Masterclass “ViaScience“:
Equality and Diversity
in Marketing and Management Research
Course instructor: Silke Knoll
Summer term 2017
The masterclass deals with topics in marketing and management, in particular, equality
and diversity related topics in marketing amd management research.
If you are interested in participating in the masterclass, please fill out the application
form (provided on the website) and upload it on moodle (https://moodle.europa-uni.de)
by March 31st, 2017, 12 a.m. (midnight). Indicate as subject “Application Equality &
Diversity – your last name”. Please add a record of your grades (“Notenausdruck –
your last name”).
Only complete applications that arrive in due time will be considered.
The number of students that can participate in the masterclass is limited. In case more
students apply for the masterclass, students will be chosen on the basis of their performance in previous marketing and management classes.
Following meetings are obligatory to receive 6 credit points (no exceptions possible!):
Tuesday
April 11th
10:30 a.m. - 12:00 p.m.
Tuesday
April 18th
10:30 a.m. - 12:00 p.m.
Tuesday
April 25th
10:30 a.m. - 12:00 p.m.
Tuesday
May 2nd
10:30 a.m. - 12:00 p.m.
Wednesday
May 10th
10:30 a.m. - 12:00 p.m.
Tuesday
May 16th
10:30 a.m. - 12:00 p.m.
Tuesday
May 23rd
10:30 a.m. - 12:00 p.m.
Friday
July 14th
all-day
Saturday
July 15th
all-day
Introduction
Silke Knoll
Lecture
Albrecht Söllner
Lecture
Jana Costas
Lecture
Florian Dost
Lecture
Martin Eisend
Lecture
Eva Kocher
Lecture
Jochen Koch
Seminar
Silke Knoll
Seminar
Silke Knoll
The first meeting takes place on Tuesday, April 11, 2017, 10:30 a.m. Seminar topics will
be assigned during the first meeting. Students have to hand in the thesis by June 28th,
2017, 1 p.m. No exceptions will be made to this deadline. The seminar will take place
on July 7th and July 8th, 2017. Further details concerning the schedule of the seminar
will be announced later. All students are required to participate in all (!) seminar
meetings.
To receive 6 credit points, students have to write a thesis and present the thesis during
the seminar meetings in July in Frankfurt and within a short video (both in English).
Lectures are in German and English (details will be announced on April 11th).
Please carefully read the thesis manual that is provided on the website of the chair of
marketing (https://www.wiwi.europa-uni.de/en/lehrstuhl/mm/marketing/lehre/Seminar-und-Abschlussarbeiten/index.html). The manual advices you on how to successfully
write a thesis and details all formal requirements.
For further questions, please contact Silke Knoll via e-mail ([email protected]).