Facebook Connector Step-by-Step User Guide 7-1-2015 TABLE OF CONTENTS Why is Facebook Connector Important to my Business? ...................................................2 Automated Posting While You Focus on Client Engagements ......................................2 Drive Traffic to Your Web Site From 1.44 Billion Users..................................................2 Search Engine Optimization (SEO) For Your Web Site .................................................2 Automated Brand Marketing And Positioning For New Listings.....................................2 First Time Setup of Facebook Connector ............................................................................3 Setting Up Facebook Connector Post Preferences .............................................................4 Frequently Asked Questions ................................................................................................5 DELTA MEDIA GROUP deltagroup.com / 866.233.9833 / 4726 Hills and Dales Rd NW Canton, OH 44708 Confidential: The contents of this document are confidential and intended solely for the recipient. Reproduction of, or forwarding to anyone not directly sent this document is strictly forbidden. Copyright © 2015 Delta Media Group, Inc. Page 1 of 5 Why is Facebook Connector Important to my Business? Facebook Connector automatically posts your listing information to Facebook on your behalf. This is a one-and-done system, provided within the DeltaNet™, to you meaning you set it up once and it does all the work for you. The automated sharing of new listings and open houses directly on your Facebook Page or Facebook Timeline helps you focus on growing your business. Automated Posting While You Focus on Client Engagements By enabling Facebook Connector you’re able to focus more of your time engaging directly with clients and doing your job with the peace of mind that comes with knowing that Facebook Connector is posting your activity to Facebook on your behalf. Drive Traffic to Your Web Site From 1.44 Billion Users Facebook Connector posts drive visitors to your web site. According to Facebook, in March 2015 there were 1.44 billion monthly active users. (http:// newsroom.fb.com/company-info/) Search Engine Optimization (SEO) For Your Web Site Facebook Connector automation helps your web site’s search engine optimization through driving more visitors and social media visitors to your web site. Automated Brand Marketing And Positioning For New Listings Keeping your brand positioned as relevant is important for getting new listings. Facebook Connector automation keeps your brand active in the social media marketplace as a real estate professional, or organization. You want people to think of you, or your organization, when they think of local real estate professionals. DELTA MEDIA GROUP deltagroup.com / 866.233.9833 / 4726 Hills and Dales Rd NW Canton, OH 44708 Confidential: The contents of this document are confidential and intended solely for the recipient. Reproduction of, or forwarding to anyone not directly sent this document is strictly forbidden. Copyright © 2015 Delta Media Group, Inc. Page 2 of 5 First Time Setup of Facebook Connector The setup process for Facebook Connector takes about five minutes. Follow the stepby-step directions below to get up and running with Facebook Connector. If you need assistance please contact your companies web site administrator or the Delta Media Group Technical Support team at [email protected] or by calling 866-233-9833. Step 1 - Log Into Facebook and The DeltaNet™ Before getting started be sure you are using your personal computer that is logged into your Facebook Account. Visit https:// facebook.com to ensure you are logged into Facebook. After verifying that you are logged into Facebook log into the DeltaNet™ using your user name and password. Example DeltaNet™ Login Screen Step 2 - Enable Facebook Connector Move your mouse over the “More” navigation tab in the upper right corner of the DeltaNet™ and click “Facebook” then “Post Preferences” from the drop down menu that appears. If you have not already configured Facebook Connector a screen will appear with a button saying “Sign in with Facebook.” Click this button and follow the steps provided in the new window that opens. This will allow the Delta Media Group Posting tool to post on your behalf to Facebook. Be sure to select “Public” when Facebook asks who you want to share your posts with. After completing these steps you are connected and need to setup your posting preferences (next section). DELTA MEDIA GROUP deltagroup.com / 866.233.9833 / 4726 Hills and Dales Rd NW Canton, OH 44708 Confidential: The contents of this document are confidential and intended solely for the recipient. Reproduction of, or forwarding to anyone not directly sent this document is strictly forbidden. Copyright © 2015 Delta Media Group, Inc. Page 3 of 5 Setting Up Facebook Connector Post Preferences Step 3 - Posting Preferences After completing the first time setup process you will see a screen similar to the one to the right. This screen may contain multiple tabs if you have business pages or you manage multiple pages on Facebook. Begin by clicking on the tab for where you want your Facebook posts to appear. The screen shot to the right shows the left tab in dark blue. The dark blue tab is the currently selected tab. Facebook Post Preferences Screen Under each tab you are able to enable up to three types of postings: New Listings, New Open Houses, and New Listing Videos. For each type of posting you are also able to control the frequency of posts per day. This may be useful if you generally list multiple properties in bulk (such as land, REO, etc) and want to limit your daily postings. *Please note that each of the three types of postings may only be enabled on only one Facebook Page. For example, you are not able to post New Listings to your personal page and your firm page. Once you have configured settings under each tab be sure to click the “Save” button. DELTA MEDIA GROUP deltagroup.com / 866.233.9833 / 4726 Hills and Dales Rd NW Canton, OH 44708 Confidential: The contents of this document are confidential and intended solely for the recipient. Reproduction of, or forwarding to anyone not directly sent this document is strictly forbidden. Copyright © 2015 Delta Media Group, Inc. Page 4 of 5 Frequently Asked Questions I’ve heard that I shouldn’t post new listings to Facebook so why should I do this? No one wants to get “spammed” on social media such as Facebook. By “spammed” we mean constant posting from someone promoting a product or service. This is exactly why we have enabled the posting limits within the Facebook Connector and the ability to post to not just your personal timeline but your business pages as well. If you are active on Facebook and you post a few times per week your real estate activity is not considered spam! Do these Facebook posts direct visitors to my web site? Yes, Facebook Connector directs visitors to your Delta Media Group powered web site. Does Facebook Connector work with mobile? Yes, Facebook Connector is fully compatible with the Facebook mobile apps and people using the Facebook mobile apps will see your mobile web site when they click on the Facebook posts. What are New Listing Videos? At Delta Media Group we integrate with many third-party systems. One type of integration offered is integration with listing video companies such as Properties In Motion®. Customers using these systems have found it useful in attracting new web site visitors to also post new listing videos to social media. So, New Listing Video postings are triggered when we receive a video on a listing. Can I change the verbiage of the posts? Currently, you are unable to change the verbiage of the posts. When did Delta Media Group release Facebook Connector? Facebook Connector was released in beta form in January of 2014 and was released in June of 2015 to all upgraded Sales Associates and Real Estate Firms engaged with Delta Media Group for SEO Marketing Services. DELTA MEDIA GROUP deltagroup.com / 866.233.9833 / 4726 Hills and Dales Rd NW Canton, OH 44708 Confidential: The contents of this document are confidential and intended solely for the recipient. Reproduction of, or forwarding to anyone not directly sent this document is strictly forbidden. Copyright © 2015 Delta Media Group, Inc. Page 5 of 5
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