the youth collaboration agency
The Consumer has become the Prosumer
Informed. Connected. Influential.
Brands can no longer dictate.
They must collaborate.
We have a network of the most informed, most connected,
and most influential young people from all walks of life.
They are carefully profiled, screened and recruited.
And we interact with them every day.
They connect us to the broader market.
And we collaborate with them to solve business problems.
We collaborate in three areas:
Insight & Intelligence
Infiltration & Influence
Innovation & Inspiration
COLLABORATION IN THE BRAND
DEVELOPMENT PROCESS
Macro
Context
Consumer
Context
Opportunity
Identification
Concept
generation
Concept
Testing
Prototype
Testing
Launch
COLLABORATION IN THE BRAND
DEVELOPMENT PROCESS
Macro
Context
Consumer
Context
Opportunity
Identification
Concept
generation
COLAB
INSTANT GRASS
Concept
Testing
Prototype
Testing
Launch
INTELLIGENCE
 Real-time intelligence on latest youth trends, both local and international: music, fashion, technology,
hang-outs, values, conversation topics; best practice youth marketing activity.
 Annual subscription: Delivered electronically, or in monthly/quarterly presentations.
INTELLIGENCE
 Incognito attendance by grasses at key brand/competitor activations or new stores;
instant feedback on overall success, venue, audience profile, branding etc.
 On-going subscription or project based.
INSIGHT
 High-speed probes of specific issues;
High-speed concept testing for NPD,
advertising (pre & post).
 Packaged as a subscription with
GRASS.
 Deeper brand/category investigation:
insights into usage and behaviour, brand
perceptions, marketing & communication
issues etc.
INSIGHT
 Customised segmentation and tracking
tool giving insight into mindsets and
lifestyles of key ‘tribes’.
 Values, daily routines, touch-points,
impact of trends.

 Field-testing of new products/
services aimed at identification of
key ‘sticky’ messaging for future
seeding.
INNOVATION
COLAB
 Consumer-collaboration in the creative process is one of the most powerful marketing
trends around the globe. We have developed methodologies to unleash the creativity of
our Grasses and their peers to deliver original and relevant concepts for products,
packaging and consumer engagement.
INSPIRATION
 Field Tripper allows our clients to live the life of our grasses for the day, adding
far more value than the usual ‘human safari’ tours.
INFILTRATION & INFLUENCE
• Identification and relationship building with profiled opinion leaders, leading to
natural brand advocacy, harnessing the power of word-of-mouth; viral seeding and
‘buzz’ campaigns.
• (Detailed presentation available on request).
“No-one believes the
Official Spokesman,
but everyone believes the
unnamed source”
COLLABORATION IN THE BRAND
DEVELOPMENT PROCESS
Macro
Context
Consumer
Context
Opportunity Identification
Concept generation
COLAB
INSTANT GRASS
Concept Testing
Prototype testing
Launch
APPLYING OUR PRODUCTS TO THE
EXISTING BRAND CYCLE
Evaluation
Macro
Planning
Activity
Monitoring
Consumer
Context
Implementation
COLAB
INSTANT GRASS
Creative Development
Concept Testing
Strategy
Development
Some of our clients
WHERE WE OPERATE
South Africa
Russia
Africa
Nigeria
Kenya
Uganda
Tanzania

For further information,
please visit:
www.instantgrass.com