INCREASE AWARENESS AND ATTRACT
MORE CUSTOMERS WITH A MULTICHANNEL CAMPAIGN
Sun Sentinel Media Group
333 SW 12th Ave
Deerfield Beach, FL 33442
954.425.1782
Agenda
 South Florida Market Overview:
– Newspaper Landscape
 Sun Sentinel Media Group Overview
– Print & Online
– Targeted Opportunities
– Community Reach
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Capture South Florida:
A Top Market Nationally, Largest & Most Affluent in Florida
South Florida ranks in the top 15 markets in the country:
 Population Rank # 8 in the nation with more than 6
million people
 Household Rank # 8 with 2.3 million households
 Effective Buying Income # 11 with $138.8 billion
effective buying income
 Consumer Expenditures # 9 with $84.3 billion
estimated in 2015
Source: Nielsen Claritas 2016. CBSA = Metropolitan Statistical Area (over 900 in the U.S.) = Miami-Dade, Broward and Palm Beach Counties.
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Tap Into South Florida’s Diversity:
Market Breakdown
Sizeable and
Great Demographics
Broward/Palm Beach: Sun Sentinel core market
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3.32 million population
Median Age 42
61% college educated
1.3 million households
$53,100 median household income
$85.4 billion spending dollars
Miami-Dade:
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2.71 million population
Median Age 40
51% college educated
944,300 households
$44,200 median household income
$53.4 billion spending dollars
Source: Nielsen Claritas 2016. CBSA = Metropolitan Statistical Area = Miami-Dade, Broward and Palm Beach Counties.
Black/Afri
can
American
18%
Asian
3%
Other
2%
white
56%
Hispanic
21%
Black
/African
American
16%
Asian
2%
Other
1%
white
15%
Hispanic
66%
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South Florida, A Three Newspaper Market
Print & Digital Replica & Non-Replica
(excluding branded editions)
Sun Sentinel,
200,565
Miami Herald,
159,355
Palm Beach Post,
102,357
Sunday
Sun Sentinel,
124,637 Miami Herald,
120,117
Palm Beach Post,
90,284
Daily
Sun Sentinel Offers the Highest Distribution in South Florida
Source: AAM Quarterly Reports – Q1 to Q4 2015 Averages Total; Daily is a sample day: Friday for SS & MH, & Wednesday for PBP does not
include: branded editions
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SUN SENTINEL’S MULTI-MEDIA SOLUTIONS
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SunSentinel.com / SouthFlorida.com
Expanded South Florida Market
Sun Sentinel /
El Sentinel /
City & Shore
Core Market
Sun Sentinel is a leader in serving
information to South Florida communities
through its daily newspaper, weekly
community newspapers, targeted
publications, digital products, direct mail
strategies and events
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Multi-Platform Solutions that Engage & Deliver
South Florida’s Diverse Population
El Sentinel: 150,000+
weekly distribution
targeting Hispanics
879,100
weekly
readers
3.9 million unique visitors /
21.4 million page views
Online
183,100 unique visitors
1.9 million page views
4 million monthly App page
views & 243,700 App
downloads
FPG – 13 targeted
weekly, quarterly &
monthly
publications
City & Shore: monthly magazine
targeting Upscale consumers
Source: Scarborough Research 2016, Release 1 (newspaper includes print & eeditions); Site Catalyst (Formerly Omniture) Jan-June 2016. SouthFlorida.com AprilDec 2015. News Apps combine non- updated with updated versions. App
downloads current as of 5.16; May include duplication; * Internal Estimates.
