The VOGUE website includes a wealth of contents
ranging from fashion and beauty to lifestyle,
celebrities and blogs. Among the popular items are the
latest mode trends, daily news bulletins, and fashion
snaps from around the world, Plus, the site is renewed
constantly!
The beautifully developed VOGUE JAPAN
digital magazine is currently distributed
free of charge and is packed with special
contents such as original videos, photos,
etc. We are also preparing to offer the
magazine for subscription at a bargain
rate.
Media Kit 2017
Events such as VOGUE Fashion’s Night Out
and VOGUE JAPAN Women of the Year
provide our readers and users with special
and unforgettable experiences. The latest
event-related information is available at any
time via the VOGUE website. Check it out
now!
Now 18 years old, VOGUE JAPAN magazine is
boosting its power in order to deliver even more
features from an even wider range of fields.
Around the world, national editions of VOGUE are
published in 20 countries.
In addition to the highly popular Facebook, Twitter,
Instagram and YouTube, VOGUE JAPAN has launched
a Pinterest account too. The magazine currently has
over 596,000 Twitter followers, 310,000 Facebook fans,
and 587,000 Instagram followers.
March 2017
VOGUE Business Solutions Div.
TEL: 03-5485-9190
What’s VOGUE JAPAN? A Message from the Editor-in-Chief
“VOGUE” is the world’s most influential fashion magazine. Originally launched in the United States in 1892, it is currently published
in twenty countries around the world including France, Italy and the UK.
Launched as the Japanese edition of VOGUE in July 1999, VOGUE JAPAN is celebrating its 15th anniversary in 2014. Featuring
beautiful visuals created in collaboration with some of the world’s top fashion photographers, VOGUE JAPAN is developing a
sophisticated “world of VOGUE” that covers everything from the latest fashion and beauty information to cultural themes and
social trends.
On its official website, which was established in 2000, VOGUE JAPAN closely studies the latest trends in a variety of fields
beginning with world fashion and consistently dispatches high-quality information. VOGUE also hosts the world’s largest-scale
shopping event FASHION’S NIGHT OUT, which is held in a slew of the world’s top fashion capitals including Tokyo, and Women of
the Year, a year-end event that honors women from various fields whose activities have most strongly influenced the era in the
past year. Both of these events are enjoying an extremely favorable response. And in addition to publishing the magazine and
website, VOGUE JAPAN is actively developing a multiplatform strategy that includes a digital magazine and real-world events.
“To all women who demand high quality.
VOGUE delivers to its readers beautiful images and messages in superlative luxury that add
stimulation to their daily lives. “
— VOGUE JAPAN Editor-in-Chief Mitsuko Watanabe
Mitsuko Watanabe began her career a an editor with Shiseido’s corporate culture magazine Hanatsubaki.
After spending some years as an international fashion magazine editor, she was appointed to her present
position of Editor-in-Chief of VOGUE JAPAN in September 2008.
2001: Fashion Features Director of VOGUE JAPAN
2005: Deputy Editor-in-Chief and Fashion Features Director of VOGUE JAPAN
2008: Acting Editor-in-Chief and Fashion Features Director of VOGUE JAPAN
Sept. 2008:
Editor-in-Chief of VOGUE JAPAN
Present:
Editor-in-Chief of VOGUE JAPAN, VOGUE girl and the VOGUE JAPAN Website
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VOGUE’s History
Since the start of the 20th century, the history of VOGUE has been virtually synonymous with the history of fashion.
At the time of its launch in 1892, the magazine was targeted at New York’s fashionable social elite. In 1909 it was
acquired by Condé Nast, who shifted its focus squarely toward fashion and soon launched British and French editions.
VOGUE also held charity shows in support of women and children left in financial hardship as a consequence of the
First World War.
The first issue of US VOGUE
was published in 1892.
In 1909, VOGUE was acquired
by Condé Nast
The first issue of VOGUE
JAPAN appeared in 1999.
