bogota, Lima, London, Madrid, Mexico City, Milan, Monterrey, Santiago de Chile, Sao Paulo, and across the United States.
For more information, please visit www.digilant.com or follow the company on Twitter at @Digilant_US. Digilant is an ispDigital Group Company.
2 Oliver Street, Suite 901 - Boston, MA 02109
+1 (844) 344 4526 │ | www.digilant.com
Digilant
Digilant
@Digilant_US
www.digilant.com/blog