V I TAD A I LY. C A – C A N A D A’ S P R E M I E R E G U I D E TO T H E G O O D L I F E
VITA DAILY MEDIA KIT 2017
ABOUT US
VITA is Canada’s premiere online lifestyle
magazine, with a group of seven free,
savvy, online e-newsletters in major
Canadian cities that target educated,
affluent women who are starved for time
and hungry for information.
The magazine (formerly known as Vitamin
Daily), was founded in Vancouver in
2004 by Sarah Bancroft and Tara Parker
Tait. The brand expanded swiftly across
Canada with the subsequent additions
of a national Moms & Kids edition
and newsletters in Toronto, Calgary,
Edmonton, and Montreal (both English
Today, the company continues to be based VITA continues to stand by its TRUE
in Vancouver with a team of journalists and editorial mandate (Trusted, Remarkable,
Unmistakable, Essential) and aims to be
editors in each of its city markets.
in the inbox of every woman who wants
to be in the know, by working with the
With elevated editorial standards, VITA
has become a go-to source of information most sought-after brands in the world,
continuing to champion local artisans and
for Canada’s most influential women. As
the readership has grown, so has the reach retailers, and providing an abundance of
work to journalists, writers, and bloggers
of the e-newsletters and website, and
since 2008, VITA has worked with some of across the country.
the biggest brands in the world to create
campaigns that are both effective and
engaging, building key relationships with
major advertisers and agencies.
and French language).
“
I consider vitamin daily my real vitamin for the day.
I read it every morning with my coffee. And since we
travel across western Canada for work, it’s always
great to read something on the current city we are in.
I say it’s Canada’s version of refinery29!
”
SUBSCRIBER SURVEY
WHY CHOOSE VITAMINDAILY.COM FOR YOUR CAMPAIGN?
AFFORDABLE,
FLEXIBLE &
CUSTOMIZABLE
CAMPAIGNS
For all sizes and
types of businesses.
VIRAL
78% of our
readers love to
share! Digital
advertising provides
exponential reach
via send-to-a-friend
pass-along, creating
positive word-ofmouth.
TARGETED
AUDIENCE
Let Vita Daily
host your digital
messages in real
time, and leverage
our reach through
our newsletters,
website, and social
media communities.
EASY
PRODUCTION
PROCESS
TRACKABLE
RETURN OF
INVESTMENT
Written by us in our
approachable and
recognizable tone –
you just sign off!
Detailed reporting
on email, web, &
social engagement.
INTEGRATED CAMPAIGNS WITH NATIONAL & MULTINATIONAL BRANDS
OUR SUBSCRIBERS
WEBSITE TRAFFIC
ANNUALLY
430,000
270,000
MONTHLY
50,000
30,000
pageviews
pageviews
visits
visits
90,000+ NATIONAL SUBSCRIBERS
EDMONTON
VANCOUVER
CALGARY
MOMS & KIDS
VITA WEEKLY
MONTREAL (FR)
MONTREAL
3.2 million impressions
per month across all profiles
SOCIALLY ENGAGED
TORONTO
SOCIAL MEDIA REACH
22,000+
Twitter: National
Twitter: Western Canada
90%
10%
“
75%
25%
10,000+
Facebook
6,370+
Instagram
Pinterest
11,000+
2,600+
Average Monthly Social Media Impressions
2,600+
I look forward to your newsletter every morning! As a new Mom,
I sometimes feel “out of the loop” so you keep me up to date on
what’s new and happening around Calgary! Have tried many new
restaurants/visited new stores because of you. Thank you:)
”
SUBSCRIBER SURVEY
PRINT DISTRIBUTION
CANADA’S PREMIERE
GUIDE TO THE GOOD LIFE
Blending print and digital advertising into
comprehensive and robust campaigns strengthens
your brand’s touchpoints with our audience, engenders
receptivity to ads, generates trust and loyalty and,
ultimately, persuades our style-savvy readers to act.
VITA Magazine Distribution
30,000
Found in the west coast edition
of the GLOBE & MAIL
Delivered to HHI HOMES in West and
North Vancouver, Vancouver subscribers
of BIV (Business in Vancouver),
Downtown businesses and condos.
Four strategically placed boxes on
ALBERNI STREET, Vancouver’s
International high-end shopping hub.
Micro moments are critical touch
points within today’s consumer
journey, and they are happening
constantly across multiple
mediums. When added together,
they ultimately determine how
that journey ends.
Be there. Be quick. Be coveted.
OUR SUBSCRIBERS
WIRED WOMEN
68%
desktop
50%
mobile
11%
tablet
90% are active with social media, with Facebook being their most popular platform
HOLDING THE (PRADA) PURSE STRINGS
Our subscribers make more than 80% of the purchasing decisions for their household.
