VOLUME 3 · ISSUE 1 · 2014
ViSalus
CHALLENGE
WOULD YOU LOSE 10 LBS.
FOR A CHANCE AT
$1,000?
THE CHALLENGE
WEIGHT LOSS
MADE FUN?
FIND OUT HOW
NORTH AMERICA’S #1
90-DAY
CHALLENGE
GOES GLOBAL
VOLUME 3 | ISSUE 1 | 2014
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2014 Vi Model Winners
BUDDY RIVERA & ASHLEY YORK
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SECTION 1: THE VISION BEHIND THE MOVEMENT
6 The Vi™ Mission: Challenging the World. 10 lbs. at a Time.
9 The Leaders Behind The Challenge
14 Fifteen-Year-Old Melba Shares Her Challenge
15 Dr. Steven Mittelman: How Parents can Improve Children’s Health
16 What Famous Faces are Saying about The Challenge
SECTION 2: THE BODY BY Vi CHALLENGE ™
TABLE OF
CONTENTS
20
29
31
32
34
The Challenge Basics: 3 Steps to a New You
From Ingredient to Doorstep – How Science Supports Success
Shake It Up with Creative Shake Recipes
Colors for Healthy Grocery Shopping
The Secret of the First 10 lbs.
SECTION 3: THE CHALLENGE LIFESTYLE
40
45
48
50
51
54
56
60
61
The Challenge Lifestyle: 90 Days at a Time
Team Vi-Possible – Proving Resolve is Greater than Obstacles
Ruby Gettinger: Reality TV Star Talks Weight Loss
New Men from Head to Toe
Supporting Your Challenge Success
Life’s Short – Make Workouts Fun
Hulk Hogan Exclusive: From Facing Off in the Ring to Fighting Weight
Health at Any Age
Vi Model 2014: The Challenge Takes Center Stage
SECTION 4: PROMOTING THE CHALLENGE
68
70
73
78
82
88
97
Challenging the World Begins with a Party
3 For Free and Rising Star: Why the First 30 Days Matter
Promoter Spotlights
Need Motivation? Grab Hold of Hope (Written by John C. Maxwell)
Vi Events – Living the Vi-Life
Vi Ambassadors of The Challenge
Who Wants to be a Vi Millionaire?
SECTION 5: THE CHALLENGE WORLDWIDE
103
104
106
108
From Inspired Mission to Global Movement
The Challenge Sweeps Across Vi Canada
The Challenge Effect on Latino Health, Family & Community
Taking Weight Off the UK
EDITOR IN CHIEF
ART DIRECTOR
John Laun
Lindsay Shapiro
EXECUTIVE EDITOR
DESIGN TEAM
Cori Linder
Ron Romero
Jennifer Bertrand
Kim Rountree
Tim Kuck
SENIOR WRITER
Antonette Alzate
CONTRIBUTING
WRITERS
Courtney Kretchman
Scott Plesha
Sarah Paulk
Wendy Rudman
K.C. Barlow
Nicole Bywater
SR. PRODUCTION
MANAGER
Todd Eliason
PRODUCTION
MANAGERS
Joanne Cho
Alan Dwelle
ViSalus Offices
6300 Wilshire Blvd.
Suite 610
Los Angeles, CA 90048
340 East Big Beaver Rd.
Suite 400
Troy, MI 48083
vi.com
*Front cover: Vi is the
company behind the
#1 90-Day weight-loss
and fitness Challenge
platform in North
America.
THE CHALLENGE
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The Leaders Behind
The Challenge
BY ANTONETTE ALZATE
When you think about what makes a company great, words
like innovation, simplicity, authenticity and transparency
come to mind. Then there are the people behind it all—from the
transformational leaders to the talents employed by them—who
embody the company’s mission and vision to the core.
These attributes happen to be the guiding principles that have
led Vi™ to where it is today—an industry disruptor with a leading
weight-loss and fi tness platform, the Body by Vi Challenge™.
To understand Vi and its mission of Taking Weight Off the
World™, it’s important to know Vi’s origins, the people who
power it, and how every member of the Vi Community is an
embodiment of the lifestyle and culture it promotes.
