Image by Goh Hak Liang
1st Prize Winner, MBSC 2015 Photo Competition
MARINA BAY SINGAPORE COUNTDOWN
Image by Ahmad Iskandar Abdullah
Merit Prize Winner, MBSC 2015 Photo Competition
Singapore’s largest countdown celebration in the heart of downtown Marina Bay which attracted
more than 350,000 local and international visitors to the Bay on NYE.
MBSC 2015 marked the 10th anniversary of this annual signature event co-presented by the
Urban Redevelopment Authority and Esplanade – Theatres on the Bay.
Set against the dazzling city skyline that Singapore is synonymous with,
MBSC 2015 spectacularly ushered in Singapore’s Golden Jubilee year (SG50).
The public found it memorable and enjoyable,
with increased satisfaction levels recorded across all aspects of the event.
Image by Marklin Ang
Key locations around Marina Bay
Esplanade – Theatres on the Bay
The Promontory @ Marina Bay
Waterfront Promenade
The Fullerton Hotel
The Float @ Marina Bay
Marina Bay Sands Event Plaza
ArtScience Museum
Image by Marklin Ang
2nd Prize Winner, MBSC 2015 Photo Competition
WISHING SPHERES PROJECT
 A tradition representing the gathering of the community’s hopes and dreams for the New Year
 5,000 large red wishing spheres formed the numeral “50” amidst 20,000 white spheres
 More than 600,000 wishes were gathered at wishing stations island-wide and in collaboration with
schools, voluntary welfare organisations, various corporate and community groups
 Inaugural Wishing Spheres Sponsor to support the enhanced initiative
Images courtesy of Urban Redevelopment Authority & Esplanade – Theatres on the Bay
ACTIVITIES AROUND THE BAY ON NYE
Celebrate December
 Esplanade’s annual year-end celebration
comprising free music performances, craft
workshops and other engaging activities for
all ages at the Esplanade Concourse and
Esplanade Outdoor Theatre
Celebrate SG50
Performances at the Esplanade Concourse and Esplanade Outdoor Theatre
Images courtesy of Esplanade – Theatres on the Bay
 Event partner MediaCorp’s first ever sold out concert at The Float, featuring prominent local and
regional artistes, including Kit Chan, Stephanie Sun and K-pop sensation Big Bang
 Guest-of-Honour, President Tony Tan, delivered his New Year’s wishes to the 26,000 attendees
Performances at The Float @ Marina Bay | Images courtesy of Lim Sock Siong
ACTIVITIES AROUND THE BAY ON NYE
DrumGaia
Marina Waterfront Bazaar
 350 community drummers and drum groups
 45 stalls selling a variety of items including fashion
entertained the public through the evening, and
apparel, lighted gadgets and light refreshment
performed live to sections of the fireworks music
along the waterfront promenade from 4pm to 3am
DrumGaia at the MBS Event Plaza | Image courtesy of Esplanade
Bazaar along the Waterfront Promenade | Image courtesy of TGIF Bazaars
Celebrate With The World
 Aux Media Group presented an
outdoor carnival and concert
featuring home-grown artistes,
international and regional DJs,
attracting more than 30,000 people
to The Promontory through the night
Concert at The Promontory @ Marina Bay | Image courtesy of Aux Media Group
ACTIVITIES AROUND THE BAY ON NYE
Reflections of Our Past, Present & Future
 An animated projection using 3D-mapping
technology narrated the story of the nation’s growth
over the past 50 years and was displayed nightly
from 26-31 Dec on the façade of The Fullerton Hotel
 On New Year’s Eve, it culminated in a numerical
countdown sequence to midnight and served as an
effective visual cue for people gathered all around
the bay to countdown to 2015 in unison
 Developments around the bay complemented this
visual showcase with red and white themed lighting
displays on their building facades
SG50 lighting display on Esplanade Domes | Image courtesy of Esplanade
Projection on The Fullerton Hotel | Image by Goh Hak Liang
Projection on The Fullerton Hotel | Image courtesy of Esplanade
Image courtesy of Esplanade – Theatres on the Bay
The breath-taking 8-minute fireworks display at midnight was choreographed to a speciallycommissioned music composition by local music talents Julian Wong and Riduan Zalani
MEDIA & PUBLICITY
Pre-Event
 Media preview held on 26 Dec 2014
 Key activities published by local dailies
The StraitsTimes , 27 Dec 2014
Event Day
 Over 1.6 million viewed the “live”
broadcast of Celebrate SG50 on local
television Channel 5
 Fireworks on Channel NewsAsia and
channelnewsasia.com reached over
120 million viewers worldwide
Post-event
 Garnered close to S$3 million in total media value across
various print, online and broadcast platforms
 Widely featured in international wires alongside other
noteworthy countdown celebrations around the world
PARTNERS & SPONSORS
Marina Bay Singapore Countdown 2015
Community Partners
Principal Sponsors
Main Sponsors
Supporter
Outdoor Media Sponsor
Wishing Spheres Sponsor
Sponsor
Official Prize Sponsor
Fireworks Music On
Image by Lim Yang Chin
2nd Prize Winner, MBSC 2015 Photo Competition
Marina Bay Singapore Countdown is the nation’s most iconic New Year’s Eve celebration for
the community supported by multiple stakeholders, one which adds vibrancy and
excitement to the precinct, making downtown Marina Bay a compelling destination for all.