FRESH LOGISTICS
FMCG MARKET
Poznań, 10.09.2014
AGENDA
1.
FMCG market – characteristics
2.
Strategy towards retail
3.
Reference Projects
4.
Raben Group - about us
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FMCG MARKET
CHARACTERISTICS
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FA S T M O V I N G C O N S U M E R G O O D S
Fast Moving Consumer Goods (FMCG) – products that are sold quickly and at relatively low cost. Examples include
non-durable goods such as food, toiletries, cleaning products, alcohol and cigarettes.
The value of FMCG market in Poland is estimated to be 180 billion PLN (source: wikipedia)
Characteristics of FMCG market

High diversity of products

Relatively low prices

High volume business

Low margins

A large amount of distribution channels
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FA S T M O V I N G C O N S U M E R G O O D S
Main distribution channels
1.
Modern trade – retail networks

Hypermarkets
(Tesco, Auchan)

Cash&Carry
(Selgros, Makro)

Supermarkets
(Intermarche, Piotr i Paweł)

Discount stores
(Biedronka, Lidl)

Convenience stores (Żabka, Małpka)
2.
Traditional trade – wholesalers
3.
E-Commerce
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S T R AT E G Y T O W A R D S
R E TA I L
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S T R AT E G Y T O WA R D S R E TA I L
Who drives the supply chain?
90’s
SUPPLY
LSP
RETAIL
20th
centry
2000
SUPPLY
LSP
RETAIL
2010
SUPPLY
LSP
RETAIL
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21st
centry
present
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S T R AT E G Y T O WA R D S R E TA I L
Modern Retail Share in Fresh goods volumes
Delivered to DC's - 70%
50 000
45 000
40 000
35 000
30 000
25 000
20 000
15 000
10 000
5 000
0
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S T R AT E G Y T O WA R D S R E TA I L
Retail drives the supply chain
TESCO
WAREHOUSE + DISTRIBUTION PL/UA
LIDL
PRIMARY DISTRIBUTION
PEPCO
INTERNATIONAL FTL
JERONIMO
WAREHOUSE + DISTRIBUTION PL/CZ/SK
AUCHAN
WINE WAREHOUSE/PLATFORM
ALMA MARKET
MEAT PLATFORM + DISTRIBUTION
MAŁPKA (convenience stores)
AMBIENT/FRESH WAREHOUSE
SELGROS
WAREHOUSE + DISTRIBUTION
NEW YORKER
FRESH DISTRIBUTION
WAREHOUSE + DISTRIBUTION
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S T R AT E G Y T O WA R D S R E TA I L
1.
Regular meetings with Retail

Local Transport Dpt

Dedicated HO staff
2.
Relationship meetings
3.
JMP - waybill elimination
4.
Goods receipt excl. driver involvement
5.
Pre-advice including retailer PO number
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W H AT M A K E S D I F F E R E N C E ?
Warehousing
Distribution
Outstanding and balanced competency
in warehousing and network distribution
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P O S I T I O N I N G S T R AT E G Y
The most friendly
Customer Service provider
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REFERENCE PROJECTS
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METRO
Logistics solution
Services:
Ukraine

Contract logistics in Brovary (UA) dry food and non food

Central warehouse in Brovary – pick
by line process

VAS

Distribution in Ukraine
Pick-up
Poland
Direct distribution

Final delivery
Distribution in Poland – PAXD
process
Shuttle
Raben Group depot
Consignor
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PEPCO
Logistics solution
Services:
Poland

Warehouse services – pick to store
process

VAS

Distribution in PL
Slovakia

Distribution in SK
Final delivery
Delivery
Raben Group depot
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S T R AT E G Y T O WA R D S R E TA I L
City logistics – Małpka case study
Services:
•
•
•
•
•
•
Logistics platform near Poznań
Pick to store process
300+ shops
200 new shops each year
City centres
Small vans with lifts
Shuttles
Local distribution
Direct distribution
Fresh Logistics depots
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S T R AT E G Y T O WA R D S R E TA I L
City logistics - Case study

150 vans & medium size trucks

Traffic restrictions

Deliveries to each shop few times a week

Empties management
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S T R AT E G Y T O WA R D S R E TA I L
City logistics - Case study

App. 2000 SKU on stock

Various size of racking locations
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RABEN GROUP
ABOUT US
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KEY FIGURES
Overview
10 countries
focus on CEE
family owned
& managed
years of
tradition
7,500
employees
1,000,000 m2
warehouse
capacity
6,000
means of
transport
1 bln EUR
revenue
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RABEN GROUP
CSR
Being the trendsetter in our sector
in giving the additional value
through sustainable solutions
Taking care
of health and
guaranteeing safety
Partnership,
dialogue and
sharing with
stakeholders
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Compensating
negative impact
on the environment
Attracting
and retaining
the best staff
The role and quality
of transportation and
logistics services
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KEY FIGURES
Revenue per country (2013)
Baltics
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INDUSTRIES
Share in total sales (2013)
Chemical
11%
Technology
21%
FMCG Food
27%
Retail
12%
FMCG
Non-Food
9%
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Automotive
20%
23
BUSINESS SEGMENTS
Contract
Logistics
Road
Network
Fresh
Logistics
FTL
& Intermodal
Sea
& Air
Lead Logistics
Provider
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BUSINESS SEGMENTS
Share in total sales (2013)
Fresh
Logistics
7%
Other*
12%
Contract
Logistics
12%
Sea & Air
1%
FTL &
Intermodal
7%
Road Network
61%
* Including LLP
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C O M PA N I E S
Raben Group in Poland
4300
employees
Straszyn
500 000 m2
Szczecin
Łomża
warehouse capacity
Robakowo /
Headquarter
Grodzisk Maz.
44
branches
Lublin
Wrocław
Gliwice
3500
means of transport
ISO 9001, ISO 14001, ISO 22000
(HACCP), AEO-F, OHSAS, SQAS
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Marcin Turski
Sales&Customer Service Director
Fresh Logistics Sp. z o.o.
[email protected]
T. +48 61 89 88 436
M.+ 48 723 300 103
THANK YOU
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