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REINVENTION EARLY IN THE GAME
”A company is
defined by its culture...
it determines the
difference between a
mediocre company and
an innovative brand...
When employees and
team members adopt
In 2005, successful entrepreneurs Blake
Mallen, Nick Sarnicola and Ryan Blair joined
forces to form ViSalus. Their goal was to
make a positive impact on Life, Health and
Prosperity around the world, values which
remain as the company’s foundational
pillars today.
Despite Vi’s solid foundation, America’s
economic downturn in 2008 drove the
Founders to reinvent their business model.
As the ancient Greek philosopher Plato once
said, “Necessity is the mother of innovation.”
It was innovation that prompted the ViSalus
Founders to explore fun and simple
approaches to weight loss. That’s when they
discovered the power of the social world
around them—and learned how to harness it.
the correct culture,
INNOVATION + SIMPLICITY
= A WINNING FORMULA
live it and breathe it,
“Simple can be harder than complex; you
have to work hard to get your thinking
clean to make it simple.”
the culture spreads.”
—RYAN BLAIR,
ViSalus Co-Founder & CEO
— Steve Jobs, the late Apple Co-Founder
and CEO (1955–2011)
The ViSalus Founders grew up in the age of
social media—from the early days of instant
messaging to social networking sites, such
as Friendster and MySpace. What sets
them apart from the rest of their generation,
however, is that they figured out ways to best
leverage social media. They knew how to
optimize and position it, creating a platform
on which to advance Vi’s mission—a simple
concept that people would feel compelled to
share with everyone they knew. Hence, the
Body by Vi Challenge™ was born.
“We are in a word-of-mouth business, and
for the first time we knew we had something
truly simple and natural to talk about,” said
10
Co-Founder and Global Ambassador Nick
Sarnicola. “It’s easy to go on Facebook and
say ‘I was just challenged to lose 10 lbs. with
PROJECT 10™. Watch my video and then go
to this website.’”
It worked, because simplicity sells. This
unassuming concept combined with the
Founders’ relentless pursuit of innovation
helped them revive the company and
advance its mission. The ViSalus Founders
disrupted an industry by taking an idea
and creating a movement.
THE VALUE OF AUTHENTICITY
AND TRANSPARENCY
The Challenge is powered by real people who
are achieving real results living The Challenge
Lifestyle. The company’s Co-Founders are
no different, setting and achieving Challenge
goal after Challenge goal, and giving props to
those doing the same in the Vi Community.
From triathlons and jiu jitsu competitions, to
building muscle or getting a “six-pack,” all
three Co-Founders have documented their
Challenge journeys, raising the bar each time.
They know that you can’t ask people to make
the change for a healthier lifestyle if they
aren’t walking examples themselves.
They never hesitate to share their victories,
as well as their obstacles, both on the road to
their Challenge goals and in their day-to-day
roles. They ask the Community for help,
guidance and feedback, and always strive
to explain the “why” behind key company
decisions so that everybody knows they are
a part of the decision.
This walk-the-walk spirit was on full display
in 2010, when Co-Founder Nick Sarnicola
stepped down from his position as Chief
Sales Officer to sign up as a Body by Vi
Challenge Promoter. He saw the perfect
THE CHALLENGE
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RYAN BLAIR
ViSalus Co-Founder & Chief Executive Officer
”We are in a word-of-mouth
business, and for the first
time we knew we had
something truly simple
and natural to talk about.”
—NICK SARNICOLA,
ViSalus Co-Founder & Global Ambassador
opportunity before him, and had no choice
but to prove the power of this model and show
others the level of success that is possible.
As Global Ambassador, Vi’s highest Promoter
rank, he’s a shining light on the path to
prosperity. “Nothing’s worse than a leader
who doesn’t walk the talk,” said Nick. “And
above all else, it has to be done honestly
and authentically.”
THE Vi CULTURE
“A company is defined by its culture…
It determines the difference between
a mediocre company and a dominant,
innovative brand… When employees
and team members adopt the correct
culture, live it and breathe it, the
culture spreads.”
