Survey Results & Analysis for
Key Catalog/Management Issues Survey
(B2B Responses)
Confidential
Survey details
This report contains a detailed statistical analysis of the results to the survey titled
Key Catalog/Management Issues. The results analysis includes answers from all B2B
catalog
t l companies
i who
h ttook
k th
the survey iin th
the 12
12-day
d period
i d ffrom Th
Thursday,
d
F
February
b
28, 2008 to Monday, March 10, 2008.
Confidential
1) First of all, we’d like to confirm that your company mails catalogs as part of its
marketing efforts.
B2B Responses
Confidential
2) Are you involved with making decisions regarding management issues?
B2B Responses
Confidential
3) Are your company’s marketing efforts primarily business-to-business or
consumer?
B2B Responses
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4) How easy or difficult is it to find seasoned catalog/multichannel/e-commerce
professionals today?
B2B Responses
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5) Is your company profitable?
B2B Responses
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6) If you responded “No” to question 5, when was the last time your company
was profitable?
B2B Responses
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7) Do you have an ongoing frequent-buyer program in place to target (and
reward) the best buyers on your house file?
B2B Responses
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8) If you responded “Yes” to question 7, how profitable is your frequent-buyer
program?
B2B Responses
Confidential
9) Please quantify your plans for customer acquisition, retention and reactivation
over the next 12 months:
-New customer acquisition
B2B Responses
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10) Please quantify your plans for customer acquisition, retention and
reactivation over the next 12 months:
-Customer retention
B2B Responses
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11) Please quantify your plans for customer acquisition, retention and
reactivation over the next 12 months:
-Customer reactivation
B2B Responses
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12) Which answer best describes how you handle order fulfillment?
B2B Responses
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13) Our catalog/multichannel/e-commerce marketing is handled:
B2B Responses
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14) Please compare total (full-time and part-time combined) employee-head count
as of Dec. 31, 2007.
B2B Responses
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15) Please indicate which product category best describes what your catalog
sells. (Please select all that apply.)
B2B Responses
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16) Please select which job description best describes your role with your
company.
B2B Responses
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17) Please indicate your annual combined catalog- and Web-based sales.
B2B Responses
Confidential