Print/Online
Inserts & Deals
Delivered
282,000 friends
Full Run Inserts and
92,500 opt-in Deals
Delivered weekly
Extend your reach
beyond the traditional
Tribune Media Group
digital portfolio to
1,000’s of websites
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Reach 1.1 Million Adults with Sun Sentinel Print and Online
Reach adults 40+
with Sun Sentinel
Reach adults 25-54 with
SunSentinel.com
Reach younger adults 18-34 with
SunSentinel.com Mobile and Tablet Apps
Readership
SunSentinel.com
Android App
Apple IOS Apps
626,800 Sundays
361,000 Daily
More than 879,000
weekly readers
21.4 million monthly page
views & 3.9 million monthly
unique visitors
• Digitally Re-mastered Devise Responsive site
• Engage audience with
Video and Branded Content
34,100 downloads
519,500 monthly PVs
177,800 downloads
3.4 million monthly PVs
Circulation*
iPhone –2.5 million monthly PV
iPad – 919,200 monthly PV
200,565 on Sundays
124,637 Monday-Saturday
Source: AAM Quarterly Reports – Q1 to Q4 2015 Averages Total; Daily is a sample day: Friday ; * Including digital replica & non-replica. Scarborough 2016,
Release 1- South Florida; Site Catalyst (Formerly Omniture) Jan-June 2016. News Apps combine non- updated with updated versions. App downloads
current as of 5.16; May include duplication
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Expand Your Customer Base by Targeting Your Best Prospects
Sun Sentinel Weekly Readers:
SunSentinel.com Visitors:
• Men: 45%, Women 55%
• Men 57%, Women 43%
• Median Age: 55
• Median Age: 42
• 49% are 55 years and older
• 62% college educated
• 62% are 18 to 54 years old
• 71% college educated
• Affluent:
• Affluent:
• Median HHI: $51,400
• Median HHI: $67,400
• Nearly $4,000 higher than the market’s Median
• $20,000 higher than the market’s Median
• 19% with HHI >$100,000
• 50% more likely than the average South Floridian to
have HHI >$100,000
• Median Home Value: $246,200
• Median Home Value: $289,800
• Nearly $10,000 higher than the market’s median
• Nearly $53,000 higher than the market’s median
• 62% Home owners, 8% more likely than the market
• 46% Married
• 59% Home owners
• 55% white, 22% Hispanic, 18% Black/African American
• 43% Married, 43% of Households with children, 17% more
likely than the market to have children at home
• 45% white, 27% Hispanic, 18% Black/African American
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Source: Scarborough 2016, Release 1; 2DMAs – average weekly / visited SunSentinel.com past 7days
Stand Out and Draw Attention to Your Message
Section Front Advertising
Spadea
Page Takeover
Interstitial
Push Down
Unique Ads
Mobile Devices
Sun-Notes
Video
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Connect with Your Specific Targets Via Our Niche Products
El Sentinel
# 1 Spanish-language publication in
Broward and Palm Beach
150,000 copies weekly
South Florida Parenting
South Florida parents/families
magazine of choice
84,600 copies monthly
Jewish Journal
Reaching South Florida’s
Jewish Community
154,200 zoned copies weekly
Forum Publishing Group
7 weekly community
publications 347,400 copies
ElSentinel.com
Monthly Page Views: 57,100
SouthFloridaParenting.com
Monthly Page Views: 80,400
SunSentinel.com/FloridaJewish-Journal
Monthly Page Views: 26,000
SunSentinel.com - Broward
& Palm Beach News
Monthly Page Views: 2.8
million
City & Shore Magazine
Upscale, lifestyle Magazine
46,000 copies weekly
Hot Summer Destinations
City & Shore Magazine
Monthly Page Views: 8,500
Upscale, travel Magazine
150,000 copies June, 2016
C&S Prime Magazine
Upscale, Senior Citizens
Published twice a year
Source: 2015 Media Kit; Site Catalyst (Formerly Omniture) January–June 2016 monthly average Internal Estimates
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Expand Your Reach and Engage Your Target Audience
Branded content offers multiple ways to engage
your audience
 Regardless of execution form, content will focus on
expertise within specific product categories, giving
consumers:
– Needed information to make a purchase decision
– Top featured/purchased items to help craft a final
Premium Network Targeting
 TribX is a premium
partnership among 1,000’s
of websites designed to
extend your reach beyond
your Sun Sentinel digital
portfolio
product purchase
– Geographically versioned for placement in the Florida
and desired markets
 Automated media buying through technology
Infographics
Home Page Link
Programmatic:
Audience Targeting:
 Target by demography, geography, online behaviors, and
consumed content
Retargeting:
 Reach back out to your visitors of your own website
Online Video:
Articles
 Deliver engaging online video campaigns with scale, including
YouTube TrueView
Mobile:
 Reach on-the-go consumers within select geographies
More!
