Welcome
Tourism Product Update
2 May 2013
Resorts World Sentosa
Programme
Time
Programme
1.30pm
Registration Starts
2.00pm
Tourism Industry Updates by STB
2.20pm
Initiatives and Upcoming Events Along Singapore River
2.35pm
KOP Hospitality Updates (eg. Montigo Resorts)
2.50pm
New Look at Singapore Cruise Centre
3.05pm
Singapore Maritime Gallery
3.20pm
Tea Break
3.45pm
Presentation by RWS
3.55pm
Universal Studios Singapore (USS)
4.05pm
S.E.A Aquarium (S.E.A. A)
4.15pm
Adventure Cove Water Park (ACW)
4.25pm
A tour of S.E.A A & ACW
6.30pm
Programme ends
NAVIGATING THE
NEXT PHASE OF
TOURISM GROWTH
SINGAPORE TOURISM BOARD
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
Source: STB
ROBUST GROWTH IN SINGAPORE’S TOURISM SECTOR OVER THE PAST DECADE
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
By 2020, 2 out of 5 travellers are expected
to be Asian
They will account for
nearly ½ of global
tourism expenditure
Source: Boston Consulting Group Report, ATLS 2011
ASIA WILL CONTINUE TO PLAY A KEY ROLE IN OUR FUTURE GROWTH
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
INCREASINGLY
DISCERNING
TRAVELLERS
INTENSIFYING
REGIONAL
COMPETITION
SLOWER
WORKFORCE
GROWTH
IMPACT ON
RESIDENT
POPULATION
SALIENT TRENDS
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
PROJECTED GROWTH OVER THE NEXT DECADE
Source: STB
Growth from 2002 to 2012
TR CAGR – 10.0%
VA CAGR – 6.6%
Proj. Growth over Next Decade
TR CAGR – 4% to 6%
VA CAGR – 3% to 4%
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
3 DIMENSIONS OF SUCCESS
1
2
3
TOURISM AS AN IMPORTANT ECONOMIC DRIVER
PRODUCTIVE INDUSTRIES, INNOVATIVE FIRMS, GOOD JOBS
ENGAGED RESIDENTS
WHAT IS QUALITY TOURISM?
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
PATHWAYS TOWARD QUALITY TOURISM
1
2
PURSUING A
YIELD-DRIVEN
MARKETING
APPROACH
4
3
ENHANCING
DESTINATION
ATTRACTIVENESS
SUPPORTING
INDUSTRY
COMPETITIVENESS
BUILDING
LOCAL
ENGAGEMENT
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
VISITOR CENTRIC APPROACH
FOCUS RESOURCES ON TARGET AUDIENCE.
BY DEEPENING AN UNDERSTANDING OF THE TARGET AUDIENCE, AND THEIR NEEDS
WHICH IS A STRONG DRIVER OF TRAVEL BEHAVIOUR, ONE IS ABLE TO CUSTOMISE
TO MEET NEEDS, SO THAT THE VISITOR WILL SEE A GREATER VALUE IN COMING TO
AND SPENDING TIME AND RESOURCES IN SINGAPORE.
PARTNERSHIP ORIENTED STANCE
BY SHARING OUR CONSUMER INSIGHTS AND POOLING
RESOURCES TOWARDS A COMMON STRATEGY, WE ARE ABLE
TO DEEPEN OUR COLLECTIVE CONSUMER UNDERSTANDING &
AMPLIFY OUR MESSAGE FOR GREATER IMPACT.
1
PURSUING A YIELD-DRIVEN MARKETING APPROACH
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
HARDWARE
ENSURING A STEADY PIPELINE OF NEW INFRASTRUCTURAL DEVELOPMENTS
DEVELOPING INNOVATIVE & COMPELLING CONTENT PROPOSITIONS AND DELIVERING UNIQUE EXPERIENCES
SOFTWARE
2
ENHANCING DESTINATION ATTRACTIVENESS
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
ADOPTING THE USE OF
TECHNOLOGY
BUILDING WORKFORCE
CAPACITY & CAPABILITY
ENCOURAGING INNOVATION
IN BUSINESS MODELS
3
ENHANCING SERVICE
CAPABILITIES
PROVIDING A PRO-BUSINESS
REGULATORY FRAMEWORK
SUPPORTING INDUSTRY COMPETITIVENESS
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
4
BUILDING LOCAL ENGAGEMENT
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
NAVIGATING THE NEXT PHASE OF TOURISM GROWTH
SALIENT TRENDS
INCREASINGLY
DISCERNING
TRAVELLERS
INTENSIFYING
REGIONAL
COMPETITION
SLOWER
WORKFORCE
GROWTH
IMPACT ON
RESIDENT
POPULATION
QUALITY TOURISM
1
2
3
TOURISM AS AN IMPORTANT ECONOMIC DRIVER
PRODUCTIVE INDUSTRIES, INNOVATIVE FIRMS, GOOD JOBS
ENGAGED RESIDENTS
PATHWAYS TOWARD QUALITY TOURISM
1
PURSUING A
YIELD-DRIVEN
MARKETING
APPROACH
2
ENHANCING
DESTINATION
ATTRACTIVENESS
3
SUPPORTING
INDUSTRY
COMPETITIVENESS
4
BUILDING
LOCAL
ENGAGEMENT
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
What’s coming up?
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
Sentosa 4D AdventureLand
• 1 April 2013, Sentosa 4D Magix and CineBlast
- a new brand identity “Sentosa 4D AdventureLand”.
• 1 Ticket to UNLIMITED entries on day of visit, approximate
duration for all 3 attractions: 1hour 30 minutes (for 1 round).
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
MAY 2013: New 4D show replacing Pirates • JOURNEY 2: THE MYSTERIOUS ISLAND
(THE 4-D EXPERIENCE)
• The star of “Journey to the Center of the Earth” is
back in another Jules Verne – inspired voyage!
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
River Safari
• Take an exploratory river adventure of
the Mississippi, Congo, Nile, Ganges,
Murray, Mekong and Yangtze rivers
• Features state-of-the-art exhibit design,
Southeast Asia's largest panda exhibit
• The world's largest freshwater
aquarium
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
River Safari
Stay tuned for….
Giant Panda Forest
Squirrel Monkey Forest
Amazon River Quest!
Amazon Flooded Forest
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
“The Cultural Mosaic of
Hari Raya”
Event Details:
• WHAT:
• WHEN:
• WHERE:
For more information, please email [email protected]
Geylang Serai Hari Raya Light-Up & Celebrations
6 Jul - 8 Aug 2013
Geylang Serai Precinct
“An event that celebrates the vibrancy of the Malay Community, the annual Hari Raya
Celebrations at Singapore’s popular Malay enclave will be a visual feast for all visitors!
Look forward to an array of activities, including a cultural heritage exhibition,
weekend cultural performances, a bus-tour around the brightly-lit precinct, iftar
sessions (breaking fast), & a cultural discovery race for locals & tourists alike!
With all the last minute shopping to be done, be sure to also head down to the annual
Hari Raya Bazaar, which will be opened til the early hours of Hari Raya itself (8 Aug)!”
The slides are property of STB and shall not be reproduced and/or redistributed without permission from STB
Other events to lookout for…
The slides are property of STB and shall not be
reproduced and/or redistributed without
permission from STB
Thank You!