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Student pack
Win!
A day with a film crew!
$10k cash prizes.
Water refill station for
all finalist schools!
© Sydney Water 2016
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GET INVOLVED
Create a winning script and get on the big screen!
Sydney Water is offering Year 7 and 8
English students the chance to take part
in an exciting short film contest in 2017!
Use your creative skills and come up
with a compelling script that persuades
your peers to choose tap water over
bottled water.
The best ideas from your region will
be professionally filmed and launched
online for you and your friends to share
and vote for your favourite.
The finalists’ short films will be
showcased at a private red carpet
screening and win prizes for you
and your school.
What’s in it for me?
–– Learn the art of creating
a compelling short film.
–– Chance to work with a real
film crew.
–– Chance to see your short film
on the big screen.
–– Win prizes for you and your school:
Sydney Water refill station
for all 6 finalists!
2 Runner up prizes of $2,500
1 Grand prize of $5,000
to go towards a school project
of your choice!
© Sydney Water 2016
SYDNEY WATER –
CLIENT BRIEF
Task Summary
Your task is to create a short film that
shifts perceptions using persuasive and
engaging language to choose tap water
over bottled water.
Background
Drinking bottled water is on the rise.
Yet in Sydney, our tap water is amongst
the best in the world. We should be proud
of the quality of our drinking water!
Why then are 10% of (500,000) people
in this city choosing to only drink bottled
water rather than tap water?
Research shows there are a few key
reasons why:
–– there’s a perception that bottled
water is better
–– convenience
–– water temperature
By using clever words and images evoking
pure, pristine and natural, the message that
bottled water is better and safer has been
formed. The companies who sell bottled
water have benefited ever since. The fact
is bottled water has enormous implications
to the environment including:
Sydney Water cares about our community
and the environment and wants people
to choose tap water for their wellbeing,
wallet and the environment.
Objective
Create a powerful and compelling script
and storyboard challenging your peers’
perception that bottled water is better.
Final output requirements
A 60 second script and storyboard
presented to your class.
Competition
Submit your script and storyboard to the
address below for judging. The best scripts
will be professionally filmed and hosted
on Sydney Water’s website.
Sydney Water’s online community and
your classmates will be invited to vote for
their favourite with the finalists’ short films
showcased on the big screen at a gala
red-carpet event.
The winning schools will also receive
cash prizes and a water refill station.
Visit brandwithoutabottle.com.au
–– high carbon footprint to produce
and transport plastic bottles
–– large amounts of plastic litter
waste and landfill
–– harmful impacts on our creeks,
rivers and oceans
© Sydney Water 2016
WATER FACT SHEET
Sydney Water
Bottled Water
Where does it come from?
Most of Sydney’s drinking water comes from
rainwater collected from natural catchment areas
and is stored in lakes that are surrounded by some
of the most unspoilt native bushland in the region:
– including World Heritage national parks.
Bottled water is from various sources and falls under
the Australia New Zealand Food Standards Code.
The code doesn’t require manufacturers to state on
the bottle what type of water it is or where the water
is sourced from, apart from the country of origin2.
Quality
–– Every drop of your drinking water is filtered so
it meets Australia’s health and quality guidelines1
– which are some of the strictest in the world.
–– As well as continuously monitoring drinking water
quality in real time, Sydney Water does up to 70
laboratory tests on a weekly, monthly, quarterly
or annual basis, from our water filtration plants
to customer’s taps.
–– Our monitoring confirms Sydney’s drinking water
is safe and great for drinking.
–– According to NSW Health, bottled water is not
necessarily any safer to drink than tap water.
–– There are typically more tests to confirm
safety and quality of public drinking water
than bottled water.3
Impact on the environment
–– All water comes from nature, but, it’s how it
gets to us that can have a big impact on the
environment. So we take care by drawing water
from local sources, so that we have a safe,
reliable and sustainable water supply.
–– Sydney’s drinking water is the sustainable
choice – sourced locally and has no packaging.
–– By choosing Sydney’s tap water rather than
bottled you’re protecting the environment.
–– It takes 250ml of oil and three litres of water
to produce one litre of bottled water4.
–– Plastic bottles are among the 10 most common
rubbish items picked up on Clean up Australia Day5.
–– Australia recycles only 36% of PET plastic drink
bottles, so around 373 million plastic water
bottles end up as waste each year6.
–– A plastic water bottle can take anywhere
from 400-1,000 years to break down7.
Cost
–– Drinking tap water is the most cost effective
way to stay hydrated – especially compared
to bottled water.
–– Sydney’s tap water costs less than one cent
per litre.
