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• Keebler® is a timeless Cookie Category leader with 93%
awareness among top brands.2
• With a suggested retail price well below $1.00, shoppers view
Keebler® Sugar Wafers as a good value.
• Keebler® Sugar Wafers sales grew +7.3% dollar sales in 2015.3
• 40% of indulgent cookies purchases are impulse buys,4
with most adults eating cookies 1-3 times a week5–
AND, chocolate is the top flavor for cookie launches!6
Keebler ® Sugar Wafers Specifications
Cases/
Layer
Pouch Dimensions
LxWxH
Carton Dimensions
LxWxH
Case Dimensions
LxWxH
24
6
6.125 x 3.375 x .0875
10.5 x 5.31 x 3.56
22.56 x 11.06 x 11.88
657.57
24
6
6.125 x 3.375 x .0875
10.5 x 5.31 x 3.56
22.56 x 11.06 x 11.88
657.57
24
6
6.125 x 3.375 x .0875
10.5 x 5.31 x 3.56
22.56 x 11.06 x 11.88
Product
Description
14 Digit
Case Code
Carton Code
Pouch Code
Inner
Packs
Ea./
Case
Pkg Net
Wt (oz)
Cubic
Feet
Gross Case
Wt (lbs)
Gross Pallet Cases/
Load Wt (lbs) Pallet
Keebler ®
Sugar Wafers Chocolate
000-30100-11319-5
0-30100-11320-1
0-30100-11321-8
12/12 ct.
144
2.75
1.72
26.00
657.57
Keebler ®
Sugar Wafers Strawberry
100-30100-12603-1
0-30100-12602-7
0-30100-12599-0
12/12 ct.
144
2.75
1.72
26.00
Keebler ®
Sugar Wafers Vanilla
100-30100-12589-8
0-30100-12588-4
0-30100-12587-7
12/12 ct.
144
2.75
1.72
26.00
Keebler ® Sugar Wafers Chocolate
Keebler ® Sugar Wafers Chocolate
Keebler ® Sugar Wafers Strawberry
Keebler ® Sugar Wafers Strawberry
Keebler ® Sugar Wafers Vanilla
Keebler ® Sugar Wafers Vanilla
1
Keebler ® Sugar Wafers Chocolate
Keebler ® Sugar Wafers Strawberry
Keebler ® Sugar Wafers Vanilla
For more information call 877-511-5777
or visit our website at
www.kelloggsconvenience.com
1 Nielsen Total Convenience, 52 weeks ending 7/12/14
2 Kellogg’s Proprietary Cookie Conjoint Study–12/15; Kellogg’s Proprietary Cookie Brand Dynamics Report–10/14
3 Nielsen, Total Convenience, 52 weeks ending 01/02/16 4 NPD Eating Patterns, Sept 2015
TM
5 Mintel Crackers & Cookie Cars, April 2012 Base: 2,000 Internet users aged 18+
®, TM, © 2016 Kellogg NA Co.
6 Mintel GNPD; GNPD Category Insight: Biscuit, Cookies, and Crackers August 2015
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