In the generally dark social situation that continued through the Great Depression of the 1930s and the Second World
War of the 1940s, VOGUE featured style icons such as Marlene Dietrich and Wallis Simpson. After the war, when the
momentum for women to dress beautifully started up again, VOGUE’s Art Director Alexander Lieberman began to
employ top photographers to add a more artistic quality to the magazine’s fashion photography. By emphasizing the
Art Director’s role, VOGUE led the industry in establishing a new style in which the Art Director and the Editor-inChief produced the magazine together.
During her time as Editor-in-Chief of American VOGUE, Diana Vreeland achieved a revolution in fashion. With a sharp
eye for beauty, she discovered a slew of new talent and revealed the true characters of many top celebrities, and by
continuously making proposals filled with fantasy and in the face of conventional wisdom, she secured VOGUE’s status
as the dominant fashion magazine of the era. In 1988, American VOGUE acquired another remarkable Editor-in-Chief in
the shape of Anna Wintour, who is still at work in that role. She used celebrities as cover models to expand the
readership and further strengthened VOGUE’s influence within the fashion world.
Since its launch in 1999, the Japanese edition of VOGUE has made continuing use of leading domestic and foreign
photographers to solidify its reputation as a high-quality international fashion magazine. With renowned fashion
journalist Anna Dello Russo serving as its editor at large and creative director, VOGUE JAPAN combines world-class
fashion stories with definitive Japanese precision and powerful and impressive contents that are highly evaluated both
in Japan and abroad.
3
A 365-Days-a-Year 360° Multimedia Brand
▼Magazine
72,667 copies
22,000,000 PV/month
2,300,000 UU/month
▼Website
※JMPA print certification
July–September 2016
PRINT
▼Collaborations
VOGUE JAPAN
WEB
▼Digital Magazine
20,000 downloads
COLLABORATIONS
- PC WEBSITE
- SMARTPHONE
▼Events
FNO TOKYO
No. of visitors mobilized：
Approx. 291.682
EVENTS
APPS
▼SNS
- Tablet
- FNO
- SMART PHONE
- WOMEN OF THE
YEAR
※Estimated No. of visitors (1 day)
*as of September 2015
SNS
596,000
- FACEBOOK
- TWITTER
310,000
587,000
- INSTAGRAM
VIDEOS
- WEB CONTENT
- EVENT REPORT
▼Videos
4
VOGUE JAPAN
Circulation：72,667
copies
※JMPA print certification July–September 2016
5
VOGUE Wedding
Launched in autumn 2012
A wedding magazine published biannually in May and November
Circulation: 35,000 copies
No. of pages: approx 200
Format: A4 modified size
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VOGUE JAPAN Magazine Audience Attributes ①
Male/Female Ratio
The VOGUE JAPAN audience is
centered on women in their 30s
and 40s, with unmarried women
accounting for about 60% of the
total. The main region of residence
is Kanto, where approximately 40%
of the audience lives, followed by
the Kinki and Chubu regions.
Age
Male
50 & over
18%
13%
45 ~ 49
40歳～44歳
8%
10%
24 &
under
18%
25 ~ 29
16%
40 ~35歳～39歳
44
12% 16%
Female
82%
35 ~ 39
17%
30 ~ 34
17%
Average age
Household Income
35.6
years
Marital Status
Region of Residence (Overall Audience)
Over ¥30 million
¥20~30 million 2%
3%
Kyushu/Okinawa
10%
¥15~20 million 3%
Hokkaido 3%
Shikoku
¥12~15 million 5%
Tohoku 4%
3%
Under ¥2
million
Chugoku
12%
5%
¥10~12 million
6%
¥2~4 million
Married
17%
¥8~10 million
14%
¥6~8 million
13%
Average annual household income
Kinki
Kanto
19%
42%
42%
Unmarried
58%
¥4~6 million
25%
Chubu
13%
¥7,570,000
(n = 958 people) From the average values from VOGUE JAPAN reader questionnaire
surveys conducted between August 2014 and July 2015
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VOGUE JAPAN Magazine Audience Attributes ②
For type of employment, the “company employee” ratio is high. For type of business, relatively large numbers work in the
“fashion-related”, “medicine/welfare-related”, and “beauty” categories.