–– Bottled water can cost up to 2000 times
more than tap water!
–– If you’re drinking 8 glasses of water a day
tap water will cost you less than $1.50 a year
compared to around $2,600 for bottled water.
–– Australians spent more than $600 million
on bottled water last year8.
Reference
http://oursydneyourwater.com.au/
http://oursydneyourwater.com.au/aquavist/
1 Australian Drinking Water Guidelines, NHMRC, 2011
2 Choice, August 2016
3 Choice, March 2016
4 Clean Up Australia Bottled Water Fact Sheet may 2015
5 Clean Up Australia Bottled Water Fact Sheet may 2015
6 University of Wollongong
7 University of Queensland
8 Choice, August 2016
© Sydney Water 2016
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persua
THE ART OF
PERSUASIVE WRITING
Use the following steps as a guide to help master
the art of persuasive writing:
1. Choose a position. Think about the
issue and in one statement clearly
explain why it is important – this is your
campaign tagline and will make the
content more compelling.
2. Understand the audience. In order
to write an effective persuasive script,
think about how your audience will
digest what you have to say. Use words
and content that your target market will
understand.
3. Do your research. A persuasive
script depends upon solid, convincing
evidence to support whatever position
you might take. Don’t rely on a single
source. Gather information from the
internet, your school library or even
community experts. Having a sound
understanding of the topic will help
you better explain your position and
give your audience greater confidence
in what you say.
Final Tips for Success:
–– Check the brief and your key points
to make sure you have addressed
the client’s problem.
–– Ensure your opening lines include a
good “hook” to grab your audience’s
attention: open with an unusual fact,
statistic or a question.
–– Keep your thoughts cohesive, so the
audience can follow and understand
the different points you are making.
–– Don’t forget to read through your script
with fresh eyes and make sure it:
–– Presents a firm position and
is supported by relevant facts,
statistics, quotes and/or examples.
–– Has smooth transitions between
your organised ideas on the topic.
–– States your final position (or tagline)
at the end of your script to increase
the impact of your message.
© Sydney Water 2016
STORY BOARDS
How to write a script and create your storyboard.
1. Start with the brief.
Who is the client and what is the
problem they want you to solve?
How will you address the problem
and what is your call to action?
tate the problem in your first couple
S
of shots, then spend the rest of your
story revealing the answer. Don’t give
it all away too early, you’ll want to keep
it interesting.
2. Who is your target market?
Who are your speaking to? What do
you know about them? What do they
like? This can shape the way you
communicate to them.
Make sure there is a strong call to
action at the end. We want to invoke
behaviour change, like stop buying
certain products or taking steps to
become healthier.
3. What do you want to say?
What do you want them to know? Write
a few key points about what you want
to tell them in your 60 second short film.
4. How to communicate?
How will you communicate with
your audience? Think about:
–– Where will the story take place?
–– What characters will be in
your story?
–– Does your story have a beginning,
middle and end?
–– Is there a call to action?
5. Build your story.
Include your key points and write a 60
second script - keep in mind you must
allow time for things like sound effects.
© Sydney Water 2016
6. Build your storyboard.
Apply your story and script to the
storyboard template. Then draw these
key scenes to bring it to life! This
provides a strong visual reference
for when the short film is produced.
Check the brief and your key points
again to make sure you have addressed
the client’s problem.
Remember you can apply the following:
–– rhetoric
–– tone, pace, pitch and pause
–– body language
–– emotive language
Advertising Glossary of Terms:
TVC: television commercial.
Storyboard: illustrations or images
displayed in sequence for the purpose
of pre-visualising a motion picture,
animation, motion graphic or television
commercial.
Target market: a particular group
of consumers at which a product
or service is aimed.
Call to action (CTA): instruction to
the audience to provoke an immediate
response, usually using an imperative
verb such as “call now”, “find out
more” or “visit a store today”.
Production/Produced: the process
of creating the TVC – planning,
shooting, editing.
Mandatories: the client’s ‘must haves’
– usually includes logo, strong CTA,
benefits of product.
Persuasive: good at persuading
someone to do or believe something
through reasoning or the use of
temptation.
Position statement: lets people know
where you stand on a topic or debate.
It can be used in a variety of areas like
policy, literature, ethics and legislation.
Template: creative tool containing
a standardised layout to produce
consistency across the document.
Tagline: a catchphrase or slogan,
especially as used in advertising,
or the punchline of a joke.
Visual Reference: Images for the
reader to refer to (this helps explain
how the TVC will come to life).
Script: The written text of a play,
film or broadcast.
© Sydney Water 2016