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Send Direct and Personalized Messages to the Community
Tribune Direct
 Pinpoint your best prospects, strategically target
their households via Direct Mail and strengthen
your brand.
Sun Sentinel Events*
 Interact with consumers who live and work in your business neighborhood
 Increase Brand awareness
 Turn-key partnership, Sun sentinel takes care of all the event planning,
promotion and implementation.
2016 - 2017 Event Calendar*
Top Workplaces Professionals
September, 2016 | Renaissance Fort Lauderdale-Plantation
Sun Sentinel honors young professionals under the age of 45 that excel in their workplace as well as in our
local community through philanthropic efforts
Party in Pink - (breast cancer awareness campaign)
October, 2016 | W Hotel Fort Lauderdale
Honoring breast cancer survivors from Palm Beach and Broward Counties Sun Sentinel host a night of glitz
and glamour with special guest host Lisa Vanderpump of Bravo’s The Real Housewives of Beverly Hills
Sun Sentinel Publisher’s Community Service Awards
November, 2016 | TBD
Highlighting the good works and impact of non-profit organizations, volunteers and philanthropists
throughout the South Florida area
One Day University
December 4, 2016 | Broward County Convention Center
Four award-winning professors / one amazing day of learning as the Sun Sentinel brings academic stars to
the Boca Raton area to present their most thought-provoking lectures
Sun Sentinel Author’s Workshop
January, 2017 | Westin Fort Lauderdale
Mystery writes Gregg Hurwitz, Alison Gaylin, Megan Abbott and Ace Atkins come together to discuss their
latest summer sizzlers - moderated by Oline Cogdill, Mystery Fiction Critic
One Day University
January 29, 2017 | Marriott at Boca Raton
Award-winning professor / one amazing day of learning as the Sun Sentinel brings focus on Jewish history
and culture
South Florida Top Workplaces
April 27, 2017 | Fort Lauderdale Marriott (Coral Springs)
Honoring the best companies in South Florida as rated by their employees in three categories (small, midsized and large employee group)
* Subject to change
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Partner with Us to Help Local Kids!
A charity you can trust.
Your donation will be in good hands with a financially responsible, well respected, transparent
organization. We ensure all donations are being used correctly, thoroughly vetting all non-profit
agencies through a detailed grant review process. Sun Sentinel Children’s Fund is a 501c3, so
every donation is tax deductible.
Your donation goes further.
All donations to Sun Sentinel Children’s Fund are automatically matched by the McCormick
Foundation at 50%. And, because the McCormick Foundation and Sun Sentinel pay all
administrative and fundraising expenses, 100% of every donation—PLUS the match—goes directly
to the charities, organizations and people who need it most!
Your support will be recognized.
Sun Sentinel is proud to partner with local businesses who want to positively impact their
communities. Based on your charitable contribution, The Fund can develop a customized
program with unique exposure and opportunities to drive important areas of your business. The
Fund logo will be included on your ads to show your involvement in Sun Sentinel Children’s Fund
and recognize you as an organization that cares.
Your dollars are staying local.
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From planning and strategy, to creative and
execution, Sun Sentinel offers you mass reach and
targeted strategies with our multimedia platform.
We're here to help you grow your sales, increase
your brand loyalty and maximize your ROI.
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