—Ryan Blair, ViSalus Co-Founder and CEO
If you walk into the Vi headquarters in
Troy, Michigan, you’ll notice wide-open
spaces, a fitness track known as the
“Quarter-Mile Road”, a state-of-the-art
gym, and huddle rooms with wall-to-wall
whiteboards for ideation—all of which
promote The Challenge Lifestyle.
Ryan wanted to build a mecca of
excellence and innovation to inspire
collaboration and camaraderie.
Conference rooms are named after
top-achieving Vi Promoters—from
Royal Ambassadors and above—so that
everyone who uses them is reminded
every day that they are all a part of the
Vi Community, a community comprised
of leaders who all lead by example,
for everyone is pursuing an individual
Challenge goal.
Ryan is the combination of an entrepreneur and
natural teacher. He provides company-wide
vision and leadership as he guides Vi™ towards
unprecedented growth. He is the author of The
New York Times Best-Seller Nothing to Lose,
Everything to Gain, and has been featured
in Forbes, Men’s Health and The Wall Street
Journal, as well as on CNBC, MSNBC and Fox.
Connect with Ryan and ask him about
his latest Challenge goal:
/ryanblair.fans
@ryanblair
/ryanvisalus
ryanblair.com
BLAKE MALLEN
ViSalus Co-Founder & Chief Marketing Officer
Blake is the man behind the brand. He has
pioneered the groundbreaking marketing and
social media strategies that have propelled
Vi into previously unexplored technological
and financial industry territory. Under Blake’s
direction, Vi was awarded the Direct Selling
News 2012 Bravo Growth Award for over 600%
revenue growth in 2011.
Connect with Blake and ask what
inspires his innovations:
/blakemallen.page
@blakemallen
/blakemallen
blakemallen.com
NICK SARNICOLA
ViSalus Co-Founder & Global Ambassador
As Vi Global Ambassadors and Top Producers,
Nick and his wife Ashley travel the world,
promoting the Body by Vi Challenge™ and
supporting his team of passionate Vi Promoters.
Connect with Nick and get his
latest tip for success:
/Sarnicola
@nicksarnicola
/powercouple
thepowercouple.com
THE CHALLENGE
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The Secret of 10
.
Why Your First 10 lbs.
Can Determine Your
Ultimate Success
Prior to the launch of PROJECT 10™ at the
beginning of 2013, Vi™ had studied millions of
transformations of those who had taken on the
Body by Vi Challenge™. This led to a powerful
discovery that would change how we start and
finish each 90-Day Challenge…. It was the
secret of the first 10 lbs.—the basis for how
PROJECT 10 came to be.
That’s why Vi put innovative PROJECT 10
rewards on the table, like a weekly $10,000
giveaway, “i LOST it.” and “i BUILT it.” t-shirts,
and giving back through PROJECT 10™ Kids.
By congratulating people for making that
important first step in their journey to better
health, Vi was determined to help as many
people achieve their ultimate weight-loss and
fitness goals on the Body by Vi Challenge.
Regardless of your Challenge goal, it’s those
first 10 lbs. that are the most crucial to lose.
And once you do…
34
You see it. When you look in the mirror, you
may notice that your pants are looser, your
clothes fit better, you look more alive, and
you exude confidence.
You hear it. You gain social affirmation from
various people—from those who know you
well, to those in the Vi Community who have
followed your Challenge progress, to those
who haven’t seen you in years and can’t
believe you’re the same person.
You feel it. You are revitalized with more
energy than ever before. You become
stronger, have more endurance, and are
able to push yourself even further.
But most of all, you are motivated by it,
and empowered with the certainty that you
can achieve much more—fueling the fire in
you. You are filled with a sense of pride and
accomplishment because losing those 10 lbs.
validates your ability to commit to something.
Getting that far means you can overcome
food temptations and make significant
lifestyle changes. All of these things are a
result of losing those 10 lbs., which ultimately
determines your success in the path to weight
loss and beyond. Throughout these pages,
you will find many stories that started with
the first 10 lbs., but evolved into remarkable
feats that once seemed impossible. The 10-lb.
factor is not a coincidence… it’s a secret that
was brought to light because of its powerful
and undeniable effect.
