PCensus for MapPoint
Created by:
Rob Batenburg
GeoSpatial Analyst
[email protected]
Tetrad Computer Applications Inc.
500 – 1445 West Georgia St.
Vancouver, BC V6G 2T3
1.800.663.1334 x310
Presented by: Laura R. Syms, CBU
What is PCensus?
 PCensus is a Geodemographic tool.
 Used by Business for Site Selection and Market Planning
- Determining Customer Demographics
- Understanding Market Potential
- Finding Winning Sites
PCensus™
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DEMOGRAPHICS
Who Uses PCensus?
 Real Estate / Franchising
 Retail / Restaurants
 Financial Institutions
 Distribution Companies
 Government Organizations
 Healthcare Providers
 Policing / Crime Prevention
 Telecommunications
 Education
PCensus™
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DEMOGRAPHICS
 Church
Educational Users
PCensus™
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DEMOGRAPHICS
Anne Arundel Community College
Arizona State University
Auburn University
Barrie Public Library
BC Institute of Technology
Cape Breton University
Central Michigan University
Crescent School
Fairfield University
Grinnell College
Harrisburg Community College
Harvard Design School
Hunter College
Langara College Library
Loyola University Chicago
Massachusetts Institute of Technology
McGill University Library
McHenry County College
Morehead State University
Mount Sinai Medical Center
Ohio State University
Queen's University
Ryerson University
Simon Fraser University
University of Arizona
University of Calgary
University of Florida
University of Illinois
University of Miami
University of Missouri
University of Nebraska Medical Center
University of Notre Dame
University of Southern Mississippi
University of Utah
University of Vermont
Vancouver Public Library
West Virginia University
Wichita State University
Yale School of Medicine
PCensus Profiles Locations
 Describe an area and quickly learn about the people who live there.
- Retrieve Demographic Profiles for:
- Standard Census and Postal Areas
- Circles
- Polygons
- Drive Time Regions
PCensus™
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DEMOGRAPHICS
PCensus Finds Target Markets
 Describe your best customer and find where they live.
- Create a demographic “lifestyle”
- Example: “Well-off Pet Owners”
(Household income $100K+ and spend $500+ on pets)
- PCensus finds and ranks target areas matching your lifestyle.
PCensus™
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DEMOGRAPHICS
PCensus System Components
 PCensus is a software and data solution.
 Available for use with ArcView, MapInfo and MapPoint
 Three main components of the PCensus system are:
- PCensus Demographic Analysis Engine
- Mapping Platform (MapPoint, ArcGIS, MapInfo)
- Demographic Databases
PCensus™
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DEMOGRAPHICS
Demographic Databases
 Tetrad can supply a wide assortment of Canadian
demographic data for use with PCensus:
- 2006 Census
- 2009 Estimates & Projections
- 2009 Expenditure Potential
- 2009 Daytime Population
- 2009 Business Summary
- 2009 Lifestyle Segmentation (PRIZM C2 / PSYTE)
-i.e Environics Analytics at:
http://www.environicsanalytics.ca/
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 U.S. demographic databases are also available.
DLI Member Academic Pricing
 Academic institutions can deploy PCensus in a lab setting for
the cost of a single user PCensus software and data license.
 DLI Member institutions receive a 50% discount on the price
of the 2006 Census database.
PCensus™
RETHINK
DEMOGRAPHICS
Want to Learn More?
Download evaluation copy at:
http://tetrad.com/software/pcensus/eval.html
Contact: Rob Batenburg
1.800.663.1334 x310
[email protected]
PCensus™
RETHINK
DEMOGRAPHICS
Tetrad Computer Applications Inc.
500 – 1445 West Georgia St.
Vancouver, BC V6G 2T3
www.tetrad.com