Improve your
solar
business with
SONNENKRAFT™
www.sonnenkraft.com
may we present:
the all-new
sonnenkraft™
The greatest source of energy
Solar Energy is the best energy source in the world. At SONNENKRAFT™ we want
people all over the world to recognise this, and we strive to make solar energy
a natural part of every building, whether the need is for heating, hot water or
electricity. We are the pioneers, showing the world what optimum solar energy
solutions are all about, with due consideration for the environment, convenience
and cost.
We all need the sun to make the earth a better place to live, and SONNENKRAFT
will ensure that all of us get the most out of our greatest source of energy.
So simple and yet so complex
Solar energy is really a simple way of providing energy. But it can be hard for
people to understand. At SONNENKRAFT™, we are sure that if only we can explain
all the advantages the right way, solar energy will catch on even more. That is
why we put so much effort into helping you to explain the technology and all its
advantages to the consumers. Read on to learn more about the possibilities.
2
Dear customer
SONNENKRAFT™ has been in the frontline of the
solar energy business since 1992. But times are
changing, and the need for effective and pollutionfree energy solutions is greater than ever before.
Nowadays, even families are showing greater
interest in acquiring solutions which make their
households less polluting, more cost-efficient and
more independent.
At SONNENKRAFT, we are more than ready to
meet the demands. Not only are we constantly
developing new technologies to optimise the
advantages of solar energy, we have at the same
time worked intensely on making it even easier
for you to sell, install and service SONNENKRAFT
solutions.
In this folder, you will become familiar with a
completely new way of engaging consumers with
our help. On top of that, we will provide you with a
selection of informative folders, guides and tools
to make it even easier for you to give advice. On
top of that we are introducing new products and a
brand new website.
All these initiatives underline that we are looking
forward to a new era of clean energy, efficiency
and improved earnings for our partners.
The future looks bright and sunny.
Kind regards
Torben Sørensen
CEO SolarCAP, holding company of SONNENKRAFT
Magnus Wallin
Managing Director of SONNENKRAFT Solar Systems GmbH
3
BECOME A PART
OF OUR UNIQUE
BUSINESS CONCEPT
A bright solar solution is more than just good products. At SONNENKRAFT™,
we want to provide the best 360 degree solution covering all the needs
of a potential customer. We have developed a total concept called The
SONNENKRAFT Solar Circle to ensure that we always focus on issues which
matter to the consumers. Together with SONNENKRAFT, you can very
easily offer the best tailor-made solution for every individual need. This is
the best guarentee we – and you - can offer the consumer.
‘Solar’ is our industry. The dot emphasises our specialty.
Our tagline can be read either with or without the dot. When read with
the dot, it is a story about SONNENKRAFT™ being in the solar industry,
working with the best energy source there is. When read without the
dot, it emphasises that we make what is already good even better and
more intelligent. We get the most out of solar energy.
4
THAT SOMETHING
EXTRA
IT’S THAT
EASY
Efficient as
never before
As a customer of SONNENKRAFT™,
you can always expect us to add
something extra to create more value
to our solutions. We want you and
everyone else to experience that a
SONNENKRAFT product not only
keeps what it promises. We want to
surprise everyone in a positive way
by always exceeding expectations.
They say that nothing comes easy,
but that is not true any longer. At
SONNENKRAFT™, we strive to make
it easy for our customers and for their
customers to deal with us and our
products.
The continuous efforts of our research
and development department enable
SONNENKRAFT™ to offer products
and solutions that break new ground in
energy efficiency.
The SONNENKRAFT™
solar circle
A challenge for solar energy is that the industry
has made it difficult to understand the many
benefits solar energy has to offer. We will
change that. We give you the necessary tools
to quickly and easily ascertain the real needs
of the consumers and to give them optimum
advice, both when it comes to planning of the
project and to dimensioning.
After-sales service is a
powerful tool to sell more to
the consumers. We help you
offer service packages to the
consumers, including yearly
checks, and quick fix in case
of any incidents.
We are solar specialist with a
complete range of top-quality
products for solar energy
solutions. You can always
trust a SONNENKRAFT™
product to be best-in-class.
MODULE 1
Servi
ce
n
MO
3
DU
Inst
a ll
LE
at
i
no
ce
D
E
L
U
When you save time in the installation phase, you
reduce your costs and thereby earn more money.
SONNENKRAFT™ products are always exceptionally
easy to install. Already in the product development
phase, we make sure that all products are plug’n’flow.
iF
n
an
t
MO
4
LE
M
O
Ins
4
For a consumer, subsidies and financing are important parts of the overall solution. The possibilities
vary from country to country. Ask us which advice,
documentation and certificates can be provided in
your country.
DU
e
la
t al
3
LE
nc
io
Fi
M
DU
E2
DUL
MO
SONNENKRAFT™
SOLAR CIRCLE
na
O
ts
oduc
Pr
MODU
LE
5
Advice
2
reS
SOLAR CIRCLE
SONNENKRAFT™
stcu
OM
The precise elements in the SONNENKRAFT Solar Circle may
differ from country to country. Together, we will find the best
ways for you to take advantage of the options in your country.
5
LET THE
CONSUMER KNOW
THAT YOU ARE THE
SOLAR EXPERT
WITH THE SONNENKRAFT™ SOLUTION
GUIDE, THERE IS now AN EASY WAY
TO make a good START to THE
DIALOGUE
The most effective way of completing a sale is to
start the dialogue the right way. For that purpose,
we have created the SONNENKRAFT™ Solution
Guide. This is an efficient tool for bringing you
and your customer to the right conclusion when
talking SONNENKRAFT solutions. Step by step,
the guide takes you through the possibilities and
options of our solutions, allowing you to explain
them to your customer in simple terms of needs
and options.