FEMALE AND
FABULOUS
98% of our subscribers
are female; 65% are
between ages of 25-45.
THEY TRUST US!
75% rely on us for their
fashion purchasing
decisions and 85% dine out
at places we recommend.
LIVING THE
GOOD LIFE
57% report HHI of over
$100K, while 20% report a
HHI over $200K.
TO TAKE ADVANTAGE OF THIS
FABULOUS OPPORTUNITY, SELECT
FROM ONE OF THREE MARKETING
OPTIONS DISPLAYED BELOW, EACH
OF WHICH INCLUDES SOCIAL.
SPONSORED NEWSLETTER
(MAIN FEATURE STORY)
A popular choice for many businesses that want to
communicate authentically with our readers. Story archived
on VitaDaily.ca with link to website.
$1,495
INCLUDES 250-300 WORDS, SOCIAL & DIGITAL IMPRESSIONS ON
VitaDaily.ca
SPOTLIGHT
Sold around pure editorial in the newsletter, a Spotlight will
tease our daily subscribers with exciting information about
your business. Story archived on VitaDaily.ca with link to
your website.
$495
INCLUDES 50-100 WORDS, SOCIAL & DIGITAL IMPRESSIONS ON
VitaDaily.ca
SCOOP
A quick information scoop for our subscribers. Located at
the footer of the newsletter. Photo & headline with a link
to your website (no editorial).
$245
INCLUDES SOCIAL & DIGITAL IMPRESSIONS ON VitaDaily.ca
MEDIA KIT 2017
ALIGN YOUR MESSAGE WITH
OUR ENGAGING EDITORIAL
EDITORIAL CALENDAR
MONDAYS:
JANUARY
FEBRUARY
MARCH
EXPLORATION ISSUE
IN THE MOOD FOR LOVE
SPRING ISSUE
New year, new experiences!
This one’s for the wanderlusters
and retreat seekers. January
is all about the possibilities
for exploration, from rediscovering your very own city
to finding your new beauty
routine — all the tips you need
to uncover your best self.
Every great love begins with
a great story. Sometimes the
story takes place in a romantic
restaurant with an exchange
of glances over your favourite
glass of wine. This month
is packed with gift ideas,
romantic hotspots, dating
do’s-and-don’ts from couples,
bartenders, and love experts.
This month, we’re channelling
the energy of the season with
all the tips and tricks you need
to come out of hibernation —
and look good doing it. Spring
fashion trends and beauty
tips — it’s all about being your
most vibrant, vivacious self.
APRIL
MAY
JUNE
TUESDAYS:
FASHION & SHOPPING
THE BEAUTY OF NATURE
IN BLOOM
MEN’S ISSUE
The warm rays of the sun
draws us out and beckons us
to play in the great outdoors.
Step outside and soak in the
sights, whether you’re at home
or spending some time at a
luscious resort. We gear up for
outdoor recreation, explore
eco-style, and regale in earthly
delights.
Bask in the glory of gardens,
where the earth laughs
in flowers and botanical
queendoms reign. This issue
is filled with picturesque floral
destinations, a perfume guide,
the best tea spots in Canada,
patio décor ideas, exquisite
garden retreats, and more!
We tip our hats to dad with a
Father’s Day gift guide and the
top brunch spots around the
city. Plus, it’s the perfect time
to suit up for warmer months
with weekend getaways,
bathing suits, bonfires,
barbecues, and summer music
festivals. Don’t forget to bring
your shades and sunscreen.
JULY
AUGUST
SEPTEMBER
OH CANADA!
END OF SUMMER
SEPTEMBER ISSUE
We celebrate Canada’s 150th
birthday by showcasing the
nation’s best brands, designers,
and best-dressed celebrities.
Plus, we’re spotlighting
Pampered Pets, with a pet
photo contest to feature your
favourite animal companions —
from pups to ponies!
HEALTH & BEAUTY
Our schedules are packed with
Class is in session. We’re
happy home tips and storage
serving up a smart dose of
hacks as we make preparations
higher learning and selffor the annual back-to-school
improvement tips. It isn’t so
traditions and fall festivities.
bad if you also have good
We’re making the transition a
food around campus to look
little smoother with a roundup forward to. Also included in the
of the season’s most buzz- curriculum: a trip to Boston, fall
worthy fashion trends.
trend reports, school survival
guides, and fashion uniforms
for girl bosses.