Type of Employment
Type of Business
Other
Other
High school student
Beautician/hairdresser
Teacher/lecturer/instructor
Production control/quality
control/inspection/security
Research/development
Travel/hotels/leisure/dining
Education
Technical school
student
University/graduate
school student
Medicine/welfare-related
Other engineer
Architecture/civil engineering
Electrical/electronic/machinery/semi
conductor engineer
Software/info. Services
Housing/real estate
Full-time housewife
Part-time worker
Type of Occupation
IT-related engineer
Retailing
Amusement-related creative
Trading company/wholesaling
Space-related creative
Temporary staff
Transport/warehousing
Web-related creative
Contract employee
Leisure/dining out-related
Beauty-related
Freelancer
Self-employed
Manager/company
executive
Media-related creative
Fashion-related creative
Serving customers/selling
Fashion-related
Advertising/publishing/
printing/broadcasting
Finance/securities/insurance
Manufacturing
Civil servant
Business
Secretary
Planning/publicity/advertising/
sales promotion/marketing
General affairs/personnel
General admin./sales admin.
Construction
Accounting/auditing/finance
Company employee
Other/no response
(％)
(％)
(n = 958 people) From the average values from VOGUE JAPAN reader questionnaire
surveys conducted between August 2014 and July 2015
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VOGUE JAPAN is Japan’s No.1 Mode Website for Satisfying Japanese Women’s
Interests in Fashion, Beauty, Lifestyle, Etc.
Ever since its launch in 2000, the VOGUE JAPAN website has been delivering the latest news and contents that
literally ooze style and originality. It has risen to become Japan’s “No.1 Mode Website”, gathering the latest in
fashion as well as a wealth of information on beauty, lifestyles, celebrities, etc., and is packed with contents that
satisfy highly sensitive and curious women from all angles. In the autumn of 2015 we further upgraded the blog
section to bring you blogs that can’t be read anywhere else by VOGUE JAPAN-affiliated bloggers including topclass artists, photographers, stylists, food writers, etc. Moreover, VOGUE JAPAN is now the No.1 women’s
magazine website in terms of SNS popularity, sending out hot news and beautiful graphics to an even wider
audience via Twitter, Facebook and Instagram.
Name of medium
VOGUE JAPAN
Establishment of medium
November 2000
Operating company
YK Condé Nast Japan
Total page views
22,000,000 PV/month
Total unique users
2,300,000 UU/month
Mail magazine readers
53,274
Facebook fans
310,000
Twitter followers
597,000
Instagram fans
587,000
※Monthly PV and monthly UU figures are for December 2016 according to an in-house survey.
※Facebook, Twitter and Instagram figures are numerical reference values as of December 2016.
Developing in 19 Countries Worldwide
VOGUE is currently expanding and developing in 19
countries around the world. Please use the search box at
the bottom right of the site to check out the various
national VOGUE sites.
CLICK
British VOGUE
French VOGUE
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The VOGUE JAPAN Website
PV
22,000,000 PVs
2,300,000 UUs
UU
*Actual performance for December 2016
Website Size
Social Media Diffusion
Power
Japan’s No.1 Women’s
Fashion Related
Website
10
※Figures for competitor websites are reference values taken from July ~ September media materials.
VOGUE’s Viewpoint and Useful Information
■FASHION
■BEAUTY
The Fashion category brings a timely and
mode-oriented focus on the big Japanese
and international trends and is packed with
daily news, interviews, conversations
between the Editor-in-Chief and designers,
street snaps from Paris, etc.
VOGUE has a lineup of hot beauty items,
trends, spa and salon information, etc. This
information is highly diverse and is renewed
daily. How-to videos on applying makeup and
hairstyle snaps from overseas are among the
site’s most popular Beauty contents.
FASHION
■EDITOR’S PICK
Consisting of text and photos filled with presence, this
category introduces information on things VOGUE’s
editors use personally , and their favorite restaurants, etc.