And remember, SHHH is no longer the word.
Share this with everyone you know, because
the Secret of 10 is not a secret anymore.
Now that you
know the secret…
who will YOU
Challenge?
Get started at
challenge.com
THE CHALLENGE
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What is
THE CHALLENGE LIFESTYLE?
It's not just about 90 days; it's about 90 days at a time.
BY ANTONETTE ALZATE AND COURTNEY KRETCHMAN
As you read through the pages that follow,
you’ll learn the stories of people who achieved
far more than they’d ever imagined with
regards to their health and fitness. However,
it didn’t always begin that way.
THE EVOLUTION OF A LIFESTYLE
Take Sam’s story, for example. After learning
about the Body by Vi Challenge™ through a
friend, he had made the decision to lose 15
lbs., which would get him back to his weight
when he was in his 20s.
Sam went public with his goal, got support
from his family and friends as well as the Vi
Community, and lost his first 10 lbs. with
PROJECT 10™. Inspired by reaching his first
milestone, and knowing that he could help
a child through PROJECT 10™ Kids, he went
on to lose over 20 lbs. by the end of his
90-Day Challenge. He gained newfound
confidence, motivation, and most of all…
validation. He liked what he saw in the mirror
and was determined to keep it going.
Losing the weight was just enough to get him
serious about his health again. He quit fast
food and soda, and started eating fresh, whole
foods and lean meats—all while supplementing
his diet with Vi-Shape® Shakes, Vi Crunch™
and other Vi™ products.
Soon he was thinking about his next goal. He
had already gotten down to his ideal weight,
but now he felt he needed a bigger Challenge—
an active Challenge goal. Sam was always
curious about the themed races taking place
all over his city, so he signed up for a 5K mud
run. Not long after that, he had signed up for
a 10K and was already setting his sights on
a half marathon.
He was hooked. Reenergized and proud of
what he had achieved so far, he challenged
himself to a fitness goal. At 20% body fat, he
set a Challenge goal to get down to 10%.
He then moved on to another goal of adding
10 lbs. of lean muscle to help another kid
through PROJECT 10 Kids.
THE CHALLENGE: WHERE YOU WANT TO
GO IS UP TO YOU
“What I love about The Challenge platform,”
says Mallen, “is that you can really make it
whatever you want.” Think of The Challenge
as a train. It’s always moving, always heading
towards a new destination. You can hop on
at any point, wherever you are in your life and
whatever health goal makes sense for you.
“The Body by Vi Challenge has
given me a whole new life! I
went from being afraid to try a
Vi-Shape Shake to losing 65 lbs.,
building 10 lbs. of lean muscle,
dropping over 18% body fat,
AND earning my IFBB Pro Card!”
Sam’s lifestyle was continuously evolving
with every Challenge that he took on, and
with every weight-loss, active and fitness goal
success. One of the things he looked forward
to at the end of every Challenge, however,
wasn’t just the results—it was the fun of
exploring ideas for his new Challenge goals.
Before he even realized it, Sam was living
and breathing The Challenge Lifestyle.
THE CHALLENGE EFFECT
For many, The Challenge starts out as a
90-day goal, but over time, it becomes a
lifestyle. It’s simply set in motion after you
achieve your first 90-Day Challenge goal.
That feeling of victory awakens the competitor
in you—the competitor that challenges oneself
further each time. “But while you’re focused
on creating the best you that you can be,”
says ViSalus Co-Founder and CMO Blake
Mallen, “you realize you’re actually inspiring
others to do the same in their lives. And both
those feelings are contagious. That’s the
Challenge Effect.”
- KAELIN TUELL
That’s the beauty of The Challenge. You’ll be
surprised by what you can accomplish if you
just set a goal, no matter how simple. Before
you know it, you’re on a journey towards
continuous self-improvement.
And remember, you never have to go it alone.
The Vi Community—from all walks of life—
are passengers right onboard with you,
making their way toward their own destinations.
Strike up conversations with them, learn their
stories as they learn yours, and offer each
other support. Soon, you’ll be at your first
destination, and where you want to go next
is up to you.