OCTOBER
NOVEMBER
DECEMBER
FALL STYLE ISSUE
WINTER WONDERLAND
HOLIDAY BLING
Sweater weather is in full
swing. We’re getting cosy with
pumpkin spice lattes, books,
soup recipes, and a roundup
of the season’s warmest tops,
cardigans and pullovers. Plus,
loads of Thanksgiving décor
tips and Halloween style ideas,
from treats to cocktails. There’s
a lot to celebrate this month!
Winter: if you can’t beat it,
head to a ski resort. Chalet
getaways, piles of books and
skiing are how we’re battling
the colder months. Plus, party
looks, warm-weather getaways
and a glowing skin guide. Pick
up your boots, ladies, we’re
going on a winter escape!
’Tis the season for… gifts,
parties, and cocktails. Or
perhaps curling up and
sipping hot toddies by the
fire is more your thing. Either
way, we’ll have loads of gift
guides, holiday themed
recipes and tips for fabulous
entertaining, from DIY holiday
décor to party looks.
VITADAILY.CA – C A N A D A’ S P R E M I E R E G U I DE TO THE G O O D L I F E
WEDNESDAYS:
ARTS & CULTURE
THURSDAYS:
TRAVEL & LEISURE
FRIDAYS:
DINING & NIGHTLIFE
OUR ADVERTISING OPTIONS
NATIVE ADVERTISING
Native advertising provides advertisers an opportunity to deliver paid
advertising that is so cohesive with the page content, assimilated into
the design and consistent with the platform behaviour that the reader
simply feels that the advertising belongs.
CUSTOM SOLUTIONS (ASK US HOW)
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Editor Hosted Events / Shopping Parties
Sponsored newsletters + custom content creation
Sweepstakes, contests
Social Media Activations including Twitter /
Facebook
Slideshow sponsorship
Influencer video productions + hosting
Access to Clacier Media’s print + digital networks
Vita Daily’s monthly print edition, VITA
OUR ADVERTISING OPTIONS
NEWSLETTER TAKEOVER
Our coveted, stand alone advertorial written by our
editorial teams, or a single image incorporating all
campaign messaging gives your company 100% share of
voice and is delivered to the inboxes of our subscribers.
$1,995
INCLUDES 1 FACEBOOK POST, 1 TWITTER POST
+ DIGITAL IMPRESSIONS ON VITADAILY.CA
A popular choice for many businesses that want to
communicate authentically with our readers. Story lives on
VitaDaily.ca with link to your website.
$1,495
INCLUDES 1 FACEBOOK POST, 1 TWITTER POST
+ DIGITAL IMPRESSIONS ON VITADAILY.CA
SCOOP
A quick information scoop for our
subscribers. Located at the footer of the
newsletter. Photo + headline with a link to
your website (no editorial).
TRENDING
Sold around pure editorial in the
newsletter, a Spotlight will tease our daily
subscribers with exciting information
about your business. Story lives on
VitaDaily.ca with link to your website.
$495
$245
$650
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DIGITAL IMPRESSIONS ON VITADAILY.CA
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EVENTS
INFLUENCER VIDEOS &
SOCIAL MEDIA
CUSTOM QUOTE
CUSTOM QUOTE
INCLUDES 1 FACEBOOK POST, 1 TWITTER POST +
Written by our editors, a sponsored
slide includes a photo and 25-50 word
description. Lives on VitaDaily.ca.
$500/SLIDE
INCLUDES 1 FACEBOOK POST, 1 TWITTER POST +
DIGITAL IMPRESSIONS ON VITADAILY.CA
“
INCLUDES 1 FACEBOOK POST, 1 TWITTER POST +
In-store events such as a fashion show,
celeb Q&A, cocktail party, etc. Event
promotion on newsletter, social media for
their city.
Stand-alone newsletter written by our
editors, used to promote an incentive
of choice (an event, new collection or
seasonal sale).
INCLUDES 1 FACEBOOK POST & 1 TWITTER POST
We’ll work withy our video crew to create
a scripted influencer broadcast promoting
their product or products. Video is sent
our with local or national newsletter, and
promoted on Vita Daily’s social channels.
I should tell you our last small ad led to one of the best clients
we have worked with so far. So what you are doing works great.
“
SPOTLIGHT
SPONSORED NEWSLETTER
(MAIN FEATURE STORY)
“
Love your reviews of products, events or personal
accounts of travel. You ladies are fabulous, entertaining
and witty. I know more about my city and fun spots to
shop, dine etc than ever before. My out of town guests
don’t know my secret but you make me look so good!
”
SUBSCRIBER SURVEY
FOR ADVERTISING INQUIRIES CONTACT:
Julie Hamilton, Publisher
DD: 604.630.3543 | C: 604.396.4216
[email protected]
MEDIA KIT 2017