This is the most popular content category on the website,
and is filled with real information that gives users a glimpse
into the daily lives of our editors.
MAGAZINE
BEAUTY
BLOG
VIDEOS
LIFESTYLE
COLLECTION
■COLLECTION
VOGUE JAPAN is the only Japanese website that covers
the ladies’ prêt-à-porter and haute couture and the
men’s collection shows held in Paris, Milan, London and
NY. Our coverage combines promptness and expertise,
and includes a collection bulletin and incisive comments
by fashion critic Suzy Menkes, supported by a host of
fashion insiders. In addition, the site has an excellent
runway image search function.
CELEBRITY
■LIFESTYLE
This category is filled with contents all women
are tempted to check out, including on Travel,
Restaurants, Interiors, and Horoscopes. It also
contains substantial reading in the form of
feature articles on Travel, such as trips to
Hawaii or San Francisco, Valentine’s Day
chocolates, etc.
In the same way as the magazine, the contents of the VOGUE JAPAN website comprise articles that give the reader a feeling of closeness to
the various topics, presented from a unique VOGUE perspective. The most popular content category at present is the Editor’s Pick corner. In
addition, the website periodically covers timely and worthwhile features with in-depth articles on subjects like denim (Fashion), whitening
(Beauty), cherry-blossom viewing (Lifestyle), etc.
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VOGUE JAPAN Website Audience Attributes ①
Male/Female Ratio
The VOGUE JAPAN audience is
centered on women in their 30s and
40s, with unmarried women
accounting for about 60% of the
total. The main region of residence
is Kanto, where approximately 60%
of the audience lives, followed by
the Kinki and Chubu regions
Age
45～49
7%
Male
9%
50〜
6%
～24
23%
40～44
10%
Female
91%
35～39
16%
25～29
18％
30～34
20%
Average age
Region of Residence (Overall Audience)
Annual Household Income
Kyushu/Okinawa
5%
Shikoku
1%
Chugoku
3%
2%
Over ¥8 million 28%
32.6
years
Marital Status
Hokkaido
2%
Tohoku
2%
Over ¥30 million
Kinki
16%
Chubu
11%
Married
32%
Kanto
60%
Unmarried
68%
（n=3,097 May 2015 VOGUE JAPAN ID member survey）
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VOGUE JAPAN Website Audience Attributes ②
For type of employment, the “company employee” ratio is high. For type of business, relatively large numbers work in the “fashion-related”,
“medicine/welfare-related”, and “advertising/publishing/printing/broadcasting” categories. For type of occupation, the top category is “general
administration/sales administration” but it is also notable that there is a high ratio of “serving customers/selling”, occupations that afford contact
points with consumers.
Type of Employment
Manager/
Company executive
Company employee
Contract employee
Temporary staff
Part-time worker
Freelance
Self-employed
Type of Business
Type of Occupation
Travel/hotels/leisure/dining
Beauty-related
Manufacturing
Retailing/selling
Trading co./wholesaling
Housing/real estate
Accounting/auditing/finance
Advertising/publishing/
printing/broadcasting
Spatially creative
Architecture/construction
Civil servant
Full-time housewife
University/graduate
school student
Technical school
student
High school student
Other
(％)
Beautician/hairdresser
Secretary
Electrical/electronic/machinery/semi
conductors
General affairs/personnel
Serving customers/selling
Production control/quality
control/inspection
Research/development
Architecture/civil engineering
Finance/securities/insurance
Education
Civil service/public corp.
Teacher/lecturer/instructor
Planning/publicity/advertising/sales
promotion/marketing
Business
General admin./sales admin.
Doctor/nurse
Transport/warehousing
Media-related creative
Medicine/welfare-related
Fashion-related creative
Fashion-related
Other engineer
Other
Software/info. Services
Web-related creative
Other
Amusement-related creative
IT-related engineer
(％)
(％)
（n=3,097 May 2015 VOGUE JAPAN ID member survey）
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