ENERGY IMPROVEMENT
POTENTIAL
The best way to start a dialogue is by asking a few questions (included in
the Solution Guide) and then showing the consumer how large the energy
improvement potential is for the household. There are three improvement
factors: Dependency (possibility of decreasing dependency on future energy
prices). Environmental (possibility of reducing annual CO2 emissions).
Economical (possibility of savings in annual heating and electricity costs).
6
Icon
COlour
The icons show the categories from a consumer
point of view; making it easy to explain the
fundamental benefits of a solution. We have
icons for hot water, heating and electricity.
The colour panel refers
to the product group as
presented in the product
catalogue.
The following pages illustrate the link between
the Solution Guide and the Catalogue.
7
STEP INTO THE
CATALOGUE AND
MAKE A SALE
From the Solution Guide, there is a quite logical step into the Catalogue,
making it a powerful sales tool. After the initial dialogue, you will know how
the consumer wants to utilise solar energy, and what kind of solution he is
looking for.
The icons and the colour codes make it easy to find and present the relevant
solutions. This will ensure that the dialogue progresses quickly towards a
sale without any risk of confusion and misunderstandings. Together with
the consumer, you will find the best solution.
SOLAR
SOLUTIONS
ENERGY IMPROVEMENT
POTENTIAL
You will recognise the Energy Improvement Factors from the Solution Guide.
In the Catalogue, we tell which improvements can be expected from the
different solutions. The information is always provided from a consumer
point of view.
8
Icon
COlour
The icons and colour codes make it easy to work
with the Solution Guide, catalogue and all other
sales tools.
9
WORKING OVERTIME:
THE BEST-IN-CLASS IS
GETTING BETTER
A SONNENKRAFT™ product solution is a best-in-class solution. That is the way
it should be. We have product solutions that fit different consumers’ needs
for different quality solutions. But that is not enough. We want to improve
– and improve fast. Therefore our research and development department and
technical engineers have worked overtime for a very long time. The results
are coming up. 2012 will be the first of many years to come with several new
product launches. We just can’t wait to tell more.
10
• Premium european quality
• Long-lasting warranty
• New product launches
Ne
pro w
du
for cts
2012
11
NEW
COMMUNICATION
WILL RAISE
AWARENESS
Solar energy is exciting and offers many unique benefits. Without powerful communication, however, no one will realise this fact. With a new website,
new sales tools, new campaigns and targeted public relations, we will set a new
standard in spreading the word. We will raise awareness as well as consumer
involvement, so that even more consumers will contact our installers in the
future.
BEcome PART OF
OUR PARTNER
PROGRAMME
We invite the best and most competent installers
to join our very special SONNENKRAFT™ Partner
Programme. Call us and ask about the benefits
and commitments.
12
The sun is for free
SONNENKRAFT™
is on sale
Turn the blue tap
for cold water
Turn the red tap
for great savings
40%
disco
unt
45%
disco
unt
achieve huge savings on hot water
now you can save more than ever
Why do people pay good money to heat their water when they can have hot
water for free? Fortunately, more and more households are acknowledging
the benefits of solar thermal energy. SONNENKRAFT™ solar energy solutions
are amongst the most efficient in the world, made in premium European
quality. So if you want to save money as well as help the environment, please
contact us for further information.
It is common knowledge that you can make huge savings by installing a quality
solar energy solution. And right now you can save even more: SONNENKRAFT™
has put a range of their most popular solutions on sale. So now you can benefit
from their low prices and our fast delivery.
Please contact us to hear more about the SONNENKRAFT solutions on sale.
We look forward to saving you a fortune – now and in the future.
Installer info here
Price example: 7,000 euro
Read more at www.sonnenkraft.com
50%
disco
unt
Installer info here
Read more at www.sonnenkraft.com
Free energy since the
beginning of time
cial
Spe here
r
offe
Free heating and hot
water all the time
a little about efficient solar energy
The sun has risen for 4.57 billion years. And every day, it releases an
enormous amount of energy – 100% clean and 100% free of charge. With a
solar energy solution from SONNENKRAFT™, you will be able to utilise every
moment of daylight to heat your home and water. We can define the solution
that best suits your needs, so please contact us to become more independent
of the rising prices of your current energy supplier.
Installer info here
Price example: 7,000 euro
Read more at www.sonnenkraft.com
13
Please insert
business card
14
WE WILL
LISTEN
Make no mistake. SONNENKRAFT™ aims at being your preferred partner.
That requires that we constantly develop new ideas, new concepts and new
products. Even for the best, there is always room for improvement. That is
why we need and value your opinion, so please let us know what you think
and what you need to improve your solar business. Call us, send an email,
book a meeting. We are here for you. Together, we will be the best solar
energy team in the world.
15
SONNENKRAFT™ is one of the leading solar energy experts in Europe. We offer solutions that can
provide hot water, room heating and electricity for any need, from individual homes to large solar parks.
Residential
Commercial
Industrial
We have the widest
assortment of solutions for
your house or swimming pool
We have extensive
experience in developing
individual solutions for
hotels, schools, apartment
buildings, hospitals, etc.
We have provided more than
50% of all solar heating
installations over 1000 m2 in
Europe.
Now you’re enlightened,
It’s time to be smart
We look forward to being at your service.
TM
www.sonnenkraft.com
SKS-SK-0529-1109-IN © 2011 SONNENKRAFT Solar Systems GmbH
SONNENKRAFT and the SONNENKRAFT logo are trademarks owned by VKR Holding A/S