KAELIN TUELL | BODY BY Vi CHALLENGE FEMALE FITNESS CHAMPION | LOST 65 LBS. ON HER FIRST TWO CHALLENGES
THE CHALLENGE
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HULK HOGAN
From Facing Off in the
Ring to Fighting Weight
BY ANTONETTE ALZATE
Some knew him as the Super Destroyer. Others knew him as
Sterling Golden. Many of his rivals feared him as The Immortal
One. Worldwide, he was considered the most famous pro wrestler
of all time. But what few people know about Hulk Hogan is that he
struggled with his weight since childhood. Behind the muscles, the
gargantuan stature, the indestructible character with superhuman
strength is Terry Bollea, who as a child dealt with all the challenges
of being overweight, and fought as an adult to overcome them.
In an exclusive interview, Hulk shared with us his weight
issues from his pre- to post-wrestling days. Even he, who at the
pinnacle of his career was the picture of health and fitness,
had to get back in shape and learn how to train around his injuries
after more than 30 years of wrestling. He also learned that it is never
too late in the game to challenge yourself and transform your health.
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Hulk Hogan's transformation on The Challenge.
Hulk Hogan speaks on stage at Vitality in a sold-out AmericanAirlines Arena in Miami, Florida.
His First Approach to Weight Loss
Discovering the Body by Vi Challenge™
“Right before 11th grade, I discovered the
opposite sex, and the initial thing I did to lose
weight was basically quit eating,” Hulk said. He
lost the bulk of his weight living off of diet soda
and cheese peanut butter crackers for about
a year. “That was my original attempt to lose
weight to get a girlfriend,” he admitted.
Hulk was hooked on the Vi products before he
even knew about the Body by Vi Challenge.
Once he did, he inquired about Vi and they
playfully called him out: “It’s like, ‘Hey, what are
you made of? You say you’re Hulk Hogan, but
what are you really made of?’”
Over the years, his mentality had changed,
and he reeducated himself on proper nutrition
and healthy eating. However, even during his
early wrestling career, health was not his No.
1 priority. “My mindset was to be big and over
300 lbs.,” Hulk explained. “I thought it was OK
to have big arms and a big belly because I was
a wrestler.”
Suddenly the realization hit him. “It was like
me calling myself out,” Hulk said. “You say
you’re this athlete. You say you’re ahead of the
curve. But can you achieve your Challenge
goal without letting yourself down?” This is
the way Hulk looked at it. “It was my mental
interpretation of what this Challenge was,”
he said. “It was for me to see if I really could
depend on myself. So that’s why it worked for
me. It was a test—I had to test myself.”
Adapting to Injuries and Post Wrestling
“I had encountered a bunch of challenges
when my wrestling career had ended because
I wasn’t the same—my body had been pretty
much beat up,” Hulk said. Throughout his
career, he suffered a string of injuries that
required nine back surgeries as well as two hip
and two knee replacements.
Post wrestling, Hulk found that he now gained
weight easily, and that his stomach—the extra
bulge—just didn’t disappear. “I had to really
readjust my thinking and be consistent,” he
said. “I had to rededicate myself to myself, and
figure out how much respect I really had for my
body.” Hulk realized that it basically came down
to “being more honest and more consistent with
light exercise, training around injuries, and by
always plugging into Vi™ meal replacements to
keep the bulge off.”
His First Introduction to Vi
Hulk first learned about Vi through his niece
who insisted that he try the Vi-Shape® Shake.
He couldn’t believe its taste and its benefits.
“There’s no way that something that tasted that
good could actually be good for you,” he said.
“And when I read the nutritional facts on it, I
was amazed.”
His Challenge Kit of choice is the Fit Kit, giving
him the protein he needs, healthy snacks and
energy drinks to power his workouts. Now Hulk
craves the shake and can’t get enough of it.
He went from desiring chocolate to craving
Vi products.
“It was for me to see
if I really could depend
on myself.” - HULK HOGAN
Hulk’s Heroes: The ViSalus Founders
We sensed the profound appreciation and
respect he has for ViSalus Co-Founders Ryan
Blair, Blake Mallen and Nick Sarnicola. “These
three heroes help everybody land on their feet
and live a healthy lifestyle,” Hulk said. “They
have really made it possible to be who you’re
meant to be. It’s because of the technology and
these three young guys who have worked so
hard to give us a healthier alternative to dieting
and starving our bodies.... With The Challenge,
there’s strategy now.”
