THE SOCIAL CONVERSION
QUOTIENT: ARE YOU
GENERATING ENOUGH LEADS?
We will be starting at 2:00 pm ET.
Use the Question Pane in GoToWebinar to Ask Questions!
1
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Use the hashtag #InboundLearning on Twitter
Question of the day
Angela
Hicks
@angela_9
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AGENDA
1 What are CTAs?
2 CTAs on social media
3 Social CTA Examples
4 Next steps and Resources
1
WHAT ARE CTAS?
WHAT IS A
CALL-TO-ACTION (CTA)?
A CTA is a button that promotes an offer and links
to a landing page.
A CTA kicks off the conversion process.
A CTA kicks off the conversion process.
WHAT ABOUT CTAS ON
SOCIAL MEDIA?
2
CTAS ON
SOCIAL MEDIA
3
SOCIAL CTA
EXAMPLES
FACEBOOK
FOR BUSINESS
1.65 BILLION
ACTIVE USERS
20 MINUTES
AVERAGE VISIT
4.75 BILLION
PIECES OF CONTENT
SHARED DAILY
SOURCE: FACEBOOK
POLL: HOW OPTIMIZED IS YOUR
FACEBOOK BUSINESS PAGE?
A. Fully optimized.
B. Almost there.
C. It could use some work.
D. I have no idea where to start.
E.
Our company doesn’t use Facebook.
Your businesses can
use a Facebook
Business pages to:
• Drive traffic to your website
• Increase brand awareness
• Gather insights about prospects and
customers
• Build strong customer relationships
Introducing the Facebook Page CTA button.
Use the Call-to-Action button to drive your most important business objectives.
Introducing the Facebook Page CTA button.
Use the Call-to-Action button to drive your most important business objectives.
Introducing the Facebook Page CTA button.
Use the Call-to-Action button to drive your most important business objectives.
PINTEREST
FOR BUSINESS
100 MILLION
ACTIVE USERS
85% FEMALE
42% OF US WOMEN
USE PINTEREST
SOURCE: PINTEREST
ARE YOU USING
PINTEREST FOR
BUSINESS?
WHY OR WHY NOT?
WHAT IS A
BUYABLE PIN?
Buyable Pins on Pinterest
SOURCE: PINTEREST
BUYABLE PINS KEY POINTS
•
Free to set up
•
Short, direct buying process
•
Secure payment gateway
•
Easy integration with: Shopify, BigCommerce and more.
B2B ON
PINTEREST?
Increase traffic, conversions
and provide BoFU offers on Pinterest.
SOURCE: PINTEREST
TWITTER
ADVERTISING
310 MILLION
ACTIVE USERS
500 MILLION
TWEETS SENT
PER DAY.
ARE YOU DOING
PAID ADVERTISING
ON TWITTER?
Twitter announces Conversational Ads.
An interactive ad that allows user to engage by clicking on a Call-to-Action hashtag.
Why does
Conversational Ads
matter to advertisers?
• Increase brand engagement
• Direct conversation with followers
• Free!
4
NEXT STEPS
AND RESOURCES
WEBINAR NEXT STEPS
1 Optimize your Facebook Company Page
2 Add a CTA to your Facebook Company Page
3 Test out your first Pinterest Buyable Pin
4 Strategize how you’ll use Twitter Conversational Ads
as a part of your social strategy
WEBINAR RESOURCES
1 Introduction to CTAs [Video Training]
2 Introduction to Social Media [Video Training]
3 Pinterest Announces Buyable Pins
4 How To Add a CTA to Your Facebook Company Page
5 Introducing Twitter Conversational Ads
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THANK YOU.