POSITION DESCRIPTION
POSITION DETAILS
Position Title
E-Commerce Coordinator
Reports to (Position Title)
Web Manager
Department / Division
Marketing
Nature & Number of Direct Report
0
Nature & Number of Indirect Reports
0
Date
December 2016
PURPOSE STATEMENT
Tasked with taking the e-commerce environment to market, the E-Commerce Coordinator will ensure the
integration of both e-commerce based and traditional product promotions across marketing channels.
The E-Commerce Coordinator will deliver the ongoing optimisation of key digital marketing channels with attention
on promotional and AdWord strategies, ensuring they operate with the upmost efficiency and deliver a highly
engaging customer experience with a focus on goal conversion.
KEY ACCOUNTABILITIES OF POSITION
Accountability
Description
1. Conversion &
optimisation
Measure
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Performance Standard:
Weighting
Deliver optimised reach and engagement though the online
channel by conducting the necessary experiments, generating
and interpreting reports to identify changes in market
conditions, customer behaviours and areas of opportunity.
Perform the necessary AB / MV testing required to acquire
actionable insight and improve optimisation of key conversion
funnels.
Manage channel reporting metrics proving KPI measurement
and actionable insight.
Ensure all content developed is in line with industry best
practices and delivers a high-quality SEO score.
Below Standard: Little or no improvement of channel optimisation is
evident within the KPI metrics. Learnings are not consistently applied
with BAU practices. Test and learn process is not consistently used
within promotional activities.
At Standard: A high level of channel optimisation is evident within the
KPI metrics. Learnings are consistently applied with BAU practices
driving sustained success. Test and learn process is now standard
practice.
Above Standard: A significant level of channel optimisation is evident
within both the KPI metrics and additional areas of the channel mix.
Learnings are consistently applied with BAU practices driving sustained
success. Test and learn process is now standard practice.
20%
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2: Identify trends &
insights
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Performance Standard:
Assist in the maintenance and monitoring of AdWords
including keyword bids, account daily and monthly budget
caps, impression share, quality score and other important
account metrics.
Provide recommendations and execute strategies for keyword
opportunities, campaign structuring, targeting, display
network, and other facets of paid search in accordance with
Mitre 10’s strategy.
Monitor and administer web analytics/reports, and point out
key areas of importance in accordance to KPI metrics.
Below Standard: AdWords activity is not consistently aligned to the
wider marketing channels resulting in a substandard customer
experience.
10%
At Standard: AdWords activity is consistently executed aligning with the
overall marketing plan; providing a seamless and intuitive experience
across online channels. Key areas are being reported on and account
metrics are being met.
Above Standard: AdWords activity is consistently executed aligning
with the overall marketing plan; providing a seamless and intuitive
experience across online channels. Key areas are being reported on,
account metrics are being exceeded and market opportunities are
being delivered.
2: Channel management
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E-Commerce Co-ordinator_December 2016
Manage workflows ensuring the timely delivery of marketing
collateral.
Management of internal site search terminology and results
ensuring optimal content delivery to the customer via boost /
bury functions and synonym management.
Management of product display rules ensuring accurate
reflection of product ranging and availability to the customer.
Total merchandise management including but not limited to
the management of sales hierarchy and category structure,
department landing pages, category facets, product carousels
etc.
Ensure the proper briefing of all campaign requirements to
the external parties and colleagues.
Manage the integration of third party applications / software
and content to ensure it delivers an experience in line with the
brand framework.
Maintenance of the store locator and all store details
contained (hours, phone number etc.).
Management and implementation of fraud prevention rules
and processes.
Monitor reporting suites to ensure optimal customer
experiences, managing redirects and minimising the presence
of 404 errors and the like.
2
20%
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Performance Standard:
Act as the marketing subject matter expert in the design and
development of new marketing functions within the online
environment ensuring they deliver to marketing objectives.
Below Standard: Channel performance does not consistently meet the
agreed level of operation resulting in disruption to the desired customer
experience. Timelines are not consistently met or the product delivered
is not to specification or brand standards.
At Standard: Channel performance is consistently met to the agreed
level of operating resulting in a high quality / seamless customer
experience. Timelines are consistently met and the product delivered is
to specification and meets brand standards.
Above Standard: Channel performance exceeds the agreed level of
operating resulting in a faultless / seamless customer experience.
Timeline expectations are regularly exceeded and the product delivered
is to specification and meets brand standards.
3: Development of
promotional offers to
drive results
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Manage the research, planning and on-going set-up of our
review program.
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Publishing of printed catalogue to the online environment.
Management of dynamic site content ensuring targeted
messaging is delivered where ever appropriate.
Ensure all content developed meets advertising and brand
standards.
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E-Commerce Co-ordinator_December 2016
Produce effective marketing collateral for internal and
external use, driving channel acquisition and conversion.
Create, upload and maintain media assets related to the
ecommerce environment.
Creation and management of online only sales promotions.
Ensure the delivery of a world class Omni channel experience
by aligning the digital channel to the national promotional
plan.
Create documented policies and guidelines to assist in the
delivery of the digital marketing programme including
advertising standards & terms of use. Ensure these are
communicated throughout the wider marketing and
merchandise teams.
Provide assistance to the Digital Content Coordinator where
required to ensure the timely delivery of all marketing
programmes.
Manage the relationship with external agencies and suppliers
to ensure delivery of marketing collateral.
Manage the hierarchy of communications in accordance with
direction given by marketing management.
3
30%
Performance Standard:
Below Standard: Promotional activity is not consistently aligned to the
wider marketing channels resulting in a substandard customer
experience.
At Standard: Promotional activity is consistently delivered in a customer
centric way ensuring a seamless and intuitive experience across
marketing channels. Automation and personalisation have been
included further optimising business resource and conversion.
Above Standard: Promotional activity is consistently delivered in a
customer centric way. Automation and personalisation have been
extensively integrated ensuring an optimal experience for all customers
across marketing channels.
4: Compliance, & Health
& Safety
Understand and adhere to all compliance requirements, internal &
external, that govern the company’s activities, including:
 Comply with all legal requirements that impact upon your role.
 Comply with all Health & Safety guidelines and procedures.
 Comply with Mitre 10 (NZ) Ltd policies and procedures.
 Work in a safe manner and follow all safety procedures.
 Report hazards, incidents and work related injuries / accidents
promptly in accordance with company Health & Safety policy.
 Participate in the Health and Safety Hazard awareness process.
Performance Standards
10%
Below Standard: Non-compliance with any Health & Safety policies or
procedures. Unethical or illegal activity.
At Standard: Compliance and no avoidable incidents. Honesty and
fairness in all activities.
Above Standard: Proactive in implementing suggestions and ideas.
5: General
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Be a role model for the company’s values: Customer Driven; Honest
and Fair; One Team; Down to Earth; Strive for Excellence.
Pursue opportunities for personal development and improvement,
staying up-to-date with industry benchmarks and training.
Undertake any other duties or responsibilities your Manager feels
are appropriate given your role and skills.
Provide clear/concise verbal and written communication to our
internal and external customers.
FINANCIAL & PROJECT DIMENSIONS
Total Revenue accountability
0
Annual Operational Expense Budget
0
Annual Capex Budget
0
Expenditure authority maximum
0
Project Spend (if applicable)
0
E-Commerce Co-ordinator_December 2016
4
10%
Project Impact (e.g. whole organisation, business 0
unit)
Delegated Authority levels (if applicable)
0
WORKING RELATIONSHIPS
Frequent People Contact
Nature of Contact and Why
Marketing Team
Co-ordination and collaboration
External Advertising agencies
Liaison and communication
CHALLENGES AND COMPLEXITIES IMPACTING THE OPERATION OF THIS ROLE
External Environment (economic climate,
competitor activity, ownership):
Ability to connect external parties though the Hybris
environment to legacy systems.
Other challenges or complexities that may
impact on the ability to deliver outcomes
Availability of business insights and data required to feed
automation and personalisation.
POSITION HOLDER SPECIFICATIONS
Qualifications required
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Relevant design, graphical and development experience.
Total years of experience required
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Minimum three years experience in a similar role.
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HTML design skills utilising responsive development
frameworks such as bootstrap.
Capability within fundamental web marketing tools such
as google analytics & webmaster tools.
Experience with enterprise level content management
systems.
Familiarity with structure of customer databases.
High level capability within search engine optimisation.
Experienced in the manipulation of images, digital assets,
web design tools and associated software.
Ability to meet deadlines and multi-task to balance
varied timelines and multiple briefs.
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Other specific Technical skills required (e.g.
advanced excel)
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Competencies required:
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E-Commerce Co-ordinator_December 2016
Work well with others, utilising effective communication
Know the business – industry and competition, and
demonstrate business acumen
See things differently, be adaptable and flexible, look to
embrace change and continuous improvement
Drive results through effective planning and
organisation, problem solving and initiative.
Lead by example, demonstrating integrity, honesty and
personal accountability.
5
ORGANISATIONAL STRUCTURE
GM Marketing
Marketing Operations Manager
Remainder of Marketing Operations team
Web Manager
Digital Content Coordinator
E-Commerce
Coordinator
E-Commerce Co-ordinator_December 2016
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