How the Body by Vi Challenge Has
Impacted Hulk’s Life
At 60 years young, Hulk is feeling better than
ever. By the end of his 90-Day Challenge, he
got his “12-pack back” and lost 2% body fat,
down from 13%. “Losing the weight took a lot of
stress off my joints,” he said. Now, the first thing
he does in the morning is drink a Vi-Shape
Shake instead of eating eggs, toast and fruit. “I
find I can get my body kicked into high gear in
the morning and I kind of run on that,” he said.
His Advice to Others Looking to
Get Back on Track
As someone who sustained a long list of
injuries from his career—including broken
fingers, 13 broken noses, having his teeth
knocked out six times, and losing vision in
one eye—Hulk is not one to tolerate excuses.
His advice to those who want to lose weight,
and also to former athletes and fitness
enthusiasts who say they’re past their prime,
is to “dedicate yourself to eating healthy… to
doing minimal exercises just to get started—
just to get the blood flowing.”
Hulk also said that between ViSalus ® GO
and PRO, Nutra-Cookies and Vi Crunch™, you
have a little bit of an advantage. “They put
you a little bit ahead of the starting line,” he
explained, “and that should be enough of an
incentive to know that you’ve got some rocket
fuel behind you—that you’ve got a whole
company that’s got real people behind you.”
Hulk Hogan Calls Out Obesity
With the Vi mission of Taking Weight Off the
World™, we asked Hulk what his wrestling name
or character would be if he had to fight weight
in the ring. He said it’s just like the question
he’s been asking for 35 years…
“Whatcha gonna do OBESITY, when ViSalus
mania runs wild on you?”
Obesity had better watch its back.
Hulk is not only a former athlete, but he is also an
entrepreneur and philanthropist. His latest venture is
called Hostamania, a web-hosting business that gives
people a variety of choices as to how they want their
sites handled. Additionally, he has partnered with his
friend, Steve Chamberland, who founded 50 Legs—a
non-profi t organization that provides prosthetic legs
to children who have lost limbs due to birth defects
or accidents.
THE CHALLENGE
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Vi Events
™
LIVING THE Vi-LIFE
A common theme that runs through every Vi event is the inspiration that empowers
those in attendance. They walk away with the confidence and realization that what
seemed impossible is possible—feeling enlightened, renewed with energy and
focus, and moved by the camaraderie and vast support from the Vi Community.
Here are some of the key events and the unique benefits they offer to Vi Promoters.
PARTIES
This is where the journey begins for prospective Customers
who come to learn all about the Body by Vi Challenge™,
and potential Promoters who want to know how they can
gain financial freedom by sharing The Challenge with
others—all in a fun, casual and personal setting.
“Challenge parties are great social
events that help you understand the
Vi Culture, taste the shake mix,
and encourage you to improve your
life, health and prosperity.”
Learn the basics of promoting The Challenge from those
who had tremendous success with it.
“Local Success Trainings are
critical to growing your business
and helping your team. You are
able to learn from the local
leaders in an intimate setting,
giving you a new profound
outlook on your entire business.”
CHARLES & TRACI HAWKINS
SUSAN JOHNSON
“The key points of our successful
Challenge Parties have been direct
voice-to-voice invites during the
pre-partying process, a positive
upbeat environment, great shakes
and multiple testimonies involving
Challenge transformations and
results from the business.”
DRS. TRAVIS & HOLLY TARR
“LSTs are like a refresh on
how the system works, and
where you always learn
something new.”
CESAR PACHECO & LESLIE CABEZA
“The best part about LST is
the energy and inspiration you
get from going. It gets me
FIRED UP!”
AGUSTIN LEON
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THE CHALLENGE
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Check out
events.vi.com
for upcoming events.
Experience the vision with accomplished
Top Promoters. This is where you can learn
more about the products behind the Body
by Vi Challenge™ and find out how you can
earn income and rewards for sharing The
Challenge with others.
“To be around likeminded people, whose
focus in life is to simply
help others live their
healthiest life possible,
is an absolute incredible
experience! You
CANNOT miss one!”
BRYN KOSACK
Twice a year, thousands of Vi ™ Promoters
join the Founders, Champions and
motivational speakers for a 3-day event
packed with invaluable training, recognition
and fun.
The largest Vi event of the year is an annual,
international celebration of life, health
and prosperity. It unites thousands of
Promoters with ViSalus Founders and the
rest of the Vi Community.
“Attending National
events is how you build
your conviction and
determination to reach
your goals! Bring as many
people with you if you want
your business to grow!”
“Vitality is powerful,
inspiring and fun! It’s
the ultimate belief builder
and dream builder.”
BEN & PRISCILLA JOLY
“Vitality revitalizes us
to take action and
move forward knowing
who we are, what we
want, and where we
are going! I would
never, ever miss it for
the world!”
“This is where you learn
the fundamental building
blocks for creating a
great business, and gain
energy and excitement
from the event.”
“National Success Training
is where you learn the
most valuable tips and
strategies on how to build
your business. What you
take away when you leave
will help you skyrocket
your business.”
PETER & HILARY WEBB
CLAUDIA RENKWITZ
JENNY LYNN &
SCOTT TRAVIS
ERNEST ROSS
THE CHALLENGE
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FROM IN SPIRED MIS SION
TO GLOBAL MOVEMENT
Not long after the Body by Vi
Challenge™ began transforming
lives across the USA, Vi™ was ready
to take its first step to impact the
health of millions around the world.
The ViSalus Founders first set their sights
on Canada, their gateway to Vi’s global
expansion. In September 2011, at the Canada
country launch event in Toronto, over 2,500
founding Promoters cheered The Challenge’s
move to the north. “We know the last three
years were just a warm-up for what is in store
for Canadians. As we continue to promote
The Challenge, impacting people’s lives
physically and financially, the opportunities
are endless,” said 1-Star Ambassadors Ryan
and Karyn Millar.
All the while, Vi had also focused on Canada’s
French-Canadian population around the
Quebec market, making special efforts to
engage the province’s predominantly Frenchspeaking population and celebrate key
leaders who paved the way for the years of
success to come.
Fast-forward, less than a year later, to July
2012, when the focus expanded to include
the Latino market, comprising over 50 million
“Being overweight is a
widespread problem that
few feel harder than the
Latino communities. Over
the past year, Vi leaders
have already experienced
huge success in this market.”
— NICK SARNICOLA
ViSalus Co -Founder & Global Ambassador
people in the USA alone.1 With alarmingly high
rates of Latino adults and children struggling
with their health, the Founders knew it was
time to reach out to this vital demographic.
From one Latino Challenge Party Tour to
another, thousands gathered in attendance to
learn more about the Body by Vi Challenge.
By July 2013, the Latino Market was officially
launched at Vitality—Vi’s international
celebration of Life, Health and Prosperity.
Meanwhile, a new opportunity arose to serve
the United Kingdom, a community that was in
need of a vehicle like The Challenge for those
seeking weight-loss and fitness results. In
June 2013, they made history with the UK
Pre-Launch Event, a defining moment as it
marked Vi as a truly international company
with offices across the Atlantic.
This was the beginning of a new chapter,
in which Vi kicked its mission of Taking
Weight Off the World™ into high gear. The
UK market, like those before it, has embraced
The Challenge and offers a tremendous
opportunity for those looking to get on the
road to better health and financial freedom
as Challenge Promoters.
“Vi’s expansion into the UK,
a nation in dire need of
better health, is a critical
step in our mission of
Challenging the World.”
— BLAKE MALLEN
ViSalus Co -Founder & CMO
The following pages will spotlight Vi Canada,
Vi Latino and Vi UK, and will show how Vi
is truly making a profound global impact
regarding health.
1. U.S. Census Bureau. U.S. Projections by Age, Sex, Race,
and Hispanic Origin. Washington, DC: U.S. Census; 2004.
THE